by Tim Gander

PR Photography in Lockdown

In my recent article Measured Success I described how a couple of simple items, a tape measure and chalk, allowed me to work a public relations photoshoot and still keep everyone safe.

This week I thought I’d share a bit more about that job with you.

The client was Seko Logistics, who had undertaken to deliver free personal protective equipment (PPE), supplied by Alexandra Workwear, to all 69 care homes in The Order of St John Care Trust group, starting with their home in Thornbury, Bristol.

Now this was never going to make the tight group shot I would normally aim to produce, but given the circumstances I felt the distancing between the people in the photo would not only keep everyone safe, but would also help make the picture visually interesting.

The light was difficult (when isn’t it?), so I had to put up a couple of high powered studio flash units. Without them the people’s faces would have been silhouetted and I also wanted to pick out some detail of the building too. The only giveaway is the shadow of the care nurse which runs contra to the shadows cast by the sun behind the people and building.

That’s ok though. I’d rather ensure the people were sufficiently lit than have to spend ages trying to wrestle with the exposure levels in post production, which would never have looked as good or had the crisp, colourful impact this image has.

The result is a photo which the client has been able to use not only in their own social media feeds, but which has gone around their various industry publications too. I’m always pleased to see my pictures working hard for a client and I know the client is also pleased with how everything went and the result at the end.

So while organisations will be struggling to balance many conflicting requirements right now, it’s wise to keep an eye out for any stories which your business could put out as a press release. With professional care and execution, it’s still possible to get good PR coverage and raise your business profile with something positive.

in Case Studies 0 comments
 by Tim Gander

Measured Success

A tape measure and chalk
Essential safety equipment, a tape measure and chalk.

A PR job this week proved that in spite of everything, photography is being commissioned and it can be done safely.

What is different in this lockdown world is the logistics. I had to think more carefully about how I could execute the photos safely (thinking of my subjects as much as of myself).

So I took some simple precautions. No, I didn’t have a mask or gloves. I didn’t wear a hazmat suit. Neither did I take the pictures from the safety of my car.

I simply took a tape measure and some playground chalk. This meant I could mark out positions two metres apart for people to stand on before bringing them into the scene.

Everyone was at least two metres from anyone else (including myself) at all times. The simplest of tools kept everyone safe.

Of course some types of corporate photography cannot happen right now. For example, office headshots aren’t feasible when businesses have furloughed their staff. Cancelled events and business meetings mean none of that work is available to me right now.

However, it’s probably not a bad time for businesses to consider some positive PR. There are good news stories out there, and we could all do with some of that right now! And using a professional photographer to create the images you need will mean you get high quality photos safely.

If you have a good news story – perhaps it’s related to the crisis, perhaps it isn’t, drop me a line and we can look at options.

Maybe I can “chalk up” a success for you too.

in Advice / My News 2 comments
 by Tim Gander

Sweet Luxury

The other day I was asked to come into a business in Bristol to undertake a portrait session so members of staff could post to Twitter and LinkedIn with fresh, up-to-date (and importantly, professionally-taken) profile photos.

The pictures were taken at the end of an in-house social media training seminar, and I suspect this helped convince attendees of the importance of a decent avatar portrait. I believe this kind of training is an excellent idea for businesses wanting their staff to help promote the brand on online platforms, and of course a clean, clear profile photo gives their posts greater gravitas.

What made it for me though, apart from the lovely welcoming people I got to work with, was the huge amount of space I was given to work in.

Photo shows a portable photographic studio lighting set up with three flash heads and a reflector in an empty office space.
This office in Bristol had space and clean walls!

If your business has just taken over larger premises and you haven’t quite expanded into it just yet, take the opportunity to make headway on your headshots. While the entire office isn’t crammed with furniture and people, it makes a great space to work in and I can light the portraits better than if I’m shoehorned into a stationery cupboard, or a board room with an immovable table filling it.

Of course once you’ve filled the space, I’ll need to come back to photograph all the newly appointed team members. Don’t worry though, as long as there is room enough, I can make the lighting work. It’s just so much nicer when there’s space a-plenty.

 

in Advice / Case Studies 0 comments
 by Tim Gander

Women in Business

Have you ever noticed how male-dominated a lot of business imagery is? And then if there is diversity, it tends to be a rainbow nation of ethnicities and all genders in a slightly bizarre “aren’t we all just so happy to be here with our lattes and iPhones pointing and laughing into the middle distance” sort of a way.

My advice always is to avoid the cliché by featuring your own business and your own colleagues in the images for your website. That way, you’ll represent a natural cross-section of your team.

However there is one area of my own website where I will always favour an image of a female business person over that of a male. The reasons aren’t purely for promoting women in business, but that too is a factor in my policy when deciding which photo should be on the home page.

The thing is, my work consists mostly of corporate portraits, with editorial-style business pictures, conference photography and various other forms of corporate communications photography following in behind, so it makes sense to make my main image a portrait.

Following on from that, for the most part people looking to book me for the work I do will find my website through Google (other search engines are available, but nobody ever uses them) and more often than not it’s marketing managers, office managers and personal assistants who find me. And they’re overwhelmingly female.

So yes, perhaps cynically, I want to make sure that landing on my home page is a comfortable experience for those most often given the responsibility of booking me. Certainly I see no reason why the “hero/ine image” needs to be male, and there’s something to be said for offering a main image to which my core clients can relate.

Screen grab of the Tim Gander photography home page with portrait of young business woman Hazel smiling to camera against a white background.
Hazel, the latest featured portrait on my homepage.

There is also the practical consideration that if someone landing on my home page sees a male face, there’s a risk they’ll think they’re looking at a photo of me, which if not necessarily upsetting, might at the very least appear conceited. I save my site visitors that particular pleasure for the About page, which when you see it you’ll understand why vanity is probably one of the few vices I don’t suffer from. The reason I feature my face at all is because I believe in practicing what I preach.

This post was inspired by the person who is the latest to be featured on my home page, Hazel, who works for a firm in Bristol. The other week I asked Hazel if she’d mind being featured, and the points outlined above are pretty much how I framed my request. Hazel completely understood and had no qualms about being featured on my home page, which is great because not all headshots necessarily fit, but her company’s portrait requirements work well within the space.

So thanks Hazel! And to anyone out there I photograph in future, especially women, don’t be surprised if I ask you too – I do like to update that page whenever I can. Equally I’ll understand if you’d rather not be featured, but at least if you’ve read this article you’ll understand why I’ve asked in the first place.

 

in Industry Comment / My News 0 comments
 by Tim Gander

Niall on a par with Parr

It isn’t often I get to see the launch of a new photographic exhibition. I either seem to be working, or have other family commitments, or it’s too far away, but yesterday evening was a real treat as it brought together two very excellent photographic forces in one space and time.

Niall McDiarmid’s Town to Town exhibition launched at the Martin Parr Foundation in Bristol, and this was too good an opportunity to miss and I’m glad I didn’t.

First of all there’s the Foundation itself. There are highly regarded photographers who have achieved great success without necessarily putting anything back into the profession. Of course this isn’t a prerequisite of success, but it’s wonderful when someone of Martin Parr’s renown decides to set up a foundation and an exhibition space dedicated to photography which includes facilities for research, teaching and more importantly the patronage of photographers who don’t get the exposure they deserve.

All these principles are at the heart of what the Martin Parr Foundation is about, and this is such a rare thing in the world of photography that it can only be a force for good. That it’s in Bristol rather than the capital (Parr lives in Bristol and clearly loves the city) is an added bonus as London is already well-served with gallery space.

Town to Town is drawn from many years’ work by Niall, who has travelled the UK in search of the diversity and colour which makes up our society today. You can read more about the exhibition and Niall’s work here, but it’s clear from seeing this work that in an era when documentary photography often struggles for an outlet and recognition, it’s incredibly important that our society is documented.

We all live in our social bubbles, online and in real life, and seeing such colour and diversity reminds us that other people live lives which may be different to our own, but with many of the same hopes and dreams which we carry too.

If you do manage to get along to the exhibition (entry is free and it’s easy access from Bristol Temple Meads station) you’ll be rewarded with an astonishing array of characters all captured with Niall’s subtle eye for colour and detail. There’s a definite formula to his photos but the uniform approach, broken only occasionally, simply reinforces the fact (to me at least) that all our differences are what make us all so similar.

Oh and it was a delight to see Martin Parr there (he doesn’t know me, but I did a cross-the-room man greeting* and he responded in the universally accepted way**), and I also managed a quick word with Niall who is just such a humble being and deserves a great deal of recognition for his work. And before anyone says it, no he’s not the new Martin Parr; he is Niall McDiarmid.

*A mimed “alright?” with a nod and a smile. When walking around Frome, this is a common greeting between males who don’t know each other.

** A mimed “yup” or similar with corresponding nod and smile as above.

in My News / Reviews 0 comments
 by Tim Gander

2017 In Review

In keeping with a tradition which stretches back oh, at least some years now, it’s time for me to review my year in pictures. I hope you enjoy the brief selection of photos in the gallery below.

Actually, what an incredible year it’s been! I’m not sure I’ve ever had such a busy year since I went freelance 19 years ago, so I’m looking forward to 2018 more in anticipation than trepidation.

January was a total whirlwind as the Faces of Routes project went from conception to launch in less than five weeks. The reaction from Frome people and beyond was stunning (and I don’t often use that word) and the Routes service was saved for another few years. In an ideal world, this service would be centrally funded, but for now it relies on donations and grants.

The Routes project largely came about because I was itching to do a personal project with a bigger purpose, but it also gave me the boot up the backside I needed to spur me on to undertake more personal projects generally. So it was good timing when a neighbour offered me his old medium format camera and lenses at a very reasonable price.

I’d been meddling with film again in a lighthearted way, but finding myself well-equipped with a solid film camera, and having dusted off my old 35mm film equipment, something was starting to take shape.

After a couple of false starts, out of some random whim that I can’t now remember having, I acquired a freezer drawer full of expired film of varying types and formats and the Saxonvale project was born. It doesn’t yet have its own gallery in my portfolio, but you can spot some examples in my Personal Favourites section.

So far Saxonvale has largely been an Instagram project, but I’ll add more to my website in time.

Through all this, the paid work has just kept coming; January turned out to be much busier than I would normally have expected. In fact that pattern repeated through the year, including August when my diary would normally have tumbleweed blowing across it.

Now it’s mid December and things are definitely winding down a bit for Christmas, but it’s been another good month. So I’ll leave you with some highlights from the year and take this opportunity to thank you all, clients and casual visitors alike, for all your support through 2017.

I wish everyone a merry Christmas, happy New Year and all the very best for 2018. Oh and this will be my last post this year, see you all in January!

Portrait of a young man, smiling to camera, wearing a hoodie.
The Faces of Routes project and exhibition helped save the service.
A young, black, male engineer works on a bus's electrical circuit for the IRTE Skills Challenge 2017.
2017 was the 3rd year I'd covered the IRTE Skills Challenge.
Toby Baudains-Bourne poses with his skateboard outside the Cheese and Grain in Frome, Somerset, UK.
Part of a series of portraits of young skateboarders shot on film.
A trailer tips a consignment of grapes into the juicer at a winery in West Germany.
I managed to get a brief holiday in Germany and saw grapes being squished.
Weed seed heads garland a locked mesh gate to the Saxonvale site.
From the Saxonvale Project.
A young couple sits amongst tall grass, looking across at a horse grazing illegally
From the Saxonvale Project.
The remains of a swivel chair base, one leg snapped off and missing.
From the Saxonvale Project.
A fire burns on the open Saxonvale site as a young man strides away, looking at his mobile phone
From the Saxonvale Project.

 

in Archive / My News / Personal Work 0 comments
 by Tim Gander

App-Propriate Portraits

Last week I had the pleasure of shooting new business portraits and office scenes for Calvium, an app-development agency based in the heart of Bristol. They needed new portraits to pull the style of their Our Team page together as well as office scenes, meetings and detail photos for their website and other marketing materials.

I was going to write a detailed case study outlining how the job came about, how it went and all the usual details I like to include in a blog post, but when Calvium’s marketing manager Charlie sent me over a testimonial, I realised she’d written about a situation a lot of businesses find themselves in, so thought it best just to let her words do the talking.

Here’s what Charlie sent me:

“Over the last 18 months, Calvium has grown exponentially. Multiple new staff members and an office move had rendered what little photography we previously had out of date. Having a bank of good images that I can use to convey our brand and personality on our website and other materials, is vital to my marketing strategy. It was also important we had all of our staff on the website in a consistent style, representing a united team.

After tentatively contacting a few photographers following a google search, Tim called me back straight away to discuss our needs. Having never orchestrated an entire office shoot before, I knew what I wanted to achieve as a result of the photo’s but I was unsure of what specific instructions to give. I wanted to hire someone that could understand what I wanted, come in and take charge of the situation. Tim absolutely did this, taking my very vague brief and translating it into some fantastic photo’s. He even managed to eek a smile out of the most unwilling of participants! 

I’m very thankful to Tim for helping me cross off something that’s been on my list for a long time and I would have no hesitation in recommending him to other small businesses or SME’s.”

Charlie Harman – Marketing & Operations, Calvium Ltd.

Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
Portrait for Calvium Ltd, Bristol.
in Case Studies 0 comments
 by Tim Gander

Fancy a Challenge?

Last week was huge fun as I was booked to cover the IRTE Skills Challenge 2015 for the Society of Operations Engineers. The event, hosted by S&B Automotive Academy in Bristol spanned four days and involved teams of bus and coach technicians tackling challenges from diagnosing electrical faults in a wiring loom to repairing a metal box section in the bodyshop.

It was full-on and all-go as I set about making sure I had a good selection of photos of each of the 50+ competitors over the course of the event, as well as group photos, detail shots and general views.

The pictures will be used on the SOE website, on social media and in press releases and you can see an edited selection of the pictures here.

This was my first year covering the event which has been running for 5 years now, but hopefully I’ll be invited back next year. I was really impressed with how helpful everyone was, especially the candidates who were under pressure of time and having to concentrate while I worked around them.

It was a fascinating challenge to see how to get the best angles and light the subjects in the most effective way. Welding shots are always fun as they have to be done through a welding mask (or risk permanent eye damage!), but here’s one of my favourite images showing competitor Tim Laws Chapman of FirstGroup grinding a tidy finish to his welded section in the body shop.

Tim Laws Chapman of Arriva grinds a metal section he's just welded. He's wearing eye and ear protection as well as gloves as sparks fly.
in Case Studies / My News 0 comments
 by Tim Gander

Tweaked Fees

Those of you familiar with my pricing structure will be aware that it’s based around the gallery delivery service, whereby I upload photos to the client’s gallery and the client gets to download what they need, when they need it. They can request access for their colleagues or designers – anyone who requires access can have it, but the gallery always remains secure to the client.

This service has been running incredibly well, but it occurred to me that the most basic package, Gallery Essential, was basically a waste of space on my website. Nobody used it because it was designed back when the economy was going in reverse. The idea was a business could get photos taken and held in the gallery for a very basic fee and then they would just buy individual images as and when they needed them and budget allowed.

Screen grab of Tim Gander's photography fee structure.

A new structure to help more clients

However, it became clear to me that most businesses want at least a basic set of images back from a shoot for immediate use and were always willing to upgrade to either Gallery 30 (now renamed Gallery Standard) or more commonly to Gallery Unlimited, which is by far the most popular package.

The other issue this presented was that it left me no obvious place on my website in which to inform potential clients that a package was available for shoots lasting just an hour or two. I hope I’ve fixed this now by replacing Gallery Essential with Gallery Starter, which gives a client up to two hours on-site for £250 and with unlimited image downloads.

The reason I don’t limit the number of image downloads on this most basic fee is because a typical two-hour shoot will be booked for covering a small to medium PR event or a short portrait session. The numbers of images taken by the end of this kind of shoot shouldn’t result in an unreasonable amount of post-shoot editing time, which is built into all my fees.

I still have limits on the Gallery Standard package because in half-day and full-day shoots the image numbers climb rapidly, and really these larger packages are aimed at different requirements.

In addition to the new Gallery Starter I’ve increased the number of image downloads included in Gallery Standard, and yet most clients will still want the sheer simplicity of Gallery Unlimited. It’ll be interesting to see how these changes work, but if you have any (sensible) suggestions, I’ll be happy to consider them. You know where to find me!

in My News / Uncategorized 0 comments
 by Tim Gander

Case Study: Communicate Magazine

A call out of the blue from a completely new client is always welcome, so in January when the editor of Communicate Magazine called me and asked if I could shoot some profile photos of an interviewee in Bristol, I was happy to pick up the brief.

Communicate Magazine, “The single voice for stakeholder relations,” focuses on PR and communications within the business world as opposed to PR and marketing to the buying public. One of its regular features is an interview with someone involved in PR or marketing, talking about their motivations, background, experiences and so on.

My task was to take strong profile portraits of Dan Panes, head of communications for First Great Western, at Bristol Temple Meads station.

When I met Dan at the station car park he was on the phone being interviewed by the Communicate editor. In fact he was on the phone for quite some time (it’s the nature of the job sometimes that you have to wait for the journalist to get their job done before you can start yours), in which time the weather went from cold, but dry, to hailstones and a blustery wind.

As Dan came off the phone and we got to say hello properly, it was obvious we were going to have to take the shots undercover. We did have a go at one location, but as hail stones started to bounce off our heads, we dashed for the main station.

We opted to do the shots on Platform 1. Not a simple task as I needed to take photos which would lend themselves to having text laid over. Too much clutter and distraction wouldn’t help this cause, and railway stations are often visually chaotic places on the whole, what with signs, gantries, people, barriers and, of course, trains all jostling for attention. The other problem was the light, or lack thereof. Dan reminded me I couldn’t use flash on a platform, so we moved further along to where the overhead canopy ended so I could get as much of the almost non-existent daylight on him as possible.

While this helped ease the distractions of having people, trains and signs in the background, it did bring in the mass of parked bikes, but in the final design I think the semi-opaque graphic overlay has helped relieve this to ensure the text remains legible.

The sweeping curve of the canopy and rails pull the viewer’s eye to Dan and create impact and direction to the photo. I tried a couple of other angles and locations around the station as well as upright options, but this is the only one which tells the viewer we’re looking at someone connected to rail travel, all the other options being more abstract.

Dan Panes, director of communications for First Great Western, at Bristol Temple Meads Station, Bristol, UK
The double-page spread
Dan Panes, director of communications for First Great Western, at Bristol Temple Meads Station, Bristol, UK
An alternative background

I enjoy the challenge of making a picture work in circumstances which are less than ideal, and taking into account the considerations for page layout, the weather, location and the fact that you can’t spend all day on a set of pictures of a busy person, the resulting images worked well within the article.

Communicate’s editor was pleased with what I submitted, and to be honest it doesn’t matter how happy I am with a set of photos, it’s the client’s opinion which matters.

in Case Studies 0 comments