Oi! Tim! What’s the best photo you’ve ever taken?

I don’t much enjoy trying to answer that question (especially when it’s asked like that), but since it’s a question I get asked, well sometimes at least, I thought it might be an idea to do an article on it.

Probably the simplest answer is that I tend to like whichever was the best photo from my most recent assignment at the time of asking. I do tend to prefer more recent work, perhaps because with every brief, with each new location, there are challenges to be met and overcome and I still love to learn something new from each shoot. And maybe it’s that having a press background, I tend to see older work as having passed its sell-by date.

Of my press photography, I’d still say my favourites are my photo of Tony Blair campaigning in Oldham in 2001 and the portrait of Tony Benn in Bath. Those pictures seem to sum up the evangelical character of the former prime minister, while the other sums up the thoughtful, statesmanlike manner of Mr Benn. More recently, the unguarded shot of Richard Noble of the SSC Project pleased me in its informality and got a decent showing in Director magazine

news cutting bath chronicle 1992 election showing chris patten defeat

Capturing a historical moment has a certain buzz.

When I look at my recent commercial photography, I’m often drawn to the simple, relaxed corporate portraits, especially where I’ve captured something of the subject’s character, but I also have a fondness for the beekeeper portrait, which was not only tricky to light, but was tricky to shoot since I was in full protective gear and surrounded by bees at the time. The beekeeper was a decent chap too, and gave me some honey after the shoot. Of course, what’s important is how the photo looks, not what was involved in getting it to look that way, but each picture has an emotional attachment for the photographer, which is why we’re often the worst judges of our own work.

Looking at my gallery of public relations photography, I’d single out the portrait of the barbary lion, partly because he’s so handsome and also because everyone who sees that photo reacts with a “wow” or similar, which is always encouraging.

Apart from the lion, I’m quite fond of the PR photo which I took for the Organic Milk Suppliers Cooperative. The idea of making it look as though the fridges in the middle of a field might actually be working tickles me, and adds an extra dimension of interest to the shot.

portrait photo actress penelope keith

Actress Penelope Keith in mid-interview. Never published, but still a favourite.

There are many photos and assignments I’d rank as favourites, but going back beyond the last 12 years leads me to that period when I was a staff photographer, so don’t have the copyright in those shots, which means I can’t publish them here.

There’s the shoot I did in Norway with the Royal Marine Reservists, which included a striking shot of a marine bursting up through freezing lake water during a survival exercise, his shocked expression and the water droplets cascading from his hair making it almost uncomfortable to view the photo. Or the single frame I managed to get of HM The Queen arriving at Portsmouth Harbour train station on a drizzly night, simple headscarfe and clearly not expecting a photographer, though smiling all the same.

Delving even deeper into the past, I’ve featured here a couple of favourites from the very beginning of my career, when I freelanced for the Bath Chronicle. Now I think about it again, it isn’t just my recent work I’m happiest with. I think I have some pretty cracking older shots too…

How about you?

Whether you’re a professional or amateur, do you have a favourite of your own? Or perhaps there’s a photographer you admire, or a particular photo that sticks in your mind. Feel free to share your thoughts in the Comments section below.

Going a bit Google

Question: When is a wedding photographer not a wedding photographer?

Answer: Apparently when they say they’re a commercial photographer, a press photographer, an architectural photographer, a spoon, a pomegranate. Whatever their keywords and web blurbs say they are that week.

You may sense from this post that I’m a little fed up. Maybe I am. Maybe I’m frustrated at the number of new clients telling me they were looking for a commercial, press or PR photographer (in other words, a photographer with the requisite experience for the work they’re looking to get done) but had to wade through pages and pages of Google search results of wedding photographer sites to get to mine. I’m not half as frustrated as those clients are, but I feel their pain.

Google is a great tool, but it becomes pointless if businesses pretend to do what they don’t, and try to attract visitors who will rarely convert into clients, and who will probably regret it if they do.

I know some wedding photographers can take good corporate, commercial and maybe even decent press photos, and they’ll have galleries on their sites to prove it, but most only ever do weddings. On the rare occasion they get near a corporate shoot, it often ends up looking like a wedding in an office.

So why do photographers pretend to do something they don’t and mostly can’t do? Perhaps they think clients are stupid and won’t know the difference, or they think that since they mainly work weekends it might be nice to pick up the extra work in the week. They clearly also believe that once you have a camera, you can tackle absolutely any photographic assignment. Regardless of the actual kit, experience and skills required.

wedding photo for press article

In my defence, this was shot for a feature on eco-friendly weddings.

So off they go with their keyword blunderbuss, kerblamming their site with keywords that have only a tenuous connection to what they actually do.

I don’t list weddings as one of my skills. I don’t put “wedding” in my keywords. Neither do I put “puppies”, “Bat (or Bar) Mizvahs” or “christenings” in there. Why? Because I don’t do them. Just like I don’t do plumbing, antique restoration or brain surgery. Why compete with people who already know what they’re doing and have the workflow, supply chain, mental skills and experience to do those jobs?

Recently I added my details, with keyword tags, to a local creative forum website. Within a week, a wedding photographer had done a copy and paste of my keywords, then added “wedding” to the end. A look at his website showed no sign of all the disciplines he’d listed, except weddings. He’s clearly on a fishing trip for extra work, but his entry, like a blunt pencil, is now largely pointless.

If anyone needs to do a web search for a photographer to take pictures for commercial publication, they will have to be sure to type “-wedding” (thus removing any site ranked using that word) into the search box in order to get more relevant results, which seems a bore. But if these jack-of-all-photography types are going to insist on using keywords like a drunk uses expletives, it may be the only solution.

I could strike back by adding all the weddingy keywords to my site, but there’s no point in that. Did I mention I don’t do weddings?

“How much?!” A guide to photography rates.

Welcome to my blog-type thing, I’m glad you could make it.

Having convinced you in my previous blog of the terrors and pitfalls of using micro-payment stock photography for your corporate website and brochure (in short, every time you use istockphoto, a fairy dies), this time around I was going to lay out what level of investment is required to hire a real photographer to take genuine photos that will make your business stand out from the generic stock crowd.

Unfortunately it’s nigh on impossible to condense all possible fee structures into a single blog article, so I’ve come up with a much better answer.

Basically, what you need to pay for photography falls somewhere between you being embarrassed at expecting so much for so little money, and the photographer being embarrassed at charging so much for something they’re professional enough to make look easy.

There, I think that covers all the bases.

Well ok, there’s a bit more to it than that, so I will try to guide you and leave you better equipped to work out what your budget should be.

The first considerations are the quality, style, creativity and experience of the photographer you’re looking to hire. Also, what the photos are to be used for and for how long. These elements will almost certainly be the most influential in setting costs.

Many photographers will quote a time rate, but others like myself will work out a project rate based on the brief and what the pictures are to be used for. This tends to reflect the true value of the work produced, while also avoiding sneakybeaky add-on charges that can crop up when a project is priced on a menu basis.

One element which is often overlooked by clients is the post production time. Post production is what gets a digital camera file into shape ready for either electronic or print use. The file straight from the camera is no use for either, so the photographer has to spend time after the shoot preparing the files for publication, including adjusting colour, exposure, resolution and many other time-consuming and rather dull tasks.

As a guide, a day’s shoot can easily equate to a half day’s post production, though this also varies from project to project. Again, in my case I’ll generally include a certain amount of post production so there are no nasty surprises later.

Ok, so you really want some hard figures? Speaking for myself a project can be as little as £190 for a locally shot PR event with a limited shelf life. At the other end of the spectrum, I have charged £1,500 per picture for complicated national projects with multiple, ongoing uses, vast coverage and a lot of planning involved.

lloyds tsb cheque presentation to housing association © Tim Gander

Good PR shots get good publicity. © Tim Gander

In that first example, the client might be slightly abashed to know that I’ve brought 20 years’ experience, £20,000 worth of equipment and free exposure in local newspapers for less than it would cost to hire a plasterer for half a day. In the latter case, I felt suitably scared of screwing up the client’s expensive campaign that I made damn sure the results exceeded their wildest expectations.

When considering the budget, try to take into account the financial return you hope to get from the exercise. If you want a good return, you’ll need top-notch pictures. Rather than trying to find the lowest talent that will do the job for your budget, it might be better to spend extra so that your project punches above its weight. Better to spend a little more and find you’ve got pictures that really project your message than find you’ve spent too little and the project fails. Ha’peth of tar anyone?

For further guidance on typical prevailing fees, see:

“NUJ Freelance Fees Guide”

barbary lion

Barbary Lion © Tim Gander

Finally, if you like this lion photo I have a free A4 digital print I will send to the first UK-based reader of my blog to email me their name and address.

Until my next blog, when I’ll help you through the process of choosing a photographer, take care, and I wish you all the best with your business.

“Tim Gander is a press, PR and commercial photographer based in Somerset, who likes to talk about himself in the third person”

Article and photos © Tim Gander. All rights reserved 2009