by Tim Gander

GooD PRactice

GDPR, love it or ignore it, it isn’t going away. My view is simple; for as long as I’m making and storing photos of people, often including their names within caption data, then it’s simple enough to comply.

If other photographers don’t want to, that’s up to them, but I see it as having multiple advantages.

For a start, I need to be compliant because in addition to the storing of peoples’ pictures with their names, I have a mailing list for my takeagander newsletter. The newsletter alone is enough to tip me into requiring compliance, but I also want people to understand what information I have on them, how I store it and what I do (and don’t do) with it. GDPR gives me a formal framework within which to set that out, which you can see on my GDPR page.

Working with larger organisations, I see no harm in being able to assure them that the information I gather in the course of assignments is treated with respect and only used for legitimate purposes. I imagine that as data holders and controllers themselves, they might want to know that the work I do for them dovetails with their obligations.

Screenshot of the ICO logo and contact details.

Not all photographers need to be GDPR compliant, it really does depend on what they’re doing, what data they’re collecting and how they’re using it. However, working with businesses and professional organisations, I see my compliance as being part of my professional practice, just like Public Liability Insurance and paying my licences to use software.

Ultimately, I’m not concerned that the Information Commissioner’s Office (ICO) is going to send in a SWAT team to batter down my door and arrest me for non-compliance. My compliance with GDPR is for assurance to my clients, and for the continued professionalisation of my business. And the annual fee is less than I spend on coffee in a month.

Let me know your thoughts in GDPR. Is it reassuring? or do you feel irked by it? Or is it just part of your business practice?

Feel free to comment here, or if you’re a client looking for further reassurance, drop me a line. I promise I won’t sign you up to a newsletter!

in Uncategorized 0 comments
 by Tim Gander

You Can Photoshop That (truth in pictures)

When does photo manipulation matter?

I’m not going to dwell on recent events regarding the Royal Family and photo manipulation, but I’ve been meaning to write this post for a while. This post is not a judgement or criticism of the Princess of Wales, I’m merely using this as a springboard to a wider topic.

Very often I’ll be taking pictures for a client and the phrase “you can fix that in Photoshop” will rear its ugly head. Sure, many things can be fixed in Photoshop (other image editing software is available), but let’s run through the basic considerations before leaping on the cut-n-paste tool.

Editing time

Moving things around in Photoshop during the editing process usually takes a lot longer than physically moving (or removing) them at the time of creating the photo. Any decent photographer will strive to get everything right in-camera, ie at the moment the photo is taken.

On the whole, I build my editing time into my fees so clients know from the get-go what they’ll be paying for a project. If I then need to extend the editing time to correct for something I wasn’t given time to fix on-site and in-camera, I then have to go back to the client with a revised bill. That’s not always popular.

Deadline

Following on from the previous point, if editing takes longer than planned, this can impact my ability to meet a deadline, so why not save the grief by making sure everything is as it should be at the time the photo is taken?

My Sanity

One thing I try to do when shooting corporate portraits, is ensure the sitter’s hair is tidy, that there aren’t strands across their face and that their clothes aren’t covered in bit of fluff, flakes of skin etc. If it’s a post-lunch shoot, I’ll check there’s no food in their teeth before I start.

Sitting at a computer for hours, endlessly retouching stray hairs, spotting out bits of fluff or removing food bits from between teeth (YUCK!) makes me die a little inside. Far better to spot these things in advance and deal with them in real life.

Ethics

Ok, so this ‘could’ get complicated, but I’ll try to keep it clear and simple.

A retouched or manipulated photo can be used in a business website, leaflet, brochure or corporate social media post (provided the post isn’t put out as a news piece).

Manipulated photos are often used in advertising, which explains why McDonalds’ burgers look edible in the roadside billboards, but taste like damp cardboard whenever you come to eating a real one.

A retouched or manipulated photo CANNOT be used in a press release or as a news image, regardless of destination (web, print, social media, projection onto the Moon). The only retouching allowed would be, for example, the removal of dust spots caused by muck on the image sensor. Minor colour, lightness and sharpening adjustments are fine, but the image has to be an accurate reflection of the captured scene.

Does this make advertorial* a grey area? I don’t think so. Provided the article is labelled as advertorial, image manipulation is acceptable because anyone seeing the article will know it’s not a news piece.

There is a real danger in the area of corporate communication via social media, as Amnesty International discovered when they used a series of AI-generated images to highlight their reports into police violence and sexual harassment in Columbia in 2021. In Amnesty International’s case, they did label their images as AI-generated, but their ethical stance was damaged by the use of fake imagery and they subsequently pulled the posts.

Now AI is a whole new kettle of weird fish, but the principle is the same; images put out by organisations as news or current affairs need to be true. The humble, local press release photo is not exempt just because its’ not going to be picked up by the BBC or Reuters.

And it’s easy to think that a small change doesn’t matter; inserting/removing/tweaking the colour of a company logo, moving or removing an element, addressing some sticking-up hair, putting a hard hat on someone who wasn’t wearing one on a building site – all these are no-nos when the images are destined for any kind of news use, which includes press release material. It doesn’t matter if it’s the local mayor presenting a giant cheque to the local hospice, or a national news event; if it’s offered as a news item it has to meet the criteria of a news image.

For more detailed guidelines on what can/cannot be adjusted in a news image, the Getty guidelines are a very good start.

Staged pictures

This set of pictures from 2023 is a great example of when PR coverage involves a mix of ‘live’ and staged images. The captions for each image explain more of this concept:

Graffiti artist Silent Hobo is wearing a baseball cap and respirator mask as he spray paints a mural onto a wall in Bristol.
This is a fly-on-the-wall photo, so no manipulation or staging.
View from behind a Deliveroo motorcycle delivery person looking at a colourful mural of Bristol fast food outlets painted onto a large wall space in the city.
This image was staged to have a Deliveroo rider looking at Silent Hobo's mural. This kind of staging is normal in a PR photo, but the image itself wasn't manipulated. It would have been tempting to clean up the rider's helmet, for example.
Graffiti artist Silent Hobo is looking to camera and has his right arm raised to the lens, in his hand is a spray can and his finished mural is behind him on a building wall.
Because the subject is looking to camera, the viewer understands a certain level of staging is involved. But nothing has been digitally altered in this scene.

In the example above, we have three typical types of PR photo from a single event: the fly-on-the-wall shot, the staged-to-look-not-staged shot and the obviously-staged shot. The middle one is perhaps the least honest, but it’s fair to say that nothing has been added or taken away from the scene as it was captured. In the final photo, I seem to recall going round picking up litter to tidy things up, but again it’s an honest photo of the existing scene. The viewer isn’t fooled that the artist was directed to pose, and this is a common kind of PR photo, but nothing was manipulated in editing software.

What about…?

It’s debatable whether some historical news images would be allowed today. The Independent newspaper’s in-house style of very heavy vignetting in the 1980s and 90s would potentially fall foul of today’s code of ethics. At the very least, a caption note would have to be added to say that the sky had been ‘burned in’.

Other historical pictures were stitched together to recreate a scene from multiple images, but each individual image was not a manipulation; they’ve merely been sequenced into a panorama or extra-wide view of something which existed in front of the camera. Such a photo would require a special note to editors today, but could still likely pass the truth test.

The bottom line

Most importantly, we live in an age where it’s too easy to manipulate images. This degrades the public’s trust in what they see, so it’s more important than ever to ensure that what goes into our news media is true and honest. An insignificant tweak here, a slightly heavy-handed adjustment there and before you know it, a photo is no longer an honest record of a scene or event.

In the course of liaising with a client on their brief, I endeavour to make sure I know the end-purpose of the work. If I’m satisfied they’re purely for corporate communications, I’ll allow for more adjustments than if they’re for editorial. I can adjust images to enhance certain aspects of an image. I might extend a plain backdrop, I’ll tidy up stray hairs and flecks on clothing and more besides.

However, I still prefer to get all these aspects tidied up in real life. It saves my time and my sanity!

*Advertorial is when a client pays to have an editorial-style piece placed in a newspaper or magazine. It’s basically an advert, but usually has the look of an editorial article. Advertorials must always be labelled as such.

in Case Studies / corporate communications / photography / press release photography 0 comments
 by Tim Gander

Case Study

When an old photo of my lighting kit popped up in my Facebook memories, the first thing I spotted was the bottle of wine. Of course it was. Not only did it remind me of the generosity of a particular client at the time, but it also sparked an idea to write an article about how kit has changed over time. So I took a photo of my kit today to compare and contrast.

Picture 1 was taken in 2015 and shows (apart from the wine) my portable studio flash lighting equipment of that era (in fact, this kit was already several years old by then).

Sadly the photo was already cropped square, so I can’t tell you what was in the rest of the bag; I’m guessing you’d see the second flash head, a spare battery and some other bits and pieces. I clearly took the photo for the purpose of showing off the bottle of wine I’d been given.

So, apart from the wine (shut up about the wine now, Tim), what else is different? Let’s go through some of the components in the bag, and then compare them with today’s kit in Picture 2. I’ve made these pictures BIG so you can see the labels.

Photo 1
View inside a camera case showing two Godox portable studio flash heads and associated accessories.
Photo 2

At the top-left in Picture 1, you’ll see a trigger and receiver. Nothing remarkable there, except today’s receivers are built into the flash heads themselves. This saves having to Velcro a trigger to the back of the head and rely on a cable to send the firing signal to the flash. It’s a little bit tidier now.

The other disadvantage of the old system was that you could only adjust the power of the flash head by walking up to the controller pack and turning a dial. Modern units can be controlled from the camera, which saves a lot of time and back-and-forth.

This old kit was pretty revolutionary in its day. It was the first properly powerful, affordable kit that ran off batteries. It could be used outdoors and the light could be adjusted through softboxes, umbrellas or any number of other modifiers to achieve a particular look.

But technology moves on, and its main disadvantages over my current kit are power and control. The kit in Picture 2 is at least 50% more powerful than the kit it replaced. This might not seem that much, but it makes a big difference in photographic terms. The more modern design also has the advantage that each flash head is independently controllable from the other, and the increments of control are far finer than with the old kit.

The other disadvantage of the older kit was the build quality. The manufacturer, Lumedyne, is US-based and their kit looks and feels as though it’s been built by keen mechanics in a shed. Sometimes not all that well either. I remember screws dropping out, a control knob falling off and on one occasion, a loud POP! and a puff of blue smoke as an internal component blew up.

I probably had that kit for a decade though, and while it was expensive at the time, it more than paid for itself.

Thankfully, I’ve had the newer kit (made by Godox) for almost as long already, and it’s not showing any signs of ageing. I’ve added an extra spare battery as one of the originals isn’t taking a charge as well as it used to, but that’s about it.

Apart from technological advances, the other reason I switched to Godox was because Lumedyne is no longer distributed in the UK, so replacing parts or expanding the kit would be difficult.

Possibly more impressive than any of the technical advances of the contents is the case itself. Both flash kits have been safely transported inside the same LowePro Pro Roller 2 case, which must now be circa 20 years old. About a year ago, I finally replaced the wheels but apart from that this case just keeps… rolling.

The wine, sadly, is a distant memory, but good quality wine is readily available in several outlets. So next time I work with you, have a peek inside my rolling camera case while my back is turned. If there’s a wine bottle-shaped space in there, feel free to pop something nice in, like a Tempranillo or a Malbec. Some technology never really needs updating, just replenishing.

 

in Case Studies / My News / photographer / photography 0 comments
 by Tim Gander

Two Cameras, Two Brains, One Photographer

Following on from my previous post focusing on my work with advanced propulsion R&I centre IAAPS (IAAPS for short) near Bristol, this week’s post centres on the official launch held in September last year.

However, rather than talk specifically about the opening itself, I’m going to use this as a case study to delve into the logistics and thought processes employed when covering an event like this.

This area of photography uses a different part of the brain from industrial work, which is very measured, precise and considered compared to the fly-on-the-wall, reactive style required for an official opening, especially one on the scale of the IAAPS launch.

The truth is, I enjoy both. Industrial photography is a chance to slow down, be methodical and produce images with a bit more finesse, while the launch event gets my editorial brain whirring. I’m having to react to emerging scenarios as I work my way through the brief and the events as they unfold.

Each aspect of an event like this requires a subtly different approach; choices around composition, timing, reading the light, lens selection – at times I’m making multiple decisions all at once. In these situations it helps to have both cameras on my shoulders; one for wide shots, and the other for long shots, which saves a lot of lens swapping.

And yet I have to remain calm and composed because no one needs a stressed photographer in the room.

Keeping a level of control starts with having a properly constructed brief in advance of the event, something IAAPS’ head of marketing communications is good at.

Armed with a solid brief, I can keep an eye on the timings of various key moments as well as check off the pictures I’ve achieved. Having a list I can work through methodically means I can keep the scale of the task in context. I can also look for additional off-brief pictures.

Reacting to changing moments and requirements is where the stress can creep in once again, but knowing how to pace a job and when to tie up an element of coverage is a skill in self-management.

For example, it’s easy to get bogged down in trying to capture absolutely everyone as they gather and chat. These make for good “flavour of the day” pictures, but not every attendee needs to be recorded. These pictures have their uses, but at some point, I have to gauge when opening speeches are about to start.

For this, I have one eye on the schedule, and one on the key speakers. Their behaviour changes as they realise they’re about to step up to the podium, and that’s my cue to ensure I have the right kit and settings already sorted.

Of course, I will have arrived ahead of the event to check out things like the light levels on the stage or the positioning of the podium, but these can change at the last minute, so it’s good to do a final check before speeches and presentations kick-off. Ideally, I’m in position before the speaker steps up onto the stage.

For speeches, I’m looking to capture the speakers with their heads up, eyes open and preferably making some kind of hand gesture. It’s also important to capture a variety of shots with design space around the subject, as well as a choice of upright and landscape orientations.

All this is to ensure that when the images are put out to press release, there’s something to fit the space on the page. If they’re used in corporate communications, either online or in print, that design space might be handy for a text box or graphic element.

Simultaneously, I’ll be looking for interesting and unusual angles, tight shots on the speakers as well as wider views showing the venue and audience.

Recording the setup before guests arrive is a useful reference for future events.
As guests arrive and start to network, I'll be on the lookout for interaction shots.
A quick overview moments before the speeches start.
Framing the speaker (Chris Skidmore MP) with members of the audience gives a sense of "being there".
A wider shot showing the speaker in context (Prof. Ian White, Vice-Chancellor University of Bath).
That decisive moment as the ribbon disintegrates.
Bringing together the people and the facility...
...to show elements of the facility and a flavour of the event.

If a speech is only a few minutes long, I have to make sure I divide the time carefully and prioritise the must-have images over the nice-to-have extras.

In the case of the IAAPS launch, there was a series of speeches followed by a ribbon-cutting. So I made sure that as the final speech drew to a close, my kit and I were both ready for that moment. This included organising the group, arranging the props and making sure the photographer behind me, who’d brought the wrong lens for the job, could also get a few shots without the back of my head being in the way.

This particular event was a busy one. After the ribbon cutting came tours of the facility for stakeholders and members of the press, so I was back in fly-on-the-wall mode, looking for interactions between visitors and the cells and capturing more images for potential press and industry journal use.

With an event like this, it’s important to pace the coverage. It’s too easy to get into a spin or to phase out and lose concentration. To most people, it might look like ‘just taking pictures of something happening’, but without a considered and measured approach, things can run away from the photographer very quickly. It’s important to take a moment every so often to pause and re-check the brief, the progress and the next stage, all while looking for ways to ensure the resulting pictures have as much impact as possible.

While there were no surprises at the end of this event, I always check in with my lead contact before pulling away. It’s also a good chance to double-check any urgent image requirements as sometimes the client will want a selection for immediate social media use or a press release.

Of course, the end of a job isn’t the end of the job; there’s captioning, editing, filing, supply and a whole load of other tasks around fully completing a job. Perhaps that’s a blog post for another time though. After 951 words, it’s time to take a break.

in Case Studies 2 comments
 by Tim Gander

Future Power

Happy New Year! Let me kick off by wishing all my clients, past, present, and future a wonderful 2024 full of pleasant surprises.

Now we’ve had our fun and a bit too much chocolate, I’m kicking off the first blog post of 2024 by looking at some specific work I carried out between 2022 and 2023. Not for nostalgic reasons, but because it illustrates several aspects of my approach to various photographic tasks and challenges.

There’s a fair bit of ground to cover, so I’m dividing this into two posts. Make sure you’ve signed up to my blog if you don’t want to miss the second instalment!

This particular work was undertaken for the advanced propulsion R&I centre IAAPS (IAAPS for short) at Bristol and Bath Science Park near Bristol. I came to working with IAAPS through another client, University of Bath, which owns and part-funded the £70 million research facility.

Chances are you won’t have heard of IAAPS but in essence, it’s where vehicle propulsion research meets real-world implementation. Advances made here will find their way into internal combustion, hybrid, electric and hydrogen engines of the future. This could include propulsion fuels and methods not yet discovered!

What makes this a great case study for me is that my work for IAAPS has covered portraits, industrial, and event photography. The images have been used on the website, in press releases, and in printed promotional literature, because while IAAPS’ main function is automotive propulsion research, like any business it has to attract clients and investors to maintain its status in the top three research facilities of its kind in the world.

This requires marketing, which requires marketing materials. That’s where the photography comes in.

Let’s get into the photography then.

Portraits.

I won’t dwell on this aspect too much as I only had to do a handful of images of the Engineering Director and the Principal Engineer at a time when some creative editorial images were required for trade press and the website.

This was in 2022 when the facility, though substantially built, was still a building site. We were also still under COVID rules, so in I went, fully compliant with Health and Safety and COVID regulations.

Operating a camera while wearing a hard hat, goggles, gloves and a mask had its own challenges. The peak of the hard hat interfered with the flash trigger on top of my camera, while the mask caused my goggles to constantly steam up. Gloves don’t make operating the controls of a camera easy, but being fog-blind while trying to look through a viewfinder that isn’t up to your eye is “a bit awkward”.

Still, the session was short and these were hardly the biggest problems faced by humankind, so I was happy to fulfil the brief.

Relaxed portrait of Professor Rob Oliver of IAAPS with computer cabinets visible behind him.
Portrait of Rob Oliver, IAAPS Engineering Director and Professor of Practice.

There was enough infrastructure already in place for me to use a backdrop which added some context, I just had to avoid including any dangling wires or ducts which hadn’t been finished and tidied away. In the event, a single softened flash on the subject and a second flash to clean up the backdrop gave me the results I needed.

Industrial.

More interesting in photographic technical terms was the industrial photography. In 2023, I was booked in to take pictures of completed test cells where the research and testing take place.

For much of this work, I was able to use a tripod which opened up new photographic possibilities.

With the camera “locked off” I could use the High Resolution (HR) mode of my cameras. While the pictures would be used mainly on the website, where super-high resolution is less important, I was thinking ahead to when the client might want to use the images on large printed displays such as pop-up banners.

In this mode, the camera takes 8 pictures of the same scene, shifting the image sensor in each of eight directions as it goes. This captures details which would otherwise fall between pixel sites on the sensor. The camera combines the eight images into a single high-resolution RAW file which is four times larger than the native image resolution of the camera. In short, I’m capturing a 96MB file instead of the standard 24MB one.

So if my client ever needs to blow the image up to fill an exhibition display, the resolution will hold up far better than if they’re trying to print from a regular file. To my knowledge, HR mode outstrips the resolution of any comparable camera on the market. It could be bettered by a medium-format camera, but then the cost of the shoot becomes somewhat prohibitive, and almost certainly overkill for the needs of my client.

This technique works best where both the camera and the scene are completely still. Since the camera is on a tripod, and nothing is moving in the test cells, it’s the perfect scenario for using HR.

Alongside the general views of the cells, I was also tasked with capturing details of the rigs, vehicles, sensors and other equipment. Often this involved hand-holding the camera, so HR mode wasn’t going to work because of the risk of movement between each of the eight frames being captured. Also, you can’t use flash in HR mode, and some of the equipment required additional illumination using my portable studio flashes to lift shadows or to add a touch of additional colour using gels.

Photo is a low-angle view of a BMW on a test rig.
The original image was created as a 12,000 pixel high-resolution image.
Screen shot from the IAAPS website showing a BMW on a test cell rig.
Scaled down for the website.
Close-up photo of red and black cable terminal connectors.
The Nikkor 55mm lens is a benchmark closeup lens.
Screen shot from the IAAPS website featuring a photo of cable terminal connectors.
A simple close-up image helps break up text and add visual interest to a web page.
Photo of orange and blue hydraulic lines connected to machinery terminals on the left of the photo with a yellow winch hand controller on the right.
General details from the test cells make for useful stock images for the client.
Screengrab from the IAAPS website featuring a photo of a hydraulic winch controller and hydraulic lines.
From the Our Facilities page of the website, this image sits behind scrolling text panels.

The gallery above shows a selection of the original images alongside screengrabs from the IAAPS site to show them in context.

These images are less likely to be blown up to create a full-bleed banner display, but high quality was still an obvious consideration when I took them, so of course I made sure I had one of my favourite lenses in my bag for this purpose.

One of the joys of the latest cameras (you may have heard the term “mirrorless”, which I won’t explain here) is that you can adapt older lenses to fit them. The Nikkor 55mm f/2.8 macro lens, launched in 1979, is designed for close-up photography. Indeed it’s considered by many as the benchmark by which all other close-up lenses are measured. I have no idea when mine was made, but they were in production for decades.

It’s also an excellent all-round lens for non-close-up work, being sharp and with no discernible distortion. It was perfect for the detail shots in the test cells where I was working at standard distances one minute, and extreme close-ups the next.

I decided to use this lens because I knew it covered everything I needed. I have more modern lenses with close-focusing abilities, but the Nikkor has the edge on overall quality. While it’s possible my client might not have detected the difference between images taken on one lens or another, I do believe in capturing the best-quality images I can.

What the old lens lacks is autofocus (or auto anything!) but manual focus just requires a little more care and concentration. It can slow you down, but that’s no bad thing as it also encourages more thought about composition.

Industrial photography can feel slow. You have to be hyper-aware of the details such as finger marks or dust on equipment as well as the usual considerations of lighting, composition and exposure, but I also enjoy the discipline this imposes.

There is no point rushing industrial pictures. It can take a considerable amount of preparation before even thinking about taking a picture, but my IAAPS client is happy to trust me to do what’s needed to get the best possible results. They’re dealing with high-end clients in an industry which is all about precision; being sloppy in the photography isn’t worth the risk.

While I know there will be additional trips to IAAPS for me in the coming year, I’ll welcome enquiries from anyone considering commissioning industrial photography for their promotional needs. Hopefully, this article gives a useful insight to my process.

My portfolio is always evolving, so check it out here if you’d like to see more of my work.

in Case Studies 3 comments
 by Tim Gander

Looking Back, Looking Forward

Yes, it’s that time of year when we all take a look in the rearview mirror to see what we’re leaving behind, simultaneously stepping on the gas, and accelerating into the year ahead. Or maybe we’re just trying to get away from zombies!

Assuming we’re not being chased out of town by the undead, I am of course building up (in a rather clumsy way) to my annual look at what has been and what is to come.

Except I’m not going to do that this time around, or at least not in quite as much depth as I normally would. I’m just going to say that 2023 had its highs and lows, and I have plans for 2024 which will evolve as I go.

At this point, I could sign off, wish you a merry Christmas and a happy New Year, and be done, but that wouldn’t be particularly satisfactory, would it? Maybe it would, but tough; you’re here now.

No, for this post I’m going to use broad brush strokes which I hope will also stimulate some thoughts within you, my current or potential clients.

Looking Back – 2023

While my stills work held up remarkably well, video demand seemed to drop off sharply. Instinct tells me clients are struggling to decide whether video is worth the investment. My advice is, talk to me! I’ll be happy to discuss your ideas and will be honest about your best options.

All too often I have clients come to me with only the vaguest idea that they want ‘some video of a thing’. But rather than allow me to guide them further, they either kill the project or go to someone who will happily turn their half-baked plans into a massive invoice. Don’t fall into that trap.

Even the stills work was a bit up and down this year. I’ve done pretty well, but I can tell businesses are struggling to see through the fog of wars, climate crisis, cost of living, and so on. Some are taking positive steps to keep their marketing on track, while others see marketing as a cost (bizarrely).

If you can’t stretch to video, keep using stills to keep your brand fresh and alive. They’re far more cost-effective than video and more adaptable, but they also need a clear direction (purpose and brief). Again, talk to me if you want to develop the germ of an idea.

Overall, 2023 has been ok. Its school report would read, “Could do better”.

View into a French seaside cafe showing sunlight hitting a white table surrounded by red, grey and natural wood chairs. The table is set for three, with mats and coffee cups.
From August 2023, a favourite holiday photo taken in Brittany. Photo © Tim Gander. All rights reserved.

A highlight of 2023 was a trip by rail and bike to Côte Sauvage, Brittany.

Looking Forward – 2024

So let’s gaze into the crystal ball.

I predict it’s going to be more of the same because the uncertainties that have troubled businesses since (to put it frankly) the Brexit vote of 2016 are not going to be resolved in the next few weeks or even months. Domestically we’re going to have a general election, so there will be plenty of people waiting to see how that shakes out. Which is frustrating because it could be yet another year of bumpiness. And who’s to say something else won’t come along in the meantime to create more market jitters?

My advice is, if you want to do something, do it. If you don’t, someone else will and they’ll steal all the credit (and potentially your clients).

Moving on from the pure business aspects of the year ahead, I’ve decided to have another look at something rather more ephemeral; the ethics of my business.

That isn’t to say that for the past 25 years as a freelance photographer, I’ve operated unethically but I feel we’re at a juncture where it’s not a bad idea to have a fresh think about how we all work and how we treat each other.

Towards the end of this year, I finally managed to update my Terms and Conditions (something I’d planned to do last Christmas!) and in 2024 I plan to add an Ethical Statement that will cover a wide range of aspects, from use of AI in images, to how I approach my personal project work.

This isn’t going to be easy as I don’t want to just put up a bunch of warm, fuzzy words and say job done. This will, in effect, put into text the moral rules by which I already work, but will also tie in some new issues which have emerged more recently.

There’s no harm in any business or organisation, however ethical they already say they are, spending a little time having a deep think about whether their ethical practices are up-to-date and whether they genuinely implement them. Perhaps every business should have an Ethical Statement against which their actions can be measured.

So look, I’m not going to make great proclamations about how I see the year ahead. It’s all too up in the air for that, but I have set out a couple of road signs.

At the risk of labouring my metaphors, I’m going to pull up at the side of the road to stretch my legs, before getting back in the car, stepping on the non-greenhouse-gas-emitting accelerator peddle and zooming off into the bright new dawn of 2024.

Thank you to every one of my clients, suppliers, friends, and colleagues who’ve made 2023 bearable. Let’s do the same, but more and better, in 2024.

Happy Christmas!

Tim

in Industry Comment / Personal Opinion / Video 2 comments
 by Tim Gander

Who’s Afraid of False Reports?

What will you be doing this weekend? Don’t tell me, I don’t care because I’m going to be buried in Stephen Leslie’s book, just released, called Mostly False Reports.

If you don’t know Leslie’s work, I’m not talking about Virginia Woolf’s father (also a Stephen Leslie) who died, oh I dunno, quite a long time ago. No, this is London-based film director, screenwriter, and street photographer Stephen Leslie. He’s still very much alive.

I’m not a huge fan of street photography, so I’m very picky about who within that genre I follow or take note of. Leslie is one of them. Dougie Wallace and Matt Stuart also spring to mind (I realise there are no female photographers in there so if someone can point me their way I’d love to see that perspective too).

For the life of me, I can’t remember exactly how Leslie’s work showed up on my radar, probably through Instagram, but however it was, my interest in his work was cemented through his YouTube channel where he posts excellent if occasional videos focusing on photographic themes or specific photographers. His knowledge of photography, its practitioners, and history is impressive, but he rarely speaks of his own work.

Photo of Stephen Leslie's new book, Mostly False Reports.
Get copies of Mostly False Reports before it sells out...

What Leslie does with his images, exemplified in his latest book, is to compose made-up narratives around the photos he’s taken. The images already benefit from Leslie’s often witty, observational style, but the additional twist of his text, usually in the style of a very short story, delivers yet another layer. Not all the narratives are entirely false, so the reader is left to consider what is true and what is false.

Others will be better equipped to critique this book with more skill than I possess, but without wishing to appear arse-licky I think it’s brilliant. The photography is quirky and entertaining, even thought-provoking (as only the best street photography is). It has a high-quality feel, the design is simple and elegant and the effort and attention to detail are clear.

So you do your thing this weekend, I’m going to be curled up with this book until I’ve been through it cover-to-cover (and possibly back again).

If you’d like your own copy, you’ll have to hope it goes on general sale at some point because so far it’s only been available through the Kickstarter campaign which brought it to fruition. There’s no point asking to buy my copy, it’s not for sale! EDIT: Contact Stephen directly to order your copy. Scroll to the bottom of the page on this link for his contact form.

Have a great weekend

in Industry Comment / My News / Reviews 1 comments
 by Tim Gander

End of an Era?

“Perhaps I’m joining dots which aren’t there, but with the passing of Elliott Erwitt, I’ve found myself pondering the state of the photographic industry and whether it’s truly entering a new era.

We talk about eras as if there’s some sudden cut-off point between a time when everything is one way and then suddenly it’s all changed. That new era then chugs along solidly until there’s another great upheaval.

Era Today, Gone Tomorrow

Of course, this is nonsense. It doesn’t matter how sudden a change is, there is always a transition period. And that speed of transition will happen more quickly for some, while others will barely notice it happening in their lifetimes. It also comes down to the nature of the era under scrutiny; in the transition from the Bronze Age to the Iron Age, the use of bronze didn’t vanish. Likewise, though obviously on a smaller scale, the same goes for the transition of film photography to digital, or black and white to colour.

Back to why Erwitt’s passing got me thinking about this then. Well, it wasn’t just that. Nor was it the passing of Larry Fink, but it’s fair to say we’re well into an era when great photographers of the 21st Century succumb to the inevitability of chronology, and that in itself is enough to signal a shifting paradigm.

That AI Thing

The passing of ‘the old guard’ comes as AI-generated images have started to make an impact on the world of photography. That’s why this feels to me like a moment of deeper change.

Recently, World Press Photo tried to allow AI image generation in one of its categories. How anyone in their right mind thought AI should have any place whatsoever in a World press photography prize is beyond comprehension. They have now withdrawn the permission to use AI or Generative Fill, but that was after some stiff criticism from photographers.

My concerns around the widespread use of AI in image creation are currently threefold:

1 The data training required for machine learning is a mass copyright infringement almost impossible for creators to track and prosecute. They’ll certainly be last in line to benefit from it financially.

2 Trust in genuine imagery will collapse, leaving us even more exposed to false narratives by toxic groups and regimes.

3 The public will become increasingly ‘anti-photographer’ if they become fearful that, whether with the photographer’s permission or not, the images can be scraped and used to generate images of a damaging or downright nasty nature. We’re already seeing a massive rise in AI-generated child abuse imagery and unless it’s addressed head-on, it’ll only get worse. In return, photographers will find it increasingly difficult or even impossible to document news or simply everyday life if they can’t include people.

A Visual Desert

One way or another, left un-addressed, each of those three concerns will eventually lead to a collapse in our visual culture. All that will be left will be kittens, sunsets and pretty landscapes, and none of those will be real either. The visual white noise of the internet will finally blot out anything of worth.

We can’t live in the past, yet all too many photographers, myself included, yearn for some kind of good old days. A time when photographers, like Elliott Erwitt, Diane Arbus and many besides, could document even the simplest human activities without feeling as though we were committing some kind of crime. A time when pictures mattered more and had greater value, both culturally and in hard currency terms.

Here is my meagre hope; that while AI won’t go away, it will at least settle down into its own genre, an art form in its own right and a play thing for people with too much time on their hands. I hope also that, like the resurgence of vinyl and analogue photography, non-AI-tainted photography might see an increased appreciation. It might even lead to improved values for professional photographers’ work. Miracles may happen.

AI to Restrain AI

Manufacturers are starting to integrate Content Credentials technology into cameras so images can be verified as having been altered (or not), meaning media outlets (and thereby the public) will know that what they’re seeing is authentic. With luck this will make it far easier to separate true from false, but it’s just the start. We need to reach a point where AI imagery can exist without it casting doubt on the veracity of news images.

AI generated image, an aerial view of the Sellafield nuclear power station in Cumbria, England.
Image generated by deepai.org

The Image above was generated through deepai.org using this headline from The Guardian, “Sellafield nuclear site has leak that could pose risk to public”. It would be tempting (but on the whole, wrong) for media outlets to use AI-generated images to illustrate their stories. To be clear, The Guardian did not use this image to illustrate its story.

The Next 40+ Years

Whatever era we’re leaving behind, whatever we’re moving into, change will be both fast and slow depending on your perspective. Whatever happens, we’ll look back on this decade, at the photographers who have passed (and who will yet do so) and we’ll be tempted to draw an arbitrary line and say this was the end of an era.

The truth is, the current era started almost 20 years ago, and it will easily take another 20 years to stop starting by which time it’ll be about ready to start stopping. By which time I’ll be 107 years old (or more likely dead). Either way, it’s highly likely I’ll have stopped caring.

 

in Industry Comment / Personal Opinion 0 comments
 by Tim Gander

See The Portfolio, Understand The Process

With the exception of David Bailey, every photographer has to keep their portfolio fresh and updated regularly. While for some that still means a printed volume, for most photographers it’s their website, which is what I’ve been working on lately.

The question photographers have to ask themselves as they work through this process is, “What makes a picture worth adding to my portfolio?” The question you might ask yourself is, “Why should I care?”

Well if a client understands the thinking behind what makes a good portfolio, they can also understand what a portfolio says about the photographer behind it.

There’s plenty to think about, but it’ll start with context (ie. what kind of photographer they are and what kind of work they want to attract), but setting that aside for now, the best way for me to illustrate the subject is by setting down my thoughts. Through this process, I hope you’ll gain some useful insights too.

1. Why Update My Portfolio?

This one’s simple – a regularly updated online portfolio keeps Google (and other search engines) happy. Each time a search engine indexes a website it’s looking for fresh content. Fresh content boosts the value of the site and elevates it in search rankings. I get a fair bit of work this way, so I need to keep my portfolio updated.

2. What to update it with?

Every few months I go through my Portfolio pages to see what’s especially old, or what might no longer be relevant to the types of work I’m doing or want to do.

Showing certain kinds of work will attract enquiries from certain kinds of clients, which is why my site is fairly heavily skewed towards showing corporate portraits – that’s both the work I do and the work I want.

Age isn’t everything – I’ll keep older pictures in if they’re strong and still serve a purpose, but on the whole, I’m looking at recent jobs to see what might be suitable to add to or replace existing work.

When I’m trawling through my recent archive I’ll be searching for images that fall into one of the three portfolio categories: Business Portraits, Corporate Communications, Editorial & PR.

3. What Makes A Portfolio Picture?

That’s where it gets trickier, and while I don’t think I nail this one every time, I see photographers who haven’t mastered the challenge at all. They include their favourite pictures, but this is the wrong place to start.

The challenge is to disassociate yourself from the making of the picture. A portfolio picture isn’t good just because you like it. It isn’t good because it was hard to make, or because you made a silk purse from a sow’s ear.

A portfolio picture has to be good in its own right. While Google won’t even care if a picture is interesting, in focus or correctly exposed, a potential client has to be convinced by the quality of what they see. What they won’t see is the effort or the circumstances surrounding the making of that image, so its entire strength will come from its quality and content.

Screen grab from Tim Gander's photography website showing a selection of business portraits.
Business Portrait examples.
Screen grab from Tim Gander's photography website showing a selection of Corporate Communications images.
Corporate Communications examples.
Screen grab from Tim Gander's photography website showing a selection of Editorial and PR images.
Editorial and PR examples.

4. What Is The Context?

I mentioned the context in my introduction, and there I was referring to the type or field of photography being promoted. A wedding photographer will have different considerations than an industrial, architectural or food photographer.

Similarly, I need to apply different considerations when choosing images for any of my three categories. Let’s briefly go through those:

Business Portraits

Here I want to show the quality and style of my portraiture, but I’m also looking for some variety. Beyond the basic headshot against white, I also want to show I can create different styles, moods and even orientations (upright or landscape). I also include a few images to suggest that a portrait can mean more than a simple headshot and can include some context, which stylistically starts to overlap with Corporate Communications.

Corporate Communications

This is broader than just headshots, so it’s an opportunity to show greater creativity. These images might include props or location elements; they might be staged or fly-on-the-wall action images. People presenting, interacting with others or with their environment are fairly typical examples of the Corporate Communications image.

I should add that the term Corporate Communications refers to everything I do for my clients, but I sub-categorise these images to differentiate them from pure Business Portraits or Editorial & PR images.

Editorial & PR

This gallery is unusual in that I’ll often include screen grabs of the images ‘out in the wild’ in news media sites, allowing clients to make the connection between my work and the possible exposure it will bring them.

The nature of the category means I might be showing work which has more of a story to tell, but the image should still be as self-explanatory as possible (though my captions will also help explain the context and reason for the image).

For this category, I’m looking for images of a news or feature style. They were shot for a newspaper, press release or corporate news web page and therefore have a different look to those shot for general Corporate Communications.

Site-Wide Refresh

While the focus of this article has been on the portfolios, I also regularly update my homepage image as this is the first impression potential clients get. It also makes the site more attractive to search engines as they favour new content over old.

As if all that wasn’t enough, this time around I’ve also updated some of the featured pictures for the top-level Portfolio menu, again keeping the site a bit fresh for returning visitors and search engines alike.

Screen grab of the Portfolio menu page of Tim Gander's photography website showing three thumbnail images to illustrate each of the Portfolio categories; Business Headshots, Corporate Communications and Editorial and PR.
The thumbnail images help to guide clients to the relevant gallery.

Summing Up

In essence, if you’re a client casting around for a photographer for your next project, it’s worth having a bit of insight into what you’re being presented and why.

If a portfolio doesn’t even present examples of the genre you need, move on to the next site. For example, photographers who showcase family portraits are probably not going to grasp the particular challenges and requirements of corporate or business portraiture.

It’s important to match genre as well as style and quality to your requirements to avoid costly mistakes, and I hope this article goes some way towards avoiding that scenario.

Now you’ve read this, why not take a look back at my website? I’d love to hear if it’s changed your perception of what you see.

in Advice / Case Studies / Industry Comment / Personal Opinion 0 comments
 by Tim Gander

Carry On Lurking

Social media is a funny old place. I can post images to my Instagram account, Facebook, Threads, X… (to be honest, the list is starting to become overwhelming) and see very little activity. Likes elude me.

For the most part I ascribe this tumbleweed reaction to a couple of issues. Firstly, many people are a bit tired and bored of social media. It’s been around a while and the novelty has long worn off.

The next aspect I would describe as Like Fatigue. I’ve experienced Like Fatigue myself, and it’s when you scroll through a feed, see something you like, but don’t feel compelled to ‘Like’ it with a press of the thumbs-up, heart or whatever. It just seems like too much effort!

People are busier than ever. We all have lives to live, jobs to hold down and commitments beyond the digital sphere. Even if we have time for social media, it’s more limited than ever before. This not only follows on to my next point, but also circles back to what I alluded to in my opening line – there’s just too much choice!

Due to lack of time, not only can I not always hit every channel with every picture I take, but audiences drift between SM platforms and might not see what I’ve posted (boohoo me, I know).

Then there’s the dead hand of the algorithm. I’ve lost count of the people I’ve lost track of because the algorithm no longer serves up their posts in my feed. Sometimes I’ll suddenly remember someone whose work I used to like and I have to go and search them out to see if they’ve posted anything I’ve missed. I’m sure I have followers who’ve had a similar experience of losing track of me due to algorithm constipation.

But there is one group who have always existed; the Lurkers. Right from the very start of my Social Media dealings I’ve known there were people who saw my posts, enjoyed them, but never Liked or commented on them. I would be oblivious that they’d seen them at all. Then one day I’ll be on a corporate job, or shooting some PR event, and someone will come to me to tell me in person how much they enjoy my personal project work. Indeed I’ve even had bookings as a result of what someone has seen!

I also suspect some clients book me because my Social Media postings of my personal work have helped to keep me in their minds when it came to booking a photographer.

Bear in mind, the work I post on social media has little in common with my client work, but it clearly has the effect of engaging clients and reminding them that I exist. I’m also convinced it shows people a different side to my work, and they enjoy that.

A stack of round, plastic-wrapped hay bales sitting on scrub grass with sky above and the words Keep Off spray-painted on the a bale in the centre of the photo.
20th October 2023 - Hay bales near Tank Crossing C, Salisbury Plain, Wiltshire.
Foliage sprouts from a farm field post which bears a sign reading Sched 1. Clouds mimic the billowing shape of the foliage.
20th October 2023 - Sched 1 sign near Tank Crossing C, Salisbury Plain, Wiltshire.

This last point is a small, subtle, but significant one to me. Shooting personal work can often feel isolating and even pointless. It can also feel self-indulgent to go off and spend time on what might be called non-business work, but because it acts as a soft marketing tool, it’s a mistake to assume it has little value.

While it’s lovely to see a post get Likes and attention from followers, it’s too easy to dismiss my lurkers. So I want to thank them and let them know I appreciate them. I understand there may be many reasons they don’t tap the heart icon, or give my work the thumbs-up, but that’s ok.

My lurkers probably outnumber my active followers, but in my (non-scientific) reckoning they’re also more likely to be clients, or they’re more likely to recommend me to new clients. So I’m absolutely not going to complain about their apparent passivity.

Lurkers, I thank you and you are welcome to lurk all you like. I know you’re there and that’s all that really matters. So as Kenneth Williams never said, “Carry On Lurking!”

in Industry Comment / My News / Personal Opinion 0 comments