by Tim Gander

PR Photography in Lockdown

In my recent article Measured Success I described how a couple of simple items, a tape measure and chalk, allowed me to work a public relations photoshoot and still keep everyone safe.

This week I thought I’d share a bit more about that job with you.

The client was Seko Logistics, who had undertaken to deliver free personal protective equipment (PPE), supplied by Alexandra Workwear, to all 69 care homes in The Order of St John Care Trust group, starting with their home in Thornbury, Bristol.

Now this was never going to make the tight group shot I would normally aim to produce, but given the circumstances I felt the distancing between the people in the photo would not only keep everyone safe, but would also help make the picture visually interesting.

The light was difficult (when isn’t it?), so I had to put up a couple of high powered studio flash units. Without them the people’s faces would have been silhouetted and I also wanted to pick out some detail of the building too. The only giveaway is the shadow of the care nurse which runs contra to the shadows cast by the sun behind the people and building.

That’s ok though. I’d rather ensure the people were sufficiently lit than have to spend ages trying to wrestle with the exposure levels in post production, which would never have looked as good or had the crisp, colourful impact this image has.

The result is a photo which the client has been able to use not only in their own social media feeds, but which has gone around their various industry publications too. I’m always pleased to see my pictures working hard for a client and I know the client is also pleased with how everything went and the result at the end.

So while organisations will be struggling to balance many conflicting requirements right now, it’s wise to keep an eye out for any stories which your business could put out as a press release. With professional care and execution, it’s still possible to get good PR coverage and raise your business profile with something positive.

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 by Tim Gander

Beyond the Brief

Next time you’re planning to update the photography for your corporate communications, why not consider allowing some additional creative time within the session? Allowing some creative space beyond the brief could result in some interesting results.

An excellent example of this is from November last year when I was commissioned to create new team head shots for business data analysts Kaiasm – I’m massively paraphrasing what they do for the sake of brevity.

Liam McGee poses with his hands raised, palms-up in a supplicant pose, with a data graph mimicking a halo behind his head.
Liam McGee poses in front of a data graph.

There was one shot which I pretty much took as a bit of a joke; I’d noticed how the data graph behind the founder Liam McGee’s head made him look like he had a halo. When I mentioned this to him, he obliged with a suitable pose and expression and I took the shot.

The photo was included in the final edit because I know clients often enjoy the odd outtake in their set, but I didn’t expect to see it used.

A couple of weeks later, the local paper ran the photo with an article about Kaiasm and their pending expansion plans.

So allowing some creative freedom and a dollop of humour can lead to unexpectedly useful results. That photo will have drawn far more attention to the article than any plain headshot or stock image of the office would have done, and will have conveyed Kaiasm as a business run by human beings, not robots.

Bear in mind the creative possibilities, even the occasional happy accident afforded by engaging a professional photographer, and you may find the results are a revelation.

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 by Tim Gander

Sweet Luxury

The other day I was asked to come into a business in Bristol to undertake a portrait session so members of staff could post to Twitter and LinkedIn with fresh, up-to-date (and importantly, professionally-taken) profile photos.

The pictures were taken at the end of an in-house social media training seminar, and I suspect this helped convince attendees of the importance of a decent avatar portrait. I believe this kind of training is an excellent idea for businesses wanting their staff to help promote the brand on online platforms, and of course a clean, clear profile photo gives their posts greater gravitas.

What made it for me though, apart from the lovely welcoming people I got to work with, was the huge amount of space I was given to work in.

Photo shows a portable photographic studio lighting set up with three flash heads and a reflector in an empty office space.
This office in Bristol had space and clean walls!

If your business has just taken over larger premises and you haven’t quite expanded into it just yet, take the opportunity to make headway on your headshots. While the entire office isn’t crammed with furniture and people, it makes a great space to work in and I can light the portraits better than if I’m shoehorned into a stationery cupboard, or a board room with an immovable table filling it.

Of course once you’ve filled the space, I’ll need to come back to photograph all the newly appointed team members. Don’t worry though, as long as there is room enough, I can make the lighting work. It’s just so much nicer when there’s space a-plenty.

 

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 by Tim Gander

Slave to the Algorithm

Photographing events doesn’t get more funner (new word) than when I’m left to get on and be a fly on the wall, and the NWERC is a fine example of an event packed with opportunities for any keen-eyed, camera-toting fly.

Now, rather than me trying to specify the essence of the event, and getting it horribly mangled, how about I let the event speak for itself. From the NWERC website,

“The Northwestern Europe Regional Contest (NWERC) is a contest in which teams from universities all over the Northwestern part of Europe are served a series of algorithmic problems. The goal of each team is to solve as many problems as possible within the 5 hour time limit.”

Got it? Good, but what’s my role in the event? Well obviously to generate photos which can be used by the event organisers, host and participating universities in order to generate publicity for future years’ events.

My main task is to capture the runners-up and winning team as they take to the stage once all the scores are in, which is all good fun in and of itself, but the bit I really enjoy is when I’m roaming the hall during the last hour or so of the coding time.

A high vantage point view of students at tables working at computers during the 2017 NWERC regional finals.
A mass of competitors from across NW Europe compete for a place at the final.
Different coloured balloons are tethered to roadie boxes as teams work in the background.
Teams receive a balloon for each task they crack.
A female student sits alone, cross-legged on the floor with pen and paper.
Taking a moment away to work on a formula.
A male student raises his glasses to rub his tired eyes.
Brain strain as the competition comes to a climax.
A German student smiles as she and her male colleague work at their computer screen.
A team from Germany senses success is near.
Two male students, seen side-on through balloon strings as they work at their computer.
Concentrating on their work amid a jumble of balloons.
A female student checks over the printed challenge notes, surrounded by balloons and other students which are out of focus.
Checking the challenge notes.
A silver trophy sits on a table awaiting the prize-giving.
An inscribed trophy awaits the winning team.

That’s when the teams are either at their most ecstatic or at their wits end. Last November’s event was the second year running I got the commission, so I knew what to expect and where to go for the best images.

Starting with a fairly spectacular scene showing the sports hall packed with aching brains, I then made my way to ground level to get in amongst the coders and record the triumphs and tragedies as they waged war with algorithmic problems.

And if you’re wondering what’s with all the balloons, a team would receive one each time the automated scoring system detected they’d cracked a problem. You can imagine the pressure of seeing other teams amassing more balloonage (another new word) than yours. I thought some of the teams were ready to float off!

Sadly for me the event isn’t happening in Bath this year, but it may return another year. If it does, I’ll be ready and waiting to get my wings buzzing and my segmented eyes trained back on the subject. As long as I don’t go completely Geoff Golblum, I’ll enjoy being a fly on the wall once again.

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 by Tim Gander

A Frightfully Good Adventure!

It’s pretty exciting when friends launch into a new adventure. Even more exciting when they ask you to get involved!

I’ve known Neil and Suzy Howlett for quite a few years now, but was totally unaware they were writing a book together until they got in touch to ask if I was interested in taking their author photos for Return to Kirrin, an affectionate pastiche of Enid Blyton’s Famous Five books.

Return to Kirrin imagines the Five as adults in 1979, a period of punk and political turmoil, and brings them together for new adventures on Kirrin Island.

My brief for this project was to create a set of images which could be used for a range of promotional purposes. Neil and Suzy wanted a look which was neither too staid, nor too whacky. A fine line to tread indeed.

I decided their garden would be perfect, in particular the little covered bench structure which was a usefully muted colour and had some mystery and a certain wistful charm about it.

We needed to achieve shots of Neil and Suzy together as well as a couple of individual portraits so that whatever they needed, wherever they needed it, there would be an image to fit the use. They also needed to look good and legible at smaller sizes. Landscape and vertical formats had to be catered for too, so as well as the wide shots you see in the gallery, I also made sure there was a good selection of upright shots in the set.

You can already see one of the images in use on the book’s Amazon page, where of course you can also buy your own copy.

The morning of the photo session was blessedly dry – rain would have been pretty unhelpful, and there was some lovely soft sunlight filtering into the garden. I still used a supplementary portable studio light to lift the shadows and to create a slightly ‘hyper real’ look and feel.

For the individual portraits I continued with the portable light, but matched it more closely to the daylight so it became less noticeable, more natural, but the test shots without it left the colours a little flat.

Now the book is out and available to buy, it’ll be fascinating to see how the images get used. For Neil and Suzy, I sincerely hope the sales go wild and I hope my photos help achieve the coverage they so richly deserve. In the meantime, you can follow the book’s adventures on the Return to Kirrin Facebook page.

Suzy and Neil looking for mystery.
17/09/2017 Neil and Suzy Howlett, joint authors of their first book ''. This image is licensed for promotional use in connection with '' in all media from the 19th September 2017 to 19th September 2020. No third-party usage is permitted beyond the scope of promoting ''. Photo © Tim Gander. All rights reserved.
Suzy relaxes on the garden bench.
17/09/2017 Neil and Suzy Howlett, joint authors of their first book ''. This image is licensed for promotional use in connection with '' in all media from the 19th September 2017 to 19th September 2020. No third-party usage is permitted beyond the scope of promoting ''. Photo © Tim Gander. All rights reserved.
Neil looks every inch the author.
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 by Tim Gander

Two Decades and a World Away

Members of the Welsh Guards carry Princess Diana's coffin
Members of the Welsh Guards carry Princess Diana's coffin

Yes, I was there too. Another press photographer who covered Diana’s funeral and because my words will be lost in the blizzard of articles and analysis on this the 20th anniversary of her death, I’ll point you towards this excellent article by Fleet Street photographer Brian Harris before offering a few brief thoughts of my own.

For myself, I was a lowly local news photographer at the time and was astonished to be assigned an official pass to cover the funeral from a position directly opposite the main door of Westminster Abbey.

Like Brian, I remember being hissed at by the crowd as I made my way to the position. I remember the weird atmosphere as people cheered the stars of music, TV and film as they arrived for the service. I also remember seeing the shot of the card on the coffin which just read “Mummy” and yes it was a cracking shot, but Brian’s was more graceful.

As for my effort, well it wasn’t the strongest image of the day, but I found myself focusing on the expressions of the pallbearers, members of the Welsh Guards who were clearly struggling to hold their emotions together. The shot summed up the occasion and emotions of the day in a fairly tight frame.

So considering it’s not a shot I had never wanted to have to take, I’ll live with it and leave it here as part of a much larger record of a sad day which changed all who were involved at least a little and for ever.

 

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 by Tim Gander

Summer Light In Summary

With the weather we’ve been having this August you may not be feeling especially Summery, and it’s true to say I’ve had a challenging few weeks dodging downpours, thunder storms and gales, but it’s often assumed that Summer sunshine is perfect for photography.

Well it can be of course, but as a rule, when I’m taking pictures of people for their business website or press release, if we’re having to work outdoors and the sun is screaming down, it’s not always a great help. The subjects will either be squinting into the light, their eyes streaming, or if I put the sun behind them I’ll end up with silhouetted people unless I balance the daylight with flash – not always a simple task.

Of course there are things I can do to minimise the problem, but sometimes the chosen location and time of day for the photo session mean it becomes a purely technical exercise in overcoming the sun.

In the two photos featured here you’ll see how placing the subjects in the shade has meant they’re not not made to squint into the sun or get hot and bothered, while I’m able to fill in their features with controlled use of flash.

The Bristol Pest Controller team outside in a park in Bristol with a railway viaduct behind.
The Bristol Pest Controller team.
The Bristol Pest Controller team outside in a park in Bristol with a railway viaduct behind.
The Bristol Pest Controller team nicely lit with flash.
Screenshot of the image on the finished website.

The client, the award-winning The Bristol Pest Controller, needed some images for their website, including a hero image, and they knew the location they wanted. My job was to make it all work for them and their website.

The session happened back in March of this year, but I don’t know if you remember, it was quite sunny back in the Spring! Sunshine in Spring is just as tricksy to work with as sun at any time of year, but finding the right location helps a lot to mitigate the issues.

And of course if it’s sunshine like we’ve had this August, ie not a lot, that can actually be quite helpful as it’s easier to balance overcast daylight and flash. The only problem this Summer seems to be how to avoid getting drenched or struck by lightning during your photo session.

 

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 by Tim Gander

Gimme Some Room!

Much of my business photography consists of taking portraits of, rather predictably, business people. So far so good.

This pretty much always happens at their place of work because that means less disruption to their busy schedule and I can create a set of portraits covering all the colleagues that happen to be in the building that day. Still so far so good.

Where “so far so good” becomes “ummm” is when I’m shown into a meeting room/stationery cupboard which is so crammed with immobile tables and heavy chairs/stationery that I have no space to actually take pictures.

I do make a point of requesting a space roughly 10 foot square, but sometimes the message gets lost or it’s assumed the boardroom table can be moved when I get there. More commonly now, tables are cabled to the floor with telephone and computer wires, which will only stretch so far before they go PING! and the IT department has to be called in.

So to say I was utterly delighted with the space I was given this week is an understatement – half a ballroom in a hotel. All to myself, with nothing, and I mean absolutely nothing taking up floor space. In fact I had to pull a small table into the room so I could check off peoples’ names as I went without having to squat on the floor.

A photographer's backdrop and studio flash equipment are set up in a large empty room in the Hilton, Walcot Street, Bath, UK

A great space for portraits

I thoroughly enjoyed setting up my backdrop and lights slap bang in the middle of the space. It gave the whole thing a slightly surreal air and the people who came in to have their photos taken were astonished that the room they’d been assigned for their meeting was so much smaller than the one reserved for me.

Of course the ballroom wouldn’t have worked for them because they needed AV and a projector for their presentations which the ballroom didn’t have, but it did make me feel very special and it also meant I had bags of room to control how the lights lit the backdrop and the sitters. It meant I could work towards a very particular look without too much difficulty.

Ok, not the most exciting tale in the world, and it’s not as if I’ll be dining out on that one ever, but it’s a fine illustration of how giving the photographer ample space to work will not only make their life easier, it’ll also mean they can work to achieve more accurate results in-camera and ensure that so far so good endures right through to “that’s a wrap”.

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 by Tim Gander

Don’t forget the GV!

The GV, or General View, is one of the easiest images to overlook when putting a photographic brief together, but it can be one of the most useful images on the list.

It’s easy to focus on all the meaty stuff – the people, the event, the presentations and so on, but it’s always worth listing the general view if it adds to the narrative of what you’re trying to convey. It can be a really useful image in the PR pack too, giving print and online publications another option when putting their articles together.

The GV might show the location of a project, the exterior of a building, an overview of project progress, or just add context to a story which can’t necessarily be told entirely in a single photo.

Of course even if you don’t list any specific GVs in the brief, any decent photographer should be on the lookout for opportunities for a good GV.

View of the old PO sorting office at Bristol Temple Meads as seen from the offices of Burgess Salmon in One Glass Wharf.
GV of proposed new University of Bristol campus.

This is a discipline I learned during my newspaper days and certainly during my training period I was pretty good at earning an ear-bending for forgetting to include a GV in the picture set. Happily that lesson remains with me today.

So now when I go to a job I’m often on the lookout for a GV even when it’s not listed because you just never know when it might come in handy. It might even become the most important shot of the day.

 

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 by Tim Gander

Light Reading

I like to end the day with a little light reading (currently John le Carré’s The Pigeon Tunnel), but much of my work involves reading the light. Painful punning aside, what I mean is when I’m out taking pictures I’m studying the light; the quality, the quantity, the colour and so on.

Typically I’ll be in an office getting ready to take photos for my client and what I’ll be considering is the light source (window, overhead strips, or a mixture of the two), how much of it there is and what its qualities are.

Most office lighting is great as far as the client is concerned. To the human eye it will appear bright and white, but the human eye and brain are incredible feats of biological engineering and capable of filtering out all kinds of crazy colours and of seeing details which a camera simply can’t.

These two shots demonstrate a rather extreme, if non-typical, example of what I mean.

09/02/2017 Scholars Reception, Roman Baths. University of Bath scholars gather for an evening reception held at the Roman Baths in Bath to network, be introduced to their sponsors, hear speeches from alumni and gather for a mass group photo by the Great Bath.
Just available light
09/02/2017 Scholars Reception, Roman Baths. University of Bath scholars gather for an evening reception held at the Roman Baths in Bath to network, be introduced to their sponsors, hear speeches from alumni and gather for a mass group photo by the Great Bath.
With carefully positioned flash

I was asked to take photos of a group of scholars for University of Bath at an event hosted at The Roman Baths in Bath (let’s see how many times I can work the word Bath into this blog post shall we?)

One of the shots required was a mass group of all the scholars, not too formal, but arranged along one end of the Great Bath. This was an evening job and being early February there was no daylight left. In fact the only available light was from spot lights pointing at the back wall, and a couple of gas torches either side of the pool.

Given this situation, I knew just from looking at it that whatever I did with the camera settings I wouldn’t get a usable image without the addition of flash. Since camera-top flash (which I hate anyway) wouldn’t be attractive and would probably just illuminate the steam from the water, I set up a pair of flashes on stands at the far end of the bath from me, one each side of the bath pointing towards the students.

The test shot (left) shows what the camera sees without the addition of flash. Obviously the students weren’t there for the test shots as I wanted to make sure they weren’t hanging around while I got the settings right, but my stand-ins Rachel and Chris did a fine job.

So if I’m coming to your office to shoot a series of “simple” pictures, don’t be surprised if I bring quite a lot of lighting kit even if the light looks fine to you. It’s rare that the available light on a location is already attractive enough to render the best photos, but if I can illuminate 100 students across a steamy pool of water on a chilly night, I can probably make something visually appealing in your office space.

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