Many of my photographic jobs involve covering conferences, seminars and general get-togethers of science and industry leaders. The brief will usually involve fly-on-the-wall photography of delegates networking and exchanging ideas during the registration and coffee reception, followed by shots of the key speakers presenting their thoughts.
The spaces I’m working in can range from big lecture theatres with a capacity of 300+ to rooms barely large enough to hold 20 people, which can be a challenge when I’m trying to be discrete.
Lighting will also be mixed – it’s almost always terrible! I rarely get sufficient soft daylight to make the shots easy to edit, so I work with whatever is there. Then I go into battle at the edit stage to ensure skin tones don’t, at the very least, leave people looking ill. Sometimes I’ll use flash, but this can open a whole new can of worms and is often best avoided.
Regardless of the nature of the event, the size of the room or the lighting I’m working with, this work always boils down to ensuring I capture the speakers in a flattering and/or engaging way. One of the keys to this is the gestures people use as they speak.
My preference is to spend a minute observing the speaker to work out which area of the room they tend to address (there’s no point me taking a position to the speaker’s right when they only ever look left). I’ll try to work out if there is a pattern to when they look up and with their eyes open. And I’ll be watching to see if they make interesting hand gestures; again, I’ll look to position myself to capture this the best way possible.
Some people aren’t so easy to capture: They might only read from notes with their head down, or they might only look up with their eyes shut. If they move around a lot in a space that is dimly lit, keeping focus on them can be a challenge.
When it all comes together though, the speaker shots can work really well. They might never qualify as art, but since they’ve been taken to support on-going amplification of the event, they really should be as interesting and engaging as possible. Reaching and grabbing audience attention after the event is one of the hardest tasks for the communications manager, but it’s made all the more dispiriting if the photos are poor.
One other thing I try to ensure is that across the set there will be a variety of shots with emphasis to left and right of the frame, as well as some with design space should the client wish to drop text or a graphic into the image. It’s also important to have a mixture of upright and landscape formats for different publications and platforms.
So while this isn’t the most glamorous genre of photography, it’s interesting for me precisely because good results rely on some quick thinking and problem-solving. Sometimes an image will have an additional spark, which is usually down to the speaker’s gesticulation in the split second that I captured the image. That’s when I know all my calculations have paid off.
