Case Study: Corporate Publication Cover Photo
One of the aspects of my photography work which really gives me a kick is seeing it used well in a corporate publication.
A typical example is this photo which I took during the 2014 Summer Graduations for University of Bath. I was inside Bath Abbey covering one of the ceremonies, getting shots of students striding proudly up to the stage to receive their degrees, but I needed more general shots too.
I took the opportunity during some applause to go quietly towards the rear of the abby where students were seated, watching the proceedings on TV monitors, while they waited their turn to be transformed from graduand to graduate.
It was the perfect situation for finding images of students looking happy and anticipating their own journey to the stage. Add to this the fact that they were looking up at screens and I had the perfect opportunity to get shots of them looking like they were anticipating their futures too.
During the course of those Summer Graduations (11 ceremonies over 3 days) I supplied a large library of images to the university. Some were for immediate social media use, some for press release and even more to be held in their photo library for future publications such as this, the Impact Report, which highlights the positive impact donations have on students and their research and studies.
Though I had no idea at the time I took it that this photo would make the cover of a publication, I think it works really well in this context. It has impact and it illustrates the concept of anticipation and potential, of a bright future for youngsters starting their graduate careers.
Much of the time I can’t be certain where or how a client will use the photos I take for them, but it’s always encouraging to see when a designer has used their own skill and vision to make the most of it.