Case Study: Corporate Publication Cover Photo

One of the aspects of my photography work which really gives me a kick is seeing it used well in a corporate publication.

A typical example is this photo which I took during the 2014 Summer Graduations for University of Bath. I was inside Bath Abbey covering one of the ceremonies, getting shots of students striding proudly up to the stage to receive their degrees, but I needed more general shots too.

I took the opportunity during some applause to go quietly towards the rear of the abby where students were seated, watching the proceedings on TV monitors, while they waited their turn to be transformed from graduand to graduate.

It was the perfect situation for finding images of students looking happy and anticipating their own journey to the stage. Add to this the fact that they were looking up at screens and I had the perfect opportunity to get shots of them looking like they were anticipating their futures too.

During the course of those Summer Graduations (11 ceremonies over 3 days) I supplied a large library of images to the university. Some were for immediate social media use, some for press release and even more to be held in their photo library for future publications such as this, the Impact Report, which highlights the positive impact donations have on students and their research and studies.

Though I had no idea at the time I took it that this photo would make the cover of a publication, I think it works really well in this context. It has impact and it illustrates the concept of anticipation and potential, of a bright future for youngsters starting their graduate careers.

Much of the time I can’t be certain where or how a client will use the photos I take for them, but it’s always encouraging to see when a designer has used their own skill and vision to make the most of it.

Crossing Borders

Happy New Year to all my lovely readers, I hope you all had a fun Christmas and that 2016 brings nothing but good stuff.

Photographically I had a pretty hectic Christmas because I’d decided that since my travels would take in Austria, Switzerland, France and Germany, I really should make the most of this and come up with some kind of mini photographic project to share on my return. Besides the inevitable holiday photos, I already had a couple of mini projects lined up, but these were for clients and I wanted something I could work into a narrative post.

Taking in four countries didn’t mean huge distances were travelled, we (my partner and I) just happened to start in Austria and then went to stay with friends in a corner of France which converges with Switzerland and Germany.

In fact the border area on the outskirts of Basel in Switzerland is so complicated that I quickly turned my attention to this as the focus of my project. I only had a few hours to get the project shot, but here’s a flavour of what I found.

Basel itself is a pretty city with historic winding streets, a handsome waterfront and grand public buildings, but I’m not so drawn to photographing obviously pretty places, and I was more intrigued by the area we were staying in; Huningue in France and Weil am Rhein in Germany.

One feature of this district is a huge shopping mall where Swiss residents take advantage of the cost of living differential by making a tram trip from Switzerland (incredibly expensive) to Germany (cheaper), their destination being the Rhein Centre where they shop for food, clothes and electrical items without the Swiss premium.

Please click to enlarge and view the gallery:

The tram passes through Swiss/German border controls without let or hindrance thanks to the Schengen agreement between European countries. Though there is a border station there it seemed mostly shut for Christmas and I don’t imagine border guards check passenger passports very often.

Even more open is the border between Germany and France which is literally a few hundred yards down the road from the Swiss/German border. A bridge (Dreiländerbrücke / Passerelle des Trois Pays) joins the two countries and hundreds of people cross by foot or on pushbikes every day. It’s rather like any bridge in any town except it has a plaque and a pair of flags to denote the joining of the countries.

In this segment of Europe a walk in the town or countryside will involve crossing various borders with often little more than a small sign on a metal post to let you know which country you’re in. There were times when I lost track of which half-remembered language I was supposed to be speaking, but I don’t think I embarrassed myself too badly.

This is an area I’d be interested in returning to as there seems to be more than one story quietly playing out against the domestic and industrial backdrop. Youth culture, poverty and the social mix would all be interesting subjects given enough time to cover them. In the meantime, I’d best brush up on my French, German and Swiss-German at the very least before I go again.

Goodbye 2015, Hello 2016!

Traditionally I would do a “year in pictures” post about now with a photo from each month of the year, but this year I thought I’d just pick out a slightly random selection of this year’s pictures from various assignments, personal projects and even the odd holiday snap for you to enjoy.

This is the last post for this year, but I look forward to being able to bring you lots of exciting stuff next year.

I just wanted to say a massive thank you to all my lovely clients, and to wish all my readers a wonderful Christmas and a happy New Year!

Without further ado, here’s a round-up of 2015. Click an image to enlarge and you can scroll through from there. Enjoy!

Cold, wet and Poldark

Filming for the TV series Poldark is due to start in Frome this week and since yesterday was an admin day (boo hiss paperwork) I took the opportunity to stretch my legs and take a couple of shots in the street where crews are currently at work making sure all signs of modern life are removed or obscured.

The weather was pretty dire with high winds and plenty of rain and I didn’t have a great deal of time to work up a broad selection of photos, but it got me thinking about all the times I’ve ventured out with my camera when the weather is bad – mostly in the past in order to get extreme weather photos for national newspapers.

I still enjoy the challenge of getting pictures in adverse conditions, even if I’m not venturing into the world’s extreme regions. Seeing how people interact and cope with the weather is often interesting in itself. Sometimes the weather is just a distraction, as in the Poldark pictures. Other times it becomes the focus of the story (the 2001 Trooping the Colour is a fine example). More often now the weather is the story, as when there is flooding or gale damage.

Here’s a quick gallery round-up of extreme (or sometimes just mildly difficult) weather photos I’ve done over the years, from Trooping the Colour to yesterday’s preparations for Poldark.

Please click to enlarge and scroll through the photos.

Back to Personal Projects

 

It has been quite a while since I managed to get out and work on my personal project, People’s Frome, but on Wednesday afternoon last week I did manage to get out for a couple of hours. The weird thing is that whenever I decide I’m going to go and work on it, I worry there won’t be anything which will present itself to help move the project along.

And yet, almost every time I do go out, I find something that works. I guess that’s what they call making your own luck.

This particular trip was a bit of a mixture though. I’d taken a walk into the area of Frome which has so far been the anchor to the project, The Mount, and not seen anything worth a look. The light was rather flat and uninteresting; one of the strengths of this project so far has been how the light has helped set the tone. This time though, light wasn’t on my side.

The shot I came up with did include some serendipity though. I’d decided to show this path and fence with its view through to the Knights Maltings estate beyond (a relatively modern development which hugs up to a precipitous bank, above which sits The Mount). I’d taken a few shots when I heard a dog walker coming along behind me. We exchanged hellos as he passed and I waited for dog and owner to get to the right part of the frame to complete the shot.

Just as they got there, the dog cocked its leg and I grabbed the frame. I’m not going to pretend this is a modern classic, yet there is a lot about this image which pleases me; the balance between the rather grim fence and ticky-tacky housing beyond and the humour of the dog taking a leak and the way all the elements work together.

On the down-side, once I’d got this shot I carried on down the path, but while trying to traverse some flood water which was blocking my way, I managed to slip and fall forwards onto my camera. The camera was fine (once I’d cleaned all the mud off it), but I’ve been putting up with a very sore, possibly broken rib since. I guess that’s what they call suffering for your art.

Experiment Time!

Last weekend I had a sudden urge. I dug out my old film camera, found a roll of Fuji film in the fridge (three years out of date, but what the heck) and headed out into miserably wet weather to see what I could find.

To my astonishment, having shot the roll, I discovered Frome Photo Centre still runs a one-hour service, so I headed off for coffee and cake at Paccamora while my film was being processed and printed.

Now I no longer have a film scanner, so had to use a slightly Heath Robinson arrangement to digitise the negatives, and even then they don’t come out as positive images. A bit of work on them in software is required to achieve positives, and the colours aren’t perfect, but it’s a chance to be experimental. See what you think…

The exercise was fun, despite the fact I was soaked by the end. The portrait of Anthony pleases me because it was literally a frame to finish the roll and I used a 30-year-old flash gun to light him, yet it looks so natural. At some point I’ll organise a decent scan of this shot.

I’d like to get back to shooting more film, if only for personal projects, but will probably do black and white rather than colour because I know I can process this myself and get exactly the quality I want. Of course if a client wants a job shot on film, I’ll jump at the chance. For all the benefits of digital, film still has a certain quality about it which digital can’t quite replicate. It would be interesting to talk to a client who wants that difference in their marketing imagery.

As if this wasn’t enough, I decided to pop out on Sunday evening with my friend Nik Jones, a graphic designer based in Frome, to shoot some long-exposure pictures. This time in digital. Nik wanted some pointers on getting photos of trailing car lights, so we headed to a bridge over the Frome bypass.

As a result of that little adventure, I turned a series of still images into this GIF animation using gifmaker.me.

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So my weekend spanned everything from old-school film to new-school animation, and while all this might seem to serve little purpose beyond a weekend’s entertainment and a blog post, exercises like this get me thinking about new approaches and techniques which I can apply to client work. It would certainly be interesting to speak to anyone interested in having either film-based photography on their website or even a GIF. I can think of interesting applications for both.

On Your Marks for Auction

Remember my post the other week about how it isn’t all about the gear? Well here’s a perfect example of that theory.

I have to confess, I don’t know a huge amount about the work of the American photographer Mary Ellen Mark (she passed away in May of this year), but I knew the name and now know a fair bit more about her since I can across the story (via Petapixel) about one of her cameras going for sale on Ebay. Mary Ellen’s estate has put the camera up for auction partly to raise money for American Red Cross, but presumably also to raise money for themselves.

I don’t know why they want or need to sell it; perhaps they’re looking to dispose of some assets in order to cover death duties and protect her archive. Whatever the full story is, speculation seems a little pointless.

Screen shot of the Ebay listing for Mary Ellen Mark's Nikon FM2 camera with 28mm lens.

What strikes me though is that if you look through her archive of work and understand that she counted People Magazine and Life Magazine among her clients, the Nikon FM2 (which we’re told she probably used for these clients) is an incredibly basic camera. No whistles, no bells, yet her work is clearly that of someone who could interpret a scene in an engaging way, but with the minimum of camera gear.

That isn’t to say that there aren’t photographers today, with highly sophisticated digital cameras, working in an equally simple but effective way. I know there are, but as I alluded in my earlier post, there is often too much emphasis on camera features and not enough on just getting the technique and style down and telling a good story.

Whether this particular camera has collectible value simply due to its provenance is also an interesting debate to be had. The FM2 was a Japanese, mass-produced camera and you can pick one up on Ebay for less than £200. Bidding on Mary Ellen’s camera has (at the time of writing) already exceeded $2,200.00, so clearly there are interested collectors out there. My instinct tells me her estate view this camera as not central to the story of her work and that her more exotic cameras will remain with them. Again, pure speculation.

Of course whoever buys it will be sorely tempted to put a film through it, assuming it’s still in working order. If it was me I don’t think I could bring myself to do it unless I knew my shots were going to be iconic (I know that’s a bizarre constraint and I can’t really explain it). But then would it be sadder just to place it in a cabinet for display? Well I’m happy to say I can’t match the bids, so that particular quandary won’t be troubling me. If you happen to buy it, do let me know how it goes.

Press Space for Storagebase

At a time when online marketing seems to dominate marketeers’ minds, it’s worth remembering that the local press still has the power to communicate your business to a well-targeted audience.

This is where the press release comes into play. Sometimes maligned, often mis-used or treated like a slightly grubby, distant uncle to all the shiny online marketing channels, press releases often fail through lack of appreciation of their importance.

Done properly though, a press release will get your business valuable editorial space. You can pay a high price for an advert, and while adverts are another good way to get in front of your audience, they’re viewed and treated differently by readers. Editorial is more trusted and allows you to get more of your business’ story into your message.

As an example, I was asked by Avalanche (a creative PR and social media agency, so local to me that we share an office) to work with them and their client, Storagebase, on a press release about their new self-storage facility and head office in Frome, Somerset.

The brief was to take press release photos to introduce the management team, the brand and the building to the local population.

I popped along to meet Storagebase’s MD Ben Morris and Jennie Wood from Avalanche for a pre-shoot site visit so I could get a sense of what shots would work best. Plus I love seeing the insides of buildings before they’re fitted out. This one had some really eye-catching internal structures and I couldn’t resist popping off a couple of shots during the visit.

On the day of the photo session the weather was a little tricky. It had been lashing with rain that morning, but it was dry by the time of the shoot. I’d hoped for blue sky so I could get some dramatic wide shots of the facility, but the sky was the same colour as the building and there was still a lot of construction going on, so I opted for something tight and punchy.

Making sure I included only the important elements (manager, assistant manager, hire van and the branding on the building) I ended up with a couple of photo options to put forward to the local press. Importantly, these included upright and landscape-oriented photos to ensure they would have a picture to fit any available page space.

The result was a picture and copy across three columns of the printed edition as well as an online article, again including the photo.

So when thinking about PR, don’t dismiss the press release. Done with care and skill you not only get eye-catching coverage in print press, but it’ll go in the online editions too. Plus you can often use the same images for other areas of your marketing such as newsletters, tweets, Facebook pages and so on – not always so easy with an advert, even less advisable with poor quality content.

Cycle Challenge

Covering the launch of the new Matrix IC7 cycle training bikes at University of Bath’s Sports Training Village last week presented some interesting challenges, but also made for some interesting photo opportunities – sadly I can’t show show you some of the more creative images as the university hasn’t had use of those pictures yet, but just getting the basics covered presented interesting challenges.

When I arrived on location, the bikes were set up for a spinning class at which a group of cycling enthusiasts, athletes and sports trainers were taking part in a session. The purpose of this was to introduce them to the bikes and their various high-tech features, while also creating a suitable scenario for me to get some shots of the bikes in action.

My first problem was that of how to light the scene; this was a fairly large group of people in a very tight space, with a massive source of light coming from behind them.

With careful positioning of the camera and a bit of shifting of a few distracting objects I managed to get enough room to include the group without being able to see my flashes which were set up, just outside my field of view, at each end of the space in order to bathe the cyclists with enough light to counteract the daylight which would have silhouetted them. I didn’t have much leeway to move about, so the main shots pretty much had to be taken from one position.

Having achieved the basics though, I was able to take additional pictures showing details of the bikes and small sections of the group as well as a few more creative images experimenting with slower shutter speeds and camera/lens movement.

When the group took a break I was able to set up a very quick photo of sports Team Bath athlete Eva Piatrikova as an alternative to the wide group photos.

By the end of the session I had pictures suitable for promoting the spinning/training sessions available at the university and by the end of the afternoon I’d delivered an image suitable for immediate social media use, with the rest of the images edited and delivered the next morning.

Team Bath posted an article using two of the pictures, tweeted one and will use others in future materials to promote the cycle training sessions, so if you’re a keen cyclist wanting to improve your technique or want to learn the basics, now you know where to sign up.

Dairy Diary Date

Saturday 12th September was blessed with surprisingly kind weather, even more surprising because I had an assignment which very much relied on being outdoors, which of course normally means torrential rain has been predetermined.

On this particular day though, I arrived at Littlewood Farm in the village of Frampton, near Dorchester, in brilliant sunshine to cover a sort of open farm event. I say sort of because this was open farm by invitation. Dairy farmer, George Holmes, invited suppliers, retailers, fellow farmers and politicians to see the operation at his farm so they could gain a broader understanding of how a modern dairy farm works, the products its milk goes into and to air the issues faced by farmers as milk prices come under pressure from falling world prices.

My task was to document the event for pictures to be featured on twitter as well as to capture a PR image for local press which would show George, the local MP Simon Hoare and Minette Batters of the National Farmers Union with a cow.

The cow part of the brief troubled me a little because they’re big beasts and not always easy to arrange for a photo, but when I saw the pens of young calves in the calving shed, I knew we had an opportunity for a picture that would jump right into the local press, carrying the story with it – which is the point of a PR piece after all.

I was on-site for a couple of hours, and in that time I built up a collection of images featuring people enjoying the tractor trailer tour of the farm, watching the cows being milked and interacting with the calves as well as getting a few stock images of cows for the client to use later.

The PR picture worked and made its way into the Dorset Echo as well as a good range of industry publications, which goes to show that a well-considered photo really can get useful coverage and exposure for an event and the brand behind it.