by Tim Gander

Gimme Some Room!

Much of my business photography consists of taking portraits of, rather predictably, business people. So far so good.

This pretty much always happens at their place of work because that means less disruption to their busy schedule and I can create a set of portraits covering all the colleagues that happen to be in the building that day. Still so far so good.

Where “so far so good” becomes “ummm” is when I’m shown into a meeting room/stationery cupboard which is so crammed with immobile tables and heavy chairs/stationery that I have no space to actually take pictures.

I do make a point of requesting a space roughly 10 foot square, but sometimes the message gets lost or it’s assumed the boardroom table can be moved when I get there. More commonly now, tables are cabled to the floor with telephone and computer wires, which will only stretch so far before they go PING! and the IT department has to be called in.

So to say I was utterly delighted with the space I was given this week is an understatement – half a ballroom in a hotel. All to myself, with nothing, and I mean absolutely nothing taking up floor space. In fact I had to pull a small table into the room so I could check off peoples’ names as I went without having to squat on the floor.

A photographer's backdrop and studio flash equipment are set up in a large empty room in the Hilton, Walcot Street, Bath, UK

A great space for portraits

I thoroughly enjoyed setting up my backdrop and lights slap bang in the middle of the space. It gave the whole thing a slightly surreal air and the people who came in to have their photos taken were astonished that the room they’d been assigned for their meeting was so much smaller than the one reserved for me.

Of course the ballroom wouldn’t have worked for them because they needed AV and a projector for their presentations which the ballroom didn’t have, but it did make me feel very special and it also meant I had bags of room to control how the lights lit the backdrop and the sitters. It meant I could work towards a very particular look without too much difficulty.

Ok, not the most exciting tale in the world, and it’s not as if I’ll be dining out on that one ever, but it’s a fine illustration of how giving the photographer ample space to work will not only make their life easier, it’ll also mean they can work to achieve more accurate results in-camera and ensure that so far so good endures right through to “that’s a wrap”.

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 by Tim Gander

Did you miss me?

I’m sorry if I’ve been a bit quiet of late, the truth is the last few weeks have been unbelievably busy. For one project I’ve driven 1,300 miles, visiting Bristol, Reading, London, Ipswich, Manchester and Edinburgh with my mobile studio kit to shoot corporate portraits for a new client. Over 160 people photographed within a week and a half and more than 6,800 images shot. These then had to be edited down and processed before delivery to the client within a couple of days. An absolutely mammoth tusk task, on top of which I already had work booked in for other clients upon my return.

Granted this project had some gruelling aspects to it, for example getting stuck on the M25 coming back from Ipswich on a Friday afternoon, in sweltering heat and the air conditioning in my car being kaput. I should probably get that fixed (which will guarantee we don’t have another warm day this year). Or the long drive from Edinburgh to home – broken by a brief visit to my brother in Co Durham, but all the same a long old haul.

Thumbnail portraits displayed in Lightroom's working window

Dealing with several thousand images is no small task

On the other hand, highlights include meeting and photographing about 160 really friendly people. Staying two nights in London in an amazing room at a photographer’s studio with lovely hosts and having some lovely meals when I got time to stop long enough to eat something other than fast food, in particular Hector’s in Stockbridge, Edinburgh where the food and the service were just brilliant. These factors become even more important to the lone traveler.

For a while, at least until the next big project comes along, I should be able to return to something more like my regular routine of corporate communications work, press release photography and business portraits. And you’ll have to get used to me being around again. Thank you for your patience!

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 by Tim Gander

Portraits with Personality

One thing I’ve managed not to bang on about for a while is the importance of good quality portrait photos in business, by which I mean genuine photos, well-executed of the people within an organisation, at the very least the key people who need to be the face of the business.

I’m happy to say that fewer businesses and organisations are now using stock imagery as a way to project themselves. Of course it’s still a popular source of images for websites and brochures, but people understand more than ever the importance of including their own personalities in their marketing, but having taken the decision to commission some “real” photography, what other decisions follow from that?

The key decision is what style to go for. A portrait can be formal, informal, serious, light, it can be taken indoors, outdoors, subject looking to camera, subject looking off-camera. There are infinite angles and permutations and most clients want a selection of styles and moods so they have a library of images to call upon for different requirements.

The limiting factor to all this might be how many people need to be photographed within the time available, and how much time each sitter has before they must get back to their desk or their next meeting.

I often find myself allocated a room in which to set up my lights and perhaps a backdrop, but even this basic setup can allow for quite a variety. Outdoors shoots often take longer because the environment is less easily controlled and the location is usually some distance from the office.

It’s important to have a think about the mood and the style of the shots required and the context into which they’ll be published. I’m happy to discuss all this with clients looking for guidance, and of course I’ll talk to their designers too.

Perhaps the most important thing about having portraits done is to remember that these aren’t for the mantlepiece or the family album, they’re for communicating personality and values to clients, which is something stock images cannot do.

I’ve plucked a few random portraits from my archive to give some ideas of what’s possible. There are many more possibilities than I can ever show you.

Portrait of a University of Bath student

Using available light and a white wall

Business portrait taken in Bath

Outdoors, looking off-camera, using the available architecture

business photo taken in Bristol

Standard business portrait in colour taken using lights and a backdrop

Black and white business portrait of Jamie Borwick

Black and white, looking off-camera. This was staged to look un-staged

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 by Tim Gander

When ‘specialist’ isn’t special.

“I specialize in natural light photography” is a statement you’ll see on some photographers’ websites, but what does it mean? What is ‘natural light’ and does it make these photographers special?

Let’s get any pretense out of the way first; I’m rarely convinced by such statements. To me the subtext of what they’re saying is, “I don’t know how to use flash, flash scares me so I’ll pretend I don’t need it. I’ll just say I’m a specialist at not using it.”

In essence natural light is any light which isn’t man-made. Sun and moonlight is about it, but looking at some of the ‘natural light’ photographers, they’ll happily pull electric light into their lighting armoury, regardless of the strange colour casts you’ll get on people’s faces under this lighting.

Sometimes the photographer will fix this by turning their pictures to black and white. Which is fine if the client wants black and white. Not so clever if the images are for a colour project.

There are very few photographers around who can genuinely limit themselves to only taking pictures using natural light and nothing else. William Eggleston springs to mind, but I’m not sure you can hire him for your wedding or commercial shoot.

Brian Harris is a working English photojournalist who very rarely uses flash, but can get away with it because of his talent combined with the kinds of commissions he takes on.

Location studio lit portrait of student

Photo taken in a lecture theatre, where light was so low the only option was a portable studio light

As for myself, I often have to work in difficult lighting conditions but make the pictures have a particular style and look. This might mean daylight is sufficient, but often means I have to supplement the daylight (or even replace it entirely) with portable, battery-powered studio flash.

This may not be as simple as pointing and shooting using whatever light there is, but for me the results are worth the extra effort.

If you’re looking at hiring a corporate photographer who “only uses natural light” or “never uses flash”, chances are they just don’t know how to use flash. This isn’t a skill or specialism, it just means they haven’t learned the basic requirements to do the job. It’s always best to check their website first, look out for a dominance of black and white, or strange and inconsistent skin tones. For your projects it’s often important to get a consistent style across all your imagery, and that’s where portable studio flash can help. Oh, and someone who knows how to use it!

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