Routes to Exhibition

Happy New Year! Ok, so 2016 might not have been your favourite year, but the bright side for me was lots of great work with wonderful clients and some personal highlights I won’t go into here.

To make sure my 2017 kicked off with a January-blues-beating personal project, I’ve launched into one which is exciting in a number of ways; I was able get it under way quickly, it’s local, it has a finite duration, has a tangible purpose and perhaps best of all it looks like it’s going to culminate in a local exhibition.

It all started when, just before Christmas, I had been trying to formulate ideas for a personal project I could launch in the New Year. I wanted something which would not only please me, but also have some kind of impact either on those involved, or on its audience.

Then I saw a tweet from Routes, the youth drop-in centre in Frome. I’d always been vaguely aware of their work with young, often vulnerable people in the town, but didn’t have much detail beyond that.

Routes tweeted that their funding is coming to an end in March 2017, after which they would have to find a new source of revenue or close. While I can’t afford the £80,000 + per year to keep them running, I felt I could help them publicise their plight so I got in touch with the centre manager Sarah Stobbart, an absolute ball of energy and a real doer.

The idea was simple; I would take portraits of those who who either use or had used Routes and the pictures could be used for press releases and grant funding applications. Sarah added the idea of holding an exhibition of the portraits somewhere in the town, and so the ball got rolling.

I started shooting on January 3rd because there’s no time like the present, and with all those willing to participate we now have 13 youngsters, Sarah and her colleague Silky shot for the project.

The local press have picked up the story and one local paper is looking to publish the portraits with case studies as a series, while a local cafe/art space has agreed to host the exhibition for free for two months.

At some point I’ll create a portfolio gallery of the final images on my website, but I’ve included a couple of examples here to give you a taster of the work.

The main purpose of all this is to get funding for Routes to continue their work, so I’ll leave you with this plea from Sarah:

“If you would like to show your support and help to keep this vital service operating for young people in Frome, there are a number of ways you can help our appeal. By Texting MEND41 an amount from £1 to £10 to 70070 Or by a cheque made payable to YMCA Mendip to ‘Routes’ Drop-In Centre, 1A Palmer Street, Frome, BA11 1DS. Donate online by clicking on the BT Mydonate button at http://tinyurl.com/j9jukt9 and select Routes as your chosen project. By holding a fundraising event to help raise funds and awareness! Or become a ‘Friend’ of Routes!- Contact Sarah Stobbart (Routes Project Manager) on 01749 679553 Ext 5020 or e-mail sstobbart@mendipymca.org.uk”

Paws for Thought

Sourcing photos for a local charity fundraiser is the kind of thing which all too easily falls into the “an iPhone snap will do” category, but when you’re aiming to gain PR exposure across a range of publications, there’s no point wasting good public relations effort with poor imagery.

That’s also the view of Jennie Wood of Avalanche PR, so I was delighted when she came to me for this particular project.

On Friday June 10th 2016, the fifth annual Kennel Break Challenge will be hosted at the Bath Cats and Dogs Home and Jennie was tasked with getting the word out to local business people encouraging them to get involved.

The idea is that participants get locked in a kennel with nothing but a laptop and mobile phone, which they use to raise pledges from their contacts. Once they reach £1,000 in donations they get released, ideally in under an hour, but up to a maximum of three.

For the press release photo session at Bath Cats and Dogs Home, ambassador for the home and former Olympic swimmer Sharron Davies MBE, came to the Claverton Down centre so we could get a series of photos of her in kennels with rescue dogs.

Jennie and I arrived ahead of schedule so we could work out the best angles and options for the photos. I also wanted to ensure we had a choice of larger and smaller dogs to work with, so I liaised with senior fundraiser at the home Zena Jones who checked which dogs would be suitable.

Sharron arrived promptly and after introductions, and a few moments discussing what I was after in terms of photos, we got on with the task in hand.

In true April style the weather was a mixture of sunshine and heavy showers and bitingly cold, so I had to work fairly fast to ensure Sharron didn’t leave with hyperthermia. Even so, within half an hour we’d generated a selection of upright and landscape-oriented photos, with and without dogs and with a choice of large and smaller dogs (which created a choice of tighter and looser compositions). Job done!

This week’s gallery includes one of the cutest photos I’ve taken in a long time as well as some of the cuttings showing how the photos got used in both local and national publications, helping to raise the profile of this great cause.

Case Study: The Photo Call

Rebecca Adlington

This photo call test shot of Rebecca Adlington was more interesting than the shot the PR lined up for us.

Since the majority of my work now involves working directly with companies on their corporate photography, I don’t get to do so many photo calls as I once did. Besides which, photo calls aren’t so popular as they once were.

Back when I was on staff at The Portsmouth News, and subsequently when I freelanced for national newspapers and agencies, photo calls were generally used by police forces for missing persons appeals or during a crime investigation. It was one way to control how much information got out to the press. Other photo calls would be for a new theatre production, a gallery opening, book signing or product launch. Anything really where a few different publications and maybe TV and radio would be invited along to help publicise something.

Though they are less common for PR uses, the police still use photo calls. For PR they can be a bit tricky to manage effectively, and if managed too effectively everyone ends up with the same stagey photo. Often a PR will do better to get some decent shots taken by a single photographer and send those out with the press release than have a room full of clever-clogs press photographers managing to make something amusing out of the wording or shapes on the wall behind the main speaker’s head. I’d still argue that press coverage is press coverage, and if the pictures are too sterile they’ll get no news space at all. You takes your pick…

Perhaps the other reason photo calls are out of favour is that newspapers have let so many staff photographers go, and cut freelance budgets so far, that they simply don’t have the resources to send someone along to an event which might take them out of circulation for over an hour while they’re wooed by PRs, held up by shifting timetables and badly planned itineraries and then have to be dragged away from the canapes and free drinks to go to the next cheque presentation.

It’s easier for a paper to wait for a finished press release, complete with photo, to waft into the newsroom so they

Martine McCutcheon book signing Harrods

Martine McCutcheon wrote a book about the first ten minutes of her life.

can add a reporter’s byline and publish the story and photo verbatim. Job done.

The photo call used to be a good chance for me to catch up with fellow “smudgers” from other agencies and newspapers, but on the rare occasion I am sent to one now I tend to find myself in the company of people who have a camera, but no real clue.

It may be that as new media channels open up, and quality returns to journalism (I happen to believe and hope that tablet computers may be the dawn of a return to quality content) the photo call will make something of a comeback, though I suspect it may be dead for good/better.