by Tim Gander

Right On The Button

Earlier this year I was involved in covering the Summer graduation ceremonies for University of Bath, my principle role being to generate images for rapid turnaround for social media use by the press team.

So when they asked if I could do the same for their Winter graduation ceremonies this week I was delighted to be able to help.

It was a hectic task because I was there on Wednesday to cover three ceremonies and turn pictures around after each one, but it did remind me a little of the old press days of having to beat deadlines. It involved some very tight editing to ensure the best pictures got sent as fast as possible; no real time to “umm” and “ahh” about which pics to pick because by the time I’d selected, captioned, edited and delivered, the next ceremony was about ready to start.

When I’m doing this I tend to put on my social media hat (figuratively speaking since I don’t actually own an actual social media hat) and go for the pictures I think will work best on Facebook and twitter. This means setting aside the more formal shots in favour of less posed, more spontaneous ones and of course this requires me to be more attuned to those kinds of shots as the event is unfolding.

The awarding of an honorary degree to retired Formula One racing driver Jenson Button added an extra frisson and urgency to the second ceremony of the day. Luckily I’d managed to get some shots of the local hero (and, I believe, international heart throb) arriving which I was able to file before the ceremony started so the press team could tweet fresh photos before he’d even gowned-up.

Jenson Button arrives at the Assembly Rooms
Looking pleased with his Honorary Degree
A student signals to a family member
Students get ready for the next ceremony
Graduates celebrate

Before the third ceremony started I’d filed more photos of Jenson as well as photos of students celebrating their graduations, then I was straight back in to covering the final ceremony of the day which again I filed straight after for the press team to share.

By the end of the day I’d shot about 800 images, but everything went smoothly, the feedback was great and when I got home I took a look at the responses on Facebook and Twitter. It was good to see people had been following the feeds, liking, commenting and sharing, which was of course the point of my being there.

On a slightly different note, time allowing I’m going to do one more blog post this year which will probably be my round-up of 2016 in pictures. After that I’ll take a bit of a rest until January 2017.

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 by Tim Gander

Case Study: Corporate Publication Cover Photo

One of the aspects of my photography work which really gives me a kick is seeing it used well in a corporate publication.

A typical example is this photo which I took during the 2014 Summer Graduations for University of Bath. I was inside Bath Abbey covering one of the ceremonies, getting shots of students striding proudly up to the stage to receive their degrees, but I needed more general shots too.

University of Bath Impact Report cover illustrating the use of photography in publications.
Original photo used for the University of Bath Impact Report cover shows a female graduate student looking upwards while waiting to collect her degree in Bath Abbey.

I took the opportunity during some applause to go quietly towards the rear of the abby where students were seated, watching the proceedings on TV monitors, while they waited their turn to be transformed from graduand to graduate.

It was the perfect situation for finding images of students looking happy and anticipating their own journey to the stage. Add to this the fact that they were looking up at screens and I had the perfect opportunity to get shots of them looking like they were anticipating their futures too.

During the course of those Summer Graduations (11 ceremonies over 3 days) I supplied a large library of images to the university. Some were for immediate social media use, some for press release and even more to be held in their photo library for future publications such as this, the Impact Report, which highlights the positive impact donations have on students and their research and studies.

Though I had no idea at the time I took it that this photo would make the cover of a publication, I think it works really well in this context. It has impact and it illustrates the concept of anticipation and potential, of a bright future for youngsters starting their graduate careers.

Much of the time I can’t be certain where or how a client will use the photos I take for them, but it’s always encouraging to see when a designer has used their own skill and vision to make the most of it.

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 by Tim Gander

Being a Bit Flash

This blog isn’t a “tricks of the trade” kind of a deal, but sometimes there’s no harm in demonstrating that I work in a particular way not because I want to show off what I can do, but because the client ends up with appealing images and the “look” they’re after. I’ll keep the technical stuff to a minimum, but hopefully you’ll get the point just by looking at the differences between the top and bottom photos.

University of Bath student Noel Kwan poses for a prospectus shoot on the Claverton Down campus.

This is the frame I submitted to the client. Flash was used to fill in the shadows on Noel’s face

You may recall this image from my round-up of 2014, a prospectus brochure shot for University of Bath. It’s taken outdoors, but with flash used carefully to brighten Noel’s face. It’s got a slightly surreal look to it because it does look a bit like a studio-lit portrait, and I wouldn’t always use this look for outside portraits, but it does make the shot quite eye-catching.

This technique helps to isolate the model from the background, but leaves the background clear enough to add some context.

The photo below shows how this image looks when flash hasn’t fired (I probably clicked the shutter before the flash was ready). I’ve done some processing to make it a more acceptable shot, and it’s not a “bad” photo, just not the finish I was hoping to achieve.

University of Bath student Noel Kwan poses for a prospectus shoot on the Claverton Down campus.

In this frame the flash didn’t fire, and the difference is obvious

One problem with it is that without flash it’s harder to keep the highlights in the background from going completely white and losing all detail as I bring up the exposure for Noel’s face. The lighter background also has the effect of pulling attention away from Noel.

The other thing you’ll notice is the catch-light in Noel’s eyes, lacking in this version, which adds another bit of sparkle to the final image.

Of course you might prefer the image where flash didn’t fire, but remember this was shot to the requirements of the client. My job is to create what they want and often this means matching the style to that used by their in-house photographer. Personally I like the extra layer of polish which the appropriate use of flash gives, and other clients seem to like it too, so you might spot it as you look around my website.

Go on, have a look, see if you can detect where else I’ve used this technique.

 

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