Case Study: Business Portrait Consistency
A recent commission, spread over a number of days, consisted of corporate portraits of around 50 partners and staff in accountancy firm Moore Stephens.
Simple enough, apart from three considerations: Firstly the portraits all needed the same look, secondly the staff are spread across five office sites (Salisbury, Chichester, Newport, Southampton and Guildford) and finally the style needed to match that which I’d established with the client on a shoot which happened over a year ago.
The first task then was to pull the previous headshots from my archive and double check the look and lighting of them. That’s easy enough, and I remembered what setup I’d used so simply had to replicate that for the new shots.
The simplicity of that setup also made it easier to replicate it across the sites. This was handy because different offices have different amounts of space for me to work in, so compact is good.
Different offices will also have different kinds of lighting in them, and different amounts of daylight. Really I needed to kill the daylight and ceiling lights, and set up using my portable studio lighting so that again the look would remain as consistent as possible.
I’d previously chosen quite a flat, “airy” kind of lighting because as nice as it is to use dramatic side-lighting, it can be a lot less flattering. And while everyone at Moore Stephens is attractive in person, I have to consider how they’ll look in a photo.
With corporate portraits I often emphasise to the client that these photos aren’t meant to flatter them or look good on the mantlepiece, their purpose is to make them look friendly and professional to their existing and potential clients. Even so, when shooting dozens of headshots while trying to keep people tied up for as little time as possible, the set-up I used ensured that the pictures are consistent, as flattering as they need to be and simple to execute.
Of course the proof of the pudding is in the eating, and so far I’ve had some very complimentary comments about how it all turned out.
If you have a lot of people in your business that need to be photographed, it’s worth thinking about how the look you want will translate into images which can be replicated for other staff at other sites, and how well that look will suit the people being photographed. And if it all gets too complicated, this will affect how easy it is to get everyone photographed in a sensible amount of time.