Case Study: In-House Magazine Photography

Double page spread of photos by Tim Gander in House of Fraser Host magazine

The final spread layout in Host magazine

I’ve been dying to show you this for some time, but I had to wait for the feature to appear in the House of Fraser in-house magazine before I could share it with you here.

The story behind this job is that I was contacted by Word of Mouth Communication who write, design and publish the House of Fraser in-house magazine Host. They asked if I’d be interested in going to the Jollys store in Bath to take portraits of some of the staff for the City Spotlight section of the magazine which features the places they most like to kick back and relax.

Naturally I was delighted to undertake the commission because I love shooting portraits and I enjoy anything with an editorial element, so I got in touch with my contact at the store in advance of the date of the shoot just to make sure everyone was briefed and we all knew what we were doing.

The only downside on the day was the heavy rain, but I shot a few exterior images before going into the store to meet my subjects.

Jody Brown, Sales Manager, Jollys of Bath, enjoys a coffee at Adventure Cafe

Jody Brown, Sales Manager, Beauty enjoys a coffee at Adventure Cafe

After a couple of small group photos outside and a portrait of the store manager, I set off with my subjects Jodie, Alex and Josh to visit their various hangouts, asking permission to take photos at each one. All the bars and cafes in Bath were very helpful and finding the best places at each venue to do a variety of portraits suitable for the magazine was pretty easy, there always being an interesting corner or feature to use.

Stylistically the photos needed to be bright, colourful, up-beat and polished to look good in a high-quality colour magazine. Of course I didn’t have all day to do this, since I was taking time out of people’s busy days, but using portable studio lighting and a consistent approach meant I could keep things moving along while producing a set of pictures which sit well together.

Jodie, Alex and Josh enjoyed themselves and this also shows in the results. You could say it all looks rather Jolly!

Ultimately though, when I take photos for a client it’s them I have to please even more than myself, so I’ll leave the last word to Paul O’Regan of Word of Mouth: “It was good to work with you on this one. We were delighted with the way you handled the project and with the photographs you provided.”

Josh Gottschling, who works in womenswear, likes to go for drinks with friends in Revolutions bar and restaurant on George Street, Bath.

Josh Gottschoing, Sales Adviser, Womenswear cools down with a soft drink cocktail at Revolution

My Year In Pictures

This being my last blog post for 2013, it’s time to do the annual round-up of pictures (YAAAAAY! – I don’t hear you saying).

It’s been an interesting year though, with a mixture of former clients returning and new clients finding me and becoming new regulars. In fact it’s probably been my busiest year since I went freelance 15 years ago, but I’d say the variety of work has narrowed as I’ve been doing far more corporate headshots than ever before.

Rather than showing you a business portrait for each of the twelve months, I’ve dug a little deeper for a mixture of shots including one or two personal ones, un-commissioned by clients.

Of course I would like to extend my heart-felt thanks to each and every client that has booked me this year and I very much look forward to working with you again in 2014.

Thanks also to all my beautiful blog readers (yes, I can see you, you lovely, lovely people). I hope you’ll stick with me for another year and put up with my overt self-promotion, my rants and lucid musings. If I could hug you all I would.

All that remains to say is happy Christmas and have a fantastic New Year. I think my next post will be January 7th, so see you in 2014!

Tim

In Bolton a police officer directs traffic in heavy snow

January: Bolton is hit by a blizzard and traffic grinds to a halt

A scientific instrument glows green in a dark surrounding

February: No, I have no idea what it is, but I can tell you it’s a highly sophisticated piece of technology at Porton Down

March: At the Renewable Energy Market Place event in Exeter, two designers explain their concept vehicle to a visitor

March: At the Renewable Energy Market Place event in Exeter, two designers explain their concept vehicle to a visitor

Farmers at Standerwick farmers' market watch as cattle pass through the gate after auction

April: From my Standerwick personal project, cattle come through the gate at auction

CEO Phil Brockwell in front of a Citation 525 jet aircraft at Bristol Flying Centre

May: Phil Brockwell of Bristol Flying Centre poses in front of one of his Citation 525 jets for a trade magazine cover shot

An out of focus boy sitting at a table with in-focus paint brushes in the foreground, taken for Cornerstones Schools, Warrington

June: A shoot for Cornerstone Schools requires use of blur to obscure subject identity

A young man in a lecture theatre holds up a white card with the number 46 written on it as part of a maths Summer camp event at University of Bath

July: Students enjoy maths games at University of Bath Summer School

4 seated people and one standing, backs to the camera, with a view overlooking Branscombe bay, Dorset

August: A weekend break results in a 74 mile cycle ride to Branscombe with office colleagues

A nurse is blurred as she pushes a wheelchair at Frome Medical Centre with smooth plastered and painted wall dominant to the left of the frame

September: Tasked with photographing the plaster-work of a contractor, I had to make a wall at Frome Medical Centre look interesting

A group of seated business people in an auditorium listen to a presentation as one man leans forward to hear better

October: It’s not always easy to find interesting images at a business symposium, but this audience member does at least look interested in the presentation

Sophie Wessex smiles as she holds a netball aloft and aims to take a shot at the net

November: Sophie Wessex takes a shot at netball during a visit to University of Bath in which HRH Prince Edward was installed as the new Chancellor

Waitress poses in the street in front of a photo flash on a stand with a white brolly

December: Eleonora, waitress at Frome’s Paccamora Café, poses for a Wex Photographic article demonstrating flash photography techniques

 

 

Case Study: The Case Study

While most of my work now falls into the corporate photography category, shooting pictures for websites, brochures, press releases and the like, I do still have some editorial clients.

Among them is the Institute of Directors who publish a rather swish magazine called Director. It’s a monthly title aimed, unsurprisingly, at directors and I’m always happy to hear from them because although I know I need to meet certain criteria within the brief, I also know they appreciate my own creative input which always makes a shoot more fun.

On this occasion I was sent to Penarth Amateur Boxing Club to meet Allan Meek of SCS Group in Cardiff and his boxing trainer Neil Munn, who runs the gym. I was especially excited by this commission because I knew it would give me the chance to work in a very different environment – at least something other than an office!

The article, which has now appeared in the July/August issue of the magazine, features case studies of company directors who use sport or fitness training to help them in their professional lives.

Of the three directors featured Allan got the biggest show in the magazine. I’d like to think that was something to do with the photos I took, but perhaps it would be more modest to say it was Allan’s photogenic looks and the lovely light in the gym that made the spread work.

Featured below are a few of the frames from the shoot, including some that didn’t make the pages of Director. I hope you enjoy them!

Company director Allan Meek boxing in Cardiff, Wales.

Allan Meek works at the speedball.

Company director Allan Meek and trainer Neil Munn in the ring

Allan Meek (left) training in the ring with gym owner Neil Munn.

Company director Allan Meek training in the gym with Neil Munn (background)

Allan starts to feel the burn in the gym.

Portrait of company director Allan Meek, Cardiff, Wales

An environmental portrait of Allan captures the theme as an alternative to the action shots.