by Tim Gander

Do You Love Photography?

Loving Photography

The recent acquisition of Unsplash by Getty has prompted me to think about what the love of photography actually means.

I won’t go into the ins and outs of the sale here, you know how to use Google. But I do want to examine what people mean when they say they love photography. Many of these people are contributors to sites such as Unsplash, yet I have to question the nature of their love of photography.

Of course I can’t tell people what to do with their photos, but equally we should be aware that something is happening (has already happened) to photography which leaves us all much more vulnerable than we might think. It has harmed society incrementally such that we’ve barely registered the change. More on that later.

When I talk about my love of photography, I use the phrase in a global sense; I love coming up with ideas, shooting them and presenting them. Some make money, some don’t, but they’re never available for exploitation without suitable remuneration.

And loving photography doesn’t just mean loving the act of taking pictures. In that global sense, loving photography also means nurturing the industry of which you claim to be a part. In short, it means acting like a professional. At the very least, it means not causing harm.

For others it seems to mean a love of having people and brands exploit their work. Some see this as beating professionals at their own game, which is just downright weird. That is not a healthy love.

Filthy Lucre

I can’t criticise the work people upload, much of which is of a very high standard (albeit it’s often very sterile), but they should be paid fairly for its use.

Some will argue that you can’t truly love photography if you want to make money from it. Hogwash. Utter c**p. In fact I would say the opposite; anyone hooked on views and downloads is more in love with their own ego than anything.

And what if, instead, brands had to pay for what they took from Unsplash? Would they download and use it then? What does it say to a photographer if no one is willing to pay actual money to use their work?

So why does this even matter? It’s just some pictures, right? Wrong.

A Diminished Industry Hurts Us All

The devaluation of the photographic industry over the past 20 years has left us with fewer sources of high quality photo-journalism. Our once thriving press has become less diverse, even where it tries to be polarised in opinion. Think the PR machine at No 10 dishing out the same sanitised pictures to all outlets. Those outlets, having no budget (or claiming not to at least) will use free over paid every time. So the visual voice becomes homogenised across titles and channels. Diversity suffers as a result.

This degradation has affected the national voice in other ways beyond photography. While there’s a clamour for greater diversity in our media, we see fewer articles written by people from less privileged backgrounds because only those with independent means can afford to work on the poor (or non-existent) rates on offer.

I certainly can’t afford to work for the fees our national newspapers pay – I’m a grown up, not a school child. But I’m a white guy so boohoo me. What about women? Or people from poorer backgrounds? Or those whose ethnicity makes it more likely they won’t have independent means? The talent is undoubtedly there, but the access isn’t because it’s flooded by people who can afford to “donate” their work. This is what’s happened in photography too.

You might not see the connections between newsroom budgets and free stock image sites, but all areas of the photographic economy affect all other areas. That’s why all photographers need to look after their own areas of interest in an holistic way and take responsibility for their actions.

Pups For Sale

And so back to the happy punters who give their work for free to Unsplash. They’ve been sold a pup; a dream that their altruism is the engine of a creative industry of which they are a part. That perhaps one day they’ll be spotted amongst the millions of lemmings and picked out for plum commissions.

Except it’s not, they’re not, and they wont. It’s just shutting down creativity for the truly creative. It’s shutting out those voices which haven’t the spare income to be heard. It favours the motivations of individual egos over the cause of the wider industry, and it’ll now be feeding that cuddly little independent, Getty Images.

Anyone who says they love photography should ask themselves what they’ve done for it lately. If they’ve become hooked on giving their work away, they need to question their devotion to it.

Perhaps if they’re amongst those who’ve fed Unsplash with free material, Getty’s acquisition of all their images might help peel the scales from their eyes. It might be time to redefine their relationship with photography and understand what a true love of photography looks like.

in Industry Comment / Personal Opinion 0 comments
 by Tim Gander

Take a Butchers At This

After all these years, I still get a buzz from sniffing out a good little story.

This one came out of a chance conversation with my local butcher, Nigel.

A few days before Valentine’s Day I’d popped along to pick up some eggs, ham… the usual, when Nigel asked if I’d be willing and able to help with something. Being the top bloke Nigel is, of course I said yes.

A year previously, Nigel’s premises had been destroyed by fire when an arsonist set light to a car parked outside the shop front. He wanted to know if there was some way of getting the remains of the shop clock framed for posterity.

 

Screenshot from Facebook post about H E Williams anniversary showing Nigel Williams outside his shop with the melted shop clock.
Screenshot of the Facebook post and its reactions.
I took an upright option, but preferred the less animated wide shot.
The scene of the burned out butcher's shop in Frome on the morning of February 14th 2020.
I also used a photo I'd taken on the morning of the fire to illustrate the post on Facebook.

The Dalí-esque clock.

He showed me the half-melted clock (which had stopped when the fireball ripped through the shop) and said although he felt it was a silly thing to keep, it was a reminder of the tough year he’d had – this of course in addition to the pandemic.

The best I could do was to recommend contacting local framers to see if someone could make a box frame for it. But before I left, I had an idea.

I asked if I could pop back later and take a photo of him with the clock to mark the anniversary of the fire. And though I could sense his surprise at the idea, he agreed.

And so on the Friday before Valentine’s Day I returned when the shop was quieter and Nigel posed outside for me.

Happy Valentine’s!

That Sunday, which was Valentines Day and the actual anniversary of the fire, I posted the photo with some copy to the Frome Facebook page.

I know there’s a lot of affection in the town for Nigel and his business, but I didn’t expect the reaction my post got. Hundreds of Likes and not a single negative comment.

As a result, Nigel was contacted by customers who hadn’t realised he’d re-opened and someone got in touch to ask if he could make a box frame for the clock, so there were some real-world results to this exercise.

The PR takeaway.

What this also demonstrates is that there are very accessible PR opportunities out there, and with an intelligently crafted photo and copy, the reach can be surprising, the results heartwarming.

It’s well known that well-taken photos and well-written words will reach far more people than an advert (or badly executed photo and copy), and will be far cheaper than equivalent advertising to reach the same audience.

The trick is, knowing when you have a good little story.

I make PR pictures for clients who want to get their message noticed. Drop me a line to discuss your next PR or branding project.

in Case Studies / Personal Work 0 comments
 by Tim Gander

PhaseOne PhaseOut

Screen shot of an iView Media Pro catalogue.
Bye bye iView, I'm sad to see you go.

Late last year PhaseOne announced they would no longer support iView Media Pro, the image cataloguing software which I’ve relied on for almost 20 years to catalogue my digital image library.

I’m trying to be charitable towards PhaseOne for this development as I understand the code which underpins iView is being made obsolete by computer operating system advances (32 bit to 64 bit for the techie-types), though I think they could have been more helpful and understanding in helping photographers make the transition.

Instead I was offered the eye-wateringly expensive option of subscribing to PhaseOne’s editing and cataloguing tools, which I don’t want since I already have LightRoom for editing, or using a third-party cloud-based library solution which is A) quite expensive, B) Cloud-based and C) Doesn’t reflect the way I work.

What iView allows me to do is locate any digital file I’ve taken since I went digital in 2000. A client can request a file from any year since then and I’ll be able to get my hands on it. iView was simple, robust and did only what I needed it to do (which is why it was simple and robust), but nothing lasts forever.

And so I’m looking at NeoFinder, the closest replacement I could find which doesn’t assume I am either an amateur with very small, occasional cataloguing requirements, or NASA with thousands of users and millions of digital assets to keep track of.

The switch-over isn’t going to be entirely pain-free. I had hoped I could just export my iView catalogue to NeoFinder, but to do that I need to have all my CDs, DVDs and external drives connected at once. Setting aside the 9 external hard-drives I now have, there’s the small matter of the 360+ optical discs which would all need to be mounted at once. It’s be fun to try, but it’s not happening.

As I write this, NeoFinder is chugging through my first external drive. That’s around 78,000 image files! This may take some time.

NeoFinder also works differently to iView and this is a bad and a good thing. I used to just select individual key images from a job and throw them into iView, but NeoFinder doesn’t work that way. You pretty much have to build a catalogue of the entire volume (hard drive).

While this can seem slower, it can be done in the background of other tasks – for example me writing a blog post about cataloguing software while my cataloguing software creates a new catalogue. It will also, I think, reduce the risk of important key images being missed, which was something I very occasionally managed to do in the past. It was always a correctible error, but good to know NeoFinder will be more belt and braces.

I appreciate this may not be the most thrilling, inspirational post for you to read so please accept my apologies and this virtual cupcake (non-redeemable anywhere and no cash value), but it’s one of those dull things you can’t live without, like Essential Waitrose Quinoa. If I don’t keep track of all the photos I’ve shot, it becomes a nightmare for me and a deep inconvenience for my clients.

It’s all fine though. I know once I’ve gone through this process, I should be good for the next 20 years. Fingers crossed.

 

in Industry Comment / My News 0 comments
 by Tim Gander

All Dressed Up…

Not all my work involves taking portraits of business people in offices, though it’s fair to say a lot of what I do is exactly that.

Just before Easter I started on a project with BBSRC, one of the UK’s research councils, to produce a set of images of their facilities for use in their new website, on social media and in printed reports – in fact all their corporate communications. They’re moving away from using generic stock wherever possible and towards featuring their own research scientists and facilities to better communicate what they do.

This first stage of the project required some forethought and planning, because I was going to visit research units where biosecurity is a consideration. In other words, I couldn’t just walk in from the outside, with my camera, and start snapping away.

It wasn’t a full “hazmat” situation, but I was required to take a shower and change into supplied underwear, scrubs, disposable boiler suit, gloves, hair cover and face mask before going in, and although my camera gear was unlikely to cause a problem, I opted to use it for the most part inside a waterproof housing. Not least because at a future date, I’m going to have to use the housing in a facility requiring even greater biosecurity than at this one, so it was a good opportunity to try using the camera in the housing while wearing a face mask and gloves.

Thankfully I didn’t have to spend the entire day shooting like this because an underwater camera housing is rather like a penguin; graceful under water, unbelievably clumsy on dry land. It was great practice and I learned a few things about what I could and could not do when working this way, but it didn’t half make my hands ache as I tried to work the lens and controls through the PVC camera housing. I also discovered that with the face mask, my view into the viewfinder would steam up every time I breathed out. I did a lot of breathing control during this session!

To respect the client’s licensing, I won’t be sharing the photos I took for them here, but as the project progresses I hope I can show you some behind-the-scenes and outtakes along the way.

in My News 4 comments