Case Study: Dental Laboratory

Judging by the number of photo shoots I’ve undertaken for dental practices over the last few years it’s become obvious that like most businesses, dentists have also come to realise that fresh, illustrative images really help to bring a website together.

When JSL dental laboratory first made contact with me to arrange photography for their new website, I could be forgiven for thinking they were another dentist, but JSL are a dental laboratory, not a dental practice. That is to say, they make the crowns, bridges, ceramic teeth, implants and so on which dentists use to make our smiles beautiful again.

JSL’s laboratory in The Circus in Bath is a tight space to work because it’s a fully-equipped lab, which meant my my main challenge was getting good angles on people and equipment as well as finding the space to place an off-camera flash when needed, but having gone over the required shots with marketing coordinator Joanna Lye we worked out the order the photos could happen in (bearing in mind it’s also an extremely busy dental lab with dental technicians Julian and Britta completing the team).

With this, as with all such commissions, my job wasn’t just to photograph a variety of people and things, but also to consider different dimensions to give the web designer the widest choice for their page grids. With a combination of portraits, team shots, technicians-at-work and details, there was a good selection of images by the end of the half-day session and you can see the finished JSL site here and a selection of screen grabs below.

Case Study: Dental Practice Photography

I really enjoyed working with the staff at Aquae Sulis Dental Practice in Bath to shoot pictures for their new website. It was important to capture the professionalism of the practice, but we also managed to have fun in the process. You might think having fun is peripheral to the task of getting quality images for your business, but where it’s important to show something of the personality of a team, this can best be done through humour and making the shoot enjoyable.

What we ended up with was a set of images which I believe have authenticity, professionalism and friendliness written through them. But don’t take my word for it, visit the Aquae Sulis Dental Practice website and judge for yourself if the photography gives a feel for the level of professional and friendly service you’d receive if you went there.

Dental practice nurse (outtake)

Practice Nurse Diana Lutner dances through reception - an out-take, but made us all smile

Dental practitioner Dr Ian Bellamy of Aquae Sulis, Bath

This portrait not used on the final website, but useful for other things