First Shoots of Recovery?

“Ok, here’s the future – everything is going to be fantastic. Business will pick up again” is what I wrote only last week.

Now I don’t wish to jinx what is clearly a very tentative, timid signal, but I am starting to get more bookings again, which is just fantastic!

Of course it’s early days and there will be tough times ahead. I think things will continue to be difficult and unpredictable for at least the next 12 months. I also think that the businesses which want to survive and thrive will keep on top of their marketing and this will involve fresh photography.

That businesses are starting to re-focus on the future is particularly encouraging, so let’s keep this week’s post brief and positive.

If you’re thinking in terms of getting your website bang-up-to-date or looking for an opportunity to get some PR going, drop me a line.

We can do this together.

My Personal Plain

Casual visitors to my website might be a bit confused if they read my blog. I’m supposed to be all Mr Corporate Headshot, Mr Corporate Comms and so on, yet my blog is often about my personal work.

Certainly SEO “experts” would have a thing or two to say about the fact that I’m not plugging the corporate work week-in, week-out, but I’m not sure they understand photography (or people), which in my view is a bit of a shortcoming.

Those experts will presumably have some understanding of search engine algorithms, but I’m more interested in posting material which allows potential clients a more three-dimensional view of my practice.

Which is why this week I am posting pictures from Salisbury Plain*, my current personal project.

After months of barely leaving the house, I was so pleased to be able to get back on the project and I’m happy to share a few of the latest results with you. Some, if not all of these, will be made available as fine art prints via my takeagander website where you can see more images from this project which I made before lockdown.

But given that this blog often veers away from the pure business of corporate communications work, how does a project like this help potential clients choose me over the next photographer? Why do I post personal work here? Let’s turn that around and ask, “What kind of photographer would I be if I didn’t do personal projects?”

Go to a dozen photographer websites and the majority will tell you at some point just how passionate they are about photography. All too often this doesn’t show through their work. I believe they are passionate about being a photographer, but mostly because they like having, or being seen with, cameras. There’s a chasm of distinction between being genuinely passionate about photography, and liking taking pictures (or liking owning nice camera gear).

My personal work is mostly shot on film using a variety of relatively low-tech, often un-glamorous cameras, because photography is the important part to me, not owning the gear or being seen to have the latest equipment. Working this way is also part of my “keep fit” regime in that it keeps my photographic eye honed even during quieter periods (lockdown being an extreme example).

In a world where “everyone’s a photographer” my passion isn’t just about being a photographer, it extends to the purpose of photography, its purpose and value to society. Getting heavy now, huh? Sorry, that’s really a whole other blog post there.

Perhaps next time you’re looking to book a photographer other than myself for a job (yes, I do know this happens!), take a look to see what personal projects they’re working on. If there are none, ask yourself if they’re genuinely as passionate as they say they are.

*I haven’t yet settled on a permanent title. I’m passionate about finding a good one.

Because History Matters

Last Sunday there was a Black Lives Matter rally in my home town and I felt a strange compulsion to cover it as a photographer. Strange because I normally shy away from large gatherings for personal work.

However I support the aims of the BLM cause, and I also felt that since this movement had resonated all the way to the relatively small, rural town of Frome in Somerset, the local story should be told too.

Because no one was paying me to go I decided I would shoot black and white film. There was another motivation for this – given that in 100 years’ time it’s possible that digital images of today will be inaccessible, perhaps shooting on film would present an insurance against digital degradation. Future generations would be able to see us, in protest, working to change the future.

I approached the rally as if I had been commissioned by my local paper, creating a mini series of images suitable for a double page spread. That would give me a structure to work to beyond just taking a random set of pictures, so I prepared my kit, loaded film and set off.

At first I didn’t think many people would be there. The weather was cold and wet, social distancing is still in place, and I hadn’t seen much publicity for the event. However as the start time approached, people arrived in reassuringly high numbers.

There was one particular shot I knew I needed to get to justify my un-commissioned intrusion and it’s the photo I had in mind from the moment I decided to attend. It’s the final shot in this gallery and I was the only photographer with the foresight to capture it.

After the event I decided to turn the pictures around as fast as I could and I posted that last frame to the Frome Facebook page. To say the reaction was intense is an understatement. I don’t think I’ve ever had an image be so widely liked and shared online ever.

Perhaps it is a shame I wasn’t commissioned to go, but I’m glad I did because if such big stories are left to random photos on individuals’ iPhones, there is a risk no permanent record will exist for future historians and generations to refer back to.

In fact I bought this week’s local paper to see how they covered the story.

They didn’t.

On Being a Photographer

“Never Too Old to Learn” is the title of one of the assignments from the newspaper photography course I attended back in 1992.

I remember it particularly well because I ended up contriving a story in which a grandmother was learning to fly helicopters. Of course she wasn’t actually learning to fly helicopters, but since this was just an exercise in illustration it didn’t have to be a true story.

I found a suitably elderly model and a suitably cooperative helicopter pilot, put the two together and took some shots which worked pretty well. All lies, but it fulfilled the purpose of the assignment and the grandmother had a blast.

The reason I’m reminded of this particular college assignment now is because I’ve just bought a copy of “On Being A Photographer” by David Hurn and Bill Jay. Even as a photographer with 30+ years in his back pocket, I still expect to learn a great deal from reading this book.

The other college-days connection here is that David Hurn founded the School of Documentary Photography in Newport. I went to Stradbroke college in Sheffield because that was where budding newspaper photographers went if they wanted to get into the industry. Us Stradbrokers would scoff at the Newport photographers because they had a reputation for swanning about in desert boots while carrying Billingham bags and dreams of shooting for National Geographic.

We were “the real photographers” who would all go on to work for The Independent or Observer magazine, covering conflict and strife around the globe. In reality Newport was a very fine college (the very best for photo-documentary training) and we had as much chance of fulfilling our perceived destinies as those who went to Newport. In other words, not much chance at all.

Actually, most of us did at least make it on to local and regional papers and one or two of us worked with national titles. Even now, one or two of our cohort are still working (albeit occasionally) for international titles.

But Stradbroke for me was 28 years ago. So why have I gone back to the books? In particular one written by the founder of a course I disparaged at the time? Simple; I’ve grown up. I’ve changed and I continue to change. I’m always looking at new sources of inspiration and solid foundations for new knowledge. I slightly wish I’d been able to go to Newport, even better go to Newport AND Stradbroke; that would have been incredible, but it wasn’t possible.

On Being A Photographer has a particular focus on the kind of work I do in my personal projects now and in this regard it will prove invaluable. I know I’ll learn new, better approaches and I’ll have a clearer understanding of how a photo essay should be approached.

It might take me another 30 years, but I hope this book will put me on the path to being a better documentary photographer. I’ll have to let you know how it goes.

 

PR Photography in Lockdown

In my recent article Measured Success I described how a couple of simple items, a tape measure and chalk, allowed me to work a public relations photoshoot and still keep everyone safe.

This week I thought I’d share a bit more about that job with you.

The client was Seko Logistics, who had undertaken to deliver free personal protective equipment (PPE), supplied by Alexandra Workwear, to all 69 care homes in The Order of St John Care Trust group, starting with their home in Thornbury, Bristol.

Now this was never going to make the tight group shot I would normally aim to produce, but given the circumstances I felt the distancing between the people in the photo would not only keep everyone safe, but would also help make the picture visually interesting.

The light was difficult (when isn’t it?), so I had to put up a couple of high powered studio flash units. Without them the people’s faces would have been silhouetted and I also wanted to pick out some detail of the building too. The only giveaway is the shadow of the care nurse which runs contra to the shadows cast by the sun behind the people and building.

That’s ok though. I’d rather ensure the people were sufficiently lit than have to spend ages trying to wrestle with the exposure levels in post production, which would never have looked as good or had the crisp, colourful impact this image has.

The result is a photo which the client has been able to use not only in their own social media feeds, but which has gone around their various industry publications too. I’m always pleased to see my pictures working hard for a client and I know the client is also pleased with how everything went and the result at the end.

So while organisations will be struggling to balance many conflicting requirements right now, it’s wise to keep an eye out for any stories which your business could put out as a press release. With professional care and execution, it’s still possible to get good PR coverage and raise your business profile with something positive.

Measured Success

A PR job this week proved that in spite of everything, photography is being commissioned and it can be done safely.

What is different in this lockdown world is the logistics. I had to think more carefully about how I could execute the photos safely (thinking of my subjects as much as of myself).

So I took some simple precautions. No, I didn’t have a mask or gloves. I didn’t wear a hazmat suit. Neither did I take the pictures from the safety of my car.

I simply took a tape measure and some playground chalk. This meant I could mark out positions two metres apart for people to stand on before bringing them into the scene.

Everyone was at least two metres from anyone else (including myself) at all times. The simplest of tools kept everyone safe.

Of course some types of corporate photography cannot happen right now. For example, office headshots aren’t feasible when businesses have furloughed their staff. Cancelled events and business meetings mean none of that work is available to me right now.

However, it’s probably not a bad time for businesses to consider some positive PR. There are good news stories out there, and we could all do with some of that right now! And using a professional photographer to create the images you need will mean you get high quality photos safely.

If you have a good news story – perhaps it’s related to the crisis, perhaps it isn’t, drop me a line and we can look at options.

Maybe I can “chalk up” a success for you too.

Covid-19, The Update Post

The purpose of this blog post is to keep clients informed of my status during the Covid-19 crisis, should they need to know.

I’ll be keeping in direct touch with current clients only as required since I know they’ll all be scrabbling to keep their operations afloat.

This post will be linked from my Home page to keep visitors to the site informed.

Any updates to my status or activities will be posted at the foot of this article, preceded with a date to ensure clarity. If you want to know the very latest news with regards my coronavirus plans, scroll to the very end of this post.

Current Status:

In broad terms, I can tell you that my current status is ok. I am solvent (improved by forthcoming government assistance for the self-employed) and I am fit and well as I practice social distancing and keep journeys to a minimum.

Bookings:

My diary has emptied of advance bookings for at least the next two months. Normally I would also be picking up last-minute work, but of course that is also currently impossible. I want to be as fair as possible with my clients so I propose the following:

  • Any bookings which coincide with a lockdown period can be postponed for a future date without any surcharges.
  • Any bookings which have to be cancelled entirely may incur a fee, however this will be discussed with the client to find the best solution for a positive outcome.
Current Plans:

I have a plan to keep busy, starting with a programme of website updates, tweaks and improvements.

I’ve already brought my accounts up-to-date (sorting my sock drawer is next!) and my fine art print site takeagander.co.uk is also replete with the latest images. Sadly my print supplier has had to close temporarily, so although I can still take print orders, I won’t be able to fulfil them until the printer can re-open. Updates on that are more likely to be found on the takeagander website.

To my clients:

I want to assure all my clients that I have every intention of still being here for them when this is all over. Luckily I had already completed a programme of reducing overheads in the final quarter of 2019, which basically means I have no office rent or associated costs around my neck right now.

All my subscriptions continue to be covered, including for Photoshelter, which means all my client galleries should continue to be secure and accessible at all times. If you experience any problems with your gallery, let me know and I’ll be happy to help.

Anyone requiring help:

I remain open to enquiries, even if they cannot be confirmed bookings at this time. If you have a question I can help with, or you want to start an early conversation about a potential future project, I’ll be delighted to hear from you. If you just need to hear a voice other than your own, call me.

That’s all for now folks. Keep safe, keep well. I can’t wait to work with you again soon.

Updates:

2nd April 2020 – My main task this week has been to make tweaks to the website, some minor and others more involved. Due to a server issue on Monday/Tuesday progress was slow, but I’m glad to say everything is back to normal and I’ve done most of what I intended to complete.

This has included:

  • Writing this blog post, then ensuring there is a link to it directly from the home page.
  • Updating the Personal Projects galleries, making them smaller, more manageable and improving ease of navigation to them.
  • Updating the Business Portraits, Corporate Communications and Editorial + PR galleries with fresh content.
  • Re-writing the text for all the galleries.
  • Back-end tidying of the site structure. Whether this has any discernible effect is up for debate.
  • Re-jigging the About Me page with refreshed text and links to Testimonials and takeagander.co.uk
  • A tweak to my fees to help build a stronger business for the future.

I still need to work through my T&Cs and find a place to display my lovely, shiny GDPR certificate, but this week really has seen impressive progress.

I almost forgot to mention, my image archiving catalogue is also now bang up to date with the last couple of months’ jobs. A rarity indeed.

3rd April 2020 – Yesterday morning felt like four hours of shovelling pixels as I made adjustments to my website. So I spent the afternoon shovelling compost as we work to improve our veg-growing capacity at home. I’m so grateful to have a garden, something so many people don’t have.

Most of today will be spent freshening up my LinkedIn profile page, then it’s back to the website to make some additional changes and improvements.

Back again! I’ve spent the entire morning freshening up my LinkedIn profile, though I’m sure there is more I could do. I’ve also improved access to my GDPR statement and certificate on my website.

I might head back out to the garden for the next couple of hours before my backside fuses to my chair.

6th April 2020 – It’s 05.11 on Monday morning and I seem to be awake. My sleep has been erratic for at least a decade, so this isn’t Coronavirus-stress-related.

At the risk of descending this blog into the realm of the personal, as I face the new week I wanted to share a word on my weekend. Having a garden big enough to do things in is a luxury these days, and I feel extremely privileged to have one large enough for four raised veg beds, a greenhouse, shed and tiny pond.

Although the pond is small, it attracts frogs and other wildlife, and is currently teaming with tadpoles. I’ll be spending time in the coming weeks defending the froglets from the many neighbourhood cats.

Tasks I achieved this weekend: A fresh coat of exterior paint on The Bunker, construction of a brassica cage, construction of two new garden table tops to replace rotten ones using scrap timber (they look better than they sound). Oh and a bit of sunburn! I’m normally very careful in the sun, but really didn’t appreciate that the breeze was deceiving me.

So today I’ll be back to working on my to-do list. I have a couple of rolls of colour film to send off for processing and thankfully the lab can still run safely. I also have a grocery run to do for an isolated resident, but I’m awaiting their list.

Good luck with your week, whatever it involves.

Final update on this post, since this is meant to be a point of useful information for clients, I’ll start a new post which will act as my on-going diary. Carry on reading there if you’re desperate to know how I’m doing.

Friday 22nd May 2020

My plans and risk assessments are well underway as clients start to make enquiries once again. I will have hand sanitiser and reusable mask with me on all jobs. Gloves are not necessary and I believe they present additional risk, so I will only wear gloves if they are required and are supplied by the client. I will wash my hands on arrival, departure and at any point during my time on site that is sensible to do so. Please bear with me because I suffer from hay fever and may need to wash my hands more frequently than normal.

I will work with my clients and subjects to maintain suitable distancing as much as possible.

I will ask that clients allow more liaison time prior to jobs in order that we can plan to minimise the risks to all involved, including of course myself.

If you have particular requirements or suggestions based on your own risk assessments, please feel free to share them with me.

Video

With clients looking for new ways to communicate to their audiences, I have used a large proportion of my lockdown time to get up to speed on good quality video capture, sound recording and editing. I have invested in the equipment required to ensure I am ready to talk to you about your next video project, so do drop me a line if you’re considering adding video to your corporate communications toolbox.

Blue Sky Thinking

Many of us are having to adapt to a new normal, myself included. So for the duration I’m going to post what I can, when I can.

It’s been 18 years since my press card expired, so sitting idly while the biggest World news story of all time breaks is an uncomfortable experience. Which is why I’m doing what I can.

Yesterday’s walk, for example, allowed me to at least click the shutter. I’d been thinking about how I might safely record at least one aspect of this crisis, and then I looked up.

What I saw was clear, blue skies. Not the normal blue, but a blue free of pollution, and that includes the ubiquitous contrails left by aircraft.

Now I appreciate the lack of contrails means many in the aviation sector will be suffering, but this raises new questions for us.

Right now all our thoughts are focused on a single issue, but climate change will return. While we’re asking for mortgage holidays, the climate is getting a pollution holiday. On the down-side, how long before surgical gloves, masks and test kit tubes turn up in dolphins?

And once the brakes come off the economy, how long before we go back to our old ways?

Will contrails once again scar the blue skies?

Quiet Skies is the mini series resulting from yesterday’s walk. I may build on it, we’ll have to see, but I wanted to create something thought-provoking and hopefully beautiful.

So while you can, get out there and remember to look up once in a while. This is how the sky used to look.

Beyond the Brief

Next time you’re planning to update the photography for your corporate communications, why not consider allowing some additional creative time within the session? Allowing some creative space beyond the brief could result in some interesting results.

An excellent example of this is from November last year when I was commissioned to create new team head shots for business data analysts Kaiasm – I’m massively paraphrasing what they do for the sake of brevity.

There was one shot which I pretty much took as a bit of a joke; I’d noticed how the data graph behind the founder Liam McGee’s head made him look like he had a halo. When I mentioned this to him, he obliged with a suitable pose and expression and I took the shot.

The photo was included in the final edit because I know clients often enjoy the odd outtake in their set, but I didn’t expect to see it used.

A couple of weeks later, the local paper ran the photo with an article about Kaiasm and their pending expansion plans.

So allowing some creative freedom and a dollop of humour can lead to unexpectedly useful results. That photo will have drawn far more attention to the article than any plain headshot or stock image of the office would have done, and will have conveyed Kaiasm as a business run by human beings, not robots.

Bear in mind the creative possibilities, even the occasional happy accident afforded by engaging a professional photographer, and you may find the results are a revelation.

The Female Perspective

Once in a while I need to step back from talking about my own work on this blog and take a look around at some of the other incredible work which exists out there.

That’s what I’m doing this week, having just stumbled across a new website which gathers together all the female photojournalists, from the inception of the genre to the present day, and presents them in a single website. The site in question https://trailblazersoflight.com/ is pretty large in itself, but then links off to external sites and articles about each photographer.

You can click on the name of any photographer within the huge list of names to see more about them. Where there is no standalone website representing the photographer, you’ll be taken to an article about them (New York Times seems to feature regularly here). Otherwise, you’ll be taken directly to the photographer’s website.

What strikes me is the sheer quantity of highly respected photojournalists listed. It doesn’t surprise me that they are women, but there are so many at all, and that so few are names I have ever come across previously.

I’ve bookmarked the site so I can work my way through photographer-by-photographer to learn about those photojournalists I’ve never heard of before, as well as to remind myself of the incredible work of those with whom I’m more familiar. Seeing the work of top operators of the field is one of my main sources of inspiration.

Of course the site is extremely important if we’re ever going to highlight the work of women in a male-dominated field, but I think it’s worth setting aside the female-centric focus and just wallowing in the sheer breadth, depth and quality of the work. It’s a shame that many of these names have faded from discussions about photojournalism, where perhaps the more macho side of reportage has taken precedence, but this project is a start in redressing the balance.

Perhaps what is more tragic is that as newspapers and magazines continue to die on their feet, and as shooting true photojournalism becomes ever more dangerous, opportunities for photojournalists of any gender are increasingly difficult to find and fund. I very much hope that female photojournalists will find greater equality with their male counterparts as well as an industry vibrant enough to make the future bright for such talent to flourish and to be recognised.

This is vital if women are to be inspired to take up this noble profession in decades to come, and I see sites such as Trailblazers of Light as an important force for such inspiration where other sources are struggling.