Sourcing photos for a local charity fundraiser is the kind of thing which all too easily falls into the “an iPhone snap will do” category, but when you’re aiming to gain PR exposure across a range of publications, there’s no point wasting good public relations effort with poor imagery.
That’s also the view of Jennie Wood of Avalanche PR, so I was delighted when she came to me for this particular project.
On Friday June 10th 2016, the fifth annual Kennel Break Challenge will be hosted at the Bath Cats and Dogs Home and Jennie was tasked with getting the word out to local business people encouraging them to get involved.
The idea is that participants get locked in a kennel with nothing but a laptop and mobile phone, which they use to raise pledges from their contacts. Once they reach £1,000 in donations they get released, ideally in under an hour, but up to a maximum of three.
For the press release photo session at Bath Cats and Dogs Home, ambassador for the home and former Olympic swimmer Sharron Davies MBE, came to the Claverton Down centre so we could get a series of photos of her in kennels with rescue dogs.
Jennie and I arrived ahead of schedule so we could work out the best angles and options for the photos. I also wanted to ensure we had a choice of larger and smaller dogs to work with, so I liaised with senior fundraiser at the home Zena Jones who checked which dogs would be suitable.
Sharron arrived promptly and after introductions, and a few moments discussing what I was after in terms of photos, we got on with the task in hand.
In true April style the weather was a mixture of sunshine and heavy showers and bitingly cold, so I had to work fairly fast to ensure Sharron didn’t leave with hyperthermia. Even so, within half an hour we’d generated a selection of upright and landscape-oriented photos, with and without dogs and with a choice of large and smaller dogs (which created a choice of tighter and looser compositions). Job done!
This week’s gallery includes one of the cutest photos I’ve taken in a long time as well as some of the cuttings showing how the photos got used in both local and national publications, helping to raise the profile of this great cause.