by Tim Gander

Portable Portraits

If there is one thing I do an awful lot of, it’s business portraits. The days when businesses will tolerate having stock image models represent them on their websites and in brochures seem finally to have passed, at least among businesses wishing to maintain any kind of credibility in their marketing. If you’re a high-street accountancy firm in Bristol, pictures of orange-tanned, square-jawed Canadian actors pretending to be Bristol-based accountants just don’t really work any more.

In fact they never did, but fashions come and go and now I find I pick up a lot of business from clients wishing to obliterate any sign of perma-tan or American dentistry from their About Us pages. Heck, we’re not all super-models but we are who we are and shouldn’t try to hide behind fakery.

All this is great for my business, and as dull as it might sound to be photographing business people in air-conditioned offices on build-fill-repeat office parks all over the country, getting to meet so many people is fun and interesting. And part of my job is to put people at their ease, so there are always a few laughs involved. And laughing is medically proven to be good for you, so me and my clients are reaping health benefits too, right?

Now if you’re a business wanting to get away from the look of the business clone offered by iStockphoto, apart from a few minutes of your colleagues’ time as they sit for their portraits (this can take as little as 10 minutes!) the only other things I need are somewhere to park (as close to the office as possible is ideal as there is a fair bit of kit to carry in) and a spare meeting room.

a portable studio lighting set-up in an office

A decent-sized meeting room is perfect

I’ve included a photo of a typical set-up to give you some idea of the kind of space I need. It isn’t a huge amount, but it helps if tables can be moved and chairs tend to fill a room up pretty well, so if they can be taken out before the shoot this is really helpful.

The distance between myself and the sitter is usually less than 2 metres, and I need enough width to get a decent space between the lighting heads, but again 2 or 3 metres tops is ample.

All my equipment is battery powered, so no need to be near power sockets. In fact I was doing a portrait session in an office in Edinburgh last year when there was an unexpected power cut. Since none of the staff could get on with their work, I was able to work on through the list of names pretty efficiently.

So there you have it, if you use portraits on your website, in brochures or pitch documents, there’s no need to believe that getting proper shots of your people will be a massive logistical nightmare. If you’re still not sure, why not get in touch and I’ll be happy to tell you more about the practicalities and fees.

in Advice 0 comments
 by Tim Gander

My Year In Pictures

This being my last blog post for 2013, it’s time to do the annual round-up of pictures (YAAAAAY! – I don’t hear you saying).

It’s been an interesting year though, with a mixture of former clients returning and new clients finding me and becoming new regulars. In fact it’s probably been my busiest year since I went freelance 15 years ago, but I’d say the variety of work has narrowed as I’ve been doing far more corporate headshots than ever before.

Rather than showing you a business portrait for each of the twelve months, I’ve dug a little deeper for a mixture of shots including one or two personal ones, un-commissioned by clients.

Of course I would like to extend my heart-felt thanks to each and every client that has booked me this year and I very much look forward to working with you again in 2014.

Thanks also to all my beautiful blog readers (yes, I can see you, you lovely, lovely people). I hope you’ll stick with me for another year and put up with my overt self-promotion, my rants and lucid musings. If I could hug you all I would.

All that remains to say is happy Christmas and have a fantastic New Year. I think my next post will be January 7th, so see you in 2014!

Tim

In Bolton a police officer directs traffic in heavy snow

January: Bolton is hit by a blizzard and traffic grinds to a halt

A scientific instrument glows green in a dark surrounding

February: No, I have no idea what it is, but I can tell you it’s a highly sophisticated piece of technology at Porton Down

March: At the Renewable Energy Market Place event in Exeter, two designers explain their concept vehicle to a visitor

March: At the Renewable Energy Market Place event in Exeter, two designers explain their concept vehicle to a visitor

Farmers at Standerwick farmers' market watch as cattle pass through the gate after auction

April: From my Standerwick personal project, cattle come through the gate at auction

CEO Phil Brockwell in front of a Citation 525 jet aircraft at Bristol Flying Centre

May: Phil Brockwell of Bristol Flying Centre poses in front of one of his Citation 525 jets for a trade magazine cover shot

An out of focus boy sitting at a table with in-focus paint brushes in the foreground, taken for Cornerstones Schools, Warrington

June: A shoot for Cornerstone Schools requires use of blur to obscure subject identity

A young man in a lecture theatre holds up a white card with the number 46 written on it as part of a maths Summer camp event at University of Bath

July: Students enjoy maths games at University of Bath Summer School

4 seated people and one standing, backs to the camera, with a view overlooking Branscombe bay, Dorset

August: A weekend break results in a 74 mile cycle ride to Branscombe with office colleagues

A nurse is blurred as she pushes a wheelchair at Frome Medical Centre with smooth plastered and painted wall dominant to the left of the frame

September: Tasked with photographing the plaster-work of a contractor, I had to make a wall at Frome Medical Centre look interesting

A group of seated business people in an auditorium listen to a presentation as one man leans forward to hear better

October: It’s not always easy to find interesting images at a business symposium, but this audience member does at least look interested in the presentation

Sophie Wessex smiles as she holds a netball aloft and aims to take a shot at the net

November: Sophie Wessex takes a shot at netball during a visit to University of Bath in which HRH Prince Edward was installed as the new Chancellor

Waitress poses in the street in front of a photo flash on a stand with a white brolly

December: Eleonora, waitress at Frome’s Paccamora Café, poses for a Wex Photographic article demonstrating flash photography techniques

 

 

in Case Studies 2 comments
 by Tim Gander

Flash of Inspiration

It’s not often you’ll see me writing about kit because the main intention of this blog is to give an inside peek at my work, air issues surrounding the photographic industry and waffle on a bit about things which interest me. One thing this blog isn’t obsessed with is kit because I’m not obsessed with it.

If I invest in equipment it has to be for a particular, business-related reason. I choose kit carefully and with a sensible head because there is so much lovely gear out there I could squander my cash on with no real benefit either to my clients or myself.

Once in a while though I review what I have, and kit does eventually wear out naturally so I need to see what might need replacing or updating. I have no problem with using old kit provided it works and isn’t letting me down on assignments. Sometimes investment is required for a particular project and that’s another time I look to see if buying the kit will have benefits beyond the single project, or whether I can rent the kit I need without committing to buy.

A few months ago I was commissioned to shoot a couple of hundred portraits at various locations, and while I have portable studio lighting it is quite heavy and unwieldy to transport. At the same time I knew my Canon flashes were coming to the end of their natural lives, being several years old and a few models older than the current ones. I took the plunge and decided it was time to invest in new flashguns and, due to changes in the technology, adjust the way I worked.

What I hadn’t appreciated is just how much the investment would help when dealing with often very awkward situations. Such as having to shoot business portraits in a tiny hotel lounge, crowded with furniture and with limited scope for backdrops. Or helping me create more interesting light when covering a business studies workshop event where I was moving about a lot, in poor ambient light and didn’t want to use direct flash.

One reacent situation in which the new flash kit impressed a great deal was where I was in a very dark lecture theatre at a business seminar with not a lot of space to set up any kind of lighting and had to shoot both the lectern speakers and the audience. I had a single flash on a stand at the back of the auditorium to light the speakers, but it was also enough to bounce light off the projector screen and illuminate the audience (albeit with higher ISO). Taking photos of the audience at a talk where the house lights are turned right down generally results in images which are either grainy, weird colour balance or are downright unusable. I’ve included one here so you can see what my new setup got, and this is just one of several images I was pleased with.

 

Business people laughing in a lecture theatre setting

The flash is behind the audience, but the projector screen made a great reflector to light the faces.

business students working on a project

Catching unposed images can be difficult, and straight-on flash kills the atmosphere. I liked the “random light” look of this with the flash off to the side.

Portrait of a business man.

Adding softboxes to a flashgun setup allows me to work in much tighter spaces than before.

 

 

in Case Studies 0 comments
 by Tim Gander

When you’ve nothing else to do

Occasionally I’m asked to work for a fee the client sets, a fee far below what it costs me to do the work and certainly far less than the benefit the client would get from the images I would make for them.

The client will try to justify this by arguing that the work is flexible and I can do it “when you’ve nothing else on” as if when I’m not shooting pictures I must be sitting around, twiddling my thumbs waiting for the phone to ring or desperately wishing I was working for less than it costs me to do the job.

Tim Gander sits before a strobe softbox looking into the lit panel

Spare time to take selfies? No, testing a new lightbox before a big assignment.

In practice, the work isn’t always that flexible either. It might be weather dependent, or rely on the availability of other people, or it might even be on a set date. This kind of “opportunity” also ignores the after-shoot processing and administration which is attendant to doing any assignment at all, regardless of the fee involved.

In any event, if a client requires photography, booking a date when I haven’t anything else on is kind of how my business works. There isn’t a single assignment I do that gets booked into a slot when I’m already working, being that I am not omnipresent or master of quantum physics and thereby able to occupy two dimensions at once.

If I happen to have assignments which will clash I let the client know and offer to take on the administration of the job but pass the work to one of a network of trusted colleagues. That way the client gets to deal with me, the job gets covered by a trusted photographer and everyone is happy.

Conversely to being double-booked, what happens on days when I’m not shooting? Surely that’s a day off isn’t it? No. Anyone who runs a proper, grown-up business will know the astounding amount of administration which is attendant with keeping things running smoothly, or in my case just keeping them running.

I’ve spent much of August doing my end-of-year accounts. When I’m not keeping on top of the books, I’m backing up work, archiving it to my searchable database, updating my website, improving my SEO, making contact with clients to keep in touch, setting up meetings, shooting test images to try out new techniques, writing blog articles… I’m just scratching the surface here, and all this happens around assignments which are booked by clients willing to pay my fees.

Every day of every week I’m putting in the hours. Sometimes I’ll scale back the time I work in order to remain sane; I might even take a day off, but this year I haven’t managed a proper holiday. I haven’t been away anywhere, because so far it’s been my busiest year since I left the Portsmouth News to go freelance 15 years ago. And after the struggles I experienced at the start of the credit crunch (one day I’m going to invent a biscuit with that name) I’m determined to make the most of the resurrection I’ve experienced over the last two years.

That has been and will continue to be a lot of hard work; work I’ll be doing when I’ve nothing else to do.

in Industry Comment 1 comments
 by Tim Gander

Portraits with Personality

One thing I’ve managed not to bang on about for a while is the importance of good quality portrait photos in business, by which I mean genuine photos, well-executed of the people within an organisation, at the very least the key people who need to be the face of the business.

I’m happy to say that fewer businesses and organisations are now using stock imagery as a way to project themselves. Of course it’s still a popular source of images for websites and brochures, but people understand more than ever the importance of including their own personalities in their marketing, but having taken the decision to commission some “real” photography, what other decisions follow from that?

The key decision is what style to go for. A portrait can be formal, informal, serious, light, it can be taken indoors, outdoors, subject looking to camera, subject looking off-camera. There are infinite angles and permutations and most clients want a selection of styles and moods so they have a library of images to call upon for different requirements.

The limiting factor to all this might be how many people need to be photographed within the time available, and how much time each sitter has before they must get back to their desk or their next meeting.

I often find myself allocated a room in which to set up my lights and perhaps a backdrop, but even this basic setup can allow for quite a variety. Outdoors shoots often take longer because the environment is less easily controlled and the location is usually some distance from the office.

It’s important to have a think about the mood and the style of the shots required and the context into which they’ll be published. I’m happy to discuss all this with clients looking for guidance, and of course I’ll talk to their designers too.

Perhaps the most important thing about having portraits done is to remember that these aren’t for the mantlepiece or the family album, they’re for communicating personality and values to clients, which is something stock images cannot do.

I’ve plucked a few random portraits from my archive to give some ideas of what’s possible. There are many more possibilities than I can ever show you.

Portrait of a University of Bath student

Using available light and a white wall

Business portrait taken in Bath

Outdoors, looking off-camera, using the available architecture

business photo taken in Bristol

Standard business portrait in colour taken using lights and a backdrop

Black and white business portrait of Jamie Borwick

Black and white, looking off-camera. This was staged to look un-staged

in Case Studies 0 comments
 by Tim Gander

Time to get real

Sorry to bang on about this, but I’m still hearing designers say “our client wants to use stock images for their site because it’s cheap,” and what the client wants, the client gets. And that’s usually where the designer/client conversation regarding photography ends.

The designers tell me they’re frustrated, that they put all this effort into designing a brilliant site only to have to drag the project down by slapping cheesy grins and ever-so-serious-but-utterly-anonymous business faces all over it just to fill the gaps between the boring text. Or how about some pictures of flowers? Or a tree? Or a business man looking at a tree? That’s soooo inspirational.

Hey! Business people! Here’s the news! STOCK SUX! It makes your site look generic. It makes your service/product look exactly as enticing (ie not at all) as all your competitors. Stock has become completely blasé and unconvincing. It may be cheap, but it WILL cost you in sales. So while you’re busy chasing the bottom line, someone else is creaming off what would have been your top line. The less you pay for your photography, the fewer sales your business will make. End of.

I hate all that management-speak about top and bottom lines, but if yours is the kind of business that uses stock imagery for your branding, then you’re the kind of business person that goes to a lot of management and motivational seminars in dull hotel conference suites in Swindon to hear a “guru” tell you lots of buzz words you’ll never quite understand, but which make you think you’re at the “bleeding edge” of your envelope, box, bag of mushrooms or whatever. Yes, go thread the needle of success and let’s make this kite fly, but you’re not convincing anyone, least of all the clients you’re working so hard to win.

So to designers, I suggest turning the conversation around and asking the client if their website is meant to please them or please their clients. If they just want a pretty site to show their mums to make them proud, fine, but if they want to seriously gain market share in an increasingly competitive world, they’re going to have to feature what’s great about THEIR business, not use the same old images that everyone else is using for a million other sites.

If you hide your business behind a wall of fake images of models doing fake stuff, you send out the message that you don’t trust your real business to live up to the expectations of your clients. It also suggests you don’t trust your clients, so your clients won’t trust you. And if that happens, you lose sales.

Or as a business guru might say (if they had a clue about these things), “get real photography to get real business.”

help desk employee

Feature yourself and your colleagues in “getty-esque” style pictures, but with far more honesty and integrity than a “stock” image.

in Case Studies 5 comments
 by Tim Gander

Don’t be the bird that swallows the plate.

I’m a huge fan of Black Adder, and there are many hilariously memorable scenes, but the one which springs to mind as I write this week’s article is in Black Adder II when Percy enters Black Adder’s chamber wearing an outrageously large neck rough. On seeing it Black Adder remarks that Percy “looks like a bird who’s swallowed a plate!”

Why is this relevant to anything I have to say about photography? Well it’s simple really, dear reader; When a business plans its photography in small, manageable chunks throughout the year it can cope with getting what it needs without too much drama, but leave it for a year, two years, five years, and the project becomes rather like a bird swallowing a plate. Trying to ingest the ingestible, and risking some kind of injury in the process.

I’ve said before that photography should be treated as part of the over-all marketing plan, not as part of the web budget, because photos can be used in print as well as web. Try printing a website as a brochure, and you’ll start to understand what I mean – they’re separate budgets within the over all marketing budget.

By keeping your photography fresh and up-to-date you might very well spend a little more over time, but at least you won’t have a colossal expenditure to make in one go if you’re trying to start from scratch, having neglected the photography for some years. And since business people like to say “cash is king,” doesn’t it make sense to make smaller investments that add up to a solid image library than to trying to buy your entire photo library in one huge gulp?

So keep headshots up to date regularly, don’t wait until there’s a week’s worth to be shot unless you’re prepared for the cost. Keep on top of product, site, process and PR images. Consider planning a shoot every three months (or whatever suits best, so long as it’s regular). Or at the very least, review what you have and what you need on a quarterly basis.

espresso cup and small change

You’re buying the coffee, not the cafe. Buy in stages and don’t insist on all copyright.

To extend the subject a little, think more carefully about the image rights you need. Consider restricting your requirements to (for example) a three-year time limit. Certainly avoid all-rights or full copyright buyouts as it’s extremely rare for a business to actually require these rights, and most sensible photographers will charge more if you demand full copyright because they’ll assume you wish to allow other businesses use of your images, when the photographer might reasonably expect to be able to re-licence the images to those third-parties (with your permission, of course).

Certainly it’s normal for editorial images to be bought on licences that are limited by print run, territory/language and duration of use. Commercial images tend to be sold on wider licences, but limits can help in the negotiation process and you can always top-up the licence later.

If you have any questions about anything I’ve said here, or have a favourite Black Adder scene, feel free to comment below.

in Advice 4 comments
 by Tim Gander

Freeze Frames Win Votes

If I spent too much time listening to business people and their opinions on the importance (or lack) of photography to their success, I’d probably jack it all in and go into a career with higher public opinion ratings. Perhaps become an estate agent or politician. Maybe a tabloid journalist.

Luckily, I don’t worry about the businesses that don’t understand how essential good imagery is because that way lies madness.

Instead I concentrate on helping those who understand the difference, and who can see what good imagery can do for their chances of success. One such example is entrepreneurial maker of ice cream, Charlie Francis of Lick Me I’m Delicious in Bristol.

Now Charlie didn’t choose me. He wasn’t the one setting up the shoot, which came about as part of Barclays’ Take One Small Step competition which was set up to offer a £50,000 prize to entrepreneurs in different regions of the UK, but I’m glad I got to do the shoot because it turns out Charlie actually understands that image is vital to business. For him, it was critical to his competition chances because to win he had to garner more votes than the other contestants within his region.

Before I visited to do the shoot, Charlie and I spoke on the phone about what would and would not work, and he immediately struck me as someone who understood the fun element of his product and was willing to be very much the “personality” of his business.

It was Charlie’s idea to have a sort of Willie Wonka persona for the shoot, and I think it worked brilliantly, especially given that his ice cream is made before your very eyes using your favourite ingredients and using liquid nitrogen!

Bristol ice cream maker Charlie Francis

Use your personality to win over clients.

The pictures done and delivered to the PR agency, the competition got under way and Charlie started working hard to get his votes in. The press release went all over the region, and an unusually high number of publications included the photo – precisely because it was fun, colourful, and shot to a newspaper style.

Then last week, Charlie discovered he had won the £50,000 prize for the South West region!

Now I’m not going to say this was ALL down to the pictures. I know Charlie worked hard to get the word out and drum up support for his entry, and who doesn’t like ice cream? But the pictures were clearly eye-catching and formed an important part of the vote-winning exercise.

Charlie Francis, Bristol ice cream maker

A choice of upright and landscape shots helps get extra press coverage.

Of course it’s all very self-congratulatory me saying this, so instead here’s what Charlie had to say, “Tim created a set of fantastic eye catching shots which captured the magic of nitro ice cream making.  I used them on my marketing materials to pull people in and they did a tremendous job, a great piece of photographic work.”

Congratulations Charlie, and good luck with the venture. Lend us a tenner 😉

in Case Studies 3 comments
 by Tim Gander

Case Study: Studio & PR shots

Here’s a slightly unusual scenario; A client requires one set of pictures for their website, and a couple more for press release. They only have one slot in which to get everything done, so who they gonna call?

Hilton Vending is a local business owned by Martin and Sarah Killian, set up in 1992 installing drinks and snacks machines. They recently ventured onto the internet and got their first website built, but they needed a few images to personalise it. After all, their clients know them and they’ve got a friendly approach so hiding behind stock images of anonymous people was leaving their website looking a little sterile.

At the same time, they needed images to go with a press release regarding the change that is coming to, er, change. To be precise, 5p and 10p coins will be changed to coins with a different alloy content and makeup (you can find out more here) and this will result in a cost implication for any business operating coin-based services – drink and snack machines, auto tolls like the new Severn Bridge crossing, parking machines. All these systems will need to be re-calibrated. Martin wanted to publicise this change with a press release, so needed a photo to go out with the story.

Martin and Sarah Killian of Hilton Vending, Wiltshire

This cutout was destined for the home page.

Luckily for Martin and Sarah, I was able not only to create a set of studio pictures for the website, but also illustrate the PR story with a suitable shot.

We spent a couple of hours trying different set-ups for the web photos, and in the end we got them some options which were suitable for use on various pages of the site. Originally Martin and Sarah thought they only needed a home page photo, but having got them to try various ideas we ended up with pictures they could use to spruce up the whole site.

Sarah and Martin Killian of Hilton Vending with snacks

This "bonus" shot made a fun picture for the Snacks page.

Having got the studio shots done, I took Martin outside and worked on the idea of money being poured away as a result of the forthcoming coin change. I came up with the idea of Martin pouring coins out of a coffee cup to illustrate the waste, and the kind of industry that would be affected all in one shot. Oh, and I may have snuck the company name in the background too.

Martin Killian pours money away

An eye-catching press shot, and of course there's an upright shot too.

By combining the two shoots, Hilton Vending saved time and money, and got a few extra shots they hadn’t realised they needed. We were all ready for a coffee by the end.

in Case Studies 2 comments
 by Tim Gander

Does sex always sell?

Leilani Dowding

A popular pic. Can you see why?

Another trip down memory lane this week, and this time I risk accusations of blatantly fishing for blog hits by featuring this photo of former Page 3 model Leilani Dowding. She’s modeling a bikini which Swatch wanted to promote at the time (no pun intended) as there was a watch incorporated into the design.

There is a reason for this picture being here though, because it’s been fascinating to see that although my website is dedicated to corporate, press, PR and commercial photography, this is the photo which has had the most views out of all the pictures on my site.

I don’t mind revealing that it’s had 138 views to date. That isn’t all the people that have seen it, since you can see it without clicking on the website thumbnail. That’s how many people in about 18 months have gone to the trouble of clicking on the thumbnail image to see it larger.

Bearing this statistic in mind, it’s hardly surprising that Marilyn Monroe comes in second with 103 views, but then my Skinheads picture scores 89 to achieve 3rd place. A slightly worrying top three, but of course the hits aren’t necessarily related.

Now I should be pleased that some of my pictures are so popular, but this rather odd bag of stats highlights that just having a picture seen a lot isn’t going to bring in business. Indeed, I think I can categorically say that none of those three images has ever pulled in a genuine client. My examples of corporate portraits and the like, with much more modest hits in the range of 30-50 have done a better job of bringing in work.

It just goes to show that pretty photos don’t always bring in work. A popular picture isn’t always going to bring in business. For businesses using photography, if it’s shot well and is relevant to your business it’ll have a much bigger impact on income than something which is just “very nice to look at.” This thought should guide how you present your business.

In the meantime, I can’t bring myself to take the Leilani photo down. It’s obviously bringing pleasure to some people, and she certainly adds a splash of glamour to the gallery.

As for Leilani herself, she was lovely to work with. Utterly without pretense, and of course, thoroughly professional. We’d previously done a shoot together to promote a gardening kit giveaway for the News of the World, but that picture isn’t half as glamorous!

I understand she now lives and works in Los Angeles. I doubt she remembers me 🙁

in Case Studies 7 comments