Cool new tool

Reverse image searching has been around a little while. This is where you find an image and want to know who took it or you’re a photographer who wants to know who is using your work, you point a service like Tineye or Google Image Search (GIS) at the photo and they search the internet for all instances of that image appearing and return a list of results.

Google Image Search will also return similar images for you to look at, which can be useful for designers looking for inspiration.

Well now a new little tool has just made GIS that little bit slicker and easier to use. It’s a browser ‘bookmarklet’ you add to your bookmarks bar so it’s there when you need it.

You’ll find the bookmarklet here. Follow the simple instructions and you’re away.

When you’re on a web page with an image or images you want to search on, just click the bookmarklet and you’ll see question mark boxes appear over any images detected on the page. Click the image you want, and the GIS search results are brought back to you very quickly.

No more guesswork about how often a particular stock image is being used, and photographers can track valuable images more easily and follow-up infringements with much less detective work required than was the case in the past.

The following images describe more graphically how it works. Of course it’s not perfect. Photoshelter users will know what I mean, and to get rid of the image search boxes you have to reload the page each time, and you can only search images which are already on a web page, but have a play and you’ll get the measure of its worth for you.

Click the images below to see them in detail.

Demonstrating Google Image Search

With pictures on the page, click the bookmarklet

Demonstrating Google Image Search

Every visible jpeg will then look like this

Demonstrating Google Image Search

Clicking an image will return the GIS results page

Let’s play look-a-likey!

For some time now photographers have been waiting in hope for the application that would help them track use of their images. Something that, without prohibitive amounts of effort and financial investment would allow them to find illicit uses so they could chase infringers for payment and to have the work removed from websites where it’s not licensed to be used.

Of course photographers are keen to ensure they get paid for infringements, and this is the side of the copyright argument that is so often flagged up by those who would like to be allowed to infringe more freely (sometimes known as freetards). Having photographers portrayed as money-grabbing monopolists is a handy way of demonizing those who merely want to protect the work they create.

What gets mentioned less is the harm it does to a photographer when work they have shot and charged to a commissioning client gets hijacked by someone who is just not in the mood for paying for the stuff they use. If an image is licensed to a paying client, and they see someone else using it for free, it can harm the photographer/client relationship and also cause problems with exclusivity, model releases and further legal issues where a stolen image is being used in a libelous context.

All these are issues faced by the photographer today, and it can take a lot of valuable time just to ensure images are not being appropriated by inappropriate people and used in inappropriate ways (that’s easy for me to say).

So while the tineye service has been around a while, and it can be very good at “reverse image searches” it’s also clear it can’t possibly keep up with indexing every image that gets uploaded to a website every minute of the day. Better perhaps if a service like Google, which seems to have web crawling and indexing off to a fine art, could come up with something more powerful.

Cue Google image search, where you chuck an image from your hard drive into the search box on Google which then returns matches of that image, plus any similar images it finds.

However, if photographers thought Google had the answer, they may be disappointed to discover that Google’s image search function was starting out with a different question.

I’ve been playing with Google’s image search function, and to me it’s more suited to finding images which represent the feel or look of an image you already have, but which might not quite match what you’re after, rather than a tool for photographers to use to find infringing copies of their images.

Having run a few of my images through the system, I found some bizarre and vaguely humourous results, which I’ve set out below. Try it with some of your own images, and see what happens. I’m sure there’s a great game waiting to be invented.

Tim Gander, Photographer, Frome

Starting with Yours Truly: None of these women looks like me, but one appears to be holding a camera.

 

 

Tony Benn

Seriously?!: Tony Benn is, among other things, matched with Einstein, a tapir and an X-ray of a pelvis. Squint and some of them do look similar.

Going a bit Google

Question: When is a wedding photographer not a wedding photographer?

Answer: Apparently when they say they’re a commercial photographer, a press photographer, an architectural photographer, a spoon, a pomegranate. Whatever their keywords and web blurbs say they are that week.

You may sense from this post that I’m a little fed up. Maybe I am. Maybe I’m frustrated at the number of new clients telling me they were looking for a commercial, press or PR photographer (in other words, a photographer with the requisite experience for the work they’re looking to get done) but had to wade through pages and pages of Google search results of wedding photographer sites to get to mine. I’m not half as frustrated as those clients are, but I feel their pain.

Google is a great tool, but it becomes pointless if businesses pretend to do what they don’t, and try to attract visitors who will rarely convert into clients, and who will probably regret it if they do.

I know some wedding photographers can take good corporate, commercial and maybe even decent press photos, and they’ll have galleries on their sites to prove it, but most only ever do weddings. On the rare occasion they get near a corporate shoot, it often ends up looking like a wedding in an office.

So why do photographers pretend to do something they don’t and mostly can’t do? Perhaps they think clients are stupid and won’t know the difference, or they think that since they mainly work weekends it might be nice to pick up the extra work in the week. They clearly also believe that once you have a camera, you can tackle absolutely any photographic assignment. Regardless of the actual kit, experience and skills required.

wedding photo for press article

In my defence, this was shot for a feature on eco-friendly weddings.

So off they go with their keyword blunderbuss, kerblamming their site with keywords that have only a tenuous connection to what they actually do.

I don’t list weddings as one of my skills. I don’t put “wedding” in my keywords. Neither do I put “puppies”, “Bat (or Bar) Mizvahs” or “christenings” in there. Why? Because I don’t do them. Just like I don’t do plumbing, antique restoration or brain surgery. Why compete with people who already know what they’re doing and have the workflow, supply chain, mental skills and experience to do those jobs?

Recently I added my details, with keyword tags, to a local creative forum website. Within a week, a wedding photographer had done a copy and paste of my keywords, then added “wedding” to the end. A look at his website showed no sign of all the disciplines he’d listed, except weddings. He’s clearly on a fishing trip for extra work, but his entry, like a blunt pencil, is now largely pointless.

If anyone needs to do a web search for a photographer to take pictures for commercial publication, they will have to be sure to type “-wedding” (thus removing any site ranked using that word) into the search box in order to get more relevant results, which seems a bore. But if these jack-of-all-photography types are going to insist on using keywords like a drunk uses expletives, it may be the only solution.

I could strike back by adding all the weddingy keywords to my site, but there’s no point in that. Did I mention I don’t do weddings?