Film vs Digital

This isn’t another article about whether film is better than digital. There are plenty of those out there and I’ve never read one which came to any kind of concrete conclusion. No, this is about the realisation that I’ve now been shooting digital for more than half my professional career. In fact I crossed the 50/50 threshold a couple of years ago and didn’t even realise it.

Let’s chart my film/digital timeline then. I started freelancing in 1988, went digital in November 2000, and pretty much committed myself to digital ever since.

With film I’d started with developing and printing black and white in the darkroom at the Bath Chronicle. When I became a staff photographer on The Portsmouth News I had to switch to colour, processing using a minilab in the office and having my work printed by darkroom technicians. Then with the march of progress, newspaper production got computerised and the photo department lost its print technicians.

Photographers then had to process their films in the usual way, but we then scanned the negatives on a Kodak scanner, captioned them on a Mac and stored the images on Zip drives, which were slow, unreliable and couldn’t store many photos. I remember the digital archive getting very quickly out of hand.

I left The News in 1998 before they went fully digital, but while I was there I did get to try a Canon EOS1 with a Kodak digital back at Wimbledon one year, so that really was my first experience with digital SLR photography. But digital SLRs back then ran to something like £15,000 just for the body, so I couldn’t afford one as a freelance.

At first I was shooting film and scanning using a portable Canon scanner and wiring pictures via my Nokia 6310 mobile phone connected to my Apple 1400c Powerbook. It was slow and unreliable to send data back then, but it mostly worked ok. I even got the odd scoop with that setup.

Then in 2000 the Canon D30 was released. A 3.4 megapixel SLR which could just about do a news job, but which cost a mere £1,600 for the body. It wasn’t really up to the task of fast news, but it was fine for features and objects that didn’t move, like the exterior of a country house I shot for a News of the World story. Thankfully my current digital SLRs are far better, far more responsive and the images produced are a world away from the early models and the price, while not cheap, is far more accessible.

I’m glad I started my career with processing film and printing in a darkroom. It taught me so much that you can’t learn if you start with digital. I still carry the lessons I learned back in the late 1980’s and it often helps me work faster by knowing what’s going to result from a particular set up even before I put the camera to my eye. I do sometimes use digital like a polaroid to check settings and lighting, but I’m usually pretty close to what I want before I even do that.

I’m keen to get back to shooting more film though. It does remind you of certain fundamentals and makes you work in a different way so I’m going to look for clients or projects which will allow me to get back to film once in a while.

Whether that will actually happen depends on many factors, time being a critical one, but I know the vast bulk of my work will be digital for the foreseeable future. As ever, watch this space because you’ll be the first to see if I shoot film for anything serious again.

Case Study: PR Agency Website

Following on from my earlier post about the joy of seeing my corporate communications photography used well in a print publication, this week I’m highlighting another client using photos well, this time online.

Briscoe French is a public relations, copywriting and media relations company based on the South Coast of England, but with a client list which is rapidly expanding into international territories they needed to refresh their website.

With this in mind, they came to me to see what I could do to bring their imagery in line with their aim of attracting larger clients both in the UK and Europe. The beauty of this project for me was that the photos were going to be prominent and would set the tone of the site.

While director Kevin Briscoe normally expects a detailed brief from his clients before the agency starts work, he had to admit to me that rather than handing me a brief, he wanted to hear my ideas. As much as I like working to a tight brief, I also enjoy being involved in the creative process, so I knew this project was going to be fun.

Having spent some time getting an understanding of the areas of the business which needed to be illustrated, the obvious starting point was to get the team corporate portraiture and group photos done. Because I did this during a team meeting session I could also get started on all those useful detail shots and action pictures which help illustrate a business in a less formal way.

Once the portraits, team shots and detail photos were in place, it was time to think about what other images were required to illustrate BF’s areas of expertise and their aspirations. A trip to London gave us a wealth of locations with a business feel to them and I was able to explore ideas that would help convey the notion of Briscoe French being a get-up-and-go agency, always there for their clients.

One example is the portrait of Kevin taken on Millennium Bridge with St Paul’s Cathedral in the background, a shot which risked being a cliché.

I wanted to create an image which would make him stand out from the background and also give a sense of him being steady while everyone else swirls past (it’s also helpful if members of the public aren’t identifiable in a corporate website). For my own professional pride this needed to be achieved in-camera, not with Photoshop tricks.

After three photo sessions in three locations we had everything needed to illustrate all the services Briscoe French offer, and stock images designed to communicate their style of doing business – professional, approachable, friendly and always there for their clients.

The only main photos on the site I didn’t take are the traffic control one and the one taken from space (maybe next time I’ll get to go into orbit for a client).

Now the project is complete, Briscoe French has an online library of nearly 300 media-ready images which they can use on their website, in their blog, social media, press releases and client pitch documents.

To read what Kevin and many of my other clients have to say about me and my work, why not take a look at my Testimonials page?

Royal Visits Invictus in Bath

Royal visits are a unique kind of photographic assignment, as I was reminded when Prince Harry visited University of Bath on Friday for the trials of the Invictus Games which take place in Orlando, Florida, in May.

I stepped into the assignment at fairly short notice due to the university’s staff photographer being laid low by a stomach bug – you really can’t cover an event like this if you’re feeling queazy!

Prince Harry was visiting to see UK athletes taking part in the trials and of course help to raise awareness of the games which were founded to give injured, wounded and sick military personnel a chance to test their sporting skills to the highest standards.

My role in covering the visit was to get pictures the university could use the same day on their website and for press release to showcase the fact they were hosting the trials at their excellent Sports Training Village.

I wasn’t sure what to expect when I arrived at 9am, but pretty soon a fairly large contingent of press photographers had gathered in the briefing area. Harry was due to arrive just after 11am, so once all the press photographers had gathered, we headed track-side for further briefing and to choose our positions.

Please click photos for a larger view:

My pass was for the outdoor fixed positions, which meant I could move about within certain areas. Other photographers had Rota passes, which is the Royal press office system for ensuring an event doesn’t become clogged with photographers. Those carrying a Rota pass will often have greater, or extended access to an event, but they will be required to allow use of their pictures by any legitimate media outlet that requests them.

Even before the arrival of the Prince I made sure I was getting on with fulfilling my brief; getting shots of the gathered media to show the wide interest and shots of athletes warming up or taking part in trials.

The weather was blustery, sometimes raining and not fantastically warm, so it was a relief when the Prince arrived on schedule. The Royals tend to be fairly prompt unless they’re coming from another event. If that overruns, you just have to be patient and ready.

To cover the Royal visit as he moved around the Sports Training Village running track, chatting to officials and athletes, I worked two camera bodies; one with a wide zoom on and the other with a telephoto zoom (with a 1.4x extender attached for extra reach). Since most of the action was happening at quite a distance away, the long end of my telephoto lens was a godsend. I could see plenty of the other photographers had their huge 500mm and 600mm lenses and were using them a lot, while I had to make the best of my zoom and just make sure I had clean shots I could crop into. I really didn’t need to see into Prince Harry’s soul for my purposes, so it was all fine.

I took my last frame around midday when the facility for Fixed Position passes ended and the Prince went indoors to continue the tour. That was my cue to get my laptop and edit a selection of images for the university homepage news feed and a news article. The rush pictures were chosen, captioned, edited, delivered and added to the website well within the hour. I could then leave the campus, head to my office and do a more considered edit on my large monitor and the job was done.

Royal visits are often a case of “get what you see.” Not much tends to be set up specifically for stills and this leaves you looking for compositions which are tidy not because you set them up, but because you’ve chosen a good position and the composition happens to come together nicely. Expressions will be fleeting and you have to be ready with your camera to capture them, which is why it often looks like Royal photographers never take their eyes from their cameras – they can’t afford to miss a shot.

On this occasion I was surrounded by photographers who shoot a lot of Royal events. Some travel the world with the royals and have built entire careers doing this. For my part, I’ve covered a few Royal events over the years, but it always makes a refreshing, adrenaline-fuelled change from the norm. I shall look forward to the next one.