Time to get real

Sorry to bang on about this, but I’m still hearing designers say “our client wants to use stock images for their site because it’s cheap,” and what the client wants, the client gets. And that’s usually where the designer/client conversation regarding photography ends.

The designers tell me they’re frustrated, that they put all this effort into designing a brilliant site only to have to drag the project down by slapping cheesy grins and ever-so-serious-but-utterly-anonymous business faces all over it just to fill the gaps between the boring text. Or how about some pictures of flowers? Or a tree? Or a business man looking at a tree? That’s soooo inspirational.

Hey! Business people! Here’s the news! STOCK SUX! It makes your site look generic. It makes your service/product look exactly as enticing (ie not at all) as all your competitors. Stock has become completely blasé and unconvincing. It may be cheap, but it WILL cost you in sales. So while you’re busy chasing the bottom line, someone else is creaming off what would have been your top line. The less you pay for your photography, the fewer sales your business will make. End of.

I hate all that management-speak about top and bottom lines, but if yours is the kind of business that uses stock imagery for your branding, then you’re the kind of business person that goes to a lot of management and motivational seminars in dull hotel conference suites in Swindon to hear a “guru” tell you lots of buzz words you’ll never quite understand, but which make you think you’re at the “bleeding edge” of your envelope, box, bag of mushrooms or whatever. Yes, go thread the needle of success and let’s make this kite fly, but you’re not convincing anyone, least of all the clients you’re working so hard to win.

So to designers, I suggest turning the conversation around and asking the client if their website is meant to please them or please their clients. If they just want a pretty site to show their mums to make them proud, fine, but if they want to seriously gain market share in an increasingly competitive world, they’re going to have to feature what’s great about THEIR business, not use the same old images that everyone else is using for a million other sites.

If you hide your business behind a wall of fake images of models doing fake stuff, you send out the message that you don’t trust your real business to live up to the expectations of your clients. It also suggests you don’t trust your clients, so your clients won’t trust you. And if that happens, you lose sales.

Or as a business guru might say (if they had a clue about these things), “get real photography to get real business.”

help desk employee

Feature yourself and your colleagues in “getty-esque” style pictures, but with far more honesty and integrity than a “stock” image.

Ziss Zeiss ist no gut!

They do say you should never meet your idols as you risk bitter disappointment, and so it was for me this morning.

Before I proceed I should state that I don’t do equipment reviews, and in the purest sense of reviews, this isn’t one. What it is is a rushed, cursory look at a lens I’ve fancied for a while.

There are no colour or distortion charts for you to geek over, no tests at all f-stops and all focusing distances, just a couple of random snaps as I only had about 10 minutes with the lens in rather dull light this morning.

So maybe this is unfair, but some issues cropped up that I wouldn’t normally expect, and now I’m gutted that my “idol” lens, the Zeiss Distagon T* 35mm f2, isn’t the T-star I’d expected.

I’ve posted up some fairly high-res images for you to look at to illustrate my points, but suffice to say I think in this case the price reflects the name, not the quality.

Don’t get me wrong, it’s a lovely lens to handle once you get used to the quite heavily-damped focus ring (no autofocus of course), and it looks the dog’s vegetables with it’s sexy black alloy barrel and all, but at around £880-£920 I’d expect far better optical performance.

I was using this one on a 5D MKII, and maybe the lens performs much better on a cropped sensor camera, but then at f2 you could get a cheaper 35mm lens from Canon and just do away with the pose value and probably get better image quality, which is what really matters.

Maybe I’ve misunderstood the Zeiss concept, and as I’ve already hinted this is a deeply flawed “review”, but having tried this lens even briefly, I think I’ll just be saving a bit longer to get the Canon 35mm f1.4 lens instead. Not that I’ve tried it yet. At just over £1,000, I bet it’s dreadful.

Zeiss 35mm lens test image

A photo of nothing in particular, but I was looking at close focus and wide-ish aperture (f4.5). Read on…

Let’s play look-a-likey!

For some time now photographers have been waiting in hope for the application that would help them track use of their images. Something that, without prohibitive amounts of effort and financial investment would allow them to find illicit uses so they could chase infringers for payment and to have the work removed from websites where it’s not licensed to be used.

Of course photographers are keen to ensure they get paid for infringements, and this is the side of the copyright argument that is so often flagged up by those who would like to be allowed to infringe more freely (sometimes known as freetards). Having photographers portrayed as money-grabbing monopolists is a handy way of demonizing those who merely want to protect the work they create.

What gets mentioned less is the harm it does to a photographer when work they have shot and charged to a commissioning client gets hijacked by someone who is just not in the mood for paying for the stuff they use. If an image is licensed to a paying client, and they see someone else using it for free, it can harm the photographer/client relationship and also cause problems with exclusivity, model releases and further legal issues where a stolen image is being used in a libelous context.

All these are issues faced by the photographer today, and it can take a lot of valuable time just to ensure images are not being appropriated by inappropriate people and used in inappropriate ways (that’s easy for me to say).

So while the tineye service has been around a while, and it can be very good at “reverse image searches” it’s also clear it can’t possibly keep up with indexing every image that gets uploaded to a website every minute of the day. Better perhaps if a service like Google, which seems to have web crawling and indexing off to a fine art, could come up with something more powerful.

Cue Google image search, where you chuck an image from your hard drive into the search box on Google which then returns matches of that image, plus any similar images it finds.

However, if photographers thought Google had the answer, they may be disappointed to discover that Google’s image search function was starting out with a different question.

I’ve been playing with Google’s image search function, and to me it’s more suited to finding images which represent the feel or look of an image you already have, but which might not quite match what you’re after, rather than a tool for photographers to use to find infringing copies of their images.

Having run a few of my images through the system, I found some bizarre and vaguely humourous results, which I’ve set out below. Try it with some of your own images, and see what happens. I’m sure there’s a great game waiting to be invented.

Tim Gander, Photographer, Frome

Starting with Yours Truly: None of these women looks like me, but one appears to be holding a camera.

 

 

Tony Benn

Seriously?!: Tony Benn is, among other things, matched with Einstein, a tapir and an X-ray of a pelvis. Squint and some of them do look similar.

Busman’s Holiday

I’m going to start by apologising that this week’s posting is late, and that it’s a bit lightweight, but I only got back from a trip away (see below) late last night and have been playing catch-up with work all day.

There’s a certain inevitability that a photographer on holiday still takes pictures, but for me it’s a struggle to take landscapes and holiday snaps that really please me, so when I went up country to visit my brother in County Durham last week, what was the photo I got the biggest kick out of? A bowl of fruit of course. Obvious, innit?

The only camera I took for myself was a Canon G11, and a Yashica T3 Super film camera for my son. We don’t have the photos from that yet, but I wouldn’t mind betting they’ll be pretty good. That camera always had a brilliant lens on it, and my son can spot a decent photo sometimes.

In addition to the G11 I took an ancient Vivitar 283 flash with the thyristor connecting cable, which allowed me to use off-camera flash with the G11. I know I’m getting more technical than usual here, but some of you will be intrigued I’m sure. And it’s with this simple set-up I shot the bowl of fruit one rainy afternoon when there was nothing better to do.

You might think that being a photographer I’d have taken some big flashy camera with me, but we were flying and I didn’t want to lug it about. The G11 is a good camera for what it is (a compact), but I’m convinced it’ll do some kinds of pictures brilliantly, while others are a lot more work. For example, landscapes. It might well be me, but I can’t seem to get a decent landscape out of it. I’ll freely admit I’m not much cop at doing the kind of landscape shot that makes you gasp, but there’s something about the detail in nature which seems to baffle the G11. It’s the grass and the leaves on the trees that just seem to turn into a big greenish blotch.

As for pictures of my son as he runs about, the G11 suffers from the shutter lag that still hobbles a lot of compact cameras.

So here it is, a still-life that reminds me of the holiday without being a typical holiday snap. I hope you enjoy it.

bowl of fruit

Still life of a Durham fruit bowl.

 

Don’t be the bird that swallows the plate.

I’m a huge fan of Black Adder, and there are many hilariously memorable scenes, but the one which springs to mind as I write this week’s article is in Black Adder II when Percy enters Black Adder’s chamber wearing an outrageously large neck rough. On seeing it Black Adder remarks that Percy “looks like a bird who’s swallowed a plate!”

Why is this relevant to anything I have to say about photography? Well it’s simple really, dear reader; When a business plans its photography in small, manageable chunks throughout the year it can cope with getting what it needs without too much drama, but leave it for a year, two years, five years, and the project becomes rather like a bird swallowing a plate. Trying to ingest the ingestible, and risking some kind of injury in the process.

I’ve said before that photography should be treated as part of the over-all marketing plan, not as part of the web budget, because photos can be used in print as well as web. Try printing a website as a brochure, and you’ll start to understand what I mean – they’re separate budgets within the over all marketing budget.

By keeping your photography fresh and up-to-date you might very well spend a little more over time, but at least you won’t have a colossal expenditure to make in one go if you’re trying to start from scratch, having neglected the photography for some years. And since business people like to say “cash is king,” doesn’t it make sense to make smaller investments that add up to a solid image library than to trying to buy your entire photo library in one huge gulp?

So keep headshots up to date regularly, don’t wait until there’s a week’s worth to be shot unless you’re prepared for the cost. Keep on top of product, site, process and PR images. Consider planning a shoot every three months (or whatever suits best, so long as it’s regular). Or at the very least, review what you have and what you need on a quarterly basis.

espresso cup and small change

You’re buying the coffee, not the cafe. Buy in stages and don’t insist on all copyright.

To extend the subject a little, think more carefully about the image rights you need. Consider restricting your requirements to (for example) a three-year time limit. Certainly avoid all-rights or full copyright buyouts as it’s extremely rare for a business to actually require these rights, and most sensible photographers will charge more if you demand full copyright because they’ll assume you wish to allow other businesses use of your images, when the photographer might reasonably expect to be able to re-licence the images to those third-parties (with your permission, of course).

Certainly it’s normal for editorial images to be bought on licences that are limited by print run, territory/language and duration of use. Commercial images tend to be sold on wider licences, but limits can help in the negotiation process and you can always top-up the licence later.

If you have any questions about anything I’ve said here, or have a favourite Black Adder scene, feel free to comment below.

Freeze Frames Win Votes

If I spent too much time listening to business people and their opinions on the importance (or lack) of photography to their success, I’d probably jack it all in and go into a career with higher public opinion ratings. Perhaps become an estate agent or politician. Maybe a tabloid journalist.

Luckily, I don’t worry about the businesses that don’t understand how essential good imagery is because that way lies madness.

Instead I concentrate on helping those who understand the difference, and who can see what good imagery can do for their chances of success. One such example is entrepreneurial maker of ice cream, Charlie Francis of Lick Me I’m Delicious in Bristol.

Now Charlie didn’t choose me. He wasn’t the one setting up the shoot, which came about as part of Barclays’ Take One Small Step competition which was set up to offer a £50,000 prize to entrepreneurs in different regions of the UK, but I’m glad I got to do the shoot because it turns out Charlie actually understands that image is vital to business. For him, it was critical to his competition chances because to win he had to garner more votes than the other contestants within his region.

Before I visited to do the shoot, Charlie and I spoke on the phone about what would and would not work, and he immediately struck me as someone who understood the fun element of his product and was willing to be very much the “personality” of his business.

It was Charlie’s idea to have a sort of Willie Wonka persona for the shoot, and I think it worked brilliantly, especially given that his ice cream is made before your very eyes using your favourite ingredients and using liquid nitrogen!

Bristol ice cream maker Charlie Francis

Use your personality to win over clients.

The pictures done and delivered to the PR agency, the competition got under way and Charlie started working hard to get his votes in. The press release went all over the region, and an unusually high number of publications included the photo – precisely because it was fun, colourful, and shot to a newspaper style.

Then last week, Charlie discovered he had won the £50,000 prize for the South West region!

Now I’m not going to say this was ALL down to the pictures. I know Charlie worked hard to get the word out and drum up support for his entry, and who doesn’t like ice cream? But the pictures were clearly eye-catching and formed an important part of the vote-winning exercise.

Charlie Francis, Bristol ice cream maker

A choice of upright and landscape shots helps get extra press coverage.

Of course it’s all very self-congratulatory me saying this, so instead here’s what Charlie had to say, “Tim created a set of fantastic eye catching shots which captured the magic of nitro ice cream making.  I used them on my marketing materials to pull people in and they did a tremendous job, a great piece of photographic work.”

Congratulations Charlie, and good luck with the venture. Lend us a tenner 😉

Case Study: The Case Study

While most of my work now falls into the corporate photography category, shooting pictures for websites, brochures, press releases and the like, I do still have some editorial clients.

Among them is the Institute of Directors who publish a rather swish magazine called Director. It’s a monthly title aimed, unsurprisingly, at directors and I’m always happy to hear from them because although I know I need to meet certain criteria within the brief, I also know they appreciate my own creative input which always makes a shoot more fun.

On this occasion I was sent to Penarth Amateur Boxing Club to meet Allan Meek of SCS Group in Cardiff and his boxing trainer Neil Munn, who runs the gym. I was especially excited by this commission because I knew it would give me the chance to work in a very different environment – at least something other than an office!

The article, which has now appeared in the July/August issue of the magazine, features case studies of company directors who use sport or fitness training to help them in their professional lives.

Of the three directors featured Allan got the biggest show in the magazine. I’d like to think that was something to do with the photos I took, but perhaps it would be more modest to say it was Allan’s photogenic looks and the lovely light in the gym that made the spread work.

Featured below are a few of the frames from the shoot, including some that didn’t make the pages of Director. I hope you enjoy them!

Company director Allan Meek boxing in Cardiff, Wales.

Allan Meek works at the speedball.

Company director Allan Meek and trainer Neil Munn in the ring

Allan Meek (left) training in the ring with gym owner Neil Munn.

Company director Allan Meek training in the gym with Neil Munn (background)

Allan starts to feel the burn in the gym.

Portrait of company director Allan Meek, Cardiff, Wales

An environmental portrait of Allan captures the theme as an alternative to the action shots.

Remote Possibilities

Sometimes shooting from one angle isn’t enough. Like this weekend when I was asked to take pictures of an engineering project in Petersfield, Hampshire, where I needed to split myself in two. One of me shooting from the ground, the other from the roof (see photo of camp-looking man). But short notice and budget prevented this option, so I had to improvise.

Photographer shooting from roof

Apart from my weird stance, the transmitter on my camera is firing the remote camera.

I needed to get shots of a crane lifting large steel braces to the roof of a college building, and I knew the best shots would come at different stages of the process and from both ground-level and roof-top vantage points, so I decided to cover both angles.

Setting up a ground-level camera and attaching a remote switch, I was able to be on the roof as the structure was lifted, but fire the remote camera below to get the alternative angle.

This also meant I didn’t have to run through a building site and up onto a roof to get pictures of the steel frame as it arrived at roof level.

I wasn’t sure the radio transmitter and receiver would talk to each other over such a large distance and with the signal also having to pass through the building once myself and the remote camera were out of line-of-sight.

Pocket Wizard on Canon camera

The Pocket Wizard sits on the hot shoe just to keep things tidier.

Using Pocket Wizards I was able to press the fire button on the transmitter to fire the remote camera. As the trigger transmitter was mounted on my camera’s hot shoe I was also able to fire the two cameras at once if I wanted and it didn’t matter where I stood, the remote camera fired reliably.

You can buy a special adaptor to plug a pocket wizard directly into a camera, but I made a lash-up version some years ago using a Canon remote switch which I adapted to take a lead from my Pocket Wizard receiver. It’s a bit messy, it means I have to use manual focus, but it works very well.

Alternatively you can now buy some pretty cheap remote trigger sets, and though I can’t say what their range is it’s probably enough to open up some new options for firing a remote camera for self-portraits and other more creative applications.

If I’d had more time to discuss options with the crane operator and the building contractors I would have loved to have made a picture from a camera clamped to the steel structure as it was lifted into the air, but chances are I would have had a couple of useable pictures and a difficult-to-explain insurance claim for my efforts. Maybe next time…

Case Study: Studio & PR shots

Here’s a slightly unusual scenario; A client requires one set of pictures for their website, and a couple more for press release. They only have one slot in which to get everything done, so who they gonna call?

Hilton Vending is a local business owned by Martin and Sarah Killian, set up in 1992 installing drinks and snacks machines. They recently ventured onto the internet and got their first website built, but they needed a few images to personalise it. After all, their clients know them and they’ve got a friendly approach so hiding behind stock images of anonymous people was leaving their website looking a little sterile.

At the same time, they needed images to go with a press release regarding the change that is coming to, er, change. To be precise, 5p and 10p coins will be changed to coins with a different alloy content and makeup (you can find out more here) and this will result in a cost implication for any business operating coin-based services – drink and snack machines, auto tolls like the new Severn Bridge crossing, parking machines. All these systems will need to be re-calibrated. Martin wanted to publicise this change with a press release, so needed a photo to go out with the story.

Martin and Sarah Killian of Hilton Vending, Wiltshire

This cutout was destined for the home page.

Luckily for Martin and Sarah, I was able not only to create a set of studio pictures for the website, but also illustrate the PR story with a suitable shot.

We spent a couple of hours trying different set-ups for the web photos, and in the end we got them some options which were suitable for use on various pages of the site. Originally Martin and Sarah thought they only needed a home page photo, but having got them to try various ideas we ended up with pictures they could use to spruce up the whole site.

Sarah and Martin Killian of Hilton Vending with snacks

This "bonus" shot made a fun picture for the Snacks page.

Having got the studio shots done, I took Martin outside and worked on the idea of money being poured away as a result of the forthcoming coin change. I came up with the idea of Martin pouring coins out of a coffee cup to illustrate the waste, and the kind of industry that would be affected all in one shot. Oh, and I may have snuck the company name in the background too.

Martin Killian pours money away

An eye-catching press shot, and of course there's an upright shot too.

By combining the two shoots, Hilton Vending saved time and money, and got a few extra shots they hadn’t realised they needed. We were all ready for a coffee by the end.

Q: Is every photo I take covered by copyright?

A: Possibly not.

That’s some seriously dangerous thinking by a photographer who staunchly believes that copyright is the lifeblood of this industry, but I think it might be true. So let’s lift the lid on this spectacularly large can o’ worms and see what spills out.

Copyright in the UK is under serious threat. The rather tainted conclusions of the Hargreaves report aim to persuade the UK Government to introduce orphan works legislation, which in tandem with something called extended collective licensing, will allow large corporate organisations to profit from the millions of un-attributed photos currently found on line or stored in ready-made databases (the BBC likes to collect peoples’ photos and then orphan them).

This concept is full of gaping holes ready to be filled by law suits, but I’m almost hoping the legislation comes to pass just so the Government can finally be forced to understand quite how incompetent Hargreave’s review has been with regard the protection of photographers’ copyright and moral rights. I fear nothing less than legal chaos will get them to see sense.

But back to the idea that not every photo I (or you) take is necessarily covered by copyright…

The starting point for copyright in the UK is that it is automatic in any new work. You take a picture; it’s copyright. You don’t have to register it or even declare it’s status as copyright. It just is. But take a look at this clause from the UK copyright law fact sheet:

“Copyright is an automatic right and arises whenever an individual or company creates a work. To qualify, a work should be regarded as original, and exhibit a degree of labour, skill or judgement.”

That’s interesting, because what it means is that if you can’t show that a photo you have taken exhibits a degree of labour, skill or judgement, it may be it isn’t covered by copyright.

Note the “or” in that clause though. A photo could be the product of only one of labour, skill or judgement and it would benefit from copyright protection. It would have to be lacking in all three in order not to qualify.

Spoon in empty bowl

Is any old rubbish protected?

Presumably this is so that people can’t copyright everyday objects in order to prevent their wider use. I can’t copyright a blank piece of A4 paper, then sue anyone who writes a letter on blank A4 paper by citing their work as derivative of my copyright work. Equally I can’t take a photo of a famous landmark, then try to prevent anyone else from doing the same by citing my copyright. Each person who photographs that landmark will own the copyright in their photo of it, not in the scene itself. This point is stretching a little far now, since the photo of a landmark is the “realisation” of the scene, and it’s the realisation of a scene or idea which has copyright vested within it, not the scene or idea itself.

Steel spoon in white bowl

Ah, now it's art! Better watermark this one.

So getting back on track to my point (yet again), when would a photograph not exhibit a degree of labour, skill or judgement? Well presumably when the photographer hasn’t chosen the angle, chosen the camera settings, which lens or focal length to use and hasn’t judged the scene with any degree of care. You could almost argue that someone holding an iPhone up to snap a view has done none of these things and might therefore not have the protection of copyright for their picture.

Dammit; worms everywhere. Discuss amongst yourselves while I fetch the dustpan and brush.