by Tim Gander

When Not To Use AI

The other day LinkedIn served me up a post from a photo retoucher who made the perfectly valid point that while AI can’t fix an inherently bad photo, it can be used to rescue one from disaster. I’m kicking myself for not saving the post, because while it made some interesting points, it also reminded me that context and purpose matter as much as the content of the image.

Let me explain that a bit (ok, a lot) more.

Macaroongate

Their example was a photo sent to them by a client. It was a food photo of a macaroon on a bright pink background. There was a spatula sticking out from under the macaroon which needed to be removed, the depth of field was wrong (more of the product needed to be in focus) and the background needed to be plain white.

The retoucher said they’d used AI extensively to correct the flaws and created a commercially usable image. All good then, except the casual reader might have been left with the impression that it’s ok to do this kind of twiddling on any photo, regardless of the content or the purpose of the mage. However, here is where I would advise caution.

Content and Context

When considering where, how and why a photo is to be published, context becomes a critical consideration.

Photos which are intended to represent reality mustn’t be altered. It doesn’t matter if it’s for a newspaper or just a tweet, if the context is to illustrate a PR event or news story, alteration of the image beyond what the camera saw at the moment of capture is wrong. In the case of newspapers (and their associated websites and social media channels), image manipulation beyond certain specified basics are considered a breach of the Editors’ Code of Practice.

Even in the Wild West Frontier of social media, brand credibility can be trashed if images are manipulated. Adding logos to clothing or signage, moving or removing irritating background items or changing colours (amongst many other dodgy options) should all be considered no-nos when the purpose of the photography is to illustrate an event.

All of which brings me to a recent failing of my own.

Kicking Myself (for the second time in this article)

In the group photo below taken for University of Bath, what irritates me the most is the fan lurking at the back of the stage. I’d already shifted it as much as I could before the event kicked off so it didn’t show up behind speakers at the lectern. However when I had only a few seconds to get the group shot at the end (I needed to be quick, or risk making Sir Christ Whitty miss his train), I failed to notice it was now visible again.

A group of six people (three men, three women) standing in a row, wearing formal evening attire in an ornate room are looking to camera for a group photo. There are pop-up banners announcing the 60th anniversary of the University of Bath.
The University of Bath Adelard Lecture panel and speakers.

The simplest fix would have been to bring the pop-up banner (at left) forward. This would have hidden the fan and the table with the water glass, balanced the group and made the branding more prominent. One small action would have tidied the entire picture!

Thinking back I was rather preoccupied with organising six people into a tidy group under time pressure, simultaneously fretting about whether the poor stage lighting was going to give me a clean image, but it’s easy to make excuses after the event.

You might argue that since the photo was staged and therefore not ‘reality’, I could have used an AI service to move the banner and fix all the problems I’ve listed, but the thing is even a staged photo at a real event contains its own kind of reality.

What Is Reality Anyway?!

We could argue about the truth of any photograph, but while the viewer here would understand, without needing to be told, that this is a staged group photo, using software to tidy the scene after the fact would be deceptive.

Of course this isn’t a hard news photo, but it is a record of an event which took place and destined to be used to ‘report’ on that event. Therefore, manipulation would not have been a good idea.

Maybe I should start using sloppy background errors as a way of ensuring nobody thinks my work is manipulated, a sort of signature of authenticity if you like. No, I think I’ll just remind myself to always check the background first (one of my earliest lessons as a local news photographer).

When setting up a picture like this group, it would be acceptable to move elements and arrange people for the optimum photo before it’s taken; doing so in post-production harms our trust in what we see in media announcements.

What About Headshots?

It’s a little different when I’m doing corporate headshots or images for corporate websites and brochures where there is no pretence at representing a news story or event. The images on a business website are generally there to promote or sell a service. They effectively become advertising, where manipulation is fair(er) game.

For corporate portraits I have a policy of cleaning up temporary blemishes and removing stray hairs, but the circumstances, context and purpose of such photos is very different. I’m not trying to say, “This is exactly what Sheila Jones looked like on this particular day.” The client (or Sheila) wants to give a representation of themselves as a real person who’s friendly, professional and approachable. As long as the image isn’t altered beyond recognition, some retouching is perfectly acceptable.

On occasions where an image isn’t destined for publication (perhaps it’s just a keepsake for the participants) it’s also acceptable to apply heavier editing. The problem here can be that once an image is “out in the wild,” it’s also harder to control where it might end up.

Which Leaves Me Where?

Back to my own example, of course there are things I could have tidied up, but having made the picture I made, I accept it for what it is; a quick group photo, a record of a moment, where no one but me (and now anyone reading this article) will even notice the shortcomings of the result.

I don’t have to be fine with that, but neither will I beat myself up over it. I can be comfortable with the knowledge that I haven’t used AI to hide my mistake.

Just to say, the evening itself was fascinating and I highly recommend watching Sir Chris Whitty’s lecture via this link.

in Case Studies / coverage / Event photography / Industry Comment / photography 0 comments
 by Tim Gander

Back to the Future

While Marty McFly’s time-traveling DeLorean might still be a thing of science fiction, there’s still plenty of scope for Doc Brown-style WOWs! at IAAPS, including a gull-winged test car. This time though, it’s a BMW. Probably somewhat more reliable than a DeLorean, albeit lacking a flux capacitor.

Instead of Doc or Marty though, it was the turn of Helen Godwin, West of England Mayor, to be wowed by the work going on at the propulsion systems research centre near Bristol.

No Need for Roads

The purpose of Helen’s trip was to discover more about how IAAPS and University of Bath work to connect research with industry, creating real-world benefit from what could otherwise be siloed into pure academic study. Also to then explore how this work can be used to help promote the region to the wider country and indeed the world.

My humble task, as I have done on previous occasions, was to document the visit and generate media-ready images to help get IAAPS’ and the Mayor’s message out there.

With this kind of event it isn’t always easy to encapsulate the entire message into a single image, or even a handful of them, but it’s also not good enough to just hang around with a camera and hope something presents itself.

So my strategy on this kind of job is to be the fly on the wall, but with an eye for an opportunity to step in and arrange (with the lightest possible touch) a picture which looks natural, includes key people while also helping to tell the story.

Of course moments such as when Helen was in the driving simulator always make for a good photo, but it’s in the test cells that the story becomes somewhat clearer, visually at least.

A woman with shoulder length straight hair and wearing glasses and a blue suit laughs as she holds the steering wheel of a driving simulator with large monitor screens showing a simulation of city streets. A bearded man in a white shirt and chinos is standing next to her, smiling.
Helen Godwin enjoys her time on the simulator.

Back to the Future, or Back of the Heads?

The only problem with taking photos of people looking at things is that you either end up with photos showing the the they’re looking at (but you just get the backs of heads of the on-lookers), or you see the people doing the looking, but now you can’t see what it is they’re looking at.

On this occasion I stepped in and asked that for a few moments at least, they discuss the car and the test cell, while pretending there was something more interesting than an observation window behind me. With the cell and test vehicle behind them, I could get a photo that made it look as though they were engaged in lively discussion, I could see their faces and gesticulations, but also that sense of what it was they were talking about because the background is part of the illustration.

Beware the Brand Hammer™

There was also a handy bit of branding in there too (note the number plate), but the branding is there without being ‘in your face’. Too often PRs will insist on plastering their client’s branding all over a photo, but this often dilutes the impact, and a picture without impact will be ignored. So beware the Brand Hammer™!

Three people stand talking in a high-tech testing room for cars. A bearded man in white shirt to the left of the photo is gesticulating towards a BMW car on a test rig while a woman in suit, trousers and glasses listens, smiling. Another man on the right of the photo, wearing a suit and open-neck shirt and glasses is also listening to the first man.
Branding doesn't have to be brutal.

All of this is to say that with an event such as a VIP visit, it’s worth thinking ahead about how key images might be engineered to happen. Of course you can’t always plan things to the smallest detail, and sometimes I’ll need to step in and gently guide people to make a more complete picture, but having a key moment or two when the proceedings can be paused and adjusted to make more compelling images is never a bad thing.

It’s always a balance between micro-managing and under-planning, but if in either case the pictures don’t happen, you can’t get into your DeLorean to zoom back and do the job again. Even IAAPS aren’t working on that!

 

in Case Studies / corporate communications / coverage / event photographic / Event Photography / press release photography / Uncategorized 0 comments
 by Tim Gander

2025 in Pictures

I’m rounding up this year with a selection of images, one for each month, which help illustrate what I’ve taken to calling a “textured” year.

Packed with work, swimming, cycling, professional and personal ups and downs, challenges and triumphs 2025 has been pretty interesting in both good and less good ways.

This gallery represents a very small selection of the assignments I’ve undertaken, and while they might not all be “bangers” they do represent a flavour of the work I’ve done and the personal images which interest me.

The majority of my professional photographic work has been with University of Bath, but other clients have also kept me out of mischief.

In the middle of it all my mum passed away in July which, while not entirely unexpected, did add another emotional dimension to the year.

 

A female Asian student in blue, yellow and black cap and gown is looking up, smiling and clapping. Other students are visible around her.
January - University of Bath Winter Graduations
Low Winter sun casts shadows of wooden benches and people across a textured concrete patio area. Trees are visible in the background.
February - I'm often on the look out for interesting light.
In a large sports hall a group of young wheelchair basketball players are being organised for a group photo. Large studio lights can be seen to left and right of the photo and a videographer is kneeling to capture some footage.
March - BTS of a PR shoot for Omaze
A female Asian student in denim jacket, pink sweater and black jeans is standing in a street of shops in Bath, smiling to camera with out-of-focus students in the background behind her.
April - Stock photo for University of Bath
A family group of two boys, two girls a mum and dad leaping into an open air swimming pool in the sunshine.
May - Shepton Lido official opening.
An engineer in orange high-vis jacket, safety hat and glasses uses a head torch to inspect a diagram. he's standing in a welding workshop.
June - IRTE Skills Challenge, Bristol.
A window sill with pot plants and a face mirror on, with a view of green hedging beyond. Below the window sill is a wooden cupboard with various personal items arranged such as a jewellery tree, a glass pot and drinks coaster
July - Mum's room.
A young woman with blonde hair wearing a peach top stands at a glass patio door holding a cup of tea and smiling. She is looking out through the window into the garden beyond, which is only seen as blurry foliage.
August - Eva Abley for Irwin Mitchell's piece on medical negligence.
A researcher stands at a lecture console with a projected image of his research on a screen behind him.
September - International antibody validation meeting.
A male conference delegate in a burgundy cap, his face illuminated by a laptop screen, glances up to whatever is happening on the stage. A bright spot light from the ceiling casts a light rim around his head and other delegates are discernible in the background.
October - IUCN World Conservation Congress 2025.
A super-wide angle view of the Roman Baths in Bath with evening event guests milling and drinking.
November - Back to Bath.
Three modern plastic chairs with wooden legs have been left on the pavement for anyone who wants them. There's a blue one, a white one and a red one. The red one is turned side on. There is a stucco wall behind them with a pale pented oblong higher up on the wall. The bonnet of a parked car is just visible around the corner. It is sunny and some blue sky is visible in the top-right quarter of the photo.
December - I have a bit of a thing for abandoned chairs.

It just remains for me to wish you all the best Christmas possible and every success in 2026. I want to say a personal thank you to all my clients and indeed to the friends who have supported me though this “textured” year. Thank you; I may not always manage to acknowledge your contribution directly, but it is very much appreciated.

in My News / Uncategorized 0 comments
 by Tim Gander

A Couple of Pointers

Many of my photographic jobs involve covering conferences, seminars and general get-togethers of science and industry leaders. The brief will usually involve fly-on-the-wall photography of delegates networking and exchanging ideas during the registration and coffee reception, followed by shots of the key speakers presenting their thoughts.

The spaces I’m working in can range from big lecture theatres with a capacity of 300+ to rooms barely large enough to hold 20 people, which can be a challenge when I’m trying to be discrete.

Lighting will also be mixed – it’s almost always terrible! I rarely get sufficient soft daylight to make the shots easy to edit, so I work with whatever is there. Then I go into battle at the edit stage to ensure skin tones don’t, at the very least, leave people looking ill. Sometimes I’ll use flash, but this can open a whole new can of worms and is often best avoided.

Regardless of the nature of the event, the size of the room or the lighting I’m working with, this work always boils down to ensuring I capture the speakers in a flattering and/or engaging way. One of the keys to this is the gestures people use as they speak.

My preference is to spend a minute observing the speaker to work out which area of the room they tend to address (there’s no point me taking a position to the speaker’s right when they only ever look left). I’ll try to work out if there is a pattern to when they look up and with their eyes open. And I’ll be watching to see if they make interesting hand gestures; again, I’ll look to position myself to capture this the best way possible.

A slim white male in a fine plaid shirt gesticulates with open hand towards a screen the viewer cannot see.
This tight space limited my options.
A young male academic in glasses, dark T shirt with pale green shirt over the top points as he looks to the top left of the image.
A nice strong pointing shot.
A balding white male in navy blue shirt speaks at a lectern while is image is mirrored by a large TV monitor to his side.
Using reflection to create interest.
A Japanese man in dark blue suit gesticulates with his hands up, palms forward in front of his face, towards a projection screen in a lecture theatre.
Enthusiastic gesticulation.
A white male academic speaks in front of a projected slide about his research. He is looking up and making a circle with the fingers of one hand. He wears glasses and a pale blue shirt under a dark blue sweater.
That hand gesture...
A white male with curly hair, a light beard and moustache wearing a mid-blue sweater lifts his hands, palms-up, as he speaks to his audience which we can't see.
Another expression.

Some people aren’t so easy to capture: They might only read from notes with their head down, or they might only look up with their eyes shut. If they move around a lot in a space that is dimly lit, keeping focus on them can be a challenge.

When it all comes together though, the speaker shots can work really well. They might never qualify as art, but since they’ve been taken to support on-going amplification of the event, they really should be as interesting and engaging as possible. Reaching and grabbing audience attention after the event is one of the hardest tasks for the communications manager, but it’s made all the more dispiriting if the photos are poor.

One other thing I try to ensure is that across the set there will be a variety of shots with emphasis to left and right of the frame, as well as some with design space should the client wish to drop text or a graphic into the image. It’s also important to have a mixture of upright and landscape formats for different publications and platforms.

So while this isn’t the most glamorous genre of photography, it’s interesting for me precisely because good results rely on some quick thinking and problem-solving. Sometimes an image will have an additional spark, which is usually down to the speaker’s gesticulation in the split second that I captured the image. That’s when I know all my calculations have paid off.

 

 

in Case Studies / corporate communications / coverage / Event photography / Event Photography / photography 0 comments
 by Tim Gander

From BTS to ECG, MRI to ICB – it’s all happening here!

First of all, apologies for the extended radio silence, I’ve been having an unusually busy time. There are reasons behind this which I will save for another time, another blog post.

Suffice to say, Google might have been disappointed by my lack of posting; my handful of loyal readers on the other hand might have enjoyed the quiet.

While much of my recent photography work hasn’t lent itself to sharing, there is one completed project worth a mention: a series of images taken around the local(ish) area of newly-installed Community Diagnostics Centres. This is work I’ve undertaken for NHS Bath and North East Somerset, Swindon and Wiltshire Integrated Care Board.

The brief was to visit the various hospitals and health centres in Bath, Salisbury and Swindon where new diagnostics facilities have been set up so patients don’t have to travel so far for MRI scans, respiratory tests, CT scans and the like. It’s a multimillion pound investment making testing facilities more accessible to a greater number of people.

What is always rather fun these days is when I’m asked if a few Behind The Scenes (BTS) photos are ok. This usually involves me being photographed while I’m setting up and taking pictures.

I’m fine with this as it helps the client with their social media, and most are happy to give me a mention too.

This set includes the BTS photo followed by the shot I was setting up, and a couple of further images taken during my visit to the rather swanky Sulis Hospital in Peasedown St John near Bath.

 

A medical nurse sits at a electrocardiogram (ECG) machine while a photographer adjusts the medical light behind her. The photographer's camera is on a tripod in the foreground.
I'm gracefully reaching across to adjust the light.
A clinical nurse sits at an electrocardiogram (ECG) machine, looking at the screen and operating the controls. There is an examination bed in the background.
One of the results of my set-up to photograph the ECG machine.
The Sulis Hospital Bath reception area with comfy seating, reception desk and hanging net curtains designed to bring light into the space. I blurred nurse is walking through the scene.
The reception area at Sulis, Bath.
A male patient is on the MRI bed wearing a hospital gown and the head scanner piece. A female nurse is standing the other side of the bed operating the controls.
To avoid my equipment damaging the MRI, I could only take this shot from the doorway.
Screengrab from the News page of the NHS BANES Swindon and Wiltshire ICB website showing the announcement of the multi-million-pound investment in new community diagnostics centres
The client was able to quickly update their news page with one of the images from the set.
in Case Studies / corporate communications / My News 0 comments
 by Tim Gander

Going for G-old

Have you been watching the Paris Olympics? Like most big events that I’d like to see (Wimbledon being the annual classic), I usually miss the whole shebang.

This year though, I’ve managed to carve out a little time to catch a bit of the cycling and swimming – the two areas of sport I’m most interested in.

In particular with the swimming, I’ve been trying to pick up some clues for improving my personal performance in the pool. Well, let’s say that’s a work in progress. Most of the athletes have a 40-year advantage on me. Plus they swim every day (for several hours) and spend hours in the gym when they’re not in the pool. I mean really, it’s cheating!

Of course their performances are also enhanced by things like, I dunno, raw talent. They’re coached in techniques to the nth degree, drilled until they want to cry and many have been swimming since early childhood.

Contrast this with my “swimming career”; I left school with only a basic breast stroke, and no real drive to improve even that. As for front crawl (for the Americans reading this, that’s freestyle), until a few months ago, I couldn’t even get off the side of the pool. I was, in short, a drowning windmill.

However since rediscovering the joy of swimming while on holiday last year, I’ve signed up to regular sessions at my local pool, where my breast stroke has blossomed, and I’ve taken lessons in front crawl. I can now just about manage 50m without feeling sick, which is a huge step up from where I was around three months ago.

So why am I wanging on about the Olympics and my swimming now? Well of course it’s so I can shamelessly showcase the fact that 16 years ago, I had the honour of photographing double gold medal swimmer Rebecca Adlington (Becky) when she came to the University of Bath in 2008 to help launch the Youth Olympics.

There is a little more to this tale (not much tho) than just wanting to share an archive photo.

Bearing in mind Becky had only just achieved this huge success in the Beijing Olympics that same year, the attention she received would have been a whole new experience and perhaps slightly disconcerting.

As we settled into one of the university’s lecture theatres for a press call, I was just checking my focus and exposure on Becky when she leaned in to the person sitting next to her and said, “I suppose I’ll have to get used to this,” meaning “being photographed”.

As she sat straight again, she looked directly down my camera lens, and I took the shot you see here.

Becky Adlington looks directly down the barrel of my lens.
Double gold-medal swimmer Rebecca Adlington holds her two gold medals while looking to camera.
Becky Adlington holds the two medals she won at the Beijing 2008 Olympics.

The comment didn’t strike me as anything more than a very matter-of-fact observation of how her life would change; there was nothing hostile in her tone, and she posed patiently and with good humour for more pictures after the sit-down press conference.

Becky’s career beyond the pool has flourished. Clearly, she got “used to this” a long while ago. I doubt she remembers that moment or her comment back in 2008, but for some reason it always stuck with me. Perhaps because I care how someone feels in front of my camera, even if I’m just doing my job.

On that day, we were both there to do a job. I’m still a photographer, Becky is still in the media spotlight and seeing her presenting from Paris 2024 alongside Clare Balding and Mark Foster reminded me of this one moment.

In the meantime, I’m going to continue with my own swimming career, though I’m not expecting to slip into professional swimming any time soon. That ship might have sailed unless there’s a VERY senior league out there?

 

in My News / Personal Opinion / photographer / press release photography 0 comments
 by Tim Gander

Awards, Ceremonies and Celebrations

Under normal circumstances, I wouldn’t leave my blog unattended for almost two months, but things haven’t been quite normal lately.

A busy work schedule and personal circumstances (he said, cryptically) have conspired to keep me from posting, so this is a round-up of recent work.

Looking back, that work has involved a fair number of award ceremonies, certificate presentations and celebrations of all sorts. From fairly low-key and intimate events to grand occasions, I’ve applied my photographic approach to them all. That is to say, I work to capture the general tone of an event alongside the smaller moments, as well as the presentations themselves.

Photographing events for my clients is always a huge amount of fun. People tend to be relaxed and generally accepting of a photographer there to capture the occasion. It’s their moment, and they’re happy to have it recorded.

For clients, they need my pictures to tell the story and to give them a range of pictures for use across social media channels, press releases, websites and brochures. So this work engages multiple of areas of the brain; I’m thinking about telling the story of the event, making pictures the attendees will enjoy, ensuring the client has images for immediate PR communication, and for the longer term, images which can stand the test of time. Some of the photos will need to be used to promote a recurring event for years to come, so they need to be of a quality that endures.

The gallery is just a handful of recent events I’ve covered, mostly for University of Bath (their events just seem to offer the best photographic opportunities!), but also for Clarks Village in Street who hosted a PRIDE tree where people could post positive sentiments on LGBTQIA+ rights, or just say or draw something up-lifting. That was a riot of colour!

A young female student is smiling into the distance and she is pictured through a hole in a Connect 4 game board.
Click photo for caption...
A grey-haired, bearded man in a suit stands smiling while holding a large cardboard Instagram-style frame. He is flanked by two towers of balloons.
Click photo for caption...
A man wearing a multi-coloured PRIDE lanyard is smiling to the person seated next to him.
Click photo for caption...
A young woman in sunglasses smiles to camera while holding her phone at arm's length for a selfie in front of colourful ribbons. She's holding a message of support she wrote on a plastic yellow flower tile.
Click photo for caption...
A colourful wooden PRIDE tree at Clarks Village in Street as shoppers walk past, blurred by the camera's shutter.
Click photo for caption...
A University of Bath graduate stands smiling broadly at the audience moments after receiving his graduation. He is standing next to the Pro-Chancellor and the background is the interior of Bath Abbey.
Click photo for caption...
A University of Bath graduate hugs his dad. He has a look of relief on his face.
Click photo for caption...
A female University of Bath graduate looks directly to camera and smiles. She is wearing a laurel wreath on her head, a tradition of Italian students.
Click photo for caption...

I’ve got more events coming up later this year, so if your organisation is planning a celebratory event in the coming months, drop me a line or call 07703 124412 and I’ll be delighted to help.

in Case Studies / corporate communications / coverage / event photographic / Uncategorized 0 comments
 by Tim Gander

How Much Should Photography Cost?

One question which ties up too much time, energy and headspace for most businesses is, “How much should we be paying for photography?”

In the modern business landscape, we have to extend that to videography too, of course. While this article focuses mainly on stills, read to the end for my thoughts on video as well.

The shortest answer I can give is that the corporate communications photography you commission shouldn’t cost you anything. “What?! Free photography?! Where can I get some of that!!” I hear you wail, but of course that notion is ridiculous. Free stuff, as we all know, is often worth exactly what we’ve paid for it.

What I mean is, the photography and videography you commission for your business should, either fairly immediately, or over time, generate more income for your business than it cost to get done. If your photography/videography isn’t winning new clients or gaining fresh business, then you need to look at why it’s not working before deciding you’re paying too much. It could be how you’re deploying the work, it could also be that you’re not paying enough to get the quality you need.

A useful exercise is to start from the other end of the process. Ask what it is you want to achieve with your images, then work backwards to find the solution. That is to say, the photographer you choose is more important than what they charge. Ask yourself if the photographer’s style fits your brand and whether their quality adds a perception of high value to that brand. What they charge should reflect the outcome you’re aiming for. It needs to reflect the quality of their work, the uses to which that work will be put (the Licence to Use) as well as the standard of service they offer.

Just to explain the Licence to Use a little more deeply, a set of photos destined for a one-off press release for a small business won’t command the same fees as a high-production single image used in a national advertising campaign for a global brand.

There are many scenarios between these usage examples, but if you’re open with the photographer about who and what they’re shooting for, they can give far better guidance on the likely fees. And when it comes to the shoot itself, they can plan their own approach and deploy their resources far more effectively for a more successful outcome.

Oh and on that last point, be VERY wary of any photographer who doesn’t ask how the images are to be used. This should be an alarm-bell-moment. If they don’t care what you do with their work, it means they don’t care about your goals. This will be reflected in the results and that’s when photography becomes really expensive, regardless of how cheap it was to acquire.

A blonde female in a black top writes on a whiteboard which has multi-coloured postit notes stuck on it.
If you're planning a photo or video shoot, start with the goals and work your way back to the budget.

Much the same approach applies to commissioning video, albeit the costs associated with that tend to focus more on post-production time than on aspects such as licensing. However, if you’re going to commission video, you still need to think carefully about your goals.

Identifying who you’re trying to reach, what their expectations are and how you’re going to win their business should be considered long before commissioning a videographer (ie me!) to press the record button.

If I’m shooting video for a client, of course I want to understand my client’s aims, but I also want to know who they’re trying to win over. If they’re aiming at people who might do business with them, the content, message and production values all need to be of a high quality. There’s no point spending money on a video which is aimless and poor quality. That’s just a waste of money and a drag on valuable resources. It might grab audience attention for a brief moment, but will soon be forgotten in the constant stream of online content marketing. Poor quality production will also harm your brand and cost you sales.

The main message of this post is to think quality first, then work out your budget based on the value you’re likely to gain from the results. Setting out with an unrealistic budget plucked from thin air isn’t going to get you where you need to be, which is why I’m happy to spend time working through these questions with clients before they commit to working with me.

I would be delighted to discuss your stills and video needs, so drop me a line and let’s get your photography and videography making money, not costing it.

in Advice / corporate communications / photography / Press Release Photography 0 comments
 by Tim Gander

If You Want To Get Ahead, Get A Headshot

We all know how important it is to have a professionally-taken business portrait, so how come mine is so old?!

Yes, it’s time for the cobbler to mend his shoes and for the physician to heal himself. The photographer needs to take his own portrait. I’ve been putting it off because like most of you, I don’t like having my photo taken.

But that’s no excuse. Time has pretty much the same effect on everyone – it ages us, and I have no immunity against the ravages of time.

For a start, I have fewer grey hairs now; that is to say, I have fewer hairs. Apart from that, it’s just good practice to update your profile photo every three years (five at a stretch).

The issue is that while a simple selfie is easy enough to do, taking a selfie that looks like a professional portrait is a bit of a circus act. Modern cameras make it easier than it used to be, especially now that the camera can be operated via a phone app, but it’s still quite a feat of organisation and coordination. Maybe I should hire a photographer?

That would be fine by me, except I also take the opportunity of using myself as a model to really work on new ways of setting up, new approaches to getting the correct angle and perhaps more particularly, finding interesting tweaks to my current style. So making my new portrait will also be a chance to adjust and refine my portrait style.

In all likelihood the development will be more incremental than revolutionary, but it’s still a good exercise to go through.

And what could possibly go wrong? Artists and photographers have been making self portraits since the dawn of time. Vincent van Gogh famously did a few, and he turned out fine *googles the life of van Gogh and… “OH MY GOD! WHAT THE ACTUAL…?!!* Ok, maybe I’ll delay making my self portrait for a while longer…

Except there is always an excuse, from “I need to get my hair done” to “I’ve cut off my ear and presented it as a gift to my favourite prostitute”; I’ve heard them all and I can no longer wriggle out of it myself.

Now that I’ve said it, I need to go and do it. And I want you to nag me if I haven’t updated my profile photo in a week’s time. For the record, here’s my current one. Gosh, I looked so young!

Screen shot from the timgander.co.uk About page.
The last time I looked this young was about 10 years ago.

And if you’re now realising it’s been six years (or more!) since your business profile portrait was updated for your website or LinkedIn profile, drop me a line and we’ll organise a nice relaxed photo session. No excuses, let’s do it.

in Business Portraits 0 comments
 by Tim Gander

Future Power

Happy New Year! Let me kick off by wishing all my clients, past, present, and future a wonderful 2024 full of pleasant surprises.

Now we’ve had our fun and a bit too much chocolate, I’m kicking off the first blog post of 2024 by looking at some specific work I carried out between 2022 and 2023. Not for nostalgic reasons, but because it illustrates several aspects of my approach to various photographic tasks and challenges.

There’s a fair bit of ground to cover, so I’m dividing this into two posts. Make sure you’ve signed up to my blog if you don’t want to miss the second instalment!

This particular work was undertaken for the advanced propulsion R&I centre IAAPS (IAAPS for short) at Bristol and Bath Science Park near Bristol. I came to working with IAAPS through another client, University of Bath, which owns and part-funded the £70 million research facility.

Chances are you won’t have heard of IAAPS but in essence, it’s where vehicle propulsion research meets real-world implementation. Advances made here will find their way into internal combustion, hybrid, electric and hydrogen engines of the future. This could include propulsion fuels and methods not yet discovered!

What makes this a great case study for me is that my work for IAAPS has covered portraits, industrial, and event photography. The images have been used on the website, in press releases, and in printed promotional literature, because while IAAPS’ main function is automotive propulsion research, like any business it has to attract clients and investors to maintain its status in the top three research facilities of its kind in the world.

This requires marketing, which requires marketing materials. That’s where the photography comes in.

Let’s get into the photography then.

Portraits.

I won’t dwell on this aspect too much as I only had to do a handful of images of the Engineering Director and the Principal Engineer at a time when some creative editorial images were required for trade press and the website.

This was in 2022 when the facility, though substantially built, was still a building site. We were also still under COVID rules, so in I went, fully compliant with Health and Safety and COVID regulations.

Operating a camera while wearing a hard hat, goggles, gloves and a mask had its own challenges. The peak of the hard hat interfered with the flash trigger on top of my camera, while the mask caused my goggles to constantly steam up. Gloves don’t make operating the controls of a camera easy, but being fog-blind while trying to look through a viewfinder that isn’t up to your eye is “a bit awkward”.

Still, the session was short and these were hardly the biggest problems faced by humankind, so I was happy to fulfil the brief.

Relaxed portrait of Professor Rob Oliver of IAAPS with computer cabinets visible behind him.
Portrait of Rob Oliver, IAAPS Engineering Director and Professor of Practice.

There was enough infrastructure already in place for me to use a backdrop which added some context, I just had to avoid including any dangling wires or ducts which hadn’t been finished and tidied away. In the event, a single softened flash on the subject and a second flash to clean up the backdrop gave me the results I needed.

Industrial.

More interesting in photographic technical terms was the industrial photography. In 2023, I was booked in to take pictures of completed test cells where the research and testing take place.

For much of this work, I was able to use a tripod which opened up new photographic possibilities.

With the camera “locked off” I could use the High Resolution (HR) mode of my cameras. While the pictures would be used mainly on the website, where super-high resolution is less important, I was thinking ahead to when the client might want to use the images on large printed displays such as pop-up banners.

In this mode, the camera takes 8 pictures of the same scene, shifting the image sensor in each of eight directions as it goes. This captures details which would otherwise fall between pixel sites on the sensor. The camera combines the eight images into a single high-resolution RAW file which is four times larger than the native image resolution of the camera. In short, I’m capturing a 96MB file instead of the standard 24MB one.

So if my client ever needs to blow the image up to fill an exhibition display, the resolution will hold up far better than if they’re trying to print from a regular file. To my knowledge, HR mode outstrips the resolution of any comparable camera on the market. It could be bettered by a medium-format camera, but then the cost of the shoot becomes somewhat prohibitive, and almost certainly overkill for the needs of my client.

This technique works best where both the camera and the scene are completely still. Since the camera is on a tripod, and nothing is moving in the test cells, it’s the perfect scenario for using HR.

Alongside the general views of the cells, I was also tasked with capturing details of the rigs, vehicles, sensors and other equipment. Often this involved hand-holding the camera, so HR mode wasn’t going to work because of the risk of movement between each of the eight frames being captured. Also, you can’t use flash in HR mode, and some of the equipment required additional illumination using my portable studio flashes to lift shadows or to add a touch of additional colour using gels.

Photo is a low-angle view of a BMW on a test rig.
The original image was created as a 12,000 pixel high-resolution image.
Screen shot from the IAAPS website showing a BMW on a test cell rig.
Scaled down for the website.
Close-up photo of red and black cable terminal connectors.
The Nikkor 55mm lens is a benchmark closeup lens.
Screen shot from the IAAPS website featuring a photo of cable terminal connectors.
A simple close-up image helps break up text and add visual interest to a web page.
Photo of orange and blue hydraulic lines connected to machinery terminals on the left of the photo with a yellow winch hand controller on the right.
General details from the test cells make for useful stock images for the client.
Screengrab from the IAAPS website featuring a photo of a hydraulic winch controller and hydraulic lines.
From the Our Facilities page of the website, this image sits behind scrolling text panels.

The gallery above shows a selection of the original images alongside screengrabs from the IAAPS site to show them in context.

These images are less likely to be blown up to create a full-bleed banner display, but high quality was still an obvious consideration when I took them, so of course I made sure I had one of my favourite lenses in my bag for this purpose.

One of the joys of the latest cameras (you may have heard the term “mirrorless”, which I won’t explain here) is that you can adapt older lenses to fit them. The Nikkor 55mm f/2.8 macro lens, launched in 1979, is designed for close-up photography. Indeed it’s considered by many as the benchmark by which all other close-up lenses are measured. I have no idea when mine was made, but they were in production for decades.

It’s also an excellent all-round lens for non-close-up work, being sharp and with no discernible distortion. It was perfect for the detail shots in the test cells where I was working at standard distances one minute, and extreme close-ups the next.

I decided to use this lens because I knew it covered everything I needed. I have more modern lenses with close-focusing abilities, but the Nikkor has the edge on overall quality. While it’s possible my client might not have detected the difference between images taken on one lens or another, I do believe in capturing the best-quality images I can.

What the old lens lacks is autofocus (or auto anything!) but manual focus just requires a little more care and concentration. It can slow you down, but that’s no bad thing as it also encourages more thought about composition.

Industrial photography can feel slow. You have to be hyper-aware of the details such as finger marks or dust on equipment as well as the usual considerations of lighting, composition and exposure, but I also enjoy the discipline this imposes.

There is no point rushing industrial pictures. It can take a considerable amount of preparation before even thinking about taking a picture, but my IAAPS client is happy to trust me to do what’s needed to get the best possible results. They’re dealing with high-end clients in an industry which is all about precision; being sloppy in the photography isn’t worth the risk.

While I know there will be additional trips to IAAPS for me in the coming year, I’ll welcome enquiries from anyone considering commissioning industrial photography for their promotional needs. Hopefully, this article gives a useful insight to my process.

My portfolio is always evolving, so check it out here if you’d like to see more of my work.

in Case Studies 3 comments