IT’S BACK!

After all the grief and uncertainty of the past 15 months, it was a genuine pleasure to be back photographing the SOE Skills Challenge at S&B Automotive Academy in Bristol last week.

There were all manner of Covid securities in place, including testing of all participants and support colleagues (myself included), mask-wearing, cleaning and social distancing.

My Role

Regular readers will have seen me write about this before, but of course last year’s event was cancelled. This year was my 6th Skills Challenge and while it’s become familiar photographic territory for me, each year I try to bring something new to the coverage.

One of my tasks during testing week is to supply “rush” images for the PR team to use for social media posts and updates during the event. I’ll usually choose a selection of the morning’s images and supply these ready-formatted for easy upload to Twitter, Facebook and so on.

Bringing Something New

This year, in addition to those rushes, I decided to deploy my 360 camera so people could get a better sense of the environment and context of the event even while it was happening.

As a result of the interactive 360 panoramas, SOE’s Facebook posts achieved far greater engagement than had been seen previously. For Twitter, the regular still images were perfect (Twitter can’t display 360s properly unless there’s something I’ve missed!)

I don’t have access to SOE’s social media statistics, but my contact was astonished to see how much more widely the posts were liked, shared and commented on compared with previous years. Much of this will have been down to the more immersive 360 images like this one:

As I say, I also supplied regular stills to support the social media posts and of course I’ve since edited and supplied the high-resolution files for SOE’s web and print publications. The images will also be used at the awards ceremony in September, which I’m looking forward to covering too.

Shining A Light on Vital Workers

What I love about this event is how it brings a focus to skilled technicians whose work is vital, yet rarely seen or acknowledged. Next time you’re on a bus or coach, or see one going about its duties on Britain’s roads, you know it’s there and working because of the skills and dedication of engineers, many of whom work unsociable hours to keep our public transport running smoothly.

Next Year?

So now I have a little under 12 months to think about what I will bring next year to keep my coverage fresh and evolving. It might be a change of approach or technique, but I already have a couple of ideas. I guess you’ll just have to watch this space to find out!

It’s SOE Challenging!

Last month I was asked, for the second year running, to take pictures of the Institute of Road Transport Engineers (IRTE) Skills Challenge which takes place in Bristol.

This is a three-day event during which teams of individuals are put forward by various bus and coach operators to test their skills in, amongst other things, vehicle electronics, braking systems, fabricating, testing and diagnostics.

The photos are used by the Society of Operation Engineers (SOE) to help promote the event through their website, printed material and for the first time this year I was also sending “rush” pictures to the PR team for live use in social media.

It’s fair to say the three days are quite a challenge photographically too. I have to ensure I get good pictures of each entrant because the photos will be used at the subsequent awards event to accompany the prize presentations to winners.

As the challenges are live and timed I have to ensure I get my shots with as little disruption to the participants as possible. At the same time, because of the nature of the challenges, it would be all too easy to just run around getting nothing more than pictures of the tops of peoples’ heads as they concentrate on what they’re doing when what I really want to see are their faces and expressions.

The lighting can also be quite tricky. Sometimes it’s relatively easy as the event takes place in a large engineering hangar with some daylight coming in through skylights in the roof, but this isn’t always ideal, especially when there’s not much sunshine outside or where a contestant is working in a tight corner with little light on their face. I like my lighting to be clean, with as little colour cast as possible.

So I work fast with a small set-up; usually with a wide zoom lens for flexibility and a single flash on a stand, firing into an umbrella for portability and to reduce the influence of the indoor lighting. The umbrella also keeps the light looking natural and soft.

The greatest challenge is always in the machine shop where contestants will be working with metal cutters, grinders and welding equipment. It’s hot, noisy and there are all kinds of health and safety issues to consider.

Photographing welding is an especially tricky art because I have to wear a welding mask to protect my eyes which means I can’t see so well to compose and focus my shots, but the results are often the most interesting, with sparks flying and the intense glow from the welding torch.

Of course a shot of someone welding doesn’t show their face, so I’ll always ensure I get a shot of them doing something else as well, such as inspecting a weld or measuring for a cut.

What’s really great though is that tomorrow I’ll see the entrants again as they go to a prize-giving at the Jaguar Experience in Birmingham. I’ll be taking pictures of the prize presentations and of the overall event for industry public relations and again to promote the event for next year.

As I’ve never been to the Jaguar Experience and don’t know what the venue will be like for photographs, it’ll be a whole new challenge!