by Tim Gander

Niall on a par with Parr

It isn’t often I get to see the launch of a new photographic exhibition. I either seem to be working, or have other family commitments, or it’s too far away, but yesterday evening was a real treat as it brought together two very excellent photographic forces in one space and time.

Niall McDiarmid’s Town to Town exhibition launched at the Martin Parr Foundation in Bristol, and this was too good an opportunity to miss and I’m glad I didn’t.

First of all there’s the Foundation itself. There are highly regarded photographers who have achieved great success without necessarily putting anything back into the profession. Of course this isn’t a prerequisite of success, but it’s wonderful when someone of Martin Parr’s renown decides to set up a foundation and an exhibition space dedicated to photography which includes facilities for research, teaching and more importantly the patronage of photographers who don’t get the exposure they deserve.

All these principles are at the heart of what the Martin Parr Foundation is about, and this is such a rare thing in the world of photography that it can only be a force for good. That it’s in Bristol rather than the capital (Parr lives in Bristol and clearly loves the city) is an added bonus as London is already well-served with gallery space.

Town to Town is drawn from many years’ work by Niall, who has travelled the UK in search of the diversity and colour which makes up our society today. You can read more about the exhibition and Niall’s work here, but it’s clear from seeing this work that in an era when documentary photography often struggles for an outlet and recognition, it’s incredibly important that our society is documented.

We all live in our social bubbles, online and in real life, and seeing such colour and diversity reminds us that other people live lives which may be different to our own, but with many of the same hopes and dreams which we carry too.

If you do manage to get along to the exhibition (entry is free and it’s easy access from Bristol Temple Meads station) you’ll be rewarded with an astonishing array of characters all captured with Niall’s subtle eye for colour and detail. There’s a definite formula to his photos but the uniform approach, broken only occasionally, simply reinforces the fact (to me at least) that all our differences are what make us all so similar.

Oh and it was a delight to see Martin Parr there (he doesn’t know me, but I did a cross-the-room man greeting* and he responded in the universally accepted way**), and I also managed a quick word with Niall who is just such a humble being and deserves a great deal of recognition for his work. And before anyone says it, no he’s not the new Martin Parr; he is Niall McDiarmid.

*A mimed “alright?” with a nod and a smile. When walking around Frome, this is a common greeting between males who don’t know each other.

** A mimed “yup” or similar with corresponding nod and smile as above.

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 by Tim Gander

Anatomy of Photo Delivery

According to my records, I’ve been serving up my images to clients via an online library system for exactly six years. What follows is a little back story and (spoiler alert) why I’m not about to change my setup.

Flowchart showing Tim Gander's workflow for client photography

The way I currently shoot and supply client images goes something like this

 

One of the benefits of my current system is that the turnaround of work is much faster; wherever possible I aim to deliver images within 48 hours from the end of the shoot.

Beyond this, the main benefit to clients is that they have a central image library which they can access at any time and download the images they need, when they need them. The image files are also available at a variety of sizes from web resolution to large print format, which can save the client the headache of having to resize files for different media.

Corporate photographer Tim Gander's old workflow, now obsolete

My old workflow was cumbersome and was prone to delays

The old system relied on building a web gallery which was really just for proofs, from which the client would then choose the files they wanted me to edit, process and deliver, and had the distinct disadvantage that what the client saw on the gallery were un-processed, imperfect images. I also had to await the client choices before I could finish the editing and processing stage, after which I usually had to burn a CD or DVD of photos and post them off. Lots of delay in that system, but it was as up-to-date as things were at the time.

Clients who are still served by photographers supplying images via email or posted disc have the added problem that if the originals are lost, they have to go back to the photographer (assuming they can remember who took the photos) and request duplicates. With the system I use, the client merely has to log back into their gallery and re-download their pictures with no unnecessary delay.

The gallery system allows me to offer simple, set-price packages which suit the majority of my clients. I can also set up reprint sales galleries on the odd occasion people will want to buy prints from an event. I can taylor gallery content to suit the client, removing pictures which have become obsolete and adding new pictures after a fresh photo session. I can set up duplicate galleries with different levels of access security, I can create multiple galleries with different content for different client requirements. It’s an incredibly versatile system which I imagine will serve me well for years into the future. Assuming, that is, no one invents a way of delivering photos via telepathy. Now that really would be fun!

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 by Tim Gander

Shouting from the Gallery

I’ve recently introduced a new system for presenting and delivering images to clients. I haven’t shouted about it to everyone yet because I felt it needed to be tested with some trusted clients first, but it’s proving so popular that I’m offering it to anyone I think can benefit from it.

Here’s how it works, but a little history first:

female corporate portrait

The system is great for keeping any commercial images organised.

It used to be I’d shoot an assignment, then make a web gallery from the images before any post production was carried out on them. The client would choose images from the gallery, send me the image reference numbers, and I would carry out post production and send the photos via CD, email or FTP.

The client would either have an agreed number of images included in the price, or would pay an hourly post production fee according to how many images they needed.

This was all well and good, except that most clients would end up choosing 30 images from a 30-image deal (for example) when they only needed maybe 12 images to start with. The rest they were picking just to make up the package, when they didn’t necessarily know how they might use those photos.

Now with the client-specific, interactive gallery, I do the shoot, edit the pictures, do post production on all remaining shots and upload them to the client gallery, from where the client can download the files they need, when they need them. The files are all ready to be published when the client sees them, and they don’t need to download the entire package of photos in one go. The gallery remains for as long as the client requires it, and indeed the client can have me add to the gallery with subsequent shoots.

This development has also allowed me to put together a more formal pricing structure for all those assignments which don’t have special, extra requirements in either equipment, travel or licence to use the images. In other words, standard corporate shoots.

You can download the rates card here Tim Gander Fees to see how it works. I put together three packages to suit different business sizes, types and picture needs, from an all-in option for the busy client with a need for quick access to lots of images over a period of time, to the startup that might just want to have a bank of images sitting safely there for them to buy as and when they need them, thus managing their cashflow better.

Of course there will be times when clients need more extensive rights to the images than my standard terms allow for, and there will be clients with a much lesser requirement, or shoots will be more or less complicated or expensive to run, in which case rates will be negotiated according to the assignment and the client’s needs, but this system will suit the majority of standard, corporate assignments.

I welcome feedback on this, so have a look and tell me what you think.

Tim Gander is a commercial photographer shooting corporate photos for businesses in the Bath, Bristol, Swindon and Salisbury areas of the South West of England, and has a habit of talking about himself in the third person.

Contact Tim on  07703 124412 or [email protected]

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