by Tim Gander

Cairncross Review Review (Probably part 1)

Selective screen grab of the cover title of the Cairncross Review

I’ve been trying to wade through the results from the Cairncross Review into the future of high quality journalism in the UK. I’m not very good at analysing dense, copious amounts of data, but I care and want to try to see where local and regional newspapers are headed (apart from down the plughole). 

What is striking is the content of some of the submissions to the call for evidence which are interesting (ish) reads, especially in the sense that they are a weird mix of kernels of truth and self-deceiving, massive pants-on-fire lies. 

Check out this particular example from the now defunct Johnston Press, written by the then CEO David King: 

“Legacy print publishers have struggled to adapt to the structural changes in the way content is consumed, limited by their geographic publishing models, falling ad revenues, circulation volumes and the need to increase cover prices. In some cases, constraints on investment have been exacerbated by the need to service legacy debt and closed defined benefit pension liabilities, as is the case at Johnston Press.

Yet despite this, to date the traditional publishers have sought to continue to invest in journalism, and remain by far the greatest investors in quality content creation, despite the need to reduce costs. The tech giants, who are the facilitators between audience and content, enjoy the revenue from surfacing this content while not contributing to its cost. These tech giants also control which content the audience sees and which audience a publisher can access. Moreover, they are largely unregulated.” 

There’s so much to unpick on so many levels, all packed into just two paragraphs. Bear in mind also that within JP’s submission, their “facts and figures” don’t examine anything earlier than 2008, handily side-stepping the fact that it was their greed and incompetence since the early 1990s which crippled the pension scheme and ultimately led to the collapse of the entire business in 2018. As for “sought to continue to invest in journalism,” in all known universes, this stretches credulity far beyond snapping point. 

Beyond JP’s corporate culpability it is too easy to dismiss the ‘traditional’ press as just a victim of progress, but whatever the causes, that which is displacing it does not have the same accountability, nor does it have any pretence to uphold democracy. All this is very dangerous indeed. 

Also, these changes in local and regional papers is already affecting the nationals who traditionally relied on a steady flow of fresh, diverse talent from the news rooms and photography pools of the local/regional press. We are now well beyond the point where people without independent means could afford to work for national papers given the collapse in wages and freelance shift rates. The majority of voices we hear are those who can afford to work for the fun of it and their viewpoints largely reflect their relatively privileged positions.

I fear with the likes of Newsquest using the same insane business model as JP, this review and its conclusions have come too late to do anything meaningful beyond arranging the funeral for an industry which has no reason (beyond mis-management) to be a victim of progress or change. The Government is supposed to make some kind of response later this year. Who’s going to put money on that response being anything more than laying on some warm sausage rolls and cheap wine for the wake?

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 by Tim Gander

Back to Business

Is it me, or is 2019 already feeling a bit used? a bit secondhand? At least from tomorrow we can officially (because I say so) cease commencing every email with “Happy New Year!” and just get straight to business, polite niceties notwithstanding.

But what should that business be? In my case I’m already seeing the return of clients from last (and previous) years, booking me for repeat events or new corporate photography sessions. I’ve already landed work with new clients and am fielding enquiries from as-yet-unconfirmed new clients, so I can’t complain too much if 2019 already feels a little 2018. That, after all, was a pretty good year for me, so I’m looking forward to more of the same plus some.

If there is a small cloud hovering over the sunny uplands of 2019, it has to be the uncertainty of Brexit. But while businesses work hard to prepare for the unpreparable the one thing they have to avoid is a head-in-the-sand response to marketing.

Oh yes, that ol’ chestnut. Whenever things get tricky, be it recession, austerity, Brexit, bad weather, the season finale of Strictly, you name it, too many businesses batten down the hatches and decide to tighten spending. This isn’t a bad thing in and of itself, but when marketing (which of course includes photography) is often the first victim of pulling the belt in a notch or three, that’s when the harm is done.

Businesses which market through the hard times always come out stronger. Of course the marketing has to be the right type, and photography may not even be what’s needed, but if you need it, you need it. There’s no getting around the fact that sometimes, and quite often, good commerce relies on good communication and good communication relies on really good photography.

An additional risk of suddenly pulling the photography budget (so you’re still marketing, but perhaps you switch to cheaper sources of imagery) is the KERKLUNK sound you hear as your marketing materials go from professional, personal and engaging to ubiquitous, remote and faceless.

A warehouse man stands in an elevated platform to reach a box on a high shelf while the lift operator looks on from the cabin of the elevator truck.
Keep communicating, keep doing business.

I think it’s fair to say that most established businesses with a history, but which don’t want to become history, understand the vital importance of fresh, bespoke, exclusive imagery in their marketing and to suddenly pull the plug when the future looks dicey is the knee-jerk reaction of a business about to find out what free-fall looks and feels like.

So hard Brexit, soft Brexit, don’t make Brexit your exit. If you want to keep doing business, you need to keep marketing because if things do get tough, you need to be seen as the business that’s above it all; still focussed, still professional, still friendly and approachable and above all, still in it for the long-run.

Happy February everyone!

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 by Tim Gander

Work Experience Advice

Perhaps the best piece of advice I can offer any student of photography when seeking work experience is let the application itself be part of the experience. I should preface by saying that I rarely offer work experience placements for a multitude of reasons I won’t go into here, but follow a few simple rules and your application will stand a better chance of finding success.

 

  • Get the photographer’s name right and use it. Just saying “Hi” suggests you’re sending a round-robin email.
  • Don’t send a round-robin email and NEVER use the CC or even BCC functions to send out mass communications.
  • If you cut and paste an email text, make sure you tailor it to each individual recipient.
  • Do your research. Look at the photographer’s website to establish whether they’re working in the specific field you’re interested in.
  • Talk about the kind of photography career you’re interested in, but more in terms of the business than the style. Saying you like to photograph people isn’t the same as saying you want to shoot pictures for businesses (what I call corporate communications photography).
  • When looking at a photographer’s site, look at the kind of work they’re doing and establish from that whether they’re studio-based, work only on location or a mixture of the two. Students often ask to join me in my studio, but it’s possible to work out from my website that I don’t have one.
  • Make sure your contact details are correct, including mobile number and email address.
  • Check your spelling, punctuation and grammar and get someone else to check it for you – this should be someone who is really good at checking these things, so ask a teacher, lecturer or other competent person.
  • Be sure to include your ability to travel – do you have your own transport?

I could go on, but hitting these main points should get your toe in the door at least.

A young blonde female and her brunette boyfriend holding cameras and smiling at the camera.
Keen with a camera? Try work experience.

Although I can’t often offer work experience, a competent application will at least get a response from me. Usually I’ll make an offer to have a phone conversation about what the applicant wants to do in the industry, the opportunities and where else to get advice, but I’m astonished how often my email reply goes unanswered. Which of course makes it harder for the next student to get a response from me.

Work experience can be invaluable, it’s how I started out as a press photographer, but the industry structures for training, nurturing and furthering a career have either changed or disappeared since I set out on my journey. Students today will need to find their own tracks into their chosen career, but get these basics right and you never know, you could find yourself ahead of the game and on your way to doing probably the best job in the world.

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 by Tim Gander

Zombie Down!

Well there you go. I wrote back in 2014 about how Johnston Press was a zombie company ‘living’ on borrowed time. It seems this particular zombie has finally succumbed to the self-inflicted blows it started raining down on its own head a couple of decades ago.

I don’t expect sympathy for the effect this will have on my JP pension because I was only there for about six years, but I do feel for those journalists and photographers who have had decades of working for local, regional or national who will have all their pensions in one pot and who may yet lose their jobs.

The story isn’t over yet, which of course means continued instability and unease for staff and pension-holders, as the majority shareholder, Christen Ager-Hanssen, has vowed to unwind the deal Johnston Press has signed with a group of investors.

Johnston Press’ chief executive David King claims “our business is profitable with good margins,” but this misses the point that it was the margins sought in previous decades are partly the cause of JP’s woes now. Not only were they too high, they were sought through asset-stripping as opposed to making high quality publications that readers would be loyal to.

Perhaps what is more troubling is that this is the same business model pursued by other publishers, so is this an isolated case? Were JP management just especially inept?

The Cairncross Review was set up to examine the current state of the UK news publishing industry and to look at how it can be protected and helped to thrive, but I fear by the time the review comes to publish its findings, there won’t be any news publishers left to save.

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 by Tim Gander

Women in Business

Have you ever noticed how male-dominated a lot of business imagery is? And then if there is diversity, it tends to be a rainbow nation of ethnicities and all genders in a slightly bizarre “aren’t we all just so happy to be here with our lattes and iPhones pointing and laughing into the middle distance” sort of a way.

My advice always is to avoid the cliché by featuring your own business and your own colleagues in the images for your website. That way, you’ll represent a natural cross-section of your team.

However there is one area of my own website where I will always favour an image of a female business person over that of a male. The reasons aren’t purely for promoting women in business, but that too is a factor in my policy when deciding which photo should be on the home page.

The thing is, my work consists mostly of corporate portraits, with editorial-style business pictures, conference photography and various other forms of corporate communications photography following in behind, so it makes sense to make my main image a portrait.

Following on from that, for the most part people looking to book me for the work I do will find my website through Google (other search engines are available, but nobody ever uses them) and more often than not it’s marketing managers, office managers and personal assistants who find me. And they’re overwhelmingly female.

So yes, perhaps cynically, I want to make sure that landing on my home page is a comfortable experience for those most often given the responsibility of booking me. Certainly I see no reason why the “hero/ine image” needs to be male, and there’s something to be said for offering a main image to which my core clients can relate.

Screen grab of the Tim Gander photography home page with portrait of young business woman Hazel smiling to camera against a white background.
Hazel, the latest featured portrait on my homepage.

There is also the practical consideration that if someone landing on my home page sees a male face, there’s a risk they’ll think they’re looking at a photo of me, which if not necessarily upsetting, might at the very least appear conceited. I save my site visitors that particular pleasure for the About page, which when you see it you’ll understand why vanity is probably one of the few vices I don’t suffer from. The reason I feature my face at all is because I believe in practicing what I preach.

This post was inspired by the person who is the latest to be featured on my home page, Hazel, who works for a firm in Bristol. The other week I asked Hazel if she’d mind being featured, and the points outlined above are pretty much how I framed my request. Hazel completely understood and had no qualms about being featured on my home page, which is great because not all headshots necessarily fit, but her company’s portrait requirements work well within the space.

So thanks Hazel! And to anyone out there I photograph in future, especially women, don’t be surprised if I ask you too – I do like to update that page whenever I can. Equally I’ll understand if you’d rather not be featured, but at least if you’ve read this article you’ll understand why I’ve asked in the first place.

 

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 by Tim Gander

A Welcome Review

A new review into the future of UK press journalism was announced today and although I fear it may be too late, it’s welcome to finally see the issue being tackled at government level.

The independent review into the future of high-quality journalism in the UK, chaired by Dame Frances Cairncross, has issued a call for evidence from organisations and individuals and will look at the causes of the startling decline hitting the industry.

A cup of espresso sits on an out of focus copy of the New York Times.
We're out of the habbit of reading newspapers. Can this be reversed?

The review will look at issues such as the decline in advertising revenue, the effect of social media, the consequences for the press from a national to a local level and what might be done to ensure a vibrant press for the future.

I happen to believe, and have said for many years, that what has happened to the press (in particular the regional and local newspapers) over the last two decades has become a threat to open justice and democracy, with court proceedings and local government council meetings being seen as too expensive to cover.

The subject is huge and the solutions not entirely clear. Of course I would love to see a return to high-quality local and regional journalism, with good quality news photography being part of that mix.

I may sound like a broken record when I talk about photography again, but it’s incredible that in an age where images (and especially high quality pictures) are the bedrock of the popularity of some of the biggest social media platforms, local news outlets have forsaken the model of using creative, informative (but paid-for) photography in favour of boring, badly executed free content.

On the odd occasion I find myself in Germany or Austria I make a point of picking up the local papers and am astonished at the difference. Beautifully-produced broadsheets on high-quality paper with professional photography appear to be doing just fine and they’re packed with classified ads too! This may be because the internet is English, or perhaps it’s a cultural pride thing. Perhaps this review will look at Europe for ideas.

Of course the internet has had a massive impact on journalism in this country, but the foundations of this decline were put firmly in place by the short-sighted and often greedy management teams which bought up smaller publishers like they were on a supermarket trolley-dash, then asset-stripped stripped them to make their money back. I won’t bang on, it’s a subject I’ve tackled before and I won’t bore you with it again today.

Hopefully, as readers of my blog (isn’t blogging part of the problem?), you’ll be keen to put your own views to the committee via their call for evidence. I certainly shall because I think it’s high time this issue was tackled seriously and not just treated as a victim of “progress”.

For more information, take a look at the announcement page, but it’s all summarised on the call for evidence page too.

 

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 by Tim Gander

Is your photographer GDPReady?

With the Facebook data scandal still simmering in the headlines, most people will assume that the General Data Protection Regulation (GDPR) which comes into effect on May 25th only applies to large organisations, but it also affects a great many photographers. In particular it impacts on those, like me, who regularly photograph people for business websites, press releases, social media and so on.

In a rather large nutshell, anyone who handles data has to get their house in order and register with the Information Commissioner’s Office (ICO) before the deadline or face sanctions. I’ve registered, paid the annual fee, and I’m going through the data I have to ensure it’s secure and compliant.

What this largely means for me is that I need to work through my client galleries removing old ones or ensuring they’re not accessible to anyone except the client. I also need to make updates to my website to ensure people have an understanding of what GDPR means in relation to my work and how I handle their data.

Some galleries are publicly shared because I’ve been asked to make them so, but even then I’ll be looking at closing access to the oldest ones. All this is going to take some time as I’ve been running the system for many years now, but as I add more client work to the delivery system I’ll be making sure it’s only visible to those who need to see it. The only exception to this will be where the person I’ve photographed has given permission for me to allow their images to be searchable.

There is a slight conflict around all this in that as a photographer I should have the right to use my work to promote myself, otherwise clients needing my services won’t be able to find me, but I have to balance this with keeping and handling personal data (a face coupled with a name and place of work for example) in a responsible manner.

There are ways of making all this work, but it’s going to take more than a few weeks to really hone it. Thankfully, for the most part, my entire back catalogue of digital work dating back 18 years isn’t stored online or I think I’d have a mental breakdown at the enormity of the task. While I use cloud storage to deliver images to clients and to allow them to have an online database of the images I’ve shot for them, all my original work is backed up to off-line hard drives which keeps them secure from a data breach point of view.

The other good news is that the personal work I undertake, such as the current Saxonvale project, falls under the artistic exemption of GDPR. Of course this doesn’t mean I can be slap-dash with peoples’ personal data, but because of its nature it’s less prone to result in either a complaint or an investigation by the ICO.

Even so, I have taken images for that project which will only ever see light of day in print form because they’re too sensitive to be shared online, and that raises an interesting question about the future of photography; will we find the internet a less useful space for getting important stories out if there’s a risk of a data breach in publishing online?

Only with a few judgements behind us on data breach cases will we build a true picture of what is or is not a breach of GDPR because it’s not entirely clear from the regulation text itself given the multitude of potential scenarios. In the meantime, I’ll do all I can to keep within the rules.

To be honest, it’s mostly just common sense and courtesy and of course you’ll want to make sure any photographer you work with is compliant. Well now you know of at least one photographer who is working towards that goal.

Certificate of Tim Gander's ICO registration.
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 by Tim Gander

On My Hobby Horse

When a professional musician isn’t gigging or recording, they’ll be practicing; running up and down the scales, trying new techniques, working on pieces they may have to (or would like to) perform some time. When they do this, we don’t consider them to be indulging in a hobby, it’s just part of being a professional.

Professional photographers also need to practice between gigs. Of course we can’t sit in a room or studio and just run up and down the shutter speeds on the camera for an hour or two. We have to find pictures to take, pictures which stretch our abilities and keep our brains photographically sharp. That’s where the personal project comes in, at least for me.

I’m not very good at just going out with a camera and taking random photos. In particular I’m not very good at photographing pretty scenes just for the pleasure of it. I have to find a theme and work to that, but sometimes when I’m doing this I’m told “It’s nice you still have photography as a hobby.”

View of a drilling rig reflected in the water used to keep the drilling pipes lubricated.
From the personal essay Saxonvale: From The Waste Up

Ok, I’m not massively irked by this kind of reaction. It’s understandable when photography is such a hugely popular hobby. I’m even aware of people who think that being a professional photographer is simply a case of translating one’s hobby into paid work. Don’t get me wrong, I do enjoy meeting people and taking pictures for businesses, but I’m not sure I’d spend a day taking head shots against a white backdrop just for the giggles.

However, this mode of thinking ignores the possibility that a personal project has the potential to turn into something with a value beyond just being practice between gigs. Currently I have a number of projects on the go which pay nothing up-front, but about which I’m hugely excited and I hope will excite other people too, once they come to fruition.

The problem could be in the term “personal work” or “personal project” which implies I’m only taking the pictures for my personal photo album, but it’s the term most widely recognised by photographers and publishers to mean a project which is exploring an idea without having a defined end point or deadline, or a pre-determined place for publication.

For now at least we have to stick with the term, so perhaps I should just get off my hobby horse and await the day when the terms are more widely understood and photography between gigs is recognised as having a value.

It’s fair to say that over the last year or two, my actual hobbies (cycling, playing guitar) have been rather squeezed out of my life by my personal photo essay work. It’s up to me to re-adjust that balance, but photography is definitely not my hobby.

in Industry Comment / My News / Personal Work 0 comments
 by Tim Gander

Analogue Dialogue

Yes, I’m back to talking about film. Except this time I’m talking about me talking about film, so it’s all getting a bit meta as people like to say these days.

Getting to the point, after I had an article posted on Petapixel back in January this year, I got an email from Bill Manning at Studio C-41 asking if I’d like to do an interview with him for their podcast. The opportunity for me to talk about myself? Well of course I didn’t say no!

A brown dog holds a large stick in its mouth at the Saxonvale site in Frome, Somerset, UK
From my Saxonvale project which is shot on expired film.

Studio C-41, based in Atlanta, Georgia, USA, is a fun and informative regular podcast (available on iTunes and through the C-41 website) which discusses news, developments, ideas and artists mainly, though not exclusively, involved in analogue film photography. It’s worth having a listen if you want to know what’s going on, and more especially if you want to hear hep cats like myself spouting forth on the subject.

Well rather than me writing a load of words about me talking a load of words, head over to the podcast and hear my pearls of wisdom for yourself. It is 39 minutes long, so you might want to arm yourself with a cup of tea and a packet of digestive biscuits. Here’s the link for you.

 

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 by Tim Gander

A Helpful Guide

A screen shot of Tim Gander's corporate photography fees guide.
A screen shot of my current rates guide

How many public relations and corporate communications photographers do you know who publish their rates online? I bet you often have to dig around on their websites, discover there is no fees information there, then have to email them and wait for a reply before you can even start to get a feel for their rates. And since you’re going to get a few estimates in, this process can really slow you down.

Several years ago I made the decision to simplify life for my clients and myself.

My fees guide is based on the fees I tend to charge for the services I tend to be asked to undertake. Before this I was often spending time putting estimates together only to discover that around 90% of the time they were the same as I’d quoted another client for a near-identical job. So why not save myself the trouble and save my clients’ time and just publish what I pretty much know I’ll charge for any given time frame for the work I typically do?

Of course not every client needs exactly the same thing, but the fees I set are a guide and as such are adaptable to most scenarios. It’s often not much more than a tweak here or there to get to a final fee. What this also means is that by having guide fees published online my clients are happier knowing that I’ve based my final fees on a foundation which they’ve already seen.

This instils confidence that I’m not just plucking figures out of the air depending on what I think I can shake out of a client’s purse. Also, the client who doesn’t want to budget for the quality and service I offer can save themselves the time of contacting me when really they want someone who’ll do a much cheaper job (it’s true! such clients exist!)

So next time you’re scouting for a photographer to undertake some PR or corporate work for you, if you’re lucky enough to need someone in the Bristol/Bath/ area, at least you know of one photographer who’s open and up-front about their rates. I’ll be happy to hear from you!

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