by Tim Gander

When you’ve nothing else to do

Occasionally I’m asked to work for a fee the client sets, a fee far below what it costs me to do the work and certainly far less than the benefit the client would get from the images I would make for them.

The client will try to justify this by arguing that the work is flexible and I can do it “when you’ve nothing else on” as if when I’m not shooting pictures I must be sitting around, twiddling my thumbs waiting for the phone to ring or desperately wishing I was working for less than it costs me to do the job.

Tim Gander sits before a strobe softbox looking into the lit panel

Spare time to take selfies? No, testing a new lightbox before a big assignment.

In practice, the work isn’t always that flexible either. It might be weather dependent, or rely on the availability of other people, or it might even be on a set date. This kind of “opportunity” also ignores the after-shoot processing and administration which is attendant to doing any assignment at all, regardless of the fee involved.

In any event, if a client requires photography, booking a date when I haven’t anything else on is kind of how my business works. There isn’t a single assignment I do that gets booked into a slot when I’m already working, being that I am not omnipresent or master of quantum physics and thereby able to occupy two dimensions at once.

If I happen to have assignments which will clash I let the client know and offer to take on the administration of the job but pass the work to one of a network of trusted colleagues. That way the client gets to deal with me, the job gets covered by a trusted photographer and everyone is happy.

Conversely to being double-booked, what happens on days when I’m not shooting? Surely that’s a day off isn’t it? No. Anyone who runs a proper, grown-up business will know the astounding amount of administration which is attendant with keeping things running smoothly, or in my case just keeping them running.

I’ve spent much of August doing my end-of-year accounts. When I’m not keeping on top of the books, I’m backing up work, archiving it to my searchable database, updating my website, improving my SEO, making contact with clients to keep in touch, setting up meetings, shooting test images to try out new techniques, writing blog articles… I’m just scratching the surface here, and all this happens around assignments which are booked by clients willing to pay my fees.

Every day of every week I’m putting in the hours. Sometimes I’ll scale back the time I work in order to remain sane; I might even take a day off, but this year I haven’t managed a proper holiday. I haven’t been away anywhere, because so far it’s been my busiest year since I left the Portsmouth News to go freelance 15 years ago. And after the struggles I experienced at the start of the credit crunch (one day I’m going to invent a biscuit with that name) I’m determined to make the most of the resurrection I’ve experienced over the last two years.

That has been and will continue to be a lot of hard work; work I’ll be doing when I’ve nothing else to do.

in Industry Comment 1 comments
 by Tim Gander

Work-Life Balance of a Photographer

View from King Alfreds Tower, Somerset

Getting into the Somerset countryside gives me work-life balance

It strikes me that the phrase “work-life balance” was a lot more fashionable just a few years ago. Maybe it’s just my perception that it’s not used so much now, but I also wonder if it was more popular pre-recession, when it was thought the economic wonder would never end and people could carve themselves a bit more leisure time, be more flexible about the work hours they kept and spend more time with family, simultaneously expecting income to remain on an upward curve.

Then The Crash came and everything changed. You work longer to earn less. You work longer to keep your job and seem more indispensable than your colleagues and hope to avoid the chop when jobs are cut. Competition for jobs becomes fiercer and this is much the same for the self-employed.

Being a freelance photographer tends to mean my hours are set by my clients. Of course to a certain extent my hours are dictated by the effort I put into promoting myself which has an impact on how many clients I have. After that, it comes down to when my clients need me.

It’s sometimes quite difficult to explain to people, especially those in salaried positions, the reality of being a freelance, that although I’m self-employed I have very little direct control of my diary.

If I have no bookings I can do what I like; promote myself, go networking, meet new or existing contacts for coffee or go for a long bike ride. But this isn’t an ideal scenario. Networking and bike rides can be done flexibly, but aren’t paid activities. Naturally I hope having coffee with a contact will lead to paid activity, but networking is a long slog and not guaranteed to result in work. Cycling almost never ends in paid activity.

Anyone who works as a freelance, and I think especially photographers and writers, will understand that as far as work-life balance goes, you work when work is offered. And when work isn’t on offer, you work on finding it. Both involve work, neither activity involves the “life” part of work-life balance.

This is no sob-story though. I thoroughly enjoy my work, even if it can seem precarious at times. I chose early on in my career not to sell myself cheap, so my diary rarely bulges with commissions from clients wanting bargain prices over quality. I work with clients who appreciate what I do and are willing to pay fair rates for my work. This means I can earn a living without grinding myself into the dust. It may not give me a luxurious lifestyle, or money for many fripperies and “things” but it does give me occasional leisure time at times when in a salaried position I’d be stuck in an office.

I think I’d call that work-life balance. It has to be. It’s all I have.

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 by Tim Gander

Boo hiss!

It’s that time of year when I have to do my accounts. If I’m brutally honest, it was that time of year about three months ago, but preparing my accounts is a job so devoid of laughs that I tend to find myself pushing it further and further down my to do list… well if I wrote a to do list, I promise you it would be there, near the bottom.

Espresso coffee on New York Times

How many coffees can I take before I can no longer focus on my receipts?

It’s not that my accounts are especially complicated. Just getting my receipts into order, entering them in a spreadsheet and handing everything over to my accountant. Even he doesn’t think I need to trouble a bookkeeper. Once I get into it, the whole process is pretty quick, it’s just the thought of doing it fills me with dread and I push it on down my (imaginary) to do list.

If you’ve ever seen Black Books, you’ll understand the kind of sentiment I’m expressing here. I’d rather sort my sock drawer than do my accounts.

There was a time when there was at least some entertainment value in the task. When I worked for News of the World it used to tickle my accountant’s imagination when I claimed for things like underwear from Victoria’s Secret (sometimes a necessary purchase when photographing a young lady for a kiss-and-tell story – oh yes, I covered all the important world events). But I haven’t had the opportunity to buy anything vaguely dodgy or fun for a long time, which takes away what little fun there was in this task.

Even writing this blog article is a distraction technique because I was doing my accounts this morning, I just needed a break. And so, after successfully completing one month’s receipts analysis, I treated myself with a coffee break. After another month I felt it was time for lunch. Another month completed after lunch and coffee beckoned again. Then I realised I needed to write a blog for today and nothing was jumping into my head, and yet writing a blog seemed like an excellent way of not doing my accounts.

Only problem is I’m running out of things to say about not doing my accounts and you probably stopped reading about three paragraphs ago. Dammit… back to the accounts… lalalalalalalala…

in My News 2 comments
 by Tim Gander

I’ll take my own photos, thanks.

Apart from those posts where I apologise for not posting that week, this may be one of the shortest posts I have ever written.

I will simply say that every photo you see on my website was taken by me, while it would appear other photographic outfits buy in royalty free stock imagery to illustrate the kind of work they’d like to do, but can’t back up with their own examples.

That is all. Have a lovely week.

Tim

in Industry Comment 2 comments
 by Tim Gander

Pixelheads: Nicola Jones

Pixelheads is a new and occasional feature for this blog. When the mood takes me and circumstances allow, I will interview a random person about their photography. The interviews will not be with professional photographers – those can be read in abundance elsewhere. I’m interested to find out what makes a non-professional photographer tick.

Here is the first Pixelheads interview:

Nicola Jones, aged 34, of Bradford on Avon in Wiltshire, is a keen photographer, budding graphic designer, and founder of the Bradford on Avon Photography Group.

I asked her about her life, photography, influences and tastes.

Graphic Designer Nicola Jones of Bath

Nicola Jones likes to shoot grime and decay.

What do you do for a living? 

I’m an office manager and designer and to progress my designing career I’m interning at a Bath design agency.

When did you get into photography? 

When I moved to Bradford on Avon in 2009, the place inspired me to start taking pictures.

What cameras do you use? 

I have a Nikon D3000 with 18-55mm and 55-200mm kit lenses, and a 50mm f1.8, which is my favourite lens, a Canon Powershot S90 and a Polaroid 500.

The S90 is my main carry-around camera, with the D3000 being for more complicated stuff. I love using the Polaroid camera, but the new film doesn’t work well through my camera because it’s a bit volatile in daylight, so I need to find packs of old stock.

What kind of pictures do you like to take? 

I’m a bit of a mixed bag really. I went through a big macro phase when I had a macro-enabled bridge camera – shooting things like Lego minifigs (Minifigures), but I’ve got into shooting derelict buildings because I like grime and decay. Street photography too, though not so much of that now.

Lego minifigure with Free Hugs sign.

Nicola's minifig phase...

Tell me more about the minifigs shots. 

I started with standard figures, then they brought out series of figures (Star Wars, Batman) and I’d buy a handful of those. I’d set up film themes like Psycho, Forrest Gump sitting on a bench, that sort of thing.

Titanic? 

No, the arms don’t go out the right way for that, but I did The Shining. But I stopped doing those pics and sold most of the minifigs. I go through phases really.

Why not the street photography so much now? 

I enjoyed it, I used to snap away and not care, but had some run-ins with people complaining and I sort of lost confidence. It doesn’t float my boat as much now.

And the derelict building photography; what draws you to that? 

I’ve been to a few places; hotels old factories, that sort of thing. Obviously you have to be very careful, but it’s so interesting to capture the essence of a place. Getting a sense of what was there before, the life that was there and what used to happen. One hotel I visited still has a website as if it still takes bookings, which is quite funny.

Interior view of derelict building

Vanished lives haunt Nicola's derelict building photos.

Which photographers do you admire? 

Martin Parr; I understand his approach. I just think his photos are amazing. The New Brighton series especially.

Don McCullin also, his conflict work. The landscapes don’t do it for me, but I understand why he had to do them – to get his brain back together again. Then if we’re talking portraits, it’s got to be Jane Bown.

What’s next photography-wise for you? 

At the moment I’m devoting more time to my design work, but looking forward to seeing Martin Parr’s exhibition at the Bristol M shed when I go with the Bradford on Avon Photography Group soon.

in Case Studies 1 comments
 by Tim Gander

Case Study: Conference Photography

Conference venues have had a rough time in recent years. Events can be expensive to run, and sometimes they’re expensive to attend, so where businesses have dared spend the money at all, they’ve often seen photography as a luxury bolt-on.

In my role as conference photographer I noticed a decline in appetite for this particular service in 2008/2009, but looking back over 2010 I’d say demand has increased again.

Getting quality photography at a conference has often been pretty low on organisers’ lists of priorities – that is until the conference is over and someone wants to “PR” the event. At which point they discover that all they have are some iPhone snaps which aren’t much use for anything at all except maybe viewing on an iPhone.

scientist delivering conference presentation

Balancing lighting on the speaker and their presentation takes some effort.

I can tell a client hasn’t given too much thought to photography prior to the event when I get the call the week before it’s due to happen to ask if I’m available and what the cost would be. They booked the venue about a year in advance. They booked the speakers, sound, lighting, video, staging, caterers, cleaners door staff etc etc. And (relatively speaking) at 5 minutes to midnight, somebody thought: “Oh! I think we might want some pictures from this event!”

Now I applaud these people for thinking so far in advance because as I said, some don’t think of it until the event is over, by which time it’s a bit too late to go back in time to shoot what should have been shot in the first place.

So if your organisation is considering a conference, which after all can reap great benefits in public relations, client relations and exchange of ideas with partners and clients, I would urge you to consider the benefits of getting coverage, and of getting that coverage done professionally.

Conferences can be very useful in that unlike most other events or times of the working year, they tend to be the one time when a significant number of staff and executives are in one place at the same time. So think about getting fresh headshots done – a small setup in a side-room or quiet corner is ideal for this.

Regen SW conference debate in Bath

More obscure shots can be useful later on.

A conference with industry-wide or even public interest, has scope for extensive PR. Pictures of key speakers talking passionately at the lectern, or as a panel of experts can add spontaneity to what might otherwise be a dull PR shot. For other PR uses it’s handy to get a relaxed portrait of key speakers at the venue, perhaps with relevant props visible in the shot.

Employing a professional (like wot I is) means not only will you get the vital shots you need, but you’ll get quick turnaround and you’ll also get the shots you never even realised you needed. Those little details that others would walk past, but which come in handy for future uses such as brochures, annual reports etc.

Of course you might find you have a keen photographer amongst your staff, but do they know how to handle the difficult lighting at these events? Balancing light on the speaker with the slide behind them isn’t always easy. They’ll also tend to miss the details I mentioned, and they often can’t turn the work around quickly. Finally, using a member of staff is all very well, but shouldn’t they be paying attention to the conference rather than the settings on their camera?

I cover conferences of all sizes, taking pictures which clients can then use for internal and external communications, press releases, websites, brochures, future presentations; the list is limited only by one’s imagination. In terms of cost, the photography has to be one of the better value ingredients of a good conference. The food can only be eaten once, while the photography can be used again and again, long after the taste of plastic ham sandwiches and greasy tea has passed.

in Case Studies 4 comments
 by Tim Gander

From sperm to commercial photographer. An incredible journey!

Many a photographer will tell you they knew their calling right from the age they could hold a camera. Some will boast that they were checking out the possibilities of light and shade even from inside their mother’s womb. Well I can beat that; I was getting ready for the press photographer’s scrum even as I approached my mother’s egg.

Ok, I exaggerate a little there. The truth is, and to cut a soul-crushingly long story short, I’d known since leaving school that I wanted to take pictures for a living, but had no idea how to proceed until someone introduced me to the picture editor at The Bath Chronicle.

school boy feeling sad at school party.

I may have been happiest at “The Chron”. Not all my subjects felt the same way.

From work experience at The Chron to trusted freelance happened pretty quickly, and hitting the FFW button again brings us to where I wanted to be – working for national titles, specifically and almost exclusively for the News of the World, where I spent the best part of two years shooting celebrity nonsense.

However, a fairly terminal disagreement with “The Screws” meant a very sudden exit from the stable of photographers there. Something to do with them owing me about £3,000 in unpaid expenses and them not wanting to pay, as I recall. Nothing important…

So there I was, having dedicated a couple of years of my career almost exclusively to them, to the exclusion of my previously regular clients, and not a lot on the diary. So I picked up my book and tear sheets and started to call in at the other news and magazine picture desks. Strangely enough though, a fistful of cuttings from The Screws doesn’t exactly open doors at The Sunday Times or The Guardian. And after the constant stress and under-payment of one national, my heart wasn’t really in it any more. I could see the industry was going down the pan, and decided to turn the break into an opportunity.

Which brings us neatly to where I am today. I’ve taken my press training and experience, adapted to commercial photography, and combined the two disciplines to give my clients something a bit unique. This isn’t a sales pitch though, so moving swiftly on…

Of course I’ve also had to work on my business skills and adjust to the fact that I won’t get a bollocking for doing everything right. I’ve had to break the instinct to shoot all my pictures from behind a bush in the car park (I’ve found that tends to unnerve some people). But I do enjoy being given some creative freedom, being asked for picture ideas and not having to pee into a bottle in the back of a surveillance van.

I do miss press work sometimes though. When I see a big story break, I might wish I was there to cover it, but apart from the occasional magazine commission, I don’t work directly for newspapers any more. Taking into account all the costs of being equipped to do the job and running a professional service, the fees offered by the press mean they’ll be drawing on an ever dwindling number of professionals who can still afford the cost of working for them. I’ve grown up and moved on to where I can be of most use, and still make a living.

This article is soon to be a film starring Jim Broadbent and Matt Damon. If Matt can fit into the sperm suit.

in Archive / My News 15 comments
 by Tim Gander

What does the photography client want?

This maybe a dangerous question to ask, but then they don’t call me Mad Crazy Tim for nothing. Ok, so they don’t call me Mad Crazy Tim, but it’s a dull Wednesday morning and I’m struggling for jokes here…

I ask the question because while some of my articles are aimed at those with a passing interest in photography, some at designers and others at the voices in my head telling me to burn stuff, I’m also aware that existing and potential clients sometimes swing by and read these articles, so this time I’m asking them/you the question – cue close camera shot of my screen as I type, á la Carrie Bradshaw:

What does the photo-buying client want?

Hmm, that’s not as sexy as the stuff Carrie asks.

female with brain activity recording cap on.

If only I could read clients’ minds.

You see it’s all very well me putting up a website, getting it found, showing my work etc, but as with any business there are two sides. There is the quality, service and pricing structure I put out there, and then there is what the client actually wants from a photographer. And unless I ask the question every now and then, how can I possibly match what I offer to what you, the clients need and want?

I know many clients want a fast turnaround. They’re keen to get the ball rolling with their project, and waiting to see the results of a shoot can be frustrating. Especially now we all expect things to happen instantaneously through the web. I know when I order something from Amazon, I’m expecting the courier to be knocking on my door within seconds of me hitting the Confirm Order button. To this end, I aim to have the client gallery up within 24 hours. With afternoon and evening assignments the link is often with the client by the following morning. Even Amazon would struggle to compete with that speed of delivery.

And all this speed of service is fine and dandy, but I want to know what clients, either design or direct clients, want even before the shoot begins. How much involvement do you want from your photographer?

I know I’m always keen to speak to designers and their clients at the earliest possible stage. It means I can have input and also see how everyone else’s minds are working before I start taking pictures. I need to know what pictures the designers and clients have in their heads, because the last-minute brief may not convey this. But sometimes (ok, often) I can see I’ve been called long after the creative discussions have happened. Maybe that is what clients want, or maybe they don’t know it would be better to involve me sooner.

What else might clients and their designers expect? Ok, free photos would be nice but let’s stay in the real world here. What I mean is, is there some service, some input or anything else either before, during or after a shoot that clients wish could be done to help them?

This article is essentially a plea for help and information, because designers and businesses will often raise with me issues they’ve had with other photographers, but I know that unless I directly ask for feedback (which I often do) I might never hear good ideas on improving my service. I also ask because non clients have good ideas too.

Of course if I get no feedback at all, I’ll just have to assume I’m perfect, which is what I thought all along…

in My News 7 comments
 by Tim Gander

I’m sorry, your credit’s no good.

“If bylines were money, I’d have paid off the mortgage by now” so the saying I just made up goes.

Last week somebody emailed me saying they’d seen a photo on my blog which they liked, and could they reproduce it in their magazine. Of course they couldn’t pay me, but I’d get a byline next to the photo.

While trying to hammer out this article I received an email from someone else, working for a large representative trade body, asking if they could use one of my photos in a report. Again, payment would be in the form of “Photo by Tim Gander.”

I’m going to hazard a guess that there are people out there who live in a world where they work hard, but for no money whatsoever. They don’t need to because in the night while they’re asleep, the food fairies come and stock the fridge; the pixies and the mice come and sew beautiful clothes and shoes for them, working until their teeny tiny fingers bleed, so that when the magazine editor and the corporate communications director come down to a breakfast of fairy-baked muffins and Fairtrade coffee, everything they need is there for them. And they can leave the house they built out of hugs and smiles, drive to the office in the car that runs on love and angel wings, to put in another day’s unpaid graft.

This must be the case, because they assume I can work for free too. Unfortunately (despite my excellently fairytale surname) I don’t own a goose that lays golden eggs. My house isn’t visited in the night by waistcoated mice with sewing needles and bolts of beautiful yarn.

marilyn monroe look-a-like

A favourite request is for this Monroe lookalike shot.

Here’s the problem I have; I tried offering a brown envelope stuffed with bylined cuttings to my bank manager to pay off some of the mortgage, but apparently these are no longer considered legal tender in this country. They must have been once because the byline seems such a popular form of payment. Don’t get me wrong, bylines are nice but few people look at them, and they very rarely bring in new work. They do more for the photographer’s ego than his/ her bank balance.

A byline shouldn’t be seen as an alternative to payment. And the way web theft is going, I would go as far as to say that crediting the photographer in online use should become mandatory in all but the most tightly defined exceptions.

Personally, I love to help people whenever I can, but I can’t afford to give my work away for free. I don’t know anyone who can, and certainly not at the frequency with which these requests come to me. I’d also risk the wrath of fee-paying clients who have bought licences to my images.

I suppose I should be grateful that some people are still honest enough to ask, rather than just going ahead and stealing the photo and using it anyway. If you want a textbook example of wholesale copyright theft and its consequences, read up on the case of EPUK v LPA as it highlights the schism between what some people believe is perfectly acceptable netiquette, and what right-thinking people would view as theft. That story is still rumbling on, so I’ll leave it there as a festering reminder of what happens when people nick stuff off the web.

In the meantime, I’ll be happy that people ask me if they can use my work, so long as they’re not offended when I say yes, but not for free. Last time I checked, Tesco don’t accept my bylines either.

in Advice / My News 9 comments
 by Tim Gander

Crikey! Let’s save some money!

Many businesses are understandably looking to cut costs in these tricky times. Since the start of the credit crikey* one area where businesses have sought to cut those costs is in the photography they commission. They have looked to achieve this either through using more stock imagery (though that often ends up costing more than commissioned work) or by shooting the photos in-house, using whichever member of staff might be available and have a suitably “professional”-looking camera.

Of course I’ve watched as some of my own clients have gone through these motions, though I’m glad to say that for the most part they come back to me once they realise it’s not so easy to get the photos that help their business do better.

For many marketing managers though, the quest continues. The camera manufacturers keep putting out the hype about how their camera will help you shoot like a pro (didn’t the last camera they made promise that? and the one before it, and the one before that, and the one…) and off they go to the camera shop, or Amazon, with the company credit card in hand ready to splurge on the latest piece of Japanese jewelry, to the tune of a sum not dissimilar to a day’s fee for a properly-equipped professional who will have some things the Nikanon Powercool 1,000Ti won’t have; training, experience, an eye for what works and what doesn’t and a view of the design brief for the brochure or website into which the pictures need to sit.

barbary lion

Get closer with your iPhone. Go on, I want to see what happens…

So when I saw this headline “The iPhone Fashion Shoot” I thought “here we go again.” Or something along those lines. Because many will see such titles and think, well if the iPhone is good enough to shoot fashion photos then it’s good enough for the company headhots! To those people, I suggest reading the article first. It’s certainly interesting to see what is possible with a humble iPhone, several thousand pounds’ worth of lighting in a studio, with hair and makeup artists primping models to perfection, and after the shoot having all the shortcomings of the original shots taken out by a lab of Photoshop professionals.

The point is, it wouldn’t matter if the iPhone had the most incredible built-in camera in the world. The camera doesn’t take the picture, the photographer does, and the camera can’t even conceive a photo before it’s taken – again, that’s what the photographer does.

To the credit of the author of the iPhone piece, they admit the phone itself is just a tiny part of the process. In effect, they were just looking to see what was possible, regardless of the other requirements of the shoot, and to that extent it was an interesting experiment.

But if you have a company and an iPhone, or even a camera bag full of all sorts of expensive toys, I would suggest you think about the one piece missing from your Billingham bag of shiny things. The professional.

*A phrase I first saw used by the World’s greatest living wedding photographer.

in Advice 5 comments