A Hand Up for Startups

Necessity is the mother of invention, so they say, and a lot of people are going to be doing a lot of inventing in the coming months and years.

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Brainstorming a new venture?

People who have been made redundant and those who have just had enough of the daily office grind will be setting up new ventures, which in the teeth of the fiercest of recessions is a brave thing indeed.

Which is why I’ve launched a new service to help anyone considering such a move. Called Startup Exclusive, this is a photography package designed to give new ventures the vital images they need for their websites, marketing materials and social media channels.

From headshots to product shots, or pictures illustrating the services they offer, new business startups will have the basic images they need to get going and at a price that shouldn’t sink them at launch.

At the very least I’ve always prided myself on publishing a fee structure which allows clients to get an idea of what to expect before they’ve even called me, and with Startup Exclusive added to my fees guide, they’ll be able to work the cost of bespoke photography into their business plan long before they’ve committed to booking me.

So if you, or anyone you know, is considering a new venture, point them to my website so they can at least get a sense of what’s available and what the likely fees will be. You never know, I could end up documenting the birth of something really big.

The Beat Goes On

While the news seems unrelentingly gloomy at the moment, I’m pleased to say I’ve had some positives to focus on.

I’ve had bits of work in the last couple of weeks and enquiries have also increased. People are looking to promote their businesses once again!

This doesn’t mean a flood of work is about to engulf me, but it’s encouraging to know I still have clients. I also have some great supporters helping me via my ko-fi account*. They’re keeping me funded for the non-client projects I’m engaged in. *HINT: You can do the same from as little as £3.00 one-off payment!

What is especially encouraging is that in an atmosphere of debate about what counts as a viable job, my job – the job I love, which has been put under this particular spotlight for many years now, continues to be considered viable; invaluable, even.

There are many out there who believe professional photography is dead and that every photo ever needed has been taken already. And if it doesn’t already exist, well there’s always that professional photographer in your pocket. They are, of course, quite wrong.

We know automation and technology cannot replace certain needs. Technology still can’t make a decent loaf of bread, so we can’t expect it to make pictures with the right tone and impact. This only comes about through human interaction.

Try to imagine a world without human interaction, how much fun would that be? How creative? We’re experiencing a taste of it now, so we know the answer already.

So while there will be some very difficult times ahead, I’m going to stay focussed and positive. No one is telling me I’m not viable.

Bits ‘n’ pieces.

Yes it’s still quiet on the whole, but business is definitely happening.

My Salisbury Plain project has been keeping me busy, and now with film stock secured for the next several months thanks to the generosity of those who support my work, I’ll be able to carry that on for quite some time to come.

In the meantime, I’ve continued updating and tweaking my website with new Testimonials and portraits being the main focus.

On top of all this, work has been coming in. Not thick and fast just yet, but there are promising signs of new clients contacting me as well as old ones getting back in touch.

I’m actually really looking forward to encouraging clients to be more adventurous in the style of business shots I take for them. I have the kit, the skills and the imagination. Now all I need is the right client and the right opportunity.

So if you’re a business looking to get your marketing back up to speed, drop me a line and let’s get the ball rolling.

Print Competition Update!

Okay, so I know I don’t normally spam you with posts, but things just got a little lively.

You might remember I turned my ko-fi fundraising goal into a competition to win an A4 fine art print. Well doing that really put a rocket up the fundraising exercise!

My aim had been to raise a modest £100.00 towards film for my Salisbury Plain project, but the campaign has now reached £225.00! I’ve taken the decision to keep the campaign going until midnight BST on August 7th as originally planned, but to add an extra print prize to the draw for each additional £100.00 raised.

This, I think, keeps it fair on those who originally donated at the start, and offers fresh incentive to anyone still thinking of making a donation.

Remember, you can enter the draw for as little as £3.00 and I only want people to donate if they can afford it. If you want to support my work, but can’t afford to help with a donation, you can share the ko-fi/takeagander link and help that way too. I’m deeply grateful for the moral as well as the financial support.

The winners will be able to pick any image they like on takeagander.co.uk with the exception of Guest Artist gallery.

So, once more, here’s the link if you’d like to donate and be in with a chance to win a print: ko-fi/takeagander

Thank you so very much!

Tim

Get me a coffee!

Last week I spoke about the tentative shoots of recovery as I was starting to receive enquiries and bookings again, but I did temper this with a word of caution that times would be tricky for a while yet.

What this means for many, including myself, is a constant process of working out what’s next and how we can keep going. For my part I’ve already made quite a few adjustments and will have to continue to find new ways of working and earning until the economy recovers, whenever that might be.

Lowering Costs

One fortuitous decision I took at the tail end of last year was to quit the office I’d been renting for the previous 8 years and convert an outhouse at home into a workspace, nicknamed The Bunker. Perhaps I had some incredible foresight into future events because it’s been one of the most beneficial decisions I’ve taken in a long time. Now I’m working rent-free, claiming additional work-from-home tax allowances and I have an editing space designed to my needs.

During lockdown it’s also meant I had an office which opens onto my garden, which has helped save my soul.

Diversifying

I’ve also finally ventured into video. Adding a new skill will make me more valuable to my existing and future clients. It’s also really interesting and creative in a way I hadn’t expected, and allows me to play with sound, which has always been a fascination of mine. I’ve already had enquiries about that, so I’m hopeful it will prove beneficial to my clients.

Rattling the Tin

On the flip side of my client work are my personal projects, which are so vital to my practice. These have obviously suffered through lockdown, but I’m starting them up again as best I can.

There is a challenge here though; personal projects have always been partially funded through client work, which is, as I say, tentative.

Tentative also describes the level of print sales through takeagander.co.uk. These were always a longer-term goal as it’s tough to build them up, so currently they’re not supporting the personal work either.

So I’ve set up a ko-fi account (ko-fi.com/takeagander) where people can support me with small donations if they’re not ready to buy a print. The takeagander website is peppered with “Buy me a coffee” buttons which take you to the donation page. Even the smallest amount will help, so do please spread the word by sharing the link far and wide. And of course you can make a donation here too if you’d like to support my work.

Currently I have a modest £100.00 goal to raise money for film which is already 30% funded. Since it’s only been up a short while, that’s astounding! This will be used for my current project, an un-sentimental journey across Salisbury Plain.

More to Come

Other plans are afoot, but too early to reveal yet. So to get early notice of developments, keep watching this space, or sign up to my newsletter at takeagander.co.uk. You can also see projects unfolding at takeagander on Instagram.

Also, feel free to drop me a line, comment here, or send a carrier pigeon. Moral support really is just as welcome as the financial assistance.

It’s going to be a bumpy ride for all of us, so I’ll keep saying this; if there is some way I can help you and your business, drop me a line and let’s see if we can’t make the road ahead a little smoother.

First Shoots of Recovery?

“Ok, here’s the future – everything is going to be fantastic. Business will pick up again” is what I wrote only last week.

Now I don’t wish to jinx what is clearly a very tentative, timid signal, but I am starting to get more bookings again, which is just fantastic!

Of course it’s early days and there will be tough times ahead. I think things will continue to be difficult and unpredictable for at least the next 12 months. I also think that the businesses which want to survive and thrive will keep on top of their marketing and this will involve fresh photography.

That businesses are starting to re-focus on the future is particularly encouraging, so let’s keep this week’s post brief and positive.

If you’re thinking in terms of getting your website bang-up-to-date or looking for an opportunity to get some PR going, drop me a line.

We can do this together.

My Personal Plain

Casual visitors to my website might be a bit confused if they read my blog. I’m supposed to be all Mr Corporate Headshot, Mr Corporate Comms and so on, yet my blog is often about my personal work.

Certainly SEO “experts” would have a thing or two to say about the fact that I’m not plugging the corporate work week-in, week-out, but I’m not sure they understand photography (or people), which in my view is a bit of a shortcoming.

Those experts will presumably have some understanding of search engine algorithms, but I’m more interested in posting material which allows potential clients a more three-dimensional view of my practice.

Which is why this week I am posting pictures from Salisbury Plain*, my current personal project.

After months of barely leaving the house, I was so pleased to be able to get back on the project and I’m happy to share a few of the latest results with you. Some, if not all of these, will be made available as fine art prints via my takeagander website where you can see more images from this project which I made before lockdown.

But given that this blog often veers away from the pure business of corporate communications work, how does a project like this help potential clients choose me over the next photographer? Why do I post personal work here? Let’s turn that around and ask, “What kind of photographer would I be if I didn’t do personal projects?”

Go to a dozen photographer websites and the majority will tell you at some point just how passionate they are about photography. All too often this doesn’t show through their work. I believe they are passionate about being a photographer, but mostly because they like having, or being seen with, cameras. There’s a chasm of distinction between being genuinely passionate about photography, and liking taking pictures (or liking owning nice camera gear).

My personal work is mostly shot on film using a variety of relatively low-tech, often un-glamorous cameras, because photography is the important part to me, not owning the gear or being seen to have the latest equipment. Working this way is also part of my “keep fit” regime in that it keeps my photographic eye honed even during quieter periods (lockdown being an extreme example).

In a world where “everyone’s a photographer” my passion isn’t just about being a photographer, it extends to the purpose of photography, its purpose and value to society. Getting heavy now, huh? Sorry, that’s really a whole other blog post there.

Perhaps next time you’re looking to book a photographer other than myself for a job (yes, I do know this happens!), take a look to see what personal projects they’re working on. If there are none, ask yourself if they’re genuinely as passionate as they say they are.

*I haven’t yet settled on a permanent title. I’m passionate about finding a good one.

On Being a Photographer

“Never Too Old to Learn” is the title of one of the assignments from the newspaper photography course I attended back in 1992.

I remember it particularly well because I ended up contriving a story in which a grandmother was learning to fly helicopters. Of course she wasn’t actually learning to fly helicopters, but since this was just an exercise in illustration it didn’t have to be a true story.

I found a suitably elderly model and a suitably cooperative helicopter pilot, put the two together and took some shots which worked pretty well. All lies, but it fulfilled the purpose of the assignment and the grandmother had a blast.

The reason I’m reminded of this particular college assignment now is because I’ve just bought a copy of “On Being A Photographer” by David Hurn and Bill Jay. Even as a photographer with 30+ years in his back pocket, I still expect to learn a great deal from reading this book.

The other college-days connection here is that David Hurn founded the School of Documentary Photography in Newport. I went to Stradbroke college in Sheffield because that was where budding newspaper photographers went if they wanted to get into the industry. Us Stradbrokers would scoff at the Newport photographers because they had a reputation for swanning about in desert boots while carrying Billingham bags and dreams of shooting for National Geographic.

We were “the real photographers” who would all go on to work for The Independent or Observer magazine, covering conflict and strife around the globe. In reality Newport was a very fine college (the very best for photo-documentary training) and we had as much chance of fulfilling our perceived destinies as those who went to Newport. In other words, not much chance at all.

Actually, most of us did at least make it on to local and regional papers and one or two of us worked with national titles. Even now, one or two of our cohort are still working (albeit occasionally) for international titles.

But Stradbroke for me was 28 years ago. So why have I gone back to the books? In particular one written by the founder of a course I disparaged at the time? Simple; I’ve grown up. I’ve changed and I continue to change. I’m always looking at new sources of inspiration and solid foundations for new knowledge. I slightly wish I’d been able to go to Newport, even better go to Newport AND Stradbroke; that would have been incredible, but it wasn’t possible.

On Being A Photographer has a particular focus on the kind of work I do in my personal projects now and in this regard it will prove invaluable. I know I’ll learn new, better approaches and I’ll have a clearer understanding of how a photo essay should be approached.

It might take me another 30 years, but I hope this book will put me on the path to being a better documentary photographer. I’ll have to let you know how it goes.

 

I’ll Make These b****y Pictures Move!

There is a vague recollection in the furthest reaches of my mind of my dad making a joke about “moving pictures” while shaking a photo up and down in his hand. It involved the “b” word and was very funny. You had to be there.

Which brings me in the clunkiest way possible to the announcement that I have added moving pictures to my suite of client services. They’ll even have sound! And they’ll be in glorious colour (actually, black and white is also an option, but let’s not get ahead of ourselves).

Yes, lockdown has given me the opportunity to learn a huge amount about shooting video, recording sound and using editing software to bring it all together. I’m not going to pretend I’m the next Martin Scorsese, I still have much to learn, but I’ve used the time to get the basics nailed down.

My focus will be on corporate testimonials, talking heads and interview pieces, giving businesses the material they need to keep putting fresh material out on social media. I think video is well suited to this kind of use and will help my clients communicate more effectively than they might with just a text-based blog.

To give myself material with which to practice camera settings, focus, exposure, colour balance, sound recording, editing, and so on, I shot a short film at home using the best model I could find in my house (my wife). She did a fantastic job, and while the result is probably not what you would call corporate style, it demonstrates much of what I’ve learned in this exercise. You can see the film here.

The result is just over 4 minutes long and it’s entitled A SHEDx Talk with Dr Helen Roberts. I hope you get a few minutes to watch it, because the feedback I’ve had so far has been that it is calming, soothing and inspiring!

 

Measured Success

A PR job this week proved that in spite of everything, photography is being commissioned and it can be done safely.

What is different in this lockdown world is the logistics. I had to think more carefully about how I could execute the photos safely (thinking of my subjects as much as of myself).

So I took some simple precautions. No, I didn’t have a mask or gloves. I didn’t wear a hazmat suit. Neither did I take the pictures from the safety of my car.

I simply took a tape measure and some playground chalk. This meant I could mark out positions two metres apart for people to stand on before bringing them into the scene.

Everyone was at least two metres from anyone else (including myself) at all times. The simplest of tools kept everyone safe.

Of course some types of corporate photography cannot happen right now. For example, office headshots aren’t feasible when businesses have furloughed their staff. Cancelled events and business meetings mean none of that work is available to me right now.

However, it’s probably not a bad time for businesses to consider some positive PR. There are good news stories out there, and we could all do with some of that right now! And using a professional photographer to create the images you need will mean you get high quality photos safely.

If you have a good news story – perhaps it’s related to the crisis, perhaps it isn’t, drop me a line and we can look at options.

Maybe I can “chalk up” a success for you too.