Case Study: The Case Study
While most of my work now falls into the corporate photography category, shooting pictures for websites, brochures, press releases and the like, I do still have some editorial clients.
Among them is the Institute of Directors who publish a rather swish magazine called Director. It’s a monthly title aimed, unsurprisingly, at directors and I’m always happy to hear from them because although I know I need to meet certain criteria within the brief, I also know they appreciate my own creative input which always makes a shoot more fun.
On this occasion I was sent to Penarth Amateur Boxing Club to meet Allan Meek of SCS Group in Cardiff and his boxing trainer Neil Munn, who runs the gym. I was especially excited by this commission because I knew it would give me the chance to work in a very different environment – at least something other than an office!
The article, which has now appeared in the July/August issue of the magazine, features case studies of company directors who use sport or fitness training to help them in their professional lives.
Of the three directors featured Allan got the biggest show in the magazine. I’d like to think that was something to do with the photos I took, but perhaps it would be more modest to say it was Allan’s photogenic looks and the lovely light in the gym that made the spread work.
Featured below are a few of the frames from the shoot, including some that didn’t make the pages of Director. I hope you enjoy them!