by Tim Gander

All Dressed Up…

Not all my work involves taking portraits of business people in offices, though it’s fair to say a lot of what I do is exactly that.

Just before Easter I started on a project with BBSRC, one of the UK’s research councils, to produce a set of images of their facilities for use in their new website, on social media and in printed reports – in fact all their corporate communications. They’re moving away from using generic stock wherever possible and towards featuring their own research scientists and facilities to better communicate what they do.

This first stage of the project required some forethought and planning, because I was going to visit research units where biosecurity is a consideration. In other words, I couldn’t just walk in from the outside, with my camera, and start snapping away.

It wasn’t a full “hazmat” situation, but I was required to take a shower and change into supplied underwear, scrubs, disposable boiler suit, gloves, hair cover and face mask before going in, and although my camera gear was unlikely to cause a problem, I opted to use it for the most part inside a waterproof housing. Not least because at a future date, I’m going to have to use the housing in a facility requiring even greater biosecurity than at this one, so it was a good opportunity to try using the camera in the housing while wearing a face mask and gloves.

Thankfully I didn’t have to spend the entire day shooting like this because an underwater camera housing is rather like a penguin; graceful under water, unbelievably clumsy on dry land. It was great practice and I learned a few things about what I could and could not do when working this way, but it didn’t half make my hands ache as I tried to work the lens and controls through the PVC camera housing. I also discovered that with the face mask, my view into the viewfinder would steam up every time I breathed out. I did a lot of breathing control during this session!

To respect the client’s licensing, I won’t be sharing the photos I took for them here, but as the project progresses I hope I can show you some behind-the-scenes and outtakes along the way.

in My News 4 comments
 by Tim Gander

My First Digital Photos

I’d like to thank commercial photographer Chris Pearsall for the inspiration for this week’s article when he posted his very first digital image to a photographers’ forum on Facebook.

My first digital SLR was a Canon D30, a 3.1 megapixel camera which I bought at the tail end of 2000 for about £1,600. It was a pretty terrible camera, but I was shooting a lot of news at the time and it saved me a lot of rushing to 1-hour processing labs to get my images ready for scanning and sending to the picture desk. The next model up, the rather more capable 1D was I think about £3,500 at the time and on the shift rates I was on at the time would have taken forever to pay off.

Its main drawback was the slow, and not very reliable focusing. I could have my finger jammed down on the shutter button, desperately trying to get it to lock focus and take the photo of some celebrity or other rushing from their front door to a waiting taxi. If I was lucky I’d get a photo of the back of the taxi as it pulled away.

On slower-moving people and static objects it was fine, but not perfect. It’s fair to say that digital cameras have come a long way since 2000.

The earliest image I can find is a rather dull exterior of a house. It was to accompany a non-story about a gameshow contestant.

A big house at a distance... yawn

A big house at a distance… yawn

Another story I covered using the D30 (I wasn’t using it for everything at this stage) was something of a struggle, it being a nighttime air crash near Aldershot. Focus was difficult and the image noise further softened the images. Nothing I took that night made the paper.

Late in December 2000 I covered a visit by the then Deputy Prime Minister John Prescott to the Millennium Dome before it closed and went on to become the O2 Arena. This shot of the director of the attraction, P Y Gerbeau, is a typical example of the struggles I had with that camera to get sensible colours and to get fill flash to work convincingly. I’m so glad things have improved since then, but it was interesting to go back to my very first CD of digital images. Another thing it showed me is just how much my photography has improved since then too!

firecrews examine the wreckage of an aircraft after it crashed into an industrial building near Aldershot.

It was a tragic accident on a dark, wet night and the D30 struggled to work reliably

P Y Gerbeau at the Millennium Dome, Greenwich, London

P Y Gerbeau at the Millennium Dome, Greenwich, London

in Archive / Older Work 0 comments
 by Tim Gander

On The Mount

Tip: To see the image in full width, click the title of this post to lose the sidebar.

A bit of a change of direction this week; I recently started something which I hope will become a coherent series of photos journaling the real Frome town. I want to include the people and the places that get less of a look-in, which are often ignored for not being pretty enough, retro enough or chic enough for our attention. Like Standerwick, I want this series to inform the viewer without pushing an agenda. You see the pictures, you decide what they mean to you.

I don’t want this to be just another series of “petty observations” the like of which you see on Instagram or twitter every day. Certainly Frome gets its share of those with many snaps of Catherine Hill and Cheap Street, or the Independent Market. I’m looking for the slightly grittier side of Frome.

The image below is just the first instalment, a bit of a scene-setter if you like, and it shows The Mount, Keyford, Frome, which is just one of the areas I’ll be chronicling. This series will eventually get its own gallery on my website and perhaps become an exhibition somewhere in the town. Well, that would be super, but we’ll have to see about that.

In the meantime, here goes nothing, as they say…

Feltham Drive looking towards Austin Close, The Mount, Frome, Somerset

Feltham Drive looking towards Austin Close, The Mount, Frome, Somerset

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 by Tim Gander

An Alamyighty Mess

Sicilian sunset

It’s sunset time for Alamy

I believe I joined online photo library Alamy in 2004. Back then they were offering half decent rates and a healthy sales percentage to photographers.

Over the years the rates have fallen and the percentage paid to contributors has tipped inexorably in favour of Alamy.

However, it’s time to withdraw from what has become a rather photographer-un-friendly agency. The latest revision to their terms and conditions means even less power to the photographer wishing to keep control of their copyright, and even less likelihood of being paid for re-uses of images when a client decides to extend their original usage. It’s an issue too involved for this blog, and anyway you can read all about it over on EPUK.

Alamy’s reputation amongst photographers has been further strained when this week they sent out an email (which I also received) to thousands of contributors telling them the interest in their work had spiked. That is to say, more people were clicking on more of any given photographer’s images to view them. Not buy them, mind you, just looking. That’s lovely then, my bank manager will be pleased.

The problem with this email is it quickly became apparent that they had sent this to a very large number of contributors, telling them they were in the top 10% of contributors being sought out by potential clients.

Mathematically, not everyone can be in the top 10% (to be precise only 1 in 10 can), but while Alamy claim to have informed 4,000 of their almost 40,000* contributors of their good fortune, it seems odd that so many, like myself, only have a few hundred images on the site and personally I’ve not seen any spike in my statistics. I’ve certainly not seen any extra sales either and I hear I’m not unique in this.

It’s impossible to verify that Alamy really has only informed the top 10% contributors, we’ll have to take their word for it, but some have questioned the timing of this email while there are so many complaints about the new T&Cs and quite a few photographers already pulling their collections from the site in protest.

I’m sure Alamy would say that the email and the change in T&Cs are pure coincidence, but if that’s the case, who sanctioned the release of the email now? Did they not know about the T&Cs furore? Are departments within Alamy so unaware of each others’ work and the PR crash this would cause?

tweet and reply between Tim Gander and Alamy

Alamy denies all their contributors got the same email

Another problem with the figures is no one outside of Alamy can question them. Even contributors posting on the members’ forum about the new T&Cs and/or the “10%” email are finding their threads removed by forum moderators, presumably to stop a full-blown revolution and a loss of more contributors.

Now it’s worth mentioning I have 652 images on sale through Alamy. That’s a teeny tiny number compared to more than 55 million they host (again, how did I make the top 10%?!) My point being, if I leave Alamy they will notice my departure in much the same way a cow poo notices the exit of a single fly. Equally, my sales are so infrequent and the rates paid so utterly miserable, that like the aforementioned fly, I will barely notice that I’m no longer standing in poo. But being part of the fly swarm means all the work I do is devalued, and I think it’s time I valued my work more.

When I leave Alamy, which I’m 90% certain I will do (note to Alamy: that’s 90% of 100%, in case percentages are tricky for you) it’s possible I will not offer those 652 images anywhere else. If I do it’ll be through my own website and at prices I set. I might never sell a single frame, but at least I won’t have to get angry at the risible fees and overgenerous licences Alamy sell my work for.

So good bye Alamy. I’m sorry it’s come to this, but clearly you don’t need photographers who care about the value of their work.

PS. If Alamy are having a hard time, you should see the mess Getty Images is in. They’re so much in debt, they can’t even pay their interest charges.

*Alamy’s figures. In fact if they’ve got just under 40,000 contributors (see twitter grab), 4,000 must account for more than 10% of them.

Update: As of this evening I have given Alamy my formal notice to quit as a contributor.

in Industry Comment 1 comments
 by Tim Gander

Tunes On, Pop-Up and Drop In

I tried something a bit different yesterday, some might even call it radical, but let’s not get carried away.

Some background first; My office is based in a shared work hub in Frome in lovely Somerset. Here I can do my editing and admin and because the building hosts several other businesses, I have contact with a range of people working in everything from the charity sector to web developers, app developers, event stylists and many more. There’s even an oil rig support business here, which I suppose is handy for the North Sea.

A portrait photography setup with lights, backdrop and camera on a tripod.

My go-anywhere portrait studio is perfect
for business headshots.

Over the past year or so many new businesses have taken up office space at the work hub as it’s expanded, and I realised there might be an opportunity to help them with a simple, social media portrait session.

Normally if I go to a single business to spend time taking corporate portraits I’ll charge a minimum of £250+vat, and more often than not it turns into a half-day at between £450 and £600, but this would be prohibitive for many of the micro businesses based in the hub. So how about setting up a pop-up studio in the communal space and offering a quick portrait session to anyone who wanted to come along and just charge for the images they download?

Obviously I had to keep the deal simple and decided to offer a no-sitting-fee session with downloads starting at just £30 including VAT for a small file suitable for LinkedIn, Twitter and the like, with a rising scale of fees according to the size of file downloaded.

The day went pretty well, especially since it was a first time for this event. I came in for 08:30 am to set up my studio, organised some tunes to add a relaxing ambience to the space and made test shots before the first arrival.

Black and white business portrait of David Evans of Ghost Ltd

The portraits are designed to be simple and clear so they’ll work right down to avatar sizes.

I had a steady trickle of people (I wouldn’t say I was killed in the rush) and I got the impression that even some of those less keen to be photographed actually quite enjoyed the experience.

I delivered the images in personal galleries to each of the sitters just two hours ago and the portraits have already started to sell!

What was even more encouraging was the number of people who expressed an interest in getting more

photography organised in future for things like website refreshes, so there was a promotional side-effect to my cunning plan too.

It’s possible I’ll turn this into an annual or even six-monthly event because I’m sure as word gets around, more people will want to sign up. In the coming days I’m going to make contact with other hubs in the area to see if they would like to host something similar. This little idea could grow.

 

in Case Studies / My News 4 comments
 by Tim Gander

How Low Can LowePro Go?

This might seem like a relatively trivial point considering the state of the world, but something which has been irking me with increasing frequency is the use of certain words and themes in photography and the marketing of photographic equipment.

What prompts me to write this today is seeing the mini-site promoting LowePro’s latest camera bags, the ProTactic 350AW and 450AW.

For the sake of clarity, I’ve been a long-term fan of LowePro and use their bags almost exclusively now. I have a large roller case for one of my portable studio lighting kits, a shoulder bag for occasions when I just need a few pieces of kit for a specific job, a belt pack for when I can really whittle things down, and my current workhorse, a small rolling backpack. So it’s not as if I don’t like their products, but the marketing angle taken for these bags seems to positively encourage a connection between photography and combat.

Starting with the product name, why has the word “professional” been conflated with “tactic”? Tactic could be a reference to football, but let’s be honest, all the text and visuals surrounding these products are nudging us into thinking about confrontation otherwise the models would be shown freezing to death in the February sleet on the touchline at the grounds of Tottenham Athletic FC (I know nothing about football, but I used to cover it for various papers so I know the pain of photographing a deep-winter evening match).

Screengrab from LowePro ProTactic camera bag mini-site showing two models in distressed urban setting taking photos.

I see four camera bags, only two photographers. Perhaps two fled when things got dicey.

The models used in the stills on the site appear to be “shooting from cover”, even though they’re dressed for an evening at a trendy loft bar rather than coping with some kind of urban riot, but that’s just slick marketing and I have to give credit for them not being dressed in desert boots and camouflage.

The text reinforces the macho, military messages with the phrase “Mission-Critical Access” which I take it means these bags have zips with which to access the various internal compartments. Really? Mission-critical?! How about weapon-ready compartments for putting your cameras and lenses in? Or an ammo pocket for memory cards and batteries?

There’s a video to accompany the marketing. It’s got some young, trendy-looking photographers leaving their studio apartments, traveling by skateboard and motorbike so they can get some mission critical shots of erm… graffiti, or accessing the top of a high building (hopefully legally) to take photos of lightning on the city skyline while drinking latte from a flask (or is it freeze-dried army surplus broth?)

I don’t like photographers referring to themselves as “shooters” and I’m uncomfortable with companies marketing their equipment or accessories in a way which promotes photography as some kind of conflict game. Last week I watched McCullin, the documentary on Don McCullin’s life as a photographer of conflicts and famines. He didn’t mention what bags he used in Vietnam, but I suspect he didn’t buy ones called War Junky 101 or something.

It’s in poor taste to harvest phrases from such terrible events as wars and commercialise them to attempt to make photography seem cooler by associating it with conflict which, while seemingly still very much in vogue, is definitely not cool.

in Industry Comment 3 comments
 by Tim Gander

Being a Bit Flash

This blog isn’t a “tricks of the trade” kind of a deal, but sometimes there’s no harm in demonstrating that I work in a particular way not because I want to show off what I can do, but because the client ends up with appealing images and the “look” they’re after. I’ll keep the technical stuff to a minimum, but hopefully you’ll get the point just by looking at the differences between the top and bottom photos.

University of Bath student Noel Kwan poses for a prospectus shoot on the Claverton Down campus.

This is the frame I submitted to the client. Flash was used to fill in the shadows on Noel’s face

You may recall this image from my round-up of 2014, a prospectus brochure shot for University of Bath. It’s taken outdoors, but with flash used carefully to brighten Noel’s face. It’s got a slightly surreal look to it because it does look a bit like a studio-lit portrait, and I wouldn’t always use this look for outside portraits, but it does make the shot quite eye-catching.

This technique helps to isolate the model from the background, but leaves the background clear enough to add some context.

The photo below shows how this image looks when flash hasn’t fired (I probably clicked the shutter before the flash was ready). I’ve done some processing to make it a more acceptable shot, and it’s not a “bad” photo, just not the finish I was hoping to achieve.

University of Bath student Noel Kwan poses for a prospectus shoot on the Claverton Down campus.

In this frame the flash didn’t fire, and the difference is obvious

One problem with it is that without flash it’s harder to keep the highlights in the background from going completely white and losing all detail as I bring up the exposure for Noel’s face. The lighter background also has the effect of pulling attention away from Noel.

The other thing you’ll notice is the catch-light in Noel’s eyes, lacking in this version, which adds another bit of sparkle to the final image.

Of course you might prefer the image where flash didn’t fire, but remember this was shot to the requirements of the client. My job is to create what they want and often this means matching the style to that used by their in-house photographer. Personally I like the extra layer of polish which the appropriate use of flash gives, and other clients seem to like it too, so you might spot it as you look around my website.

Go on, have a look, see if you can detect where else I’ve used this technique.

 

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 by Tim Gander

The News Itch

Sometimes I hanker after the good old days when I was rushing about covering news events. Of course most of it was pretty mundane stuff (community group cheque presentations, councillors on self-promoting visits to local Scout clubs and so on), but covering Magistrates or Crown Court, while often time-consuming was an interesting challenge. Or a stakeout waiting for some local scallywag to emerge from their last known address, house fires, road traffic accidents… these were not enjoyable, but you felt you were doing a useful job bringing the news to your readers.

Yes, I miss the rush of covering hard news and sometimes I ponder how difficult it would be to start covering local news without the backup of a recognised publication. The problem is, I often spot newsworthy things around my home town of Frome, but there isn’t a local newspaper that would pay for the photos and I’m not prepared to give them away for free to a commercial entity. Instead I occasionally post pictures on my photography Facebook page, and it’s interesting to see how many hits these posts get. It often results in a little spike in visits to the page, which makes me wonder if I shouldn’t be doing more.

Police cordon off an area outside The Cornerhouse pub in Frome, Somerset, after a fight.

It’s not art, but local incidents get little coverage in the papers

Naturally it always comes back to questions of whether I can afford to peel off from whatever task I’m on to go and take pictures of an incident just to share them on my Facebook page, as well as the question of whether, as an individual without the remit of a picture editor, I can really justify approaching police and fire officers to get the necessary details for the caption and gain the access required to get pictures which fully tell the story.

At least when I was a card-carrying press man I had something which said “within the constraints of the law and my professional codes of conduct, I have a right to be here taking photos.” I find it harder to do now that I’m just another bloke with a camera.

With the local publications increasingly ignoring the difficult-to-get or the stories breaking out of hours, I suspect I’ll find myself taking more pictures of the things which happen around my town. I’ll rely on experience and training to know what I can cover and how far I can push my access, because lord knows I have no interest in getting arrested or punched, but if you want to see how I get on and keep up with what I do, you can always Like my Facebook page or keep an eye on this blog.

If you’re like-minded and local, why not get in touch? It might come to nothing, but you never know, we might be the start of a new publishing empire!

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 by Tim Gander

My Dried Grape for Existence (Raisin d’être)

People get into photography for all kinds of reasons and I don’t need to list them here, but since the early days of my career my motivation has been that I wanted to take pictures which were of a high enough standard that I would get commissioned (paid) to take pictures which would be published.

This started with newspapers and magazines, but since my business focuses so much more on commercial and corporate photography now, I get the same thrill by being commissioned by business clients to take photos for their websites, brochures and press releases.

If I’m honest with myself, it’s always been the endorsement of being asked to take pictures in exchange for filthy lucre which has been my motivational drug, which leads me neatly to the argument about taking pictures for money as somehow demeaning photography.

Millions of people take pictures for fun, many thousands take pictures for artistic reasons, but amongst true artists there are vanishingly few who pursue their passion with a view to never making money from it. Money, whatever we think of it, is the ultimate endorsement of what we create.

Cover of University of Bath's Donor Report

Making pictures for publication is what motivates me

For me, though I don’t put my work under the heading of art, the opposite of my principle motivation would be to take photos just so people could tell me how great they are, without anyone telling me in cash terms whether or not my work is up to snuff. Likes and shares on Facebook and Instagram are all very well, but it’s too easy for someone to endorse a photo on the web with pretty much zero commitment or investment in that photo. A Like might not even mean they like the photo and you may never know what motivated someone to  give it a click. It’s possible they made a slip of the finger which they couldn’t be bothered to reverse.

No, for me the joy of photography, my reason to strive and improve in it, is to see it used, published and put to work in return for the thing (the ONLY thing) which allows me to carry on doing it; money.

Charging money for photography doesn’t diminish it, doesn’t decrease its value. If you want to decrease the value of your photography, all you have to do is give it away, whereupon it becomes either worthless or impossible to value. If anything, giving photography away diminishes photography as a whole, a consequence which I believe has done much harm to the industry and resulted in a great deal of very poor work being used where it should never have seen light of day.

Taking pictures for money doesn’t weaken my wish to be the best I can be, it enhances my motivation. Nor does it stop me banging the drum for photography worth paying for. My raison d’être may be filthy lucre, but around that sits a joy in my work, a joy in giving my clients what they want and need and ultimately being able to say I’ve stayed true to my principles for 25 years.*

*I haven’t the slightest idea where this article came from. It just sort of wrote itself. Thank you for reading.

in Industry Comment 8 comments
 by Tim Gander

Photography Fees Explained

A couple of weeks ago I promised you an article about how photographers set their rates and where I fit into the market. Then I spotted some shiny things and got distracted and ended up writing about other stuff. Suitably self-chastised, I’m back on track and ready to tackle the subject properly.

I’ll qualify this article by admitting that I can’t explain all photographers’ rates for all genres. This article concentrates on photography for commercial usage by businesses, charities and other organisations. When it comes to rates set by social photographers (think families, pets, dinner dances and weddings) this is structured in a different way because the images aren’t generally licensed for commercial exploitation.

There was a time when commercial photographers worked up an estimate by showing the shoot costs plus their licensing fee based on usage and a fair few still do this, but in my experience I found it difficult to keep explaining all the cost elements repeatedly because the vast majority of clients booking me are not specialist in the field of commissioning photography. More often than not I’m contacted by an office secretary or perhaps an in-house or externally-hired press officer or public relations person.

This isn’t a criticism, it’s just one aspect of how the industry has changed and a few years ago I realised that things had shifted in such a way that I needed to simplify my fee structure in order to speed up the understanding of what I was charging and what was included or excluded.

Lego male minifig with camera takes picture of female minifig.

Now if I was a Lego photographer, I wouldn’t have to worry about running costs*
*random stock photo

What I ended up with was three main packages, one of which hardly anyone ever goes for (ironically my cheapest package, albeit with the greatest number of restrictions). And of the two other packages, the highest fee package is by far the most popular because it’s the most flexible.

If I break down my fees into their constituent elemets, essentially what I’m charging for is a combination of time on site, editing and processing time and the client’s licence to use the images for their corporate communications.

However, if you asked me to make that break-down specific, I couldn’t. I might be able to suggest rough percentages, but they really would be vague and not very informative.

There are of course other factors to account for. Within any freelance photographers fee there has to be an element of skill level and experience charged for. This is probably where I start to look pricey compared to someone who has just picked up a camera, read the instruction book and decided it’s their life ambition to take pictures for money. I reckon 25 years’ experience shows in how I approach clients, how I conduct myself on assignment right through to how the end results look and I consider all of these factors important and worth a premium.

Slightly more tangible are the running costs of being a photographer. Cameras, lenses and supporting equipment (batteries, chargers, bags) as well as a car and its associated costs, public liability insurance, computers, software, image hosting, image storage… All these things and more have to be considered before even a profit and salary (on which tax will be paid) need to be accounted for within a fee.

So where do my fees fit into the overall picture? How did I set them? The simple answer is that before I introduced my current structure I was spending quite a lot of time drawing up estimates for clients who were all of a certain level (SMEs to larger businesses with multiple office locations, but not the Goliath organisations with global span).

More often than not I found my estimates coming to very similar amounts by the time I’d factored in all the costs plus the licence fee. Eventually it just made sense to set up the three packages I have now and they’ve not only attracted more clients with their simplicity and up-front openness, but I spend much less time writing up estimates, which has to be a good thing.

Much of this has the air of a guessing game, but having worked out what it costs to run my business, what I need as a salary, and how many days a year I can expect to get paid commissions, it then comes down to whether I can attain the kind of quality that enough clients are willing to pay my fees to make the whole thing viable. This, in effect, is a business plan and is very much why I charge what I charge. Simple really, but also quite complicated which is probably why cheaper photographers charge what they do, but find they can’t sustain their businesses. That’s a whole other post, which I’m sure I’ve written already.

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