Case Studies Archives - Page 5 of 12 - Tim Gander, Photographer, Bristol

November 3, 2015 by Tim Gander

Press Space for Storagebase

At a time when online marketing seems to dominate marketeers’ minds, it’s worth remembering that the local press still has the power to communicate your business to a well-targeted audience.

This is where the press release comes into play. Sometimes maligned, often mis-used or treated like a slightly grubby, distant uncle to all the shiny online marketing channels, press releases often fail through lack of appreciation of their importance.

Done properly though, a press release will get your business valuable editorial space. You can pay a high price for an advert, and while adverts are another good way to get in front of your audience, they’re viewed and treated differently by readers. Editorial is more trusted and allows you to get more of your business’ story into your message.

As an example, I was asked by Avalanche (a creative PR and social media agency, so local to me that we share an office) to work with them and their client, Storagebase, on a press release about their new self-storage facility and head office in Frome, Somerset.

The brief was to take press release photos to introduce the management team, the brand and the building to the local population.

I popped along to meet Storagebase’s MD Ben Morris and Jennie Wood from Avalanche for a pre-shoot site visit so I could get a sense of what shots would work best. Plus I love seeing the insides of buildings before they’re fitted out. This one had some really eye-catching internal structures and I couldn’t resist popping off a couple of shots during the visit.

The press release with picture appears in the print edition of the Frome Standard.

In print

Ben Morris, MD of Storagebase, in the new facility in Frome, Somerset, UK

MD Ben Morris during site visit

The steel lattice structure inside the new storage facility taken at an upward angle.

Interesting interior

Online edition

On the day of the photo session the weather was a little tricky. It had been lashing with rain that morning, but it was dry by the time of the shoot. I’d hoped for blue sky so I could get some dramatic wide shots of the facility, but the sky was the same colour as the building and there was still a lot of construction going on, so I opted for something tight and punchy.

Making sure I included only the important elements (manager, assistant manager, hire van and the branding on the building) I ended up with a couple of photo options to put forward to the local press. Importantly, these included upright and landscape-oriented photos to ensure they would have a picture to fit any available page space.

The result was a picture and copy across three columns of the printed edition as well as an online article, again including the photo.

So when thinking about PR, don’t dismiss the press release. Done with care and skill you not only get eye-catching coverage in print press, but it’ll go in the online editions too. Plus you can often use the same images for other areas of your marketing such as newsletters, tweets, Facebook pages and so on – not always so easy with an advert, even less advisable with poor quality content.

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October 20, 2015 by Tim Gander

App-Propriate Portraits

Last week I had the pleasure of shooting new business portraits and office scenes for Calvium, an app-development agency based in the heart of Bristol. They needed new portraits to pull the style of their Our Team page together as well as office scenes, meetings and detail photos for their website and other marketing materials.

I was going to write a detailed case study outlining how the job came about, how it went and all the usual details I like to include in a blog post, but when Calvium’s marketing manager Charlie sent me over a testimonial, I realised she’d written about a situation a lot of businesses find themselves in, so thought it best just to let her words do the talking.

Here’s what Charlie sent me:

“Over the last 18 months, Calvium has grown exponentially. Multiple new staff members and an office move had rendered what little photography we previously had out of date. Having a bank of good images that I can use to convey our brand and personality on our website and other materials, is vital to my marketing strategy. It was also important we had all of our staff on the website in a consistent style, representing a united team.

After tentatively contacting a few photographers following a google search, Tim called me back straight away to discuss our needs. Having never orchestrated an entire office shoot before, I knew what I wanted to achieve as a result of the photo’s but I was unsure of what specific instructions to give. I wanted to hire someone that could understand what I wanted, come in and take charge of the situation. Tim absolutely did this, taking my very vague brief and translating it into some fantastic photo’s. He even managed to eek a smile out of the most unwilling of participants!

I’m very thankful to Tim for helping me cross off something that’s been on my list for a long time and I would have no hesitation in recommending him to other small businesses or SME’s.”

Charlie Harman – Marketing & Operations, Calvium Ltd.

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October 6, 2015 by Tim Gander

Cycle Challenge

Covering the launch of the new Matrix IC7 cycle training bikes at University of Bath’s Sports Training Village last week presented some interesting challenges, but also made for some interesting photo opportunities – sadly I can’t show show you some of the more creative images as the university hasn’t had use of those pictures yet, but just getting the basics covered presented interesting challenges.

When I arrived on location, the bikes were set up for a spinning class at which a group of cycling enthusiasts, athletes and sports trainers were taking part in a session. The purpose of this was to introduce them to the bikes and their various high-tech features, while also creating a suitable scenario for me to get some shots of the bikes in action.

My first problem was that of how to light the scene; this was a fairly large group of people in a very tight space, with a massive source of light coming from behind them.

With careful positioning of the camera and a bit of shifting of a few distracting objects I managed to get enough room to include the group without being able to see my flashes which were set up, just outside my field of view, at each end of the space in order to bathe the cyclists with enough light to counteract the daylight which would have silhouetted them. I didn’t have much leeway to move about, so the main shots pretty much had to be taken from one position.

Having achieved the basics though, I was able to take additional pictures showing details of the bikes and small sections of the group as well as a few more creative images experimenting with slower shutter speeds and camera/lens movement.

When the group took a break I was able to set up a very quick photo of sports Team Bath athlete Eva Piatrikova as an alternative to the wide group photos.

By the end of the session I had pictures suitable for promoting the spinning/training sessions available at the university and by the end of the afternoon I’d delivered an image suitable for immediate social media use, with the rest of the images edited and delivered the next morning.

Team Bath posted an article using two of the pictures, tweeted one and will use others in future materials to promote the cycle training sessions, so if you’re a keen cyclist wanting to improve your technique or want to learn the basics, now you know where to sign up.

Launch of the new Matrix IC7 cycle training bikes in the Sports Training Village at University of Bath. Sports Performance student Eva Piatrikova tries out one of the new bikes.

Team Bath tweets including a photo of the new IC7 cycle training bikes at the Sports Training Village.

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September 22, 2015September 22, 2015 by Tim Gander

Dairy Diary Date

Saturday 12th September was blessed with surprisingly kind weather, even more surprising because I had an assignment which very much relied on being outdoors, which of course normally means torrential rain has been predetermined.

On this particular day though, I arrived at Littlewood Farm in the village of Frampton, near Dorchester, in brilliant sunshine to cover a sort of open farm event. I say sort of because this was open farm by invitation. Dairy farmer, George Holmes, invited suppliers, retailers, fellow farmers and politicians to see the operation at his farm so they could gain a broader understanding of how a modern dairy farm works, the products its milk goes into and to air the issues faced by farmers as milk prices come under pressure from falling world prices.

My task was to document the event for pictures to be featured on twitter as well as to capture a PR image for local press which would show George, the local MP Simon Hoare and Minette Batters of the National Farmers Union with a cow.

The cow part of the brief troubled me a little because they’re big beasts and not always easy to arrange for a photo, but when I saw the pens of young calves in the calving shed, I knew we had an opportunity for a picture that would jump right into the local press, carrying the story with it – which is the point of a PR piece after all.

I was on-site for a couple of hours, and in that time I built up a collection of images featuring people enjoying the tractor trailer tour of the farm, watching the cows being milked and interacting with the calves as well as getting a few stock images of cows for the client to use later.

The PR picture worked and made its way into the Dorset Echo as well as a good range of industry publications, which goes to show that a well-considered photo really can get useful coverage and exposure for an event and the brand behind it.

Screen grab from The Dorset Echo which shows farmer George Holmes feeding a calf with MP Simon Hoare and Minette Batters of the National Farmers Union

The Dorset Echo article

A young black and white calf looks directly to camera.

Everybody say "ahh!"

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July 28, 2015July 28, 2015 by Tim Gander

A Cask Task

Unless you’re thinking of setting up a new pub or selling beer at festivals, you might not think this post is particularly interesting or pertinent to your business or photography, but this is a good case study for demonstrating how the photography can help shape the style of your website.

When I was approached to undertake the product photography for bar and cellar suppliers A-Cask, their website, brochure and even branding design was all up in the air and in need of a refresh. So they came to Leon Thompson of Creative Direction in Frome (who happens to work from the same building as me), who in turn came to me to talk about pictures for the site.

At this stage I knew Matt Wellsted was going to be working on the logo design and graphics for the site, which filled me with confidence this was going to be a good project to be on, but there wasn’t really anything in the way of visuals to guide my approach.

The obvious solution, since we had to get the photography under way, was to shoot as much as I could against white so that we’d have options down the line to do cutouts and change background styles and colours if needed. But everyone involved was so pleased with the results I turned in, it was decided the pictures should be used with their original backgrounds intact wherever possible and that this would influence the choice of background colour for the website and brochure pages. The final result is a clean grey against which all the photos, graphics and logos work really well.

So although I don’t always recommend starting with the photography when venturing to a new website or brochure design, if your site is going to be strong on images it can be a good idea to work this way and let the image style influence the overall style of the site.

Here’s a a flavour of the site and brochure below. Feel free to let me know what you think.

A-Cask home page

28/07/2015 A-Cask cellar supplies brochure showing Auto Tilt cask rack pages.

A-Cask brochure

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July 20, 2015July 21, 2015 by Tim Gander

Case Study: Local NHS photography project

An elderly gentleman smiles and shares tea and cake with a friend who sits with their back to the camera.

Tea, cake and smiles.

An elderly lady and her son sing and smile.

Singing for the Brain.

Sometimes I get a brief which sets a tone and style, but still leaves me plenty of room for creativity. This is always very rewarding work, but carries with it that extra frisson of responsibility – what if my pictures aren’t what the client envisaged? What if I stray off-piste? And in today’s example, working with NHS Bath And North East Somerset Clinical Commissioning Group (NHS BANES CCG for short) I knew I had to get each shoot right first time as public money has to be spent very wisely.

NHS BANES CCG needed fresh images for their annual review and new website. In the past they’d used stock imagery quite heavily, but there was a recognition that people engage better with pictures which are clearly not posed by stock models. Also, as useful as stock images can be for some applications, they can’t reflect all the subtle uniqueness of a local health service, and so I was approached with a view to getting the ball rolling on a new image library which their designers and PR managers could draw on as required.

I was sent to cover various events and illustrate different services within the CCG, but apart from an expressed wish to see light, engaging images with backgrounds knocked out of focus to emphasise the people, I was pretty much left to cover these sessions using a combination of set-up poses and fly-on-the-wall techniques.

Probably my favourite of all the photo sessions was the morning I spent with the Singing for the Brain group, who meet weekly and give those with dementia and their carers a chance to socialise and stimulate their memories through singing and fun activities. Capturing the pleasure on the faces of people as they met for tea and cake, and then when they got into the singing session, was really up-lifting.

The team I worked with were very pleased with what I turned in and I’ll be gradually adding to their library in the year ahead, so I’m looking forward to finding out even more about what the CCG does, meeting the people who run the services, the people who benefit from them and creating pictures which encapsulate the whole story.

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June 16, 2015 by Tim Gander

Pink Elephants at Open Farm Sunday

The cliché of all clichés states that you should never work with children and animals, but I disagree. They can make excellent subjects and on Sunday 7th June I got to work with both as it was Open Farm Sunday, a national event and an opportunity for families to see the inner workings of farms all over the country.

I was booked to attend Meadowlea Farm in Somerset to capture a flavour of the day for sponsors ABP. The images were destined for press release and ABPs website and internal communications, so I needed to get a good variety of shots showing interactions between families, children, the farmers and animals.

I think my favourite shots of the day show a delightful young lad, Tom, doing some colouring in with one of ABP’s representatives, Robyn. The table was set up in one of the farm sheds, I just had it pulled forward enough to get the best of the daylight on them, then let them get going with pencils and crayons. After a few action shots I wanted them looking into my lens, so I told Tom if he looked carefully and smiled nicely, he might see the pink elephant that lives in my camera. It did the trick and Tom gave me a whole bunch of brilliant smiles, it was one of those moments you can’t help smiling at yourself. And of course Tom could see the pink elephant, children always can.

07/06/2015 Hosted at Meadowlea Farm in Compton Durville, Somerset, ABP Food Group staff get stuck in with Open Farm Sunday to help members of the public understand where their food comes from and how it's produced. Robyn Smyth of ABP helps young visitor Tom with a bit of colouring in. © Tim Gander 2015. All rights reserved.

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June 10, 2015June 10, 2015 by Tim Gander

Fancy a Challenge?

Last week was huge fun as I was booked to cover the IRTE Skills Challenge 2015 for the Society of Operations Engineers. The event, hosted by S&B Automotive Academy in Bristol spanned four days and involved teams of bus and coach technicians tackling challenges from diagnosing electrical faults in a wiring loom to repairing a metal box section in the bodyshop.

It was full-on and all-go as I set about making sure I had a good selection of photos of each of the 50+ competitors over the course of the event, as well as group photos, detail shots and general views.

The pictures will be used on the SOE website, on social media and in press releases and you can see an edited selection of the pictures here.

This was my first year covering the event which has been running for 5 years now, but hopefully I’ll be invited back next year. I was really impressed with how helpful everyone was, especially the candidates who were under pressure of time and having to concentrate while I worked around them.

It was a fascinating challenge to see how to get the best angles and light the subjects in the most effective way. Welding shots are always fun as they have to be done through a welding mask (or risk permanent eye damage!), but here’s one of my favourite images showing competitor Tim Laws Chapman of FirstGroup grinding a tidy finish to his welded section in the body shop.

Tim Laws Chapman of Arriva grinds a metal section he's just welded. He's wearing eye and ear protection as well as gloves as sparks fly.

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May 19, 2015May 26, 2015 by Tim Gander

Case Study: Dental Laboratory

Judging by the number of photo shoots I’ve undertaken for dental practices over the last few years it’s become obvious that like most businesses, dentists have also come to realise that fresh, illustrative images really help to bring a website together.

When JSL dental laboratory first made contact with me to arrange photography for their new website, I could be forgiven for thinking they were another dentist, but JSL are a dental laboratory, not a dental practice. That is to say, they make the crowns, bridges, ceramic teeth, implants and so on which dentists use to make our smiles beautiful again.

JSL’s laboratory in The Circus in Bath is a tight space to work because it’s a fully-equipped lab, which meant my my main challenge was getting good angles on people and equipment as well as finding the space to place an off-camera flash when needed, but having gone over the required shots with marketing coordinator Joanna Lye we worked out the order the photos could happen in (bearing in mind it’s also an extremely busy dental lab with dental technicians Julian and Britta completing the team).

With this, as with all such commissions, my job wasn’t just to photograph a variety of people and things, but also to consider different dimensions to give the web designer the widest choice for their page grids. With a combination of portraits, team shots, technicians-at-work and details, there was a good selection of images by the end of the half-day session and you can see the finished JSL site here and a selection of screen grabs below.

Screen grab from a page detail from the JSL Dental Laboratory website.

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April 28, 2015 by Tim Gander

Case Study: Communicate Magazine

A call out of the blue from a completely new client is always welcome, so in January when the editor of Communicate Magazine called me and asked if I could shoot some profile photos of an interviewee in Bristol, I was happy to pick up the brief.

Communicate Magazine, “The single voice for stakeholder relations,” focuses on PR and communications within the business world as opposed to PR and marketing to the buying public. One of its regular features is an interview with someone involved in PR or marketing, talking about their motivations, background, experiences and so on.

My task was to take strong profile portraits of Dan Panes, head of communications for First Great Western, at Bristol Temple Meads station.

When I met Dan at the station car park he was on the phone being interviewed by the Communicate editor. In fact he was on the phone for quite some time (it’s the nature of the job sometimes that you have to wait for the journalist to get their job done before you can start yours), in which time the weather went from cold, but dry, to hailstones and a blustery wind.

As Dan came off the phone and we got to say hello properly, it was obvious we were going to have to take the shots undercover. We did have a go at one location, but as hail stones started to bounce off our heads, we dashed for the main station.

We opted to do the shots on Platform 1. Not a simple task as I needed to take photos which would lend themselves to having text laid over. Too much clutter and distraction wouldn’t help this cause, and railway stations are often visually chaotic places on the whole, what with signs, gantries, people, barriers and, of course, trains all jostling for attention. The other problem was the light, or lack thereof. Dan reminded me I couldn’t use flash on a platform, so we moved further along to where the overhead canopy ended so I could get as much of the almost non-existent daylight on him as possible.

While this helped ease the distractions of having people, trains and signs in the background, it did bring in the mass of parked bikes, but in the final design I think the semi-opaque graphic overlay has helped relieve this to ensure the text remains legible.

The sweeping curve of the canopy and rails pull the viewer’s eye to Dan and create impact and direction to the photo. I tried a couple of other angles and locations around the station as well as upright options, but this is the only one which tells the viewer we’re looking at someone connected to rail travel, all the other options being more abstract.

Dan Panes, director of communications for First Great Western, at Bristol Temple Meads Station, Bristol, UK

The double-page spread

An alternative background

I enjoy the challenge of making a picture work in circumstances which are less than ideal, and taking into account the considerations for page layout, the weather, location and the fact that you can’t spend all day on a set of pictures of a busy person, the resulting images worked well within the article.

Communicate’s editor was pleased with what I submitted, and to be honest it doesn’t matter how happy I am with a set of photos, it’s the client’s opinion which matters.

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