How Soon Is Now?

Well that’s got The Smiths fans reading. Hello, both of you.*

What that slightly odd headline is nodding towards, in a painfully contorted way like Morrissey performing William, It Was Really Nothing, is that while a photo might be taken for quick social media use, bear in mind you may wish to use it later for other things.

So, what difference does it make if you approach the task with only Twitter or Facebook in mind? You might want to ask yourself if it matters there’s only half a person in the frame, or the resolution is poor.

Stop me if you’ve heard this one before, but your photos and your brand should work hand in glove across many media. The quality shouldn’t oscillate wildly from one media to another otherwise your message is going nowhere fast.

The point of photography is to communicate your message; get it wrong and the world won’t listen.

I hope this post has per suedehead you that such a little thing makes such a big difference.

*The more astute amongst you will have spotted a few familiar references and one rather painful pun.

Expired Film Teaches Me A Lesson

I’m meant to use this blog to talk about nothing but corporate photography, hitting those all-important keywords, shoehorning them into sentences until Google says “I get it, you’re a corporate photographer shooting portraits and other corporate communications images for businesses who care about the quality of their image and the values it conveys, so we’ll put you at the top of the listings whenever we think you’re what the client is looking for.”

Thanks Google, you’re doing a grand job and I should apologise that I don’t always make it easy for you by writing instead about magazines I like, exhibitions I’ve launched (actually, singular exhibition, but hey I’ll keep working on that), or my return to shooting film as a way of working out new ideas and pursuing my passion for telling the stories of ordinary people.

And this week I’m not making it any easier as once again I’m on the subject of film.

My return to film has been a bit stop/start but it continues. More recently I’ve been working with expired film, that is stock which is well past its use-by date. Yes, film has a use-by date because the light-sensitive chemicals which react to light start to break down.

However, I managed to source a large, mixed bag of film; 35mm, medium format, colour and black and white and I’ve been working my way through it with various trial projects and one project which has been fairly fruitful, that of a series of photos documenting the derelict site in Frome known as Saxonvale.

Saxonvale is an area of the town which has been left partially cleared for many years now while the various landowners and interested parties take their time working out how to make the most money from its redevelopment. You might say I’ve used derelict film to record a derelict site, recording not just the waste discarded there, but also sometimes the people who pass through or visit for their own reasons.

Some of the film stock I’ve used has been in such a poor state it barely rendered an image. One trip was wasted because the film was so utterly degraded it was blank when I processed it. All part of the project and a useful reminder to me that the film is the boss on this one.

In due course I’ll be updating my main website with some of these images, but in the meantime here’s a mini gallery to give you a flavour of the Saxonvale project. If you want to see more of it and some of the other film images I’ve shot lately, head over to my Instagram account where you’ll find me as @takeagander.

Listen Up!

In April I had the absolute pleasure of working with a group of young people in Wiltshire to help promote the Healthwatch Wiltshire “Young Listeners” project.

This project involves young volunteers canvassing the thoughts and views of their peers and reporting their findings back to Wiltshire’s Health and Wellbeing Board.The findings are then used to help improve health provision for young people in the county.

My job was to generate a set of images for use across Healthwatch Wiltshire’s Youthwatch web pages and literature as well as for use in press releases and case studies for social media.

They were a lively bunch, full of character and great fun to work with. Two of them stoically posed outside for a press photo in spite of the rain which was coming in sideways, but they were utterly professional about it.

I also shot a short series of portraits, two of which you can see here, to accompany case studies (luckily it wasn’t raining at this point). The client, citing my recent skateboarders project, wanted a similarly gritty and dramatic feel to the photos. I couldn’t reproduce exactly what I’d done with that project so I chose the side of an industrial unit as an out-of-focus backdrop and lit the faces in a dramatic and eye-catching way.

The results have appeared multiple times in local media and have given the client material for their Facebook page and website. It’s a great start to their photo library which they can draw on and build up over time.

 

 

Keeping Photography Real

Recurrent controversies over the doctoring of photojournalistic images might seem of distant interest to businesses and organisations which only use commercial images, but there is an important crossover area wherein danger lies for every business.

Most businesses using photographs in their corporate communications are in the main either buying stock photos or commissioning them from a photographer like myself. As these pictures are being used to illustrate or promote a commercial venture in some sales capacity (website, brochure, catalogue etc), they don’t have to conform to the standards of photojournalism. Assuming they observe normal laws, their purpose is to illustrate a concept, or the values of the organisation, not some higher truth.

But occasionally businesses will engage a photographer to take press and PR pictures. These of course are destined for use in newspapers, magazines, trade journals perhaps and almost certainly online in social media and so on. The medium really doesn’t matter; such pictures are taken as a matter of record and should be treated as seriously as if they were showing history unfolding.

It doesn’t matter if the photos show a cheque being presented, a ribbon being cut or a visit by an MP or Royalty, the intention of these photos is to illustrate something which has happened in the life of the organisation and should be treated as historical records.

Where a photo is set up, such as for a presentation of an award, a prize, the launch of a new venture or whatever, it’s generally obvious from the way the participants are posed and often looking to camera that the scenario has been choreographed by the photographer, and this is fine because the viewer will understand they’re seeing a staged photo. However, this staging isn’t a licence for elements or people in the picture to be doctored in, out, moved or changed in any way. What happens in front of the camera should be shown in the final result.

Photo purports to show Kim Jong Un standing by a ship's rail at sea pointing to a missile launching from the water. A fake photo.

Some manipulation just draws ridicule, as this North Korean press shot did.

It’s not uncommon for a client to suggest that I can Photoshop something in or out when I’ve taken a photo for press release and often they look at me quizzically when I explain that I cannot do this for ethical reasons. No photographer can because it breaches the editorial code of ethics, and if caught could seriously harm the reputation of the photographer and their hopes of finding future work.

It also does the client no favours when the “internet” gets hold of a story of doctoring or manipulation. The business name may be spread far and wide, but it will be couched in negative terms and with a (possibly) permanent and negative connotation.

And so as tempting as it may be to say “it’s just a group photo,” or “only for the web,” don’t be tempted into breaking ethics for the sake of a “better” image. It could ruin your image.

My Latest Camera

Regular clients will be delighted to learn I haven’t stopped investing in camera equipment, though they may be surprised that my latest Canon purchase cost me exactly two whole British Pounds. Yes, £2.00.

On Sunday I paid a visit to the Frome Wessex Camera Fair at the Cheese and Grain venue (where The Foo Fighters recently and very famously played a surprise gig).

There were no superstars on this occasion, but the entry fee was a mere £3.00 which I happily paid. So let’s pretend a portion of that should be considered part of the cost of the camera, but since I also bought a cable release (£3.00) and a handheld light meter (£4.00), at worst the camera cost me £3.00.

My reason for this particular purchase, a Canon Sureshot Supreme, is that this was a camera which came out in the 1980s when I was working at London Camera Exchange in Bath. It caused quite a stir at the time for its modern styling and fast, accurate automation of focus and exposure settings. There was a huge advertising campaign behind it, and though it wasn’t a budget model of its day, retailing as it did at around £120, we sold bucket loads of them.

I spotted this particular one on a table at the fair, but when I looked at it more closely I thought it might be dead (the battery level showed good, but the shutter wasn’t firing). So I negotiated £2.00 for it, took it home, popped a fresh battery in and BINGO! it worked. Clearly the battery level indicator is a die-hard optimist.

So then I thought, what can I do with this? Would it be possible to shoot a set of pictures which might present an interesting project? Does the camera actually work as a photographic tool, or might some part of the electronics or optical system be so old as to be non-functioning? Only one way to find out.

Loaded with a roll of Kodak Tri-X black and white film and with the help of my son Joe and his friends, I set about making a series of portraits that I hoped would make a mini series on skaters and their boards – battle scars and all (the boards more than the skaters).

I tried using the built-in flash in the outdoor setting to see what effect I could conjure with that, but it was pretty horrible, so I went with the daylight-only images in my selection.

My verdict on the camera is it’s not the sharpest lens in the world, but the exposure is good and the overall effect is quite interesting. Not bad for a 30-year-old pocket camera, the current value of which is quadrupled by the loading of a roll of film and a fresh battery.

The result is a series of portraits of these young lads, each standing confidently as teenage boys do with their skateboards acting as shields – to be fair, I asked them to bring the boards up into the frame. But each has their own way of confronting the lens. A couple look away, one would only be photographed blindfolded with his bandana, but I love the unexpected in a photo and if someone chooses to hide their eyes, avert their gaze, or perform some other unexpected motion which reveals something about them, I’m happy to include this as it says more than a straight portrait.

Whatever I like or don’t about these pictures, your opinion is more important and if you’ve a mind to, I’d love to hear what you see in these pictures.

Whether I’ll shoot much on the Sureshot, or just keep it as a museum piece, I’ve yet to decide, but heck, for £2.00 and a roll of film it’s been an interesting exercise.

Thank you to Finlay, Ben, Christy, Joe, Toby and Danni for your help. It probably seemed a peculiar request on the day, but I hope you like the results.

 

 

Marketing Smarter

While my lovely Pentax S1a is off for a rebuild, I’ll return my attention to things more corporate photography related.

With doom and gloom headlines about the state and future prospects of the UK economy all over our news channels it might be tempting to think it’s time to tighten belts and hunker down for the long haul.

Often the first casualty of financial difficulty is marketing, and perhaps more specifically photography, but if that’s your plan you might want to hold fire because done right, good marketing and good photography, even on a reduced annual budget, can keep your company name in the frame and help you survive the economic Winter.

This week’s message is simple: If you’re going to market less, you’d better market smarter. What does this mean in practice?

Of course I speak from the perspective of a photographer in this corporate world and what I occasionally see is businesses devoting a lot of resource to cutting corners. Not only is this a waste of their valuable time, it also leads to results which don’t hold the client in the best light, or images which have little real impact. It might look like the cheaper option, but at what cost to the business?

I know I’m not the cheapest photographer in my market, but then I wouldn’t want to be. Because quite apart from the quality I strive for in my photography, when a client approaches me I’m there for them from the word go until well after the project has been delivered.

The difference I offer starts with the helping hand and sounding board at the concept stage. Even corporate portraits or the “humble” press release require a level of creative input and the right photographer will be able to guide the project from the earliest stages, ensuring the end-result has maximum impact.

The other aspect you’ll want to consider when hiring a photographer on the sole parameter of cost is, will they help, guide and assist during and after the photo session?

All this help and input, from concept stage to post-delivery assistance, requires time, knowledge and experience, all of which have a value which should be factored into the cost of hiring. Of course this means a cost above and beyond simply that of producing photographs, but since you’re spending the money anyway (and almost certainly taking up your and your colleagues’ time doing so) you may as well get the best results possible.

And when the job is over, the photos delivered, is your photographer still there to help if you need it? I’m not just talking about up to the point they’ve sent the invoice. I’m often helping clients with follow-up assistance months, even years after the job was shot, delivered and paid for.

So, who’s the smart marketer now?

 

Portraits of Brexit Britain

Overview of the call centre at Leave.eu's office in Bristol where fundraisers took pledges from the public. A large Leave.eu sign is on the wall at the back of the room as call handlers sit at desks, watching computer monitors and wearing telephone headsets.

Leave.eu call centre, Bristol. Photo © Tim Gander 2016

Sometimes I see a fellow photographer reveal a new personal project and it really interests me, which is why I’m sharing Steve Franck’s post with you here this week.

Steve is a London-based photographer working mostly for commercial and corporate clients, but he’s also pretty inspirational in his personal work too.

The plan for his latest project is to do a series of post-EU Referendum portraits, one each of 100 people (52 Leave voters, 48 Remain voters), in their own homes, examining their backgrounds and reasons for voting the way they did.

And the reason I’m posting this here is because Steve needs volunteers from a range of backgrounds and situations in order to capture a broad section of society. So if you’d like to be photographed (and receive a free print for your time), head over to his project page to find out more and to make contact with Steve.

Royal Visits Invictus in Bath

Royal visits are a unique kind of photographic assignment, as I was reminded when Prince Harry visited University of Bath on Friday for the trials of the Invictus Games which take place in Orlando, Florida, in May.

I stepped into the assignment at fairly short notice due to the university’s staff photographer being laid low by a stomach bug – you really can’t cover an event like this if you’re feeling queazy!

Prince Harry was visiting to see UK athletes taking part in the trials and of course help to raise awareness of the games which were founded to give injured, wounded and sick military personnel a chance to test their sporting skills to the highest standards.

My role in covering the visit was to get pictures the university could use the same day on their website and for press release to showcase the fact they were hosting the trials at their excellent Sports Training Village.

I wasn’t sure what to expect when I arrived at 9am, but pretty soon a fairly large contingent of press photographers had gathered in the briefing area. Harry was due to arrive just after 11am, so once all the press photographers had gathered, we headed track-side for further briefing and to choose our positions.

Please click photos for a larger view:

My pass was for the outdoor fixed positions, which meant I could move about within certain areas. Other photographers had Rota passes, which is the Royal press office system for ensuring an event doesn’t become clogged with photographers. Those carrying a Rota pass will often have greater, or extended access to an event, but they will be required to allow use of their pictures by any legitimate media outlet that requests them.

Even before the arrival of the Prince I made sure I was getting on with fulfilling my brief; getting shots of the gathered media to show the wide interest and shots of athletes warming up or taking part in trials.

The weather was blustery, sometimes raining and not fantastically warm, so it was a relief when the Prince arrived on schedule. The Royals tend to be fairly prompt unless they’re coming from another event. If that overruns, you just have to be patient and ready.

To cover the Royal visit as he moved around the Sports Training Village running track, chatting to officials and athletes, I worked two camera bodies; one with a wide zoom on and the other with a telephoto zoom (with a 1.4x extender attached for extra reach). Since most of the action was happening at quite a distance away, the long end of my telephoto lens was a godsend. I could see plenty of the other photographers had their huge 500mm and 600mm lenses and were using them a lot, while I had to make the best of my zoom and just make sure I had clean shots I could crop into. I really didn’t need to see into Prince Harry’s soul for my purposes, so it was all fine.

I took my last frame around midday when the facility for Fixed Position passes ended and the Prince went indoors to continue the tour. That was my cue to get my laptop and edit a selection of images for the university homepage news feed and a news article. The rush pictures were chosen, captioned, edited, delivered and added to the website well within the hour. I could then leave the campus, head to my office and do a more considered edit on my large monitor and the job was done.

Royal visits are often a case of “get what you see.” Not much tends to be set up specifically for stills and this leaves you looking for compositions which are tidy not because you set them up, but because you’ve chosen a good position and the composition happens to come together nicely. Expressions will be fleeting and you have to be ready with your camera to capture them, which is why it often looks like Royal photographers never take their eyes from their cameras – they can’t afford to miss a shot.

On this occasion I was surrounded by photographers who shoot a lot of Royal events. Some travel the world with the royals and have built entire careers doing this. For my part, I’ve covered a few Royal events over the years, but it always makes a refreshing, adrenaline-fuelled change from the norm. I shall look forward to the next one.

 

On Your Marks for Auction

Remember my post the other week about how it isn’t all about the gear? Well here’s a perfect example of that theory.

I have to confess, I don’t know a huge amount about the work of the American photographer Mary Ellen Mark (she passed away in May of this year), but I knew the name and now know a fair bit more about her since I can across the story (via Petapixel) about one of her cameras going for sale on Ebay. Mary Ellen’s estate has put the camera up for auction partly to raise money for American Red Cross, but presumably also to raise money for themselves.

I don’t know why they want or need to sell it; perhaps they’re looking to dispose of some assets in order to cover death duties and protect her archive. Whatever the full story is, speculation seems a little pointless.

Screen shot of the Ebay listing for Mary Ellen Mark's Nikon FM2 camera with 28mm lens.

What strikes me though is that if you look through her archive of work and understand that she counted People Magazine and Life Magazine among her clients, the Nikon FM2 (which we’re told she probably used for these clients) is an incredibly basic camera. No whistles, no bells, yet her work is clearly that of someone who could interpret a scene in an engaging way, but with the minimum of camera gear.

That isn’t to say that there aren’t photographers today, with highly sophisticated digital cameras, working in an equally simple but effective way. I know there are, but as I alluded in my earlier post, there is often too much emphasis on camera features and not enough on just getting the technique and style down and telling a good story.

Whether this particular camera has collectible value simply due to its provenance is also an interesting debate to be had. The FM2 was a Japanese, mass-produced camera and you can pick one up on Ebay for less than £200. Bidding on Mary Ellen’s camera has (at the time of writing) already exceeded $2,200.00, so clearly there are interested collectors out there. My instinct tells me her estate view this camera as not central to the story of her work and that her more exotic cameras will remain with them. Again, pure speculation.

Of course whoever buys it will be sorely tempted to put a film through it, assuming it’s still in working order. If it was me I don’t think I could bring myself to do it unless I knew my shots were going to be iconic (I know that’s a bizarre constraint and I can’t really explain it). But then would it be sadder just to place it in a cabinet for display? Well I’m happy to say I can’t match the bids, so that particular quandary won’t be troubling me. If you happen to buy it, do let me know how it goes.