corporate communications Archives - Tim Gander, Photographer, Bristol

February 2, 2026February 2, 2026 by Tim Gander

Back to the Future

While Marty McFly’s time-traveling DeLorean might still be a thing of science fiction, there’s still plenty of scope for Doc Brown-style WOWs! at IAAPS, including a gull-winged test car. This time though, it’s a BMW. Probably somewhat more reliable than a DeLorean, albeit lacking a flux capacitor.

Instead of Doc or Marty though, it was the turn of Helen Godwin, West of England Mayor, to be wowed by the work going on at the propulsion systems research centre near Bristol.

No Need for Roads

The purpose of Helen’s trip was to discover more about how IAAPS and University of Bath work to connect research with industry, creating real-world benefit from what could otherwise be siloed into pure academic study. Also to then explore how this work can be used to help promote the region to the wider country and indeed the world.

My humble task, as I have done on previous occasions, was to document the visit and generate media-ready images to help get IAAPS’ and the Mayor’s message out there.

With this kind of event it isn’t always easy to encapsulate the entire message into a single image, or even a handful of them, but it’s also not good enough to just hang around with a camera and hope something presents itself.

So my strategy on this kind of job is to be the fly on the wall, but with an eye for an opportunity to step in and arrange (with the lightest possible touch) a picture which looks natural, includes key people while also helping to tell the story.

Of course moments such as when Helen was in the driving simulator always make for a good photo, but it’s in the test cells that the story becomes somewhat clearer, visually at least.

A woman with shoulder length straight hair and wearing glasses and a blue suit laughs as she holds the steering wheel of a driving simulator with large monitor screens showing a simulation of city streets. A bearded man in a white shirt and chinos is standing next to her, smiling.

Helen Godwin enjoys her time on the simulator.

Back to the Future, or Back of the Heads?

The only problem with taking photos of people looking at things is that you either end up with photos showing the the they’re looking at (but you just get the backs of heads of the on-lookers), or you see the people doing the looking, but now you can’t see what it is they’re looking at.

On this occasion I stepped in and asked that for a few moments at least, they discuss the car and the test cell, while pretending there was something more interesting than an observation window behind me. With the cell and test vehicle behind them, I could get a photo that made it look as though they were engaged in lively discussion, I could see their faces and gesticulations, but also that sense of what it was they were talking about because the background is part of the illustration.

Beware the Brand Hammer™

There was also a handy bit of branding in there too (note the number plate), but the branding is there without being ‘in your face’. Too often PRs will insist on plastering their client’s branding all over a photo, but this often dilutes the impact, and a picture without impact will be ignored. So beware the Brand Hammer™!

Three people stand talking in a high-tech testing room for cars. A bearded man in white shirt to the left of the photo is gesticulating towards a BMW car on a test rig while a woman in suit, trousers and glasses listens, smiling. Another man on the right of the photo, wearing a suit and open-neck shirt and glasses is also listening to the first man.

Branding doesn't have to be brutal.

All of this is to say that with an event such as a VIP visit, it’s worth thinking ahead about how key images might be engineered to happen. Of course you can’t always plan things to the smallest detail, and sometimes I’ll need to step in and gently guide people to make a more complete picture, but having a key moment or two when the proceedings can be paused and adjusted to make more compelling images is never a bad thing.

It’s always a balance between micro-managing and under-planning, but if in either case the pictures don’t happen, you can’t get into your DeLorean to zoom back and do the job again. Even IAAPS aren’t working on that!

September 23, 2025September 24, 2025 by Tim Gander

A Couple of Pointers

Many of my photographic jobs involve covering conferences, seminars and general get-togethers of science and industry leaders. The brief will usually involve fly-on-the-wall photography of delegates networking and exchanging ideas during the registration and coffee reception, followed by shots of the key speakers presenting their thoughts.

The spaces I’m working in can range from big lecture theatres with a capacity of 300+ to rooms barely large enough to hold 20 people, which can be a challenge when I’m trying to be discrete.

Lighting will also be mixed – it’s almost always terrible! I rarely get sufficient soft daylight to make the shots easy to edit, so I work with whatever is there. Then I go into battle at the edit stage to ensure skin tones don’t, at the very least, leave people looking ill. Sometimes I’ll use flash, but this can open a whole new can of worms and is often best avoided.

Regardless of the nature of the event, the size of the room or the lighting I’m working with, this work always boils down to ensuring I capture the speakers in a flattering and/or engaging way. One of the keys to this is the gestures people use as they speak.

My preference is to spend a minute observing the speaker to work out which area of the room they tend to address (there’s no point me taking a position to the speaker’s right when they only ever look left). I’ll try to work out if there is a pattern to when they look up and with their eyes open. And I’ll be watching to see if they make interesting hand gestures; again, I’ll look to position myself to capture this the best way possible.

A slim white male in a fine plaid shirt gesticulates with open hand towards a screen the viewer cannot see.

This tight space limited my options.

A young male academic in glasses, dark T shirt with pale green shirt over the top points as he looks to the top left of the image.

A nice strong pointing shot.

A balding white male in navy blue shirt speaks at a lectern while is image is mirrored by a large TV monitor to his side.

Using reflection to create interest.

A Japanese man in dark blue suit gesticulates with his hands up, palms forward in front of his face, towards a projection screen in a lecture theatre.

Enthusiastic gesticulation.

A white male academic speaks in front of a projected slide about his research. He is looking up and making a circle with the fingers of one hand. He wears glasses and a pale blue shirt under a dark blue sweater.

That hand gesture...

A white male with curly hair, a light beard and moustache wearing a mid-blue sweater lifts his hands, palms-up, as he speaks to his audience which we can't see.

Another expression.

Some people aren’t so easy to capture: They might only read from notes with their head down, or they might only look up with their eyes shut. If they move around a lot in a space that is dimly lit, keeping focus on them can be a challenge.

When it all comes together though, the speaker shots can work really well. They might never qualify as art, but since they’ve been taken to support on-going amplification of the event, they really should be as interesting and engaging as possible. Reaching and grabbing audience attention after the event is one of the hardest tasks for the communications manager, but it’s made all the more dispiriting if the photos are poor.

One other thing I try to ensure is that across the set there will be a variety of shots with emphasis to left and right of the frame, as well as some with design space should the client wish to drop text or a graphic into the image. It’s also important to have a mixture of upright and landscape formats for different publications and platforms.

So while this isn’t the most glamorous genre of photography, it’s interesting for me precisely because good results rely on some quick thinking and problem-solving. Sometimes an image will have an additional spark, which is usually down to the speaker’s gesticulation in the split second that I captured the image. That’s when I know all my calculations have paid off.

in Case Studies / corporate communications / coverage / Event Photography / Event photography / photography 0 comments

August 5, 2025 by Tim Gander

A New Perspective and a Sad Farewell

Way back in September 2024 I talked about a camera I’d bought which straddled the Tool and Toy categories of photographic kit.

To recap what I said then, the Lumix GX9 is a compact camera with interchangeable lenses. It acts as a useful third body in my kit bag for work as well as being a fun carry-everywhere camera when I’m not working.

The Excuse for a New Lens

With University of Bath Summer Graduations looming, I decided to invest in an ultra-wide angle lens for the GX9. I could have just got an ultra-wide lens for one of my work bodies, but the cost and weight meant this was the less attractive option. Besides which, ultra-wide isn’t a focal length I use for work very often so I didn’t fancy forking out a fortune.

My thinking was that such a lens could offer some alternative options for shots inside Bath Abbey where the graduation ceremonies take place. In the event it also gave me one or two corkers outside the abbey too.

The lens I bought is a Laowa 6mm f/2, the focal length being equivalent to 12mm on a 35mm camera. I wasn’t sure what to expect from a budget-friendly (£520.00) lens, but I have to say I was impressed!

It’s designed to give a very wide view, while keeping horizontals and verticals as straight as possible – not the fish-eye distortion you might normally expect from this focal length.

I’m posting a handful of examples here. Whether the university ever uses these for corporate communications remains to be seen, but I see no technical or qualitative reason not to. And they certainly offer a different perspective on an event which, given it was 17 ceremonies over 5 days, can risk becoming a bit repetitive in photographic terms.

A procession of academics in colourful gowns and black caps passes by Bath Abbey. The photo is taken on a very wide-angle lens from a low angle looking up from the ground.

Academics process past Bath Abbey prior to a ceremony.

Academics process inside Bath Abbey onto a stage covered in blue cloth while families of graduands watch from the seats.

The procession mounts the stage inside Bath Abbey.

A very wide view taken upright shows the back of a graduand as he mounts the stage to graduate. He is doffing his cap to the presiding officer of the university.

An ultra-wide view taken in upright format makes for another interesting option.

Photo of the Week

This next photo was shot using one of my ‘professional’ bodies and is, I think, my favourite photo from the week. Taken in relatively low light on a drizzly afternoon, I was pleased to have spotted this student as he bolted from Bath Abbey door to embrace his girlfriend waiting outside. It sums up the release and joy of having graduated.

A university graduate in cap and gown is seen side-on running towards a group of people standing in the rain. He is smiling with one arm outstretched and is blurred by his motion.

Perhaps my favourite photo of the week.

I barely planned the shot, just kept my wits about me as the graduates started to exit the abbey, and locked onto him as I saw him dash forward. I’m glad it worked out.

The week was incredibly hot and humid, and pretty tiring, but I managed to get interesting angles and moments from every ceremony I covered (11 in all as I was alternating with the university’s staff photographer). Often the emotional moments as graduates hugged friends and family in Abby Churchyard would make my eyes prickle, the relief and joy being palpable, but I managed to concentrate on getting the shots needed.

Farewell

I can’t write this post without saying farewell to one of my favourite subscribers, my mum, who passed away on July 25th. This is the last decent photo I took of her as she peels the potatoes for Christmas Dinner, December 2024. I won’t say too much more here, but amongst many other things, I’ll miss her saying, “I read your blog post this week. I’m not sure I understood what it was about.”

An elderly woman with white hair sits at a large wooden table peeling potatoes. There is a window to the right, a potted plant to the left and a bright yellow wall behind her.

Edelgard Gander 1935 - 2025

in Case Studies / corporate communications / event photographic / Event photography / My News / Personal Work 0 comments

June 17, 2025June 17, 2025 by Tim Gander

Another (Almost) Anniversary

Apart from a break for the Covid-19 pandemic, this is an event I’ve photographed for 10 consecutive years!

It’s a bit of an outlier in terms of the work I do, but it’s always interesting and rewarding.

The Event

And what is it I hear you ask? Well of course it’s the annual IRTE Bus & Coach Skills Challenge, operated through the Society of Operations Engineers and hosted at S&B Automotive Academy in Bristol.

Yes, that’s all a bit of an eyeful of info, so I’ll attempt explain it more simply. Basically, it’s a chance for bus and coach mechanics (the people who keep our public service vehicles running safely) to test their knowledge and skills and to learn new processes and approaches in a competitive environment.

This year’s skills challenge spanned four days, each with fresh teams arriving at S&B from all over the country, with mechanics and engineers registered to compete in mechanical, electrical and bodywork challenges.

Each day was a hive of activity with welding, cutting and panel beating in the body workshop, and electrical fault diagnostics, tappet measuring, vehicle safety and roadworthiness inspection and for the second year running, a test of an engineer’s approach to testing a high voltage circuit; increasingly important as road vehicles switch to battery power. There are too many sections to list, but suffice to say it’s a long and busy day for all involved.

The Job

My job every year is to capture each competitor in action so that should they win, there’s a good clear photo of them for the awards ceremony and souvenir brochure. The images also get used across the SOE website, printed materials and promotional assets (posters, banners etc). Because of this, I work to ensure there’s a good spread of library images from each day.

I also aim to ensure sponsors get coverage too, with at the very least a photo showing their presence and ideally working their branding into an action shot or two.

By the end of the four days, I aim to have achieved a mixture of team shots, fly-on-the-wall documentary-style action images and a few posed shots too. At lunchtime I’ll send a few rush pics to the client for immediate social media posts, delivering the full edit before I go to bed.

The First Year

I remember the first day I ever shot this event; I hadn’t been particularly well briefed, and it wasn’t until part way through the day that I was told I’d need to get a shot of every competitor. That spiced things up a bit, but I got it all done.

Another regular challenge for me is that many of the activities involve engineers working with their heads down, often measuring or looking at something. I need faces, not tops of heads, so if I can’t find an angle that works, I will often pose a competitor once they’ve completed the challenge they’re working on. This year, on the whole, I was able to get what I needed mid-action.

The Next Ten?

I somehow doubt I’ll be doing this job for another ten years – it’s a lot of running around, bending and holding awkward positions for periods of time, but I’ll do it for as long as I can and for as long as SOE wants me to do it.

In the meantime, for this year, the past 10 years and however many years to come, I’d like to thank SOE for engaging me on this one and to express my gratitude to all the patient mechanics who have to put up with me in a stressful situation. Special thanks also to Richard Belton at S&B Automotive Academy for his seemingly never-ending willingness to help and for listening to my terrible jokes for four days solid.

A bearded man in safety glasses and high-visibility vest and thick gloves looks down on a shaped sheet of steel he is holding and cutting.

Jason Bates of Reading Bus in action in the body shop.

A bearded male bus engineer in goggles, hat and high-vis vest shines his head torch on a set of instructions so he can read them in a welding bay of a workshop.

Competitors are often reminded to check the instructions as they go.

A mechanic in orange and blue overalls reads a pamphlet on Varta batteries, There is a large Varta sign just behind him.

Gary Walsh of Metroline works on a written test at the Varta station.

A bus engineer in orange high-vis overalls bends in to listen for a leak from some coloured hydraulic pipes.

Vince Hourd of Trent Barton listens for a hydraulic leak in a door operating system.

A mechanic in yellow and blue overalls holds a thick yellow rubber glove to his mouth to blow air into it to test for any leaks.

Martin Andres Hueche Bizama of Trent Barton tests safety gloves for breaks during preparation for working on a high-voltage battery unit.

On the left an older man in glasses, blue shirt and tank top points to something on a piece of paper that an engineer on the right is holding and looking at. He is younger with darker hair and glasses.

Competitor and assessor working together.

A bald man in white T shirt with a tattooed arm uses a torch to look into an inspection bay of a bus. He is also holding a small hammer. He is wearing glasses.

Danny Duffy of Grays of Ely undertakes the vehicle inspection challenge.

in Bristol / Case Studies / corporate communications / coverage / Event photography / photographer 1 comments

February 6, 2025 by Tim Gander

A Long but Fascinating Day of Acronyms

If it seems like I’ve gone a bit quiet lately, it’ll be because I’ve been anything but quiet lately.

A prime example is last Wednesday, when the UK Government’s Chief Scientific Adviser (CSA) Professor Dame Angela McLean visited University of Bath to see how their research is achieving real-world impact across a range of sectors.

Beyond a handful of set-up group photos, my role was largely as a fly-on-the-wall (FOTW) photographer recording Professor McLean’s visit through the day – and boy, was it a long day!

It started at the Institute for Advanced Automotive Propulsion Systems (IAAPS) at Emersons Green, Bristol. In short, IAAPS is where engineers and designers can examine new forms of propulsion, or improve traditional ones (for example, improving fuel efficiency in internal combustion engines). There’s a lot of exciting work into hydrogen propulsion going on there, and Professor McLean got a good look behind the scenes at the state-of-the-art facility.

In fact, it resulted in one of my favourite images from the day, with Dame Angela clearly having a hoot on the driving simulator.

Chief Scientific Adviser Professor Dame Angela McLean laughs and smiles as she steers through a virtual course in a driving simulator.

Professor Dame Angela McLean enjoys a drive in a simulator at IAAPS

After a couple of hours at IAAPS, the visiting party moved to the University of Bath’s Claverton Down campus for a whistle-stop tour of a variety of laboratories and research demonstrations. Again, one of these resulted in another favourite image of the day, that of Dr Hannah Leese, a Reader in the Department of Chemical Engineering whose research covers nanostructured membranes and nanofluidic transport (you asked!).

Dr Hannah Leese smiles as she holds up a dish containing her scientific work as Dame Angela McLean looks on with interest.

Palpable pride on the face or Dr Hannah Leese as she shows her work to Professor Angela McLean

As she shows Professor McLean a dish of microneedles, you can see the excitement and pride in her work.

There were further tours of incredibly impactful research, including that into the augmented human where Professor McLean was shown (amongst other things) the huge advancements in prosthetic limbs, such as hands which respond to users’ commands.

Dame Angela McLean gets a closer look at a robotic prosthetic hand, being shown here by a female student who uses them on a daily basis.

Research into controllable (and useable) prosthetic limbs is part of the University's Augmented Human work.

Also part of Dame Angela’s itinerary was a tour of the labs at the Institute for Digital Security and Behaviour (IDSB) and a round-table discussion on Climate Resilience and Adaptation. But as if that wasn’t enough, she went on to officially launch IDSB that evening at Bath’s Guildhall.

In IDSB’s own words, “The primary objective of the Institute for Digital Security and Behaviour at the University of Bath is to respond to the evolving security risks to – and from – digital technologies from a socio-technical perspective.”

For this segment I needed to get usable pictures of the various speakers, some group photos, plus the general flavour of the evening.

Professor Dame Angela McClean stands at a lectern to deliver a keynote speech at the launch of the Bath Institute for Digital Security and Behaviour. A pop-up banner to the side behind her reads "Putting people at the heart of digital security."

Dame Angela's keynote speech emphasised the importance of highlighting to government where research can drive growth

On reflection it was a pretty long day, but fascinating, and I could see that in spite of having travelled from London that morning (and the prospect of having to travel back that evening), Professor McLean had thoroughly enjoyed the experience.

My work didn’t quite end at The Guildhall as I needed to turn images around for various communications teams at IAAPS and the university so they could get their social media feeds updated first thing the following day. So the evening stretched on a bit, but it was good to get the image files securely backed-up anyway. The following day I completed the full edit and delivered the rest of the images for on-going corporate communications purposes.

So a long day for all involved, but while I could have passed the evening segment to another photographer, I wanted to see the job through from start to finish and bring continuity to the coverage. It also meant one less complication for the organisers!

in Case Studies / corporate communications / coverage / launch / photography / press release photography 0 comments

December 23, 2024 by Tim Gander

So long 2024

It’s that time of year again when I kick of a blog post with the line “It’s that time of year again.” Maybe I should find a new intro! Maybe next year…

So here’s a bit of a whistle-stop photographic round-up of my last 12 months. These aren’t all Pulitzer winners, but there’s an image from each month about which I have something I can say. This’ll work best if you expand the first image, then use the ‘Next’ button to navigate through. Enjoy!

Outdoor portrait of Katharine Tylko in a nature setting. She is wearing a pink coat, scarf and blouse and looking to camera.

And finally of course, just to say a massive thank you to all my clients, collaborators and blog subscribers. I really appreciate your continued custom and support, and I wish you all the very best Christmas and New Year break. See you in 2025!

Tim

in Business Portraits / corporate communications / Personal Work / photography 0 comments

November 19, 2024November 22, 2024 by Tim Gander

From BTS to ECG, MRI to ICB – it’s all happening here!

First of all, apologies for the extended radio silence, I’ve been having an unusually busy time. There are reasons behind this which I will save for another time, another blog post.

Suffice to say, Google might have been disappointed by my lack of posting; my handful of loyal readers on the other hand might have enjoyed the quiet.

While much of my recent photography work hasn’t lent itself to sharing, there is one completed project worth a mention: a series of images taken around the local(ish) area of newly-installed Community Diagnostics Centres. This is work I’ve undertaken for NHS Bath and North East Somerset, Swindon and Wiltshire Integrated Care Board.

The brief was to visit the various hospitals and health centres in Bath, Salisbury and Swindon where new diagnostics facilities have been set up so patients don’t have to travel so far for MRI scans, respiratory tests, CT scans and the like. It’s a multimillion pound investment making testing facilities more accessible to a greater number of people.

What is always rather fun these days is when I’m asked if a few Behind The Scenes (BTS) photos are ok. This usually involves me being photographed while I’m setting up and taking pictures.

I’m fine with this as it helps the client with their social media, and most are happy to give me a mention too.

This set includes the BTS photo followed by the shot I was setting up, and a couple of further images taken during my visit to the rather swanky Sulis Hospital in Peasedown St John near Bath.

A medical nurse sits at a electrocardiogram (ECG) machine while a photographer adjusts the medical light behind her. The photographer's camera is on a tripod in the foreground.

I'm gracefully reaching across to adjust the light.

A clinical nurse sits at an electrocardiogram (ECG) machine, looking at the screen and operating the controls. There is an examination bed in the background.

One of the results of my set-up to photograph the ECG machine.

The Sulis Hospital Bath reception area with comfy seating, reception desk and hanging net curtains designed to bring light into the space. I blurred nurse is walking through the scene.

The reception area at Sulis, Bath.

A male patient is on the MRI bed wearing a hospital gown and the head scanner piece. A female nurse is standing the other side of the bed operating the controls.

To avoid my equipment damaging the MRI, I could only take this shot from the doorway.

Screengrab from the News page of the NHS BANES Swindon and Wiltshire ICB website showing the announcement of the multi-million-pound investment in new community diagnostics centres

The client was able to quickly update their news page with one of the images from the set.

in Case Studies / corporate communications / My News 0 comments

August 15, 2024August 16, 2024 by Tim Gander

Three In One

The majority of my work is based around photographing people; professional headshots, people in business, in their office environment or at corporate events. However, every so often I’ll be called upon to make purely architectural images too.

It’s a side to my practice which I enjoy, so it’s a particular pleasure to get to work with property development company Bellhammer through their design agency Blast Design Limited.

Those with a good memory will recall that my relationship with Bellhammer’s Bristol city centre project (Assembly Buildings A, B and C) started during a headshot session for another client, when I took an opportunistic photo of Building C under construction. Since then I’ve returned to the site a few times to capture various stages of the project.

I was there again in June, with a brief to capture various aspects of Buildings B and C, but also to get an angle which included all three buildings in a single shot. That’s not as easy as it might sound, requiring some consideration of how the light falls on the buildings at various times of day, as well as trying to exclude other buildings or scrappy bits of cityscape.

However, give me a challenge and I’ll rise to it (within the bounds of feasibility of course).

What I came up with was two options. One based on a reference photo supplied by the client, the other an angle I found by walking the site until I located a spot which would work.

The more ‘standard’ angle is the stronger of the two images, but the one looking up at the buildings also has its strengths and uses. Giving a client a choice allows them to adapt images to whatever design and format they need, even if they don’t yet know what they need it for.

Sections of three modern office buildings shown together in a 'compressed' view using a long lens. From left, a burgundy-coloured building, the centre building has yellow accented balconies and the righ-hand building features green external steel girder construction.

Left to right, Buildings B, C and A.

Wide angle view looking up at buildings C, A and B with blue sky beyond their rooflines.

Left to right, Assembly C, A and B

Some of the images are included in the micro-sites for the buildings, including this (see below) from Building C taken during a previous trip.

Screenshot from the Assembly C website showing the open-plan reception area with the letter C layered over and the square footage available. A blurred female figure is striding through the photograph, carrying an opened laptop.

Still from the Building C web page.

Architectural photography, done properly, won’t generate anything like the quantity of images that something like a headshot session or event coverage might. More time and consideration is required; finding the best angles, setting up a tripod, making sure verticals and horizontals are correct (unless you’re after that leaning look, of course) and often having to wait until a person or lorry or whatever has cleared the scene.

The challenges of architecture are very different to pretty much any other genre of photography, but if you have a project which needs photography, I’d be delighted to hear from you!

Email me, or call 07703 124412 for that initial creative chat.

in Architectural Photography / Bristol / Case Studies / corporate communications / photographer 0 comments

July 23, 2024July 23, 2024 by Tim Gander

Awards, Ceremonies and Celebrations

Under normal circumstances, I wouldn’t leave my blog unattended for almost two months, but things haven’t been quite normal lately.

A busy work schedule and personal circumstances (he said, cryptically) have conspired to keep me from posting, so this is a round-up of recent work.

Looking back, that work has involved a fair number of award ceremonies, certificate presentations and celebrations of all sorts. From fairly low-key and intimate events to grand occasions, I’ve applied my photographic approach to them all. That is to say, I work to capture the general tone of an event alongside the smaller moments, as well as the presentations themselves.

Photographing events for my clients is always a huge amount of fun. People tend to be relaxed and generally accepting of a photographer there to capture the occasion. It’s their moment, and they’re happy to have it recorded.

For clients, they need my pictures to tell the story and to give them a range of pictures for use across social media channels, press releases, websites and brochures. So this work engages multiple of areas of the brain; I’m thinking about telling the story of the event, making pictures the attendees will enjoy, ensuring the client has images for immediate PR communication, and for the longer term, images which can stand the test of time. Some of the photos will need to be used to promote a recurring event for years to come, so they need to be of a quality that endures.

The gallery is just a handful of recent events I’ve covered, mostly for University of Bath (their events just seem to offer the best photographic opportunities!), but also for Clarks Village in Street who hosted a PRIDE tree where people could post positive sentiments on LGBTQIA+ rights, or just say or draw something up-lifting. That was a riot of colour!

A young female student is smiling into the distance and she is pictured through a hole in a Connect 4 game board.

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A grey-haired, bearded man in a suit stands smiling while holding a large cardboard Instagram-style frame. He is flanked by two towers of balloons.

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A man wearing a multi-coloured PRIDE lanyard is smiling to the person seated next to him.

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A young woman in sunglasses smiles to camera while holding her phone at arm's length for a selfie in front of colourful ribbons. She's holding a message of support she wrote on a plastic yellow flower tile.

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A colourful wooden PRIDE tree at Clarks Village in Street as shoppers walk past, blurred by the camera's shutter.

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A University of Bath graduate stands smiling broadly at the audience moments after receiving his graduation. He is standing next to the Pro-Chancellor and the background is the interior of Bath Abbey.

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A University of Bath graduate hugs his dad. He has a look of relief on his face.

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A female University of Bath graduate looks directly to camera and smiles. She is wearing a laurel wreath on her head, a tradition of Italian students.

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I’ve got more events coming up later this year, so if your organisation is planning a celebratory event in the coming months, drop me a line or call 07703 124412 and I’ll be delighted to help.

in Case Studies / corporate communications / coverage / event photographic / Uncategorized 0 comments

May 22, 2024 by Tim Gander

How Much Should Photography Cost?

One question which ties up too much time, energy and headspace for most businesses is, “How much should we be paying for photography?”

In the modern business landscape, we have to extend that to videography too, of course. While this article focuses mainly on stills, read to the end for my thoughts on video as well.

The shortest answer I can give is that the corporate communications photography you commission shouldn’t cost you anything. “What?! Free photography?! Where can I get some of that!!” I hear you wail, but of course that notion is ridiculous. Free stuff, as we all know, is often worth exactly what we’ve paid for it.

What I mean is, the photography and videography you commission for your business should, either fairly immediately, or over time, generate more income for your business than it cost to get done. If your photography/videography isn’t winning new clients or gaining fresh business, then you need to look at why it’s not working before deciding you’re paying too much. It could be how you’re deploying the work, it could also be that you’re not paying enough to get the quality you need.

A useful exercise is to start from the other end of the process. Ask what it is you want to achieve with your images, then work backwards to find the solution. That is to say, the photographer you choose is more important than what they charge. Ask yourself if the photographer’s style fits your brand and whether their quality adds a perception of high value to that brand. What they charge should reflect the outcome you’re aiming for. It needs to reflect the quality of their work, the uses to which that work will be put (the Licence to Use) as well as the standard of service they offer.

Just to explain the Licence to Use a little more deeply, a set of photos destined for a one-off press release for a small business won’t command the same fees as a high-production single image used in a national advertising campaign for a global brand.

There are many scenarios between these usage examples, but if you’re open with the photographer about who and what they’re shooting for, they can give far better guidance on the likely fees. And when it comes to the shoot itself, they can plan their own approach and deploy their resources far more effectively for a more successful outcome.

Oh and on that last point, be VERY wary of any photographer who doesn’t ask how the images are to be used. This should be an alarm-bell-moment. If they don’t care what you do with their work, it means they don’t care about your goals. This will be reflected in the results and that’s when photography becomes really expensive, regardless of how cheap it was to acquire.

A blonde female in a black top writes on a whiteboard which has multi-coloured postit notes stuck on it.

If you're planning a photo or video shoot, start with the goals and work your way back to the budget.

Much the same approach applies to commissioning video, albeit the costs associated with that tend to focus more on post-production time than on aspects such as licensing. However, if you’re going to commission video, you still need to think carefully about your goals.

Identifying who you’re trying to reach, what their expectations are and how you’re going to win their business should be considered long before commissioning a videographer (ie me!) to press the record button.

If I’m shooting video for a client, of course I want to understand my client’s aims, but I also want to know who they’re trying to win over. If they’re aiming at people who might do business with them, the content, message and production values all need to be of a high quality. There’s no point spending money on a video which is aimless and poor quality. That’s just a waste of money and a drag on valuable resources. It might grab audience attention for a brief moment, but will soon be forgotten in the constant stream of online content marketing. Poor quality production will also harm your brand and cost you sales.

The main message of this post is to think quality first, then work out your budget based on the value you’re likely to gain from the results. Setting out with an unrealistic budget plucked from thin air isn’t going to get you where you need to be, which is why I’m happy to spend time working through these questions with clients before they commit to working with me.

I would be delighted to discuss your stills and video needs, so drop me a line and let’s get your photography and videography making money, not costing it.

in Advice / corporate communications / photography / Press Release Photography 0 comments