App-Propriate Portraits

Last week I had the pleasure of shooting new business portraits and office scenes for Calvium, an app-development agency based in the heart of Bristol. They needed new portraits to pull the style of their Our Team page together as well as office scenes, meetings and detail photos for their website and other marketing materials.

I was going to write a detailed case study outlining how the job came about, how it went and all the usual details I like to include in a blog post, but when Calvium’s marketing manager Charlie sent me over a testimonial, I realised she’d written about a situation a lot of businesses find themselves in, so thought it best just to let her words do the talking.

Here’s what Charlie sent me:

“Over the last 18 months, Calvium has grown exponentially. Multiple new staff members and an office move had rendered what little photography we previously had out of date. Having a bank of good images that I can use to convey our brand and personality on our website and other materials, is vital to my marketing strategy. It was also important we had all of our staff on the website in a consistent style, representing a united team.

After tentatively contacting a few photographers following a google search, Tim called me back straight away to discuss our needs. Having never orchestrated an entire office shoot before, I knew what I wanted to achieve as a result of the photo’s but I was unsure of what specific instructions to give. I wanted to hire someone that could understand what I wanted, come in and take charge of the situation. Tim absolutely did this, taking my very vague brief and translating it into some fantastic photo’s. He even managed to eek a smile out of the most unwilling of participants! 

I’m very thankful to Tim for helping me cross off something that’s been on my list for a long time and I would have no hesitation in recommending him to other small businesses or SME’s.”

Charlie Harman – Marketing & Operations, Calvium Ltd.

It Isn’t All About The Gear – only a little bit

It’s fair to say, I was never your typical “gear head” photographer. Back in the days of film I learned to respect whatever kit I had and got the most out of it, even if it wasn’t top-of-the-range.

My first professional kit consisted of a Nikon FE2 and a Kiron 28-70mm f/2.8 lens, which I bought secondhand and even that needed a repair before I could use it. I don’t think Kiron exist any more. Nikon? well I think they’re still around, but I use Canon…

To me, my cameras and lenses have always been just kit for the job. I don’t rush out and buy the latest equipment whenever a new camera comes out. There always has to be a good reason to do so, especially since the digital camera market “came of age” and digital SLR cameras got to a stage where there wasn’t really a bad one to be had, just different levels of ruggedness or fancier features at different price points.

Ok, I do get a little excited when I buy a new camera body, but mainly it has to prove itself to me and earn my trust and respect over the course of several assignments.

I’d say the Canon 5D MKIII body which I’ve had for well over a year has done that. I had the MKII before it and never liked it. It had too many short-comings for me to warm to it. I usually felt I was getting the shots in spite of the camera, not because of it. Perversely, the 10-year-old 5D original body is a classic and I still own one. I use it in spite of its age because in some circumstances it’s really helpful to use two cameras at once, and it’s always essential to have a backup camera should the main one fail.

In fact I used the MKI body alongside the MKIII on a job last week and it performed exactly as I required. And when I delivered the images, the client didn’t say, “We hate these, they were taken on a 10-year-old camera!” In fact they loved the pictures and will get lots of use from them.

The fact is, a camera built in the days of yore can, in certain circumstances, work better than some of the really high-resolution camera bodies available today. I think the MKIII has more than double the resolution of the MKI, and sometimes this can cause problems. It all comes down to knowing how a particular camera will perform with a particular lens under specific circumstances; something I’m not sure all photographers take note of.

For my assignment this afternoon I’ll probably stick to the MKIII because I know it’ll give me the best results for the circumstances I’m working in. Horses for courses, cameras for… um… well, you get the picture.

Cycle Challenge

Covering the launch of the new Matrix IC7 cycle training bikes at University of Bath’s Sports Training Village last week presented some interesting challenges, but also made for some interesting photo opportunities – sadly I can’t show show you some of the more creative images as the university hasn’t had use of those pictures yet, but just getting the basics covered presented interesting challenges.

When I arrived on location, the bikes were set up for a spinning class at which a group of cycling enthusiasts, athletes and sports trainers were taking part in a session. The purpose of this was to introduce them to the bikes and their various high-tech features, while also creating a suitable scenario for me to get some shots of the bikes in action.

My first problem was that of how to light the scene; this was a fairly large group of people in a very tight space, with a massive source of light coming from behind them.

With careful positioning of the camera and a bit of shifting of a few distracting objects I managed to get enough room to include the group without being able to see my flashes which were set up, just outside my field of view, at each end of the space in order to bathe the cyclists with enough light to counteract the daylight which would have silhouetted them. I didn’t have much leeway to move about, so the main shots pretty much had to be taken from one position.

Having achieved the basics though, I was able to take additional pictures showing details of the bikes and small sections of the group as well as a few more creative images experimenting with slower shutter speeds and camera/lens movement.

When the group took a break I was able to set up a very quick photo of sports Team Bath athlete Eva Piatrikova as an alternative to the wide group photos.

By the end of the session I had pictures suitable for promoting the spinning/training sessions available at the university and by the end of the afternoon I’d delivered an image suitable for immediate social media use, with the rest of the images edited and delivered the next morning.

Team Bath posted an article using two of the pictures, tweeted one and will use others in future materials to promote the cycle training sessions, so if you’re a keen cyclist wanting to improve your technique or want to learn the basics, now you know where to sign up.