Captain Caption to the Rescue!
Is it a bird? Is it a plane? NO! It’s CAPTAIN CAPTION TO THE RESCUE!!!!! (hooray!)
One area of photography you don’t hear too much about is captions, and yet they are very important and pretty useful. So here’s Captain Caption (if only you could see my splendid cape and lycra stockings) to explain a bit more about them.
In the good old days, a caption was a little slip of paper stuck to the reverse of a photo. It would say the date the photo was taken, state the photographer’s (and/or agency) name and contact details, give the who, what, where, when and why of the content, and the copyright status of the image.
Of course it’s quite difficult to stick a piece of paper to the back of a digital photo. I tried once and it broke my laptop. So instead there is an embedded file (or table for the computer pedants) into which the photographer can and should write all this information. It’s called the IPTC , Metadata or File Info field of the photo and is accessible through Photoshop and other photo editing and viewing software, but not in standard image browsing software that comes with a PC, which is often why people don’t know about captions. For simplicity I’ll be talking about the IPTC table as used within the Photoshop File Info menu.
Within this table, there are various fields which can be filled in, the main one being Description. Here the photographer, or anyone with the right to add and alter the text, can enter a title, name of the author (photographer), description (the who, what, when, where and why), keywords and copyright notice.
This pane is accessed through Photoshop/File/File Info. Click to see more detail.
Taking press and PR as an example, it’s good professional practice to send properly captioned photos with press releases because it means that the photo can always be matched up with the right story. Remember, it’s not difficult for the photo and press release to become separated at the other end. You can also put other useful information in, such as how to contact the PR person handling the story if it’s a PR picture. It’s a good idea also stipulate in the caption that the photo is only to be used in conjunction with the original article, to prevent it being used as a stock image if the PR client is involved in an embarrassing future story.
There is another, even more up-to-date and compelling reason to have informative, descriptive captions on photos and a good reason to use the keywords cell of the File Info table, and that’s when it comes to using photos online. This being a blog of limited length I’m going to leave you on a cliffhanger, and you’ll have to tune in next week to hear how Captain Caption gets those dastardly Web Spiders to crawl to a different tune…