Hacked Off

Is Putin’s War the Cause?

It’s possible I’m turning into a conspiracy theorist, but having had my website hacked twice in two weeks, each time within hours of tweeting something derogatory about Putin and his invasion of Ukraine, I have had to wonder if there wasn’t a connection.

Even if it’s un-related, it’s been a complete pain in the !@*^# to sort out. It has disrupted my schedule and soaked up my time; I’ve had to postpone blogging for two weeks, I’ve postponed much-needed updates to my website, I’ve been trying to compose the text for my book What Happened Here as well as handle client enquiries and prepare for up-coming work. All this has been disrupted while I tackled the situation.

All that might sound trivial, and of course compared with the horrors being inflicted on Ukrainians by Putin’s invasion, it is indeed piffling. But if these hacks do have tentacles reaching back to The Kremlin, that would make them part of Putin’s war effort. Ok, perhaps that’s going too far. If it’s a theory with any legs at all, it could simply be part of a mass, un-targeted attack on any IT vulnerabilities the hackers can find, regardless of their importance.

Impact on the Sole Trader

The impact of these hacks is also greatest on those of us who operate as sole traders and freelancers because we don’t have large resources to fight back. Even with outside help, we’re having to be there liaising and dealing with the situation. We can’t just hand the problem off and go and do other tasks. If you’re a sole trader handling sensitive customer information through your website, it could be crippling.

Thankfully I did manage to get some help from my wonderful web design colleague Ben who finally got everything back to normal. I have now beefed up the security to a level which should keep the hackers out. Only time will tell.

And Just… WHY?!

Dismissing my earlier, possibly paranoid theories, it still begs the question of why my site. I haven’t the foggiest idea what the hackers wanted to achieve. There were malicious files found (now deleted), but there is no client database to compromise, no e-commerce aspect to the site. Presumably it was “just because we can” hackers.

Hacking is big now. It affects everyone. From personal Facebook accounts to huge corporate databases, everyone now has to spend more time battling hackers. We could be approaching a time when we’re spending more time using technology to sort out problems caused by technology (or more accurately, the misuse of technology) than we are using technology to assist our lives and livelihoods. Technology could be on the way to becoming a zero sum game.

Chain Reaction

Now I know this next conspiracy theory is straying into tin foil hat territory, but last weekend I was on a bike ride with my best friend. He commented that his blue and yellow bike was in the colours of Ukraine. Twenty minutes later, his rear gear mechanism packed up and his pedals would only free-spin. He couldn’t pedal anywhere and had to call his wife to come and pick him up. Coincidence? Or conspiracy? You decide!

Are We On The Same Page?

I’m sure there is a thesis being written by somebody somewhere examining the changes in the use of (and attitudes to) photography since the launch of Web 2.0. Setting aside technological changes for a moment, the proliferation of photography and the way it is presented, received and perceived has changed beyond all recognition. But should that be so?

PICTURES ON A PAGE

What’s brought me to write this is reading Harold Evans’ bible of news photography “Pictures on a Page”, first published in 1978. For whatever reason, I had never read it before. I wish I had as it’s the undisputed last word on how editorial images are shot, presented, the ethics and so on.

Thankfully I learned most of its lessons through training, observing and doing, but this book cements what I know while adding some delicious new ideas I’d not considered so closely before. But though it’s a book from a very different era, does that make it irrelevant? I think not. In fact I believe its main tenets are more important than ever, and not only in the realm of editorial.

While Evans’ book talks about story, cropping, emphasis and so on, I would say that the vast majority of images taken today are not composed with such factors in mind. Even if we take pictures for a story, few photographers have any clue who will end up using their photos or the design into which they will be placed. Largely gone are the days when a photographer knew which publication they were shooting for, let alone which page or position.

Is it the web’s fault?

Back when I shot regularly for newspapers, I often knew how the pictures were to be used and could ensure I gave the images the emphasis needed to work on a left or right-hand page. I also knew when to give an image a direct, or neutral emphasis, but today’s photographer is effectively shooting blind when it comes to design; they have to make their images work in all contexts, which can be the enemy of good image design.

This isn’t true in absolutely every case, but it must account for the majority of work shot today and it’s leading to a morass of images lacking any emphasis at all. The effect is compounded by the need to shoot predominantly in landscape orientation to suit the restrictions of web page designs, leading to another level of homogenisation.

Even in the work I do now for my corporate clients, I occasionally wish there was a little more scope for using emphasis and picture design as a creative tool. Websites shackled to a template leave little room for intelligent design, especially given that responsiveness rules over all other considerations. Again, you can only shoot for that by keeping any daring design ideas to a minimum, which can render them lifeless.

Pictures are more than just content and colour.

Pictures on a Page includes wonderful insights into how we “read” images, but even that perception has changed with the proliferation of photographic images which pour over us like a monumental waterfall on a daily basis.

If the book is taken solely as a series of essays on how news pictures are taken, edited and presented in newspapers, and their effect on our perception of the world, perhaps it could be seen as old-fashioned now, but I think that would be missing the point.

The best pictures, regardless of where they are published, will still have an impact beyond just colour and content. They will take us on a visual journey within their own frame and guide us to a point either within, or more interestingly perhaps, outside the image area itself. We risk losing that in a flat web world, so perhaps books such as Pictures on a Page will become more important than ever. Perhaps that theoretical thesis will reach the same conclusion.

A Paradigm Shift in Portraits

At the risk of stating the obvious, the C word is creating difficulties for all kinds of businesses, but what’s been making the news agenda this week is the problems caused by the new home-working paradigm.

For all the benefits to office workers who no longer have a daily commute, the businesses relying on the office economy, from landlords to sandwich vendors, are in trouble.

Even with some hope of an end to the mass contagion of a couple of months ago, it’s not as if there are many signs that businesses and their staff are clamouring to return to the old ways of working.

So if you’ll indulge me to be somewhat selfish for a moment, this has a knock-on effect for my trade too.

When deciding to update a website with fresh office photography, most of my clients will choose a date when the majority of their staff are in. Not only does this mean I can get shots of a busy office, but I’ll also get fresh head shots of as many people as possible in a single visit.

That is no longer (necessarily) possible. If businesses are only inviting small teams in at any given time, there might never be an opportunity to photograph enough people to make a session viable, unless some new thinking is employed. That’s what I’d like to set out here.

Consider The New Normal.

Low-key portrait of a young female architectural assistant wearing glasses, looking directly into camera, not smile.

Simplicity is powerful.

Things have to change, at least for the foreseeable future, possibly forever. This means I have to work smarter and differently, and clients have to understand the new constraints in the round.

Traditionally, if a client required a series of headshots against white (grey, or black, but usually white), I would hoof several bags of kit plus an unwieldy backdrop into the office. This might involve multiple trips to/from the car, or a client would help carry my kit in.

This isn’t ideal when you have multiple doors, lifts and other obstacles to tackle and heightens the risk of cross-contamination.

So perhaps a change of approach is needed: I can work more nimbly if all I need is basic kit and no backdrop. Perhaps the age of the headshot against white is over. It will enforce a wider change in look and feel to the portraits too, but is that necessarily a bad thing?

If done with skill and care, a new style can look just as professional.

A New Honesty About Costs.

Ouch, but wait: A photographer can make multiple trips to an office in order to capture all the colleagues in smaller sessions, but inevitably this increases cost. Well perhaps this just requires an adjustment in perception. Photography has been cheap as chips for many years now, so perhaps it’s time to re-evaluate budgets and accept it may never be as cheap again.

Alternatively, to keep costs down, be more selective about who ends up on the About Us page. Ask the question, “Who needs to be visible?” Occasionally I’ve felt as if I’m photographing people just so they don’t feel left out or under-valued. Sometimes I’ve felt this was more a concern of the client than it was of the person standing in front of me who I’m working to relax out of an expression of “I hate having my picture taken, so why am I included in this?” Think about who really needs to appear in corporate communications.

Combining the new normal with an acceptance of higher cost (or being more selective), it’s worth considering that if people are going to work from home more, perhaps that’s where their portraits need to be taken.

Does your corporate imagery have to pretend people are working in an office building when they’re not? It’s also possible, through either photographic or post-production techniques, to diminish the domestic influence in the photograph and create a consistent look across all the portraits even where multiple locations are involved.

I can even bring a backdrop into the home if needed. It’s often easier than getting it into an office building.

Again this has cost implications, but are they insurmountable? By being selective and canny, I think costs can be kept reasonable.

The Bottom Line

The “bottom line” isn’t the bottom line. It’s worth remembering that powerful, engaging photography for your business isn’t about Value for Money, it’s about quality and aesthetics. As un-measurable as that might seem, that is what will help sell your services.

All of this starts with creative conversations, so talk to me. Let me know what you’re trying to achieve and I’ll help you achieve it in the best way possible.

The Need for Speed

It’s been a few years since my last major website redesign, but my current site appears to be working very well for me. Clients seem to like the simplicity and ease of access, so I see little point in making any design revisions for now.

However what I have become aware of over the last few months has been a gradual, but noticeable, slow-down in loading speed and that, I think, isn’t good enough so I’ve spent some time tackling that this week.

I know my clients are busy people, and a new client looking to find out more about me doesn’t have time to sit there waiting for the homepage to load. They may be looking for a photographer with my style, skills and qualities, but if they can’t get in to see the work, they may never find out what I can do for them.

So I’ve worked with a colleague to do some behind-the-scenes tidying up and optimisation, and I have to say the difference it’s made has been quite startling. It’s possible, depending on how you came to this blog article, that you will have noticed too.

There are still a few more tweaks I need to make; optimising key images is probably the main one, but also as I update and replace images I’ll be fixing those issues by default.

On which note, what I hope to do next is give the content a bit of a polish. Again, it’s been a little while since I updated the galleries with more recent work. I try to keep on top of this, but what with corporate jobs, admin and launching my fine art print site takeagander.co.uk I’ve had to prioritise tasks.

I’m always grateful for feedback, especially from business clients who are always my priority when it comes to setting out how the website works, so do feel free to throw bouquets or brickbats my way so I know how I can do things better.

After all, this website doesn’t exist to massage my ego; it’s there for you, the business client, to find out quickly, easily and with high quality presentation what my photography can do for your business.

Tah Dah!

Well I’m sorry to have kept you waiting, but I hope you’ll think it’s worth it. My new site takeagander.co.uk is now live!

The name comes from my Instagram handle, takeagander, and since that’s where I’ve been posting work from my personal projects it seemed fitting to create a website which tied in with that. I was also incredibly lucky that the business which was holding the URL takeagander.co.uk had let their subscription lapse and they didn’t renew it before it expired. Get in there!

So now I have a site where I can bring projects together and offer high-quality fine art prints of the images, which I hope will fund new projects in turn. Of course that’s the dream and it’s very early days, but with the site having been launched less than a week ago, I’m thrilled to have made sales already.

I’ve kept the offer simple for now, just two paper types and a range of sizes, but if there’s anything you’d like to see (framing options, canvas prints perhaps?) let me know and I’ll look into the possibilities.

The galleries are set to grow in size and increase in number as I add new images and entire new series, so I hope you’ll bookmark it for regular visits. You can even sign up for updates, which I promise will be kept infrequent.

Of course this is all in addition to my on-going corporate communications work, but I have found that personal projects have really helped keep me fresh and energised when tackling commissioned assignments. It’s great to have both sides of my career up and running.

Please do let me know what you think of the new site, or perhaps more importantly the photos on there. I have to say the quality of display is impressive compared to how images render pretty much anywhere else on the web.

Of course if you see something you’d like to hang on your home or office wall, I’d be thrilled to make your custom, but you’re welcome to just say hello.

Women in Business

Have you ever noticed how male-dominated a lot of business imagery is? And then if there is diversity, it tends to be a rainbow nation of ethnicities and all genders in a slightly bizarre “aren’t we all just so happy to be here with our lattes and iPhones pointing and laughing into the middle distance” sort of a way.

My advice always is to avoid the cliché by featuring your own business and your own colleagues in the images for your website. That way, you’ll represent a natural cross-section of your team.

However there is one area of my own website where I will always favour an image of a female business person over that of a male. The reasons aren’t purely for promoting women in business, but that too is a factor in my policy when deciding which photo should be on the home page.

The thing is, my work consists mostly of corporate portraits, with editorial-style business pictures, conference photography and various other forms of corporate communications photography following in behind, so it makes sense to make my main image a portrait.

Following on from that, for the most part people looking to book me for the work I do will find my website through Google (other search engines are available, but nobody ever uses them) and more often than not it’s marketing managers, office managers and personal assistants who find me. And they’re overwhelmingly female.

So yes, perhaps cynically, I want to make sure that landing on my home page is a comfortable experience for those most often given the responsibility of booking me. Certainly I see no reason why the “hero/ine image” needs to be male, and there’s something to be said for offering a main image to which my core clients can relate.

There is also the practical consideration that if someone landing on my home page sees a male face, there’s a risk they’ll think they’re looking at a photo of me, which if not necessarily upsetting, might at the very least appear conceited. I save my site visitors that particular pleasure for the About page, which when you see it you’ll understand why vanity is probably one of the few vices I don’t suffer from. The reason I feature my face at all is because I believe in practicing what I preach.

This post was inspired by the person who is the latest to be featured on my home page, Hazel, who works for a firm in Bristol. The other week I asked Hazel if she’d mind being featured, and the points outlined above are pretty much how I framed my request. Hazel completely understood and had no qualms about being featured on my home page, which is great because not all headshots necessarily fit, but her company’s portrait requirements work well within the space.

So thanks Hazel! And to anyone out there I photograph in future, especially women, don’t be surprised if I ask you too – I do like to update that page whenever I can. Equally I’ll understand if you’d rather not be featured, but at least if you’ve read this article you’ll understand why I’ve asked in the first place.

 

Summer Light In Summary

With the weather we’ve been having this August you may not be feeling especially Summery, and it’s true to say I’ve had a challenging few weeks dodging downpours, thunder storms and gales, but it’s often assumed that Summer sunshine is perfect for photography.

Well it can be of course, but as a rule, when I’m taking pictures of people for their business website or press release, if we’re having to work outdoors and the sun is screaming down, it’s not always a great help. The subjects will either be squinting into the light, their eyes streaming, or if I put the sun behind them I’ll end up with silhouetted people unless I balance the daylight with flash – not always a simple task.

Of course there are things I can do to minimise the problem, but sometimes the chosen location and time of day for the photo session mean it becomes a purely technical exercise in overcoming the sun.

In the two photos featured here you’ll see how placing the subjects in the shade has meant they’re not not made to squint into the sun or get hot and bothered, while I’m able to fill in their features with controlled use of flash.

The client, the award-winning The Bristol Pest Controller, needed some images for their website, including a hero image, and they knew the location they wanted. My job was to make it all work for them and their website.

The session happened back in March of this year, but I don’t know if you remember, it was quite sunny back in the Spring! Sunshine in Spring is just as tricksy to work with as sun at any time of year, but finding the right location helps a lot to mitigate the issues.

And of course if it’s sunshine like we’ve had this August, ie not a lot, that can actually be quite helpful as it’s easier to balance overcast daylight and flash. The only problem this Summer seems to be how to avoid getting drenched or struck by lightning during your photo session.

 

First sight of new site

The launch of a new website really isn’t the sort of thing that excites interest anymore, but since I’ve just given mine a jolly good wash and brush-up I thought I’d say a little bit about the thinking behind some of my design decisions.

You’ve probably already forgotten what the previous site looked like, which is fine – I can’t remember what my local high street looked like when Woolworths was still there. That’s human nature, nothing personal, but just to say it was designed to be light, inviting and easy to navigate. In this regard it worked pretty well, but was starting to look a little small on a larger screen.

Screen size was also a consideration back when the previous site was being planned because one of my demands at the time was for it to be responsive (it would work on everything from a desktop screen to a mobile phone) and in that regard it was ahead of the game. But time and websites stand still for no person, and earlier this year (quite a bit earlier as it happens) I embarked on the design of my new site, the fourth version since 2004.

I’ve kept the ethos of “light, inviting and easy to navigate” and pushed that a little further by having portfolio previews on the home page instead of having them only available via a Portfolio link or a drop-down menu. So now from the home page it’s easy to click straight to the gallery you want to see (Business Portraits, Corporate Communications or Editorial & PR as well as three galleries linking to personal work).

The next decision was a tougher one; whether to have full-bleed images which filled each page, or the lightbox gallery style I’ve gone for. There are many website templates for photographers that really push the full-bleed, but these are really only any good if you take exclusively landscape-oriented photos. I do so many portraits and photos in portrait orientation I would struggle to make that design work. So I still have image previews which click to enlarge the image to best suit its orientation.

I won’t list all the changes and their benefits here, but the one thing I was determined to crack was image quality.

Often a website template won’t show the images to their best because of the way image files are crunched in the back-end of the system. It’s easy to upload huge image files and let WordPress (my platform of choice) make the decisions and calculations to display the images within the page, but I found it far better to upload the images at the size they would display so the system wouldn’t re-crunch the image data and make them look soft. I want my images to appear crisp because it’s easy to hide slightly soft photos behind a wall of compression. I want potential clients to see the quality of my work.

While writing this article I did a little internet parlour trick using Wayback Machine and found my original website from 2004. Apart from the odd missing image, it’s still there in all its teeny tiny glory. There’s just a screenshot in the gallery below, but you’ll get a sense of how primitive it was.

Now I’m not going to kid myself that this new site is the best photography website ever, but I’ve looked at dozens of photographers’ sites and concluded that the perfect website doesn’t exist. At the very least though I now have a site which I can adapt, change, tweak and improve as required.

All I can say is, I’ve worked very hard to make this site as helpful, useful and engaging as possible. Only time will tell if I’ve succeeded, but feel free to comment below, I’ll consider all feedback.

It’s SOE Challenging!

Last month I was asked, for the second year running, to take pictures of the Institute of Road Transport Engineers (IRTE) Skills Challenge which takes place in Bristol.

This is a three-day event during which teams of individuals are put forward by various bus and coach operators to test their skills in, amongst other things, vehicle electronics, braking systems, fabricating, testing and diagnostics.

The photos are used by the Society of Operation Engineers (SOE) to help promote the event through their website, printed material and for the first time this year I was also sending “rush” pictures to the PR team for live use in social media.

It’s fair to say the three days are quite a challenge photographically too. I have to ensure I get good pictures of each entrant because the photos will be used at the subsequent awards event to accompany the prize presentations to winners.

As the challenges are live and timed I have to ensure I get my shots with as little disruption to the participants as possible. At the same time, because of the nature of the challenges, it would be all too easy to just run around getting nothing more than pictures of the tops of peoples’ heads as they concentrate on what they’re doing when what I really want to see are their faces and expressions.

The lighting can also be quite tricky. Sometimes it’s relatively easy as the event takes place in a large engineering hangar with some daylight coming in through skylights in the roof, but this isn’t always ideal, especially when there’s not much sunshine outside or where a contestant is working in a tight corner with little light on their face. I like my lighting to be clean, with as little colour cast as possible.

So I work fast with a small set-up; usually with a wide zoom lens for flexibility and a single flash on a stand, firing into an umbrella for portability and to reduce the influence of the indoor lighting. The umbrella also keeps the light looking natural and soft.

The greatest challenge is always in the machine shop where contestants will be working with metal cutters, grinders and welding equipment. It’s hot, noisy and there are all kinds of health and safety issues to consider.

Photographing welding is an especially tricky art because I have to wear a welding mask to protect my eyes which means I can’t see so well to compose and focus my shots, but the results are often the most interesting, with sparks flying and the intense glow from the welding torch.

Of course a shot of someone welding doesn’t show their face, so I’ll always ensure I get a shot of them doing something else as well, such as inspecting a weld or measuring for a cut.

What’s really great though is that tomorrow I’ll see the entrants again as they go to a prize-giving at the Jaguar Experience in Birmingham. I’ll be taking pictures of the prize presentations and of the overall event for industry public relations and again to promote the event for next year.

As I’ve never been to the Jaguar Experience and don’t know what the venue will be like for photographs, it’ll be a whole new challenge!

Contextual Portraits

One thing I love about being a photographer is the chance to meet a wide variety of people, all with different backgrounds, interests and personalities.

As a prime example, this week started with a delightful encounter with local ceramicist Jane Gibson who runs a gallery in Bradford on Avon. Jane needed images of her work to send to art galleries and for her website update.

With a simple backdrop and lighting set-up I was able to create lovely fresh images of Jane’s quirky work, but when I’d finished photographing the pieces I also felt a portrait of Jane would be useful for the promotion of her art. Thankfully she didn’t need too much persuading.

Although Jane’s specialism is ceramics, she also offers a selection of her paintings and I wanted to suggest this in the background of the picture without it overwhelming the photo or being too distracting. I think Jane looks beautiful in the soft window light of her studio with subtle hints of her work behind her.

I particularly enjoy taking portraits with context, and this is a good example of what I mean. A contextual portrait is a great way to broadcast not only what you look like, but also what you do or where and how you work. This can really engage the viewer and hold their attention in a way a headshot against a plain background won’t always achieve.

Most of next week I’ll be working exclusively on contextual and action portraits, which I hope to share with you soon. It’s going to be challenging, but huge fun.