Tim Gander’s photography blog.

 by Tim Gander

So long 2024

It’s that time of year again when I kick of a blog post with the line “It’s that time of year again.” Maybe I should find a new intro! Maybe next year…

So here’s a bit of a whistle-stop photographic round-up of my last 12 months. These aren’t all Pulitzer winners, but there’s an image from each month about which I have something I can say. This’ll work best if you expand the first image, then use the ‘Next’ button to navigate through. Enjoy!

Outdoor portrait of Katharine Tylko in a nature setting. She is wearing a pink coat, scarf and blouse and looking to camera.
January
A bearded race steward stands in the doorway of the Stewards; hut at Larkhill point-to-point while a female official crouches to write up the latest scores on w whiteboard which is affixed to the outside wall of the hut. He is wearing bowler hat and tweeds, she is in wellies and raincoat. The weigh-in room building is visible beyond.
February
A man in smart office shirt and glasses looks to a bank of three monitors showing rail movements and reports. An open-plan office of more workers and screens is visible beyond.
March
Portrait of a caucasian man in black leather jacket, black leather boots, glasses and jeans sitting casually on a sofa, smiling to camera.
April
A dog runs past a small building on a gravel track on Salisbury Plain.
May
Coldplay fans queue in Frome's Cheese & Grain car park. One woman has a small dog on a lead. The dog is wearing a blue cone round its neck.
June
A small tree made of polished plywood is covered in colourful ribbons and discs which have messages of support for the LGBTQ+ community written on them. Two shoppers are blurred walking past the tree.
July
A man sits slumped, sleeping with his head on his arms at an outdoor bar table with half-drunk glasses of beer near him. For a joke, his drinking buddies have covered him in playing cards, inserted them between his fingers, stacked them on his head and put a cigarette butt in his ear.
August
Evening at a small beachside bar in Brittany. A couple stand chatting outside the front, illuminated by the lights in the bar. A side window shows glasses and bottles within. There are stacked chairs against the outside and signs offering the food and drinks menu.
September
A patient is lying on a MRI machine bed, about to be slid in for a scan, while a medical nurse operates the controls.
October
It's night time and steam rises from the naturally heated waters of the Roman Baths in Bath, England. The surrounding stone structures are illuminated as people can be seen milling about.
November
A woman with short blonde hair wearing a bright crimson blouse laughs.
December

And finally of course, just to say a massive thank you to all my clients, collaborators and blog subscribers. I really appreciate your continued custom and support, and I wish you all the very best Christmas and New Year break. See you in 2025!

Tim

in Business Portraits / corporate communications / Personal Work / photography 0 comments
 by Tim Gander

From BTS to ECG, MRI to ICB – it’s all happening here!

First of all, apologies for the extended radio silence, I’ve been having an unusually busy time. There are reasons behind this which I will save for another time, another blog post.

Suffice to say, Google might have been disappointed by my lack of posting; my handful of loyal readers on the other hand might have enjoyed the quiet.

While much of my recent photography work hasn’t lent itself to sharing, there is one completed project worth a mention: a series of images taken around the local(ish) area of newly-installed Community Diagnostics Centres. This is work I’ve undertaken for NHS Bath and North East Somerset, Swindon and Wiltshire Integrated Care Board.

The brief was to visit the various hospitals and health centres in Bath, Salisbury and Swindon where new diagnostics facilities have been set up so patients don’t have to travel so far for MRI scans, respiratory tests, CT scans and the like. It’s a multimillion pound investment making testing facilities more accessible to a greater number of people.

What is always rather fun these days is when I’m asked if a few Behind The Scenes (BTS) photos are ok. This usually involves me being photographed while I’m setting up and taking pictures.

I’m fine with this as it helps the client with their social media, and most are happy to give me a mention too.

This set includes the BTS photo followed by the shot I was setting up, and a couple of further images taken during my visit to the rather swanky Sulis Hospital in Peasedown St John near Bath.

 

A medical nurse sits at a electrocardiogram (ECG) machine while a photographer adjusts the medical light behind her. The photographer's camera is on a tripod in the foreground.
I'm gracefully reaching across to adjust the light.
A clinical nurse sits at an electrocardiogram (ECG) machine, looking at the screen and operating the controls. There is an examination bed in the background.
One of the results of my set-up to photograph the ECG machine.
The Sulis Hospital Bath reception area with comfy seating, reception desk and hanging net curtains designed to bring light into the space. I blurred nurse is walking through the scene.
The reception area at Sulis, Bath.
A male patient is on the MRI bed wearing a hospital gown and the head scanner piece. A female nurse is standing the other side of the bed operating the controls.
To avoid my equipment damaging the MRI, I could only take this shot from the doorway.
Screengrab from the News page of the NHS BANES Swindon and Wiltshire ICB website showing the announcement of the multi-million-pound investment in new community diagnostics centres
The client was able to quickly update their news page with one of the images from the set.
in Case Studies / corporate communications / My News 0 comments
 by Tim Gander

Tool or Toy?

As September draws to its conclusion, I’ve been surprised to realise it’s only been a couple of weeks since I got back from an all-too-brief holiday in Brittany.

Now I could bore you with my holiday snaps, but I’m only going to bore you with two. And they’re not even typical holiday snaps.

The real purpose of this post is to share some thoughts on a new addition to my kit bag, a Lumix GX9 camera (and two lenses). This isn’t so much a camera review, more a ‘why did I do that?’ sort of musing thing.

For My Pocket

For a long time (I’m talking years!) I’ve been in the market for a properly pocketable digital camera. Something I could chuck in my coat pocket, but with more versatility and better image quality than my iPhone – a Holy Grail for many photographers.

I looked at all kinds of options, from the eye-wateringly expensive Leica Q2/Q3, to the Ricoh GRIII, but nothing quite hit the spot. Then I started to notice the Panasonic Lumix GX-series of cameras. Again, not perfect, but as close to the right balance of versatility, quality and price as I was ever going to get.

Since I wanted a camera that could potentially find a use in client work as well as be a personal carry-around snapshot option (my Brittany holiday was starting to focus my decision-making too), Panasonic’s Lumix GX9 has the added benefit that it takes interchangeable lenses. I didn’t want the built-in zoom that many cameras in the pocket-friendly category have because I wanted the best quality I could get.

The only potential downside is that the GX9 is discontinued, and the GX-line seems to have reached the end of the… um… line. So a used camera was my only option. Even some of the lenses seem to be discontinued, such as the Panasonic 20mm f/1.7*, which is mounted on my camera in the photo.

That 20mm is, on this camera, equivalent to a 40mm lens on a regular SLR (I won’t explain the technicals here, just believe me). That’s my favourite focal length, so I was pleased to be able to pick up a genuine Ebay bargain.

For a second lens option, I bought a Lumix/Leica 15mm (30mm equivalent, see above) for wide angle shots. For this I bought new as the used prices weren’t all that attractive, and it is still available through retailers.

For Work

So how does this slot in with my work gear?

As a rule, I favour fixed lenses for my work – I just prefer the quality. However, even with two main camera bodies, this can leave me changing lenses rather more often than I’d like. So the GX9 with the wide lens on it gives me the option to do the general views at events without having to switch out the standard or long lenses mounted on my other two camera bodies.

There is compromise here though. The GX9 isn’t exactly a wizard of low-light photography, so I don’t use it where I need to crank up the ISO (sensor sensitivity) beyond 800. Things get awful noisy from 800 onwards, though the end-use of the pictures can mean low-light noise isn’t always a problem. The camera can also take an external flash, which can get me out of a fix in certain low-light situations.

The viewfinder is pretty dire too, but I knew that going in and actually I’ve got used to it. In most other respects, it’s a highly usable, capable camera – you just need to know how and when to use it.

For Fun

Beside the personal/holiday/family snap use, and to make the camera even more versatile, I also bought a lens adaptor which allows me to use some of my lovely Nikon lenses on this camera. Ok, so I lose a lot of the automation of the purpose-built lenses, but it’s another chance to play and experiment with other looks and styles. For example, I haven’t (yet) bought a longer lens for portraits for the GX9, but I have a Nikon-fit Voigtländer 40mm lens which becomes an 80mm lens on the GX9 – perfect for portraits! The adaptor adds value to the camera, as well as allowing me to use those lovely older lenses more often too.

For the Future?

I suppose my biggest fear is that one day this camera will die and I won’t be able to replace it easily. Modern digital cameras don’t always have the robustness of some film cameras. For last year’s trip to Brittany I took a very pocketable 35mm film camera. It was manufactured some time in the 1990s and yet it still functions. However, I can’t use that for work since no client wants to wait for film to be processed and scanned.

In an ideal world, Panasonic would bring out an updated version of this camera. Sensor technology keeps improving and this camera’s format (known as M43 or MFT, and pronounced ‘micro four thirds’) has a lot of advantages in terms of portability. If they’re thinking of doing this, they’re taking their sweet time about it.

For the time being this toy/tool will get use while it lives. If/when it dies, I’ll see if there’s a decent used replacement available, and keep going until I finally have to ditch the lenses. Maybe by then some perfect alternative will have emerged.

So keep an eye out for future posts featuring this dinky camera, in the meantime, here it is in all its cuteness alongside two of my favourite ‘holiday’ photos.

A panasonic Lumix GX9 camera on a wooden table with a yellow background. The camera has the Panasonic 20mm lens fitted and is shown next to a Lumix/Leica 15mm lens.
The Lumix GX9 with 20mm lens mounted and the Leica 15mm lens next to it.
Golden evening sunlight illuminates the curved wooden chairs on board the Portsmouth to Saint Malo ferry as a cleaner moves through, vacuuming the floor.
Passenger lounge on the ferry to Saint Malo.
Small snack cabin and bar in evening light at Batz-sur-Mer, Brittany, as a man and a woman stand outside chatting.
Snacks and drinks cabin, Batz-sur-Mer, Brittany, France.

*Wherever the lens is listed new, it’s shown as Awaiting Stock. I suspect Panasonic ceased production some time ago.

in Personal Opinion / Personal Work / photographer / photography / Uncategorized 0 comments
 by Tim Gander

A Qualified Opinion

Final grades certificate in photo-journalism for Tim Gander. Issued by the National Council for the Training of Journalists.

Not bad grades, and I did pretty well on a local evening paper.

This is a blast from the past – my certificate in photo-journalism, awarded by the National Council for the Training of Journalists in 1992. It was amongst a stash of old school reports hoarded by my mum.

I don’t want to sound like an old man reminiscing, but this dates from an era when photographers were trained to take pictures for news. This no longer happens, and sadly reporters with iPhones are a poor substitute.

The course at Stradbroke College in Sheffield was, for a few decades, the only formal route into news photography in this country. You either took the one-year pre-entry course (as I did), or you could get a traineeship on a paper who would then send you on block release to cover the course over a period of a couple of years (I’m a bit sketchy on this as it was a long time ago!)

Having completed my full year, this certificate graded me on my progress at that stage. I then had to find a job with a paper (in my case, The Portsmouth News) and be indentured for two years before taking final exams, submitting a final project and qualifying as a senior photographer. Of course I passed with a Distinction, as you would expect.

But why is it a problem that this structure no longer exists? People consume news very differently today, so this training malarkey is old-hat and obsolete. Plus taking photos is so much easier; who needs training?

The issue arises because since newspapers have devalued their product to the point where most local papers consist of nothing more than a mixture of phone snaps, Google Streetview screen grabs or images lifted from Twitter, photographers no longer play the role they once did, that of first witnesses and documenters of breaking stories. We simply don’t have that anymore, at least not in the traditional titles.

We were also trained to cover events, even incidents, with professionalism and with a good grasp of press ethics and the law. In fact understanding the law as it related to our work was often useful in situations where those in authority (*ahem* the police) would try to obstruct our work. Today, many reporters and certainly members of the public don’t have the knowledge required to be effective image gatherers.

The cutting back of photo departments, which really got going in the early 2000s, also disposed of an incredibly valuable asset. While reporters were already being increasingly tied to their desks, writing stories almost entirely over the phone and without leaving the office, photographers were the main point of contact between the readers and their paper.

This wasn’t always an entirely comfortable role for photographers, but it had a value which is now lost for good.

It’s good to see the emergence of community newspapers now, such as The Bristol Cable, which work on a different business model to traditional newspapers, however they still haven’t fully embraced the power of photography, largely relying instead on their staff journalists or, at a stretch, casual freelancers. This is a shame because a publication will struggle to find its look and voice if there is no consistent style to its visuals. It also means there’s still no consistent contact between readers and editorial staff.

Of course I understand the issue of cost vs benefit, and most of these new news initiatives just don’t have the budget for properly-trained photographers, so they’re stuck with this new paradigm. They can’t cover stories consistently and in depth, so they fall short of the engagement they need to grow. For as long as they can’t grow readerships, they can’t invest in photography.

So while this certificate might be a flimsy document harking back to a time when the news industry was very different, it’s also a reminder that an entire industry, underpinned by structured training, has suffered a pretty mortal blow. I would love to see a new ‘traditional media’ emerge where photographers have regular patches and disciplines to cover (eg news, sports and features), and as platforms such a Twitter seem to be losing ground, maybe the time will come when people return to trusted, curated, edited and regulated sources for news.

There is hope yet! And then perhaps I can present my certificate and get a job on an evening newspaper.

in Personal Opinion / Uncategorized 0 comments
 by Tim Gander

Three In One

The majority of my work is based around photographing people; professional headshots, people in business, in their office environment or at corporate events. However, every so often I’ll be called upon to make purely architectural images too.

It’s a side to my practice which I enjoy, so it’s a particular pleasure to get to work with property development company Bellhammer through their design agency Blast Design Limited.

Those with a good memory will recall that my relationship with Bellhammer’s Bristol city centre project (Assembly Buildings A, B and C) started during a headshot session for another client, when I took an opportunistic photo of Building C under construction. Since then I’ve returned to the site a few times to capture various stages of the project.

I was there again in June, with a brief to capture various aspects of Buildings B and C, but also to get an angle which included all three buildings in a single shot. That’s not as easy as it might sound, requiring some consideration of how the light falls on the buildings at various times of day, as well as trying to exclude other buildings or scrappy bits of cityscape.

However, give me a challenge and I’ll rise to it (within the bounds of feasibility of course).

What I came up with was two options. One based on a reference photo supplied by the client, the other an angle I found by walking the site until I located a spot which would work.

The more ‘standard’ angle is the stronger of the two images, but the one looking up at the buildings also has its strengths and uses. Giving a client a choice allows them to adapt images to whatever design and format they need, even if they don’t yet know what they need it for.

Sections of three modern office buildings shown together in a 'compressed' view using a long lens. From left, a burgundy-coloured building, the centre building has yellow accented balconies and the righ-hand building features green external steel girder construction.
Left to right, Buildings B, C and A.
Wide angle view looking up at buildings C, A and B with blue sky beyond their rooflines.
Left to right, Assembly C, A and B

Some of the images are included in the micro-sites for the buildings, including this (see below) from Building C taken during a previous trip.

Screenshot from the Assembly C website showing the open-plan reception area with the letter C layered over and the square footage available. A blurred female figure is striding through the photograph, carrying an opened laptop.
Still from the Building C web page.

Architectural photography, done properly, won’t generate anything like the quantity of images that something like a headshot session or event coverage might. More time and consideration is required; finding the best angles, setting up a tripod, making sure verticals and horizontals are correct (unless you’re after that leaning look, of course) and often having to wait until a person or lorry or whatever has cleared the scene.

The challenges of architecture are very different to pretty much any other genre of photography, but if you have a project which needs photography, I’d be delighted to hear from you!

Email me, or call 07703 124412 for that initial creative chat.

in Architectural Photography / Bristol / Case Studies / corporate communications / photographer 0 comments
 by Tim Gander

Going for G-old

Have you been watching the Paris Olympics? Like most big events that I’d like to see (Wimbledon being the annual classic), I usually miss the whole shebang.

This year though, I’ve managed to carve out a little time to catch a bit of the cycling and swimming – the two areas of sport I’m most interested in.

In particular with the swimming, I’ve been trying to pick up some clues for improving my personal performance in the pool. Well, let’s say that’s a work in progress. Most of the athletes have a 40-year advantage on me. Plus they swim every day (for several hours) and spend hours in the gym when they’re not in the pool. I mean really, it’s cheating!

Of course their performances are also enhanced by things like, I dunno, raw talent. They’re coached in techniques to the nth degree, drilled until they want to cry and many have been swimming since early childhood.

Contrast this with my “swimming career”; I left school with only a basic breast stroke, and no real drive to improve even that. As for front crawl (for the Americans reading this, that’s freestyle), until a few months ago, I couldn’t even get off the side of the pool. I was, in short, a drowning windmill.

However since rediscovering the joy of swimming while on holiday last year, I’ve signed up to regular sessions at my local pool, where my breast stroke has blossomed, and I’ve taken lessons in front crawl. I can now just about manage 50m without feeling sick, which is a huge step up from where I was around three months ago.

So why am I wanging on about the Olympics and my swimming now? Well of course it’s so I can shamelessly showcase the fact that 16 years ago, I had the honour of photographing double gold medal swimmer Rebecca Adlington (Becky) when she came to the University of Bath in 2008 to help launch the Youth Olympics.

There is a little more to this tale (not much tho) than just wanting to share an archive photo.

Bearing in mind Becky had only just achieved this huge success in the Beijing Olympics that same year, the attention she received would have been a whole new experience and perhaps slightly disconcerting.

As we settled into one of the university’s lecture theatres for a press call, I was just checking my focus and exposure on Becky when she leaned in to the person sitting next to her and said, “I suppose I’ll have to get used to this,” meaning “being photographed”.

As she sat straight again, she looked directly down my camera lens, and I took the shot you see here.

Becky Adlington looks directly down the barrel of my lens.
Double gold-medal swimmer Rebecca Adlington holds her two gold medals while looking to camera.
Becky Adlington holds the two medals she won at the Beijing 2008 Olympics.

The comment didn’t strike me as anything more than a very matter-of-fact observation of how her life would change; there was nothing hostile in her tone, and she posed patiently and with good humour for more pictures after the sit-down press conference.

Becky’s career beyond the pool has flourished. Clearly, she got “used to this” a long while ago. I doubt she remembers that moment or her comment back in 2008, but for some reason it always stuck with me. Perhaps because I care how someone feels in front of my camera, even if I’m just doing my job.

On that day, we were both there to do a job. I’m still a photographer, Becky is still in the media spotlight and seeing her presenting from Paris 2024 alongside Clare Balding and Mark Foster reminded me of this one moment.

In the meantime, I’m going to continue with my own swimming career, though I’m not expecting to slip into professional swimming any time soon. That ship might have sailed unless there’s a VERY senior league out there?

 

in My News / Personal Opinion / photographer / press release photography 0 comments
 by Tim Gander

Awards, Ceremonies and Celebrations

Under normal circumstances, I wouldn’t leave my blog unattended for almost two months, but things haven’t been quite normal lately.

A busy work schedule and personal circumstances (he said, cryptically) have conspired to keep me from posting, so this is a round-up of recent work.

Looking back, that work has involved a fair number of award ceremonies, certificate presentations and celebrations of all sorts. From fairly low-key and intimate events to grand occasions, I’ve applied my photographic approach to them all. That is to say, I work to capture the general tone of an event alongside the smaller moments, as well as the presentations themselves.

Photographing events for my clients is always a huge amount of fun. People tend to be relaxed and generally accepting of a photographer there to capture the occasion. It’s their moment, and they’re happy to have it recorded.

For clients, they need my pictures to tell the story and to give them a range of pictures for use across social media channels, press releases, websites and brochures. So this work engages multiple of areas of the brain; I’m thinking about telling the story of the event, making pictures the attendees will enjoy, ensuring the client has images for immediate PR communication, and for the longer term, images which can stand the test of time. Some of the photos will need to be used to promote a recurring event for years to come, so they need to be of a quality that endures.

The gallery is just a handful of recent events I’ve covered, mostly for University of Bath (their events just seem to offer the best photographic opportunities!), but also for Clarks Village in Street who hosted a PRIDE tree where people could post positive sentiments on LGBTQIA+ rights, or just say or draw something up-lifting. That was a riot of colour!

A young female student is smiling into the distance and she is pictured through a hole in a Connect 4 game board.
Click photo for caption...
A grey-haired, bearded man in a suit stands smiling while holding a large cardboard Instagram-style frame. He is flanked by two towers of balloons.
Click photo for caption...
A man wearing a multi-coloured PRIDE lanyard is smiling to the person seated next to him.
Click photo for caption...
A young woman in sunglasses smiles to camera while holding her phone at arm's length for a selfie in front of colourful ribbons. She's holding a message of support she wrote on a plastic yellow flower tile.
Click photo for caption...
A colourful wooden PRIDE tree at Clarks Village in Street as shoppers walk past, blurred by the camera's shutter.
Click photo for caption...
A University of Bath graduate stands smiling broadly at the audience moments after receiving his graduation. He is standing next to the Pro-Chancellor and the background is the interior of Bath Abbey.
Click photo for caption...
A University of Bath graduate hugs his dad. He has a look of relief on his face.
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A female University of Bath graduate looks directly to camera and smiles. She is wearing a laurel wreath on her head, a tradition of Italian students.
Click photo for caption...

I’ve got more events coming up later this year, so if your organisation is planning a celebratory event in the coming months, drop me a line or call 07703 124412 and I’ll be delighted to help.

in Case Studies / corporate communications / coverage / event photographic / Uncategorized 0 comments
 by Tim Gander

Culture Crush

Since the dawn of mass-market photography, camera manufacturers have held out the promise that if you just buy their latest and greatest camera gear, you will be able to take the same pictures as a professional.

This narrative got ramped up with the birth of digital, which allowed you to see, review and (if necessary) retake a photo without having to wait for your film to be developed.

Camera adverts now routinely proclaim the ability to take your photography to “the next level” or capture incredible detail with greater ease than ever before; it turns out that the previous camera they launched with exactly the same claim was a pile of junk – get rid of it and buy this new one instead! 18 months later, they’ll have superseded the camera you never quite got to grips with, with something they claim takes your photography to the next level. And so it goes on.

Perhaps what is most disappointing is when camera manufacturers try to claim that if only you owned their latest model, you could do the work of a professional. It sends out the message that it’s the gear, not the human behind it, that creates work with purpose or impact. Which is odd, because I have cameras which I only use once every few months, yet all the time they sit on the shelf, they never produce a damn thing. I’ve checked and it hasn’t happened yet.

This sales tactic feeds a nascent belief that professional photographers are not really needed, which in turn makes us look over-priced. Clients then decide that perhaps they’ll have a go themselves (usually with risible results), or they try to hammer their budgets down to almost nothing, because why pay someone if it’s the camera that’s doing all the work?

Until now, these manufacturers have been relatively subtle in this messaging, but hats off to Apple and Adobe for taking this narrative to an entirely new level. In their adverts and promotional posts, they’re basically telling us that creative professionals are an obstacle to creativity.

Apple’s “crush the creative” ad for the iPad was eye-popping on multiple levels, but it’s earned a well-deserved backlash from the creative community. What Apple wants us (you) to believe is that all creative arts and creativity and humanity can be crushed into a 5.1mm thick slab of aluminium. Just think what YOU could do with this – no pesky creative individuals with their annoying invoices necessary.

A video grab from Apple's latest iPad advertisement shows the alarmed expression on a squishy toy's face just before it is crushed by a machine.
The eye-popping Apple ad suggests technology can overpower creativity.

Adobe, meanwhile, is exhorting people to “skip the photoshoot” as they (Adobe) push their generative AI image making tool to a wider market. So the photographers (designers, illustrators too) who have doggedly supported Adobe for the past 25 years or more are now thrown under the bus of so-called progress.

Perhaps what is even more galling here is that Adobe’s image-generation tool has been trained on the work of photographers who have paid to use Adobe’s products. This isn’t payback for a service we’ve used for free all these years, this is a kick in the nuts.

Ai is obviously not going away, but corporations need to be careful which direction they push it in. There’s a genuine risk that creatives will simply start creating less. The bottom line of the bottom line is that if creatives can find no reward for their work, they’ll stop creating the work. That’s when culture starts to whither at everyones’ expense, though mostly at the expense of those not rich enough to insulate themselves from this onslaught.

It’s easy (actually it’s lazy) to say “that’s progress, get with it or be left behind” except it isn’t progress. It is simply large corporations not having a clue how real creativity works, what it needs to thrive and above all, why real, tangible, physical, sometimes messy culture is so important to the wellbeing of individuals and society and yes, the economy.

By all means embrace the crushing and sidelining of creative endeavour, but don’t complain when life ends up feeling a bit shitter as a result.

in Industry Comment / Personal Opinion / photography / Uncategorized 1 comments
 by Tim Gander

How Much Should Photography Cost?

One question which ties up too much time, energy and headspace for most businesses is, “How much should we be paying for photography?”

In the modern business landscape, we have to extend that to videography too, of course. While this article focuses mainly on stills, read to the end for my thoughts on video as well.

The shortest answer I can give is that the corporate communications photography you commission shouldn’t cost you anything. “What?! Free photography?! Where can I get some of that!!” I hear you wail, but of course that notion is ridiculous. Free stuff, as we all know, is often worth exactly what we’ve paid for it.

What I mean is, the photography and videography you commission for your business should, either fairly immediately, or over time, generate more income for your business than it cost to get done. If your photography/videography isn’t winning new clients or gaining fresh business, then you need to look at why it’s not working before deciding you’re paying too much. It could be how you’re deploying the work, it could also be that you’re not paying enough to get the quality you need.

A useful exercise is to start from the other end of the process. Ask what it is you want to achieve with your images, then work backwards to find the solution. That is to say, the photographer you choose is more important than what they charge. Ask yourself if the photographer’s style fits your brand and whether their quality adds a perception of high value to that brand. What they charge should reflect the outcome you’re aiming for. It needs to reflect the quality of their work, the uses to which that work will be put (the Licence to Use) as well as the standard of service they offer.

Just to explain the Licence to Use a little more deeply, a set of photos destined for a one-off press release for a small business won’t command the same fees as a high-production single image used in a national advertising campaign for a global brand.

There are many scenarios between these usage examples, but if you’re open with the photographer about who and what they’re shooting for, they can give far better guidance on the likely fees. And when it comes to the shoot itself, they can plan their own approach and deploy their resources far more effectively for a more successful outcome.

Oh and on that last point, be VERY wary of any photographer who doesn’t ask how the images are to be used. This should be an alarm-bell-moment. If they don’t care what you do with their work, it means they don’t care about your goals. This will be reflected in the results and that’s when photography becomes really expensive, regardless of how cheap it was to acquire.

A blonde female in a black top writes on a whiteboard which has multi-coloured postit notes stuck on it.
If you're planning a photo or video shoot, start with the goals and work your way back to the budget.

Much the same approach applies to commissioning video, albeit the costs associated with that tend to focus more on post-production time than on aspects such as licensing. However, if you’re going to commission video, you still need to think carefully about your goals.

Identifying who you’re trying to reach, what their expectations are and how you’re going to win their business should be considered long before commissioning a videographer (ie me!) to press the record button.

If I’m shooting video for a client, of course I want to understand my client’s aims, but I also want to know who they’re trying to win over. If they’re aiming at people who might do business with them, the content, message and production values all need to be of a high quality. There’s no point spending money on a video which is aimless and poor quality. That’s just a waste of money and a drag on valuable resources. It might grab audience attention for a brief moment, but will soon be forgotten in the constant stream of online content marketing. Poor quality production will also harm your brand and cost you sales.

The main message of this post is to think quality first, then work out your budget based on the value you’re likely to gain from the results. Setting out with an unrealistic budget plucked from thin air isn’t going to get you where you need to be, which is why I’m happy to spend time working through these questions with clients before they commit to working with me.

I would be delighted to discuss your stills and video needs, so drop me a line and let’s get your photography and videography making money, not costing it.

in Advice / corporate communications / photography / Press Release Photography 0 comments
 by Tim Gander

If You Want To Get Ahead, Get A Headshot

We all know how important it is to have a professionally-taken business portrait, so how come mine is so old?!

Yes, it’s time for the cobbler to mend his shoes and for the physician to heal himself. The photographer needs to take his own portrait. I’ve been putting it off because like most of you, I don’t like having my photo taken.

But that’s no excuse. Time has pretty much the same effect on everyone – it ages us, and I have no immunity against the ravages of time.

For a start, I have fewer grey hairs now; that is to say, I have fewer hairs. Apart from that, it’s just good practice to update your profile photo every three years (five at a stretch).

The issue is that while a simple selfie is easy enough to do, taking a selfie that looks like a professional portrait is a bit of a circus act. Modern cameras make it easier than it used to be, especially now that the camera can be operated via a phone app, but it’s still quite a feat of organisation and coordination. Maybe I should hire a photographer?

That would be fine by me, except I also take the opportunity of using myself as a model to really work on new ways of setting up, new approaches to getting the correct angle and perhaps more particularly, finding interesting tweaks to my current style. So making my new portrait will also be a chance to adjust and refine my portrait style.

In all likelihood the development will be more incremental than revolutionary, but it’s still a good exercise to go through.

And what could possibly go wrong? Artists and photographers have been making self portraits since the dawn of time. Vincent van Gogh famously did a few, and he turned out fine *googles the life of van Gogh and… “OH MY GOD! WHAT THE ACTUAL…?!!* Ok, maybe I’ll delay making my self portrait for a while longer…

Except there is always an excuse, from “I need to get my hair done” to “I’ve cut off my ear and presented it as a gift to my favourite prostitute”; I’ve heard them all and I can no longer wriggle out of it myself.

Now that I’ve said it, I need to go and do it. And I want you to nag me if I haven’t updated my profile photo in a week’s time. For the record, here’s my current one. Gosh, I looked so young!

Screen shot from the timgander.co.uk About page.
The last time I looked this young was about 10 years ago.

And if you’re now realising it’s been six years (or more!) since your business profile portrait was updated for your website or LinkedIn profile, drop me a line and we’ll organise a nice relaxed photo session. No excuses, let’s do it.

in Business Portraits 0 comments