Are you buying anything from Amazon this Christmas? The campaign to shop local seems to have gained ground, even if the orange behemoth with the A to Z smile is still gaining sales.
The pandemic will have put many in a quandary; desperate to get their Christmas shopping done, but still unable to leave home, it can seem as if there is only one choice, when even online there are many great independent traders now.
However, the shop local/support independents movement is definitely finding new followers. Buying on the high street is beneficial to local economies and communities, while buying online from local, independent businesses is certainly helpful too.
Buy Local for Your Business
So this week I’d like to extend this notion: If buying local for personal reasons is beneficial to the local economy and jobs, please also consider buying ethically-sourced professional services for your business too.
Not just photography, but other creative industries have struggled against the big players for many years now, yet none of the disruptive sites offering creative services has benefitted the wider economy. They might seem to be the cool, new and exciting way to do business, but they dis-benefit independent creatives disproportionately.
Of course as a business owner you probably want to find the best value for money for all the goods and services you need, but have you ever thought about how this might impact the economy in which you’re trying to function?
It might help you in the short term if you can populate your website with images and graphics bought in at below cost of production, but when this process replicates across an entire business economy, who is left with any money to buy your services?
Value vs Cost
Likewise, if you’re unwilling to pay fair rates for the goods and services supplied by others, why should anyone pay your rates for the goods and services you supply? And let’s set aside the impact of using suppliers who pay little (if any) tax back into the society in which you operate.
So undertake a pledge, make it company policy if you like, that from January 2021 you will start the process of making your business more sustainable by helping to sustain others. It might make you very slightly less profitable in the short term, but it will make your business more sustainable in the longer term.
You’ll almost certainly have a more robust business come the next economic upset.
I’m taking a break from writing blog posts here until January 2021, so I’ll just take this opportunity to thank you for all your kind support through this monumentally challenging year.
If in the meantime you would like to keep up with all my goings on, you can follow me on Instagram (@takeagander) or sign up to my newsletter for very occasional updates on my personal projects and new fine art print offerings.
Thank you, have a happy Christmas and a new, improved 2021.