by Tim Gander

First Shoots of Recovery?

“Ok, here’s the future – everything is going to be fantastic. Business will pick up again” is what I wrote only last week.

Now I don’t wish to jinx what is clearly a very tentative, timid signal, but I am starting to get more bookings again, which is just fantastic!

Of course it’s early days and there will be tough times ahead. I think things will continue to be difficult and unpredictable for at least the next 12 months. I also think that the businesses which want to survive and thrive will keep on top of their marketing and this will involve fresh photography.

That businesses are starting to re-focus on the future is particularly encouraging, so let’s keep this week’s post brief and positive.

If you’re thinking in terms of getting your website bang-up-to-date or looking for an opportunity to get some PR going, drop me a line.

We can do this together.

in Industry Comment / My News 0 comments
 by Tim Gander

The Most Personal Yet

My regular readers will already be aware of the importance I place on personal photographic projects, without which I don’t think I’d be the photographer I am.

For the most part I tend to use film for this work because I prefer the change in workflow. However lockdown has presented its own challenges. With limited funds, do I keep shooting film, or save it for when I can next visit Salisbury Plain?

And without the ability to roam about taking the pictures I would normally look for in a personal project, I’ve retreated to the most personal subject of all, my own home life.

Yes I have shot some film, but found myself reaching for the digital camera and developing a new theme: The Home Front.

The Home Front is my deeply personal reaction against the war rhetoric which has been liberally applied to the Covid-19 crisis, in particular by our politicians. I’m a firm believer in the importance of language and how it is used, and since we are not at war, I find it inappropriate to use conflict terminology now.

Apart from anything else I believe it sets a combative tone in the national psyche, and this can have unintended consequences in society. Too much of the “don’t you know there’s a war on” attitude can lead to unnecessary conflict between individuals, or groups.

What The Home Front sets out to illustrate is that while we are facing undeniably difficult times, there is also a great deal to be thankful for. There is also beauty in the small, normally un-observed corners of domestic life.

I know I’m particularly lucky to have a home with a garden, and to be living with someone who is may absolute first choice of lockdown partner. Not everyone enjoys these simple luxuries, but I wanted to illustrate that whatever one’s situation, we are not being shot at or bombed.

The Home Front has been featuring on my Instagram feed this week, and if you’d like to see the set to the end you’ll either have to follow me there, or keep an eye on my Facebook page. In the meantime, here are a couple of the images posted so far.

Window light casts the shadow of the window frame onto a bright yellow wall. A chair in front of the wall sports a bright, burnt orange cushion.
The Home Front.
A piano in the background with someone's feet in the foreground, wearing yellow socks and resting on the red arm of a comfy chair. I green leaf-pattern lamp hangs above.
Helen on the phone to her parents.
A green leaf of a house plant is back-lit by the sun against a dark grey wall, creating an abstract cameo from a household object.
Late afternoon sun hits the leaf of a house plant.
in Personal Work 0 comments
 by Tim Gander

Measured Success

A tape measure and chalk
Essential safety equipment, a tape measure and chalk.

A PR job this week proved that in spite of everything, photography is being commissioned and it can be done safely.

What is different in this lockdown world is the logistics. I had to think more carefully about how I could execute the photos safely (thinking of my subjects as much as of myself).

So I took some simple precautions. No, I didn’t have a mask or gloves. I didn’t wear a hazmat suit. Neither did I take the pictures from the safety of my car.

I simply took a tape measure and some playground chalk. This meant I could mark out positions two metres apart for people to stand on before bringing them into the scene.

Everyone was at least two metres from anyone else (including myself) at all times. The simplest of tools kept everyone safe.

Of course some types of corporate photography cannot happen right now. For example, office headshots aren’t feasible when businesses have furloughed their staff. Cancelled events and business meetings mean none of that work is available to me right now.

However, it’s probably not a bad time for businesses to consider some positive PR. There are good news stories out there, and we could all do with some of that right now! And using a professional photographer to create the images you need will mean you get high quality photos safely.

If you have a good news story – perhaps it’s related to the crisis, perhaps it isn’t, drop me a line and we can look at options.

Maybe I can “chalk up” a success for you too.

in Advice / My News 2 comments
 by Tim Gander

Coping with Corona

My previous post was becoming a bit long-winded as it grew from being a central point of information for clients into more of a diary of my daily doings during lockdown.

So to keep that post a little tidier, this one will brings you more up-to-date with what’s been happening. I suspect subsequent posts will be of a similar vein until paid commissions pick up gain.

The problem with lockdown is I’ve slightly lost track of time. Is it Christmas yet? I’ve sort of forgotten what I’ve done since my last diary update in the earlier post, but I’ll recap briefly here.

On a personal level, I’ve completed a fruit cage in the rear garden, created new planting beds in the front garden, stripped, cleaned and re-installed the rubber door seal on the washing machine. During that episode I discovered a pinhole leak in a copper pipe behind the sink unit, which I was lucky enough to be able to repair (Easter Bank Holiday Monday during lockdown is not a good time to be booking a plumber).

I also accidentally punched a bumble bee in the face, but made up for it by releasing a honey bee from our dining room. Karma restored.

After a friend very kindly posted me some sourdough starter, I’ve returned to making sourdough bread after a two-year hiatus. I’ve baked my first loaf and looking forward to making sourdough pizza this Friday.

“going with the flow”

Work-wise, jobs continue to keel over, but that’s to be expected. I’m keeping my hand in by shooting a mix of digital and film photos because I have to keep practising, my mental health demands it as much as my client work does.

With a view to the future, I’ve started looking at new ways of expanding the fine art print sales side of the business, but that is still a long, slow process rather than a quick fix solution.

I will just add, if you do appreciate my work and you’re interested in having a genuinely beautiful print for your home or office wall, please check out takeagander.co.uk. Pre-orders are being taken and prints will be made once the printer can return to work. It would help me a ton to sell a few prints at this time.

stormy wet sky over Salisbury Plain, Wiltshire.
Salisbury Plain project suspended during lockdown.
Photo panels on hoardings at Merchants Barton car park, Frome, Somerset.
At least with lockdown it's easier to view my open air exhibition in Frome.
The tip of a leaf glows green against a black background as sunlight shines through the foliage of the plant.
I've been exploring light and colour around the home.

Even though the pictures I’m making now aren’t necessarily going to be offered as prints, making them allows me to explore my own experience of lockdown. Documenting my relatively privileged existence isn’t what really turns me on, but it’s vital I keep making images; not just for my own business, but for my sanity too.

 

in My News / Personal Work 0 comments