2020 is so last year!

Happy New Year! I think…

Perhaps just as Windscale became such a toxic brand that it was renamed Sellafield, or that the News of the World became The Sunday Sun, so too 2020 has just been re-branded 2021. It’s not a new year at all, just a re-packaging of a disastrous previous year. Or is it?

I refuse to be as downbeat and dour as I’m often minded to be. Yes, this new lockdown has scuppered three paid gigs which were in the diary, but they’re postponed, not cancelled. One was a video gig, the other two are headshot sessions for an existing client.

It’s also frustrating that I’ve once again had to put the Salisbury Plain project on hold. But like the bookings, it’s just delayed, not abandoned.

There are some positives too. Ive just taken in a little product photography, which is an area I don’t normally tackle. And I’m about to ship my very first signed, large format fine art print to a client who has hinted they’d like to invest in several of my prints.

I’ve set up a photography package for startups as they’re going to be big for the next few years. You can check that out here.

So this year is going to start with many challenges and it’s not going to get any easier for a while, but I’m very glad that I started taking my fine art work seriously well before 2020 and that I used the March 2020 lockdown as the starting point for my video practice. All this combined with adding new ideas to my corporate photography package means when things do pick up, I’m already equipped with multiple strands to my business, each of which will grow with time.

So I wish you all the best in your ventures for the coming year, whatever they are. If I can be of any help at all, drop me a line and I’ll be happy to discuss your plans.

In the meantime, stay safe!

2020 and BEYOND!

Often at the close of a year I’ll put together an annual review, but 2019 was different in that it was the close of a decade.

So why didn’t I do a review of the decade? Simply put, I ran out of time. After three months of Bunker conversion, the end-rush to get it ready to coincide with the looming termination date of my tenancy at The Old Church School (eight years there!) PLUS client work PLUS admin PLUS Christmas, I had to make some harsh decisions about what I could and could not fit in.

In fact I was so busy, it barely sank in until quite late in December that we were in fact staring down the barrel of the 2020s. By the time I’d twigged, it was too late to put anything meaningful together. Sorry about that.

However, I’m now fully set up in the new space and although it’s early days, so far it’s working very well and I’m proud of what I accomplished in renovating what was a tatty-looking concrete structure, turning it into a genuinely usable, some may say attractive, workspace. I’m particularly chuffed that the only part of the project I didn’t tackle was the electrical installation. I may be insane, but I’m not mad! My general DIY skills have definitely improved with this project though, just don’t ask me to convert your shed/bunker/garage for you.

Returning to the subject of the turn of the decade, perhaps it’s a shame I didn’t get to look back and reflect, but I actually feel more in the mood for looking forward. After all, my photography of ten years ago is nothing like the work I’m doing now, and even further removed from where I want to take it in the coming years.

Through this year and the next few years, I’ll be working hard to build the fine art projects and prints side of my business (takeagander.co.uk) while continuing to invest in my corporate work, which still represents the bulk of my business.

The launch (see previous post) of the open air exhibition of panels from What Happened Here was a great end to the year and an indicator of the kind of outcome I’m looking for with my personal work – getting it out there and noticed and looking for new opportunities to shoot fresh work and see where it takes me.

With the corporate work I will of course keep developing my style, skills and services, but this relies in part on the personal projects which help me develop new practices outside of client time; I don’t believe in using my clients as guinea pigs for experiments.

What I’m aiming for is more of the same as in recent years, only bigger and better; my corporate work feeding my ability to shoot personal projects, with income from fine art prints and other uses of that work building up into it’s own sizeable income. I have plans, some vaguer than others, but plans nonetheless.

So if you’ll excuse me, I’m going to sign off now and start putting those plans into practice. In the meantime, do watch this space for news on forthcoming deals on fine art prints – I hope to announce something big soon.