Case Study: The Rebrand

When Somerset-based document storage company Filebase changed its name to Filofile, the time was right for a new website and corporate photography too. And I was delighted to be contacted by an equally Somerset-based design agency Cognique to do the honours with my camera.

I met Filofile’s MD Simon Barber at the premises on a lovely Autumn day last year, he showed me around, and then while he was being interviewed for a video for the new website, I set to work gathering images that would populate the new site as well as promote Filofile through all their printed and electronic media.

When a company consists of not much more than a former cheese storage shed full of boxes and some security equipment, it’s not easy to come up with a wide choice of images, but I managed to pull some interesting shots out of the bag. You can see the finished website here, but I’d also like to show you some of the shots that didn’t make the website, but which will be useful to the company for their other promotional publications.

data storage boxes

Boxes on the move (I pushed them to achieve the effect).

Filofile boxes on trolley

Showing Filofile at work moving documents for clients.

Simon Barber of Filofile

A portrait of MD Simon Barber, but with more of a "business pages" feel to it.